Register For The Webinar Here (It’s FREE)
When I first started this blog, I had a really hard time figuring out what to call it. And as you can see, I ended up calling it the same as my name!
- But why did I do that?
- Why did I not just pick a nice brand name instead of my own name?
- What are the benefits and drawbacks of creating a personal brand like this?
These and many other questions are answered inside today’s video. And also, I am inviting you to join me for my exclusive interview with Katie Freiling about her Cash In On You program. The webinar will provide you with an amazing review of what it takes be set up a very powerful, influential and successful brand.
Here are the details:
- Date: Wed, June 15
- Time: 8pm EDT (USA) (see here for your own local time)
- Registration: Sign Up For FREE
Please leave your question/comment below so that I can “grill” Katie during the webinar hehehe!
Talk soon!
Gideon Shalwick
PS: If you haven’t already, make sure you also sign up for Katie’s FREE prelaunch video’s for her Cash In On You program. It’s definitely worth a watch and it will prepare you well for our webinar. You can check them out here:
Watch Katie Freiling’s Cash In On You Videos Here
Transcript Of Today’s Video
Click Here To Read The Transcript
Hi! Welcome to another video… I’ve got something very special to invite you to inside this video. It’s a FREE Webinar that I’m having with someone very very special.
Before I tell you more about that though, let’s get into today’s video because the content of today’s video relates very much to this FREE Webinar that I like to invite you to.
This video is about personal branding and the importance of personal branding — what it can do for you, for your online business or offline business; it doesn’t really matter.
I’ve been doing personal branding now for quite sometime and I’ve been able to build up a following of between 50 and 60 thousand people online. Not all of it has been through my personal brand but a big chunk of it has been.
It’s been tremendous! I’ve been able to build up very very successful business based on my personal brand. I like to share with you inside this video some of the benefits of building up your personal brand. And also some drawbacks because it’s not all a bed of roses. But I also want to talk about how to overcome some of those drawbacks.
Personal brand; what is it? What is it exactly?
In my case it’s a way that I’ve been able to brand myself and to use that as a leverage for promoting my business and what I do online.
For example I’ve setup a website at my blog at GideonShalwick.com and that’s considered personal branding as far as you can go.That’s where I’ve been branding myself. I’ve been using that as a place to voice my opinion about various kind of things.
In fact that’s where this video is going to go once I’ve got it edited. So you’re watching this probably from my blog at GideonShalwick.com or from my YouTube channel at YouTube.com/GideonShalwick, once again a personal branding exercise.
As I said before it’s been tremendous! It’s been really a key thing to help me distinguish myself from other people, other businesses, other brands and it has helped me to become very very successful online.
For example, when you have your own personal brand, you can really do magic. Just think about this for a second: Why do people want to do business with you? Or who do people like doing business with?
I’m sure you’ll get to the answer eventually if you think about it long enough. People want to do business with other people that they like, know and trust. I don’t know where I saw that or or learned that or read that from, but people like to do business with other people they like, know and trust… Maybe it was Ziggler? I don’t know; maybe you know, you can leave a comment.
When you setup a personal brand that’s exactly what you’re setting yourself up to achieve. Just think about it… If someone wants to buy a product, through whom will they likely buy – someone that they know and trust, or buy it through an unknown brand or business or corporate thing that’s very impersonal?
My guess is that nine times out of ten go for the person that they know, like and trust. When you setup your own personal brand that’s the kind of effect that you can build.
I really attribute a lot of my success because of the personal brand I am able to build; because when people get in touch with me they feel like they know and trust me. And because of the way that I present myself and being able to connect with me. I don’t have a big corporate brand; people can connect directly with me and my brand. There’s a lot of value in that.
Whenever I want to promote something or get my audience (for example, you) to do a certain type of action, I get very very high conversion rates. I truly believe it is because of the strong bond I’ve been able to build with my followers.
Obviously, all these are great benefits about having your own personal brand. You can build a significant following with a personal brand but there are also some drawbacks. Having a personal brand is not the be-all-and-end-all. It’s a great way of doing it but there are some drawbacks.
One major drawback of having a personal brand is that you can’t sell it… Maybe you can, but it’s a lot more challenging. That’s something you want to think about specially for the long term.
I would love for you to leave your thoughts about that below this video as well. I love to hear your comments whether it’s a good idea to brand yourself.
But you can’t sell it, it’s very difficult. I won’t be able to sell GideonShalwick.com. Not unless I do some special things.
Actually I had a really good chat with one of my friends where I asked him ,”What if I want to sell this, how do I do that?” And he talked about transitioning your personal brand to another brand. So there is that way out — you can build up your own brand, get a significant following and then transfer your brand to a new brand. Then sell that brand.
That’s one thing you can do. The other thing that I’ve done very successfully is to spin off other brands based on my own personal brand.
For example, recently I launched Rapid Video Blogging and that was a very very successful launch, in fact my most successful ever. That is a new brand that I’ve used leveraging off from my own personal brand.
But that’s now its own brand in itself and that’s something that does become saleable specially if I structure it in a right way. Building your own personal brand is great but you got to keep in mind that you may not able to sell it. But then again you don’t want to sell your own personal brand. Why would you want to sell your own personal brand?
Let’s look at some examples of people who have done extremely well.
Oprah Winfrey, that’s probably the most prominent personal branding exercises I’ve ever seen. Certainly she wouldn’t want to sell that. Why would she want to sell something like the Oprah Winfrey brand. She probably couldn’t even if she wanted to. But it’s an extremely valuable brand and it serves her extremely well, and has been years and years, and it will for years and years to come.
Another really good example is that of Tony Robbins who has setup an amazing personal brand around the personal development industry. That’s another really good example of setting up a a personal brand and it’s serving you really well.
In Tony’s case, he’s been able to get amazing leverage by teaching others to replicate his message, to become little Tony Robbins’. And they go into the courses for Tony. That’s where he found his leverage; it’s not always Tony teaching.
With Oprah, she’s been able to find leverage through mass media, being able to do these talk shows and having this one to many conversation. So there is leverage to be found, it’s not always something that you want to sell specially if it’s serving you really well.
Amazing benefits!… There are some drawbacks but you can overcome these drawbacks of the personal brand as well.
I want to share with you this Webinar that I mentioned at the beginning of this video and how you can join me.
This webinar is with Katie Freiling. She’s just in the process of launching something really special. It’s a program called Cash In On You and she’s released a number of pre-videos, you might seen them already. She’s talked about building your own personal brand and leveraging from that.
I’ve asked Katie to join me on this very special and exclusive Webinar where I’m going to be asking her questions and she will be responding back. She will have a bit of a presentation too but I’ll be there being able to ask her questions.
I’d love for you to join me on this really exciting Webinar. Only going to run at once and I would love you to join us. It’s going to be on, get your paper and pen ready because I am going to say this once: Wednesday, June 15, 8pm EDT in the USA.
There’s a link below this video where you can join for FREE. Just enter your details to be able to register for the Webinar and you’ll get notified again of reminders of when the Webinar is. At the time of this recording, it’s next week for me. But please make sure you sign up for that — it’s totally FREE.
The other thing I’d love for you to do is to leave your question below this video or any comments that you have. Leave your questions of what you’d like me to ask Katie. If you got any questions about personal branding.
Katie is just a master of this, by the way. She’s been able to build a personal brand of her own that is extremely valuable. She’s been able to leverage half a million dollars from that in a year just by building her own personal brand, and being able to leverage that into other products and services that she has online. She really knows what she’s talking about.
I’d love for you to join us. It will be me and Katie on the call and you will have the opportunity, I’m sure, to ask questions as well. But leave your questions below this video already so that I can be prepared and know the kind of issues that you are having so that I’ll go in prepared and knowing what you want.
This is your opportunity to get your questions answered straight from Katie about branding yourself and building a very successful business based on that.
Make sure you click on that video, make sure you leave your comments.
I’d love to hear from you and I look forward to seeing you on this very amazing and exclusive Webinar with Katie.
Talk to you soon!
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Gideon,
Another great video my friend.
Were you using your new Big Ass camera – I noticed how the background was blurred?
michael
Just used my humble little Canon 60D with a nifty fifty lens set at 1.8 for the aperture – if that makes any sense
Gideon
Thanks – again great stuff Gideon!
FIRST!
Thanks
Thanks
Great video , thank you for the tips . Keep up the good job.
Thanks @Gideon. As someone who will be launching a personal brand shortly, your perspective is interesting.
BTW, how are you able to include the YouTube comments on this page?
FOURTH.
Always good stuff Gideon. Thanks for sharing
Always good stuff Gideon. Thanks for sharing
I think selling your personal brand massively depends on what you’re marketing within it. I can see where it would come in handy depending on the business.
In the cases where selling it might be valid, I’d think making the business in question it’s own entity would be a wise choice. You can still brand yourself outside of that while making it clear you run that particular business. That way you have the personal brand and it’s not as difficult to remove yourself from it if you decide to sell.
I think selling your personal brand massively depends on what you’re
marketing within it. I can see where it would come in handy depending on
the business. In the cases where selling it might be valid, I’d think
making the business in question it’s own entity would be a wise choice. You
can still brand yourself outside of that while making it clear you run that
particular business. That way you have the personal brand and it’s not as
difficult to remove yourself from it if you decide to sell.
@aaronedgardrum Also, I don’t have any specific questions I’d like you to ask Katie. I’m just excited to see her presentation and what you have to ask her!
No links to Katie Freiling online stuff?
No links to Katie Freiling online stuff?
@jtwebman Hey JT – just watched one of your vids – you are GREAT on camera!!! Also, I have just added my link to Katie’s videos in my description area below the video. Thank you for asking!
Gideon Shalwick
@jtwebman Hey JT – just watched one of your vids – you are GREAT on
camera!!! Also, I have just added my link to Katie’s videos in my
description area below the video. Thank you for asking! Gideon Shalwick
Two things, Gideon, first, your website is not looking right in internet explorer 8, the content in your right column widgets seems to flow and disappear under the right edge, like if the content were to big to fit in the box. Second, I would point out to you that it is not so much your “brand” that would be so hard to sell as the fact that your brand is so integrated with the notion of your persona appearing in each and every one of your videos. So along those lines I’d like to ask about the branding of an alias, would that be counter to the basic premises of “personal branding”?
Hi Gideon,
Thank you again for another great video.
As Kerwin, could you tell us how you added your youtube comments in your blog?
Thank you very much for your help!!
good video
good video
[..YouTube..] nice talk Gideon
Looking forward to the webinar. I’m sure you have something great to share.
[..YouTube..] You are too awesome GIdeon. I am beginning to create more and more videos with my online business thanks to you. My blog is ranked 250,000 on Alexa. I owe many people a lot of thanks with most of it going to you and Yaro. You both have done so much for me.
I have also been following Katie and I absolutely love what she does as well. I wish you both the best! I will be signing up for the free webinar. How could I miss it?
You are too awesome GIdeon. I am beginning to create more and more videos
with my online business thanks to you. My blog is ranked 250,000 on Alexa.
I owe many people a lot of thanks with most of it going to you and Yaro.
You both have done so much for me. I have also been following Katie and I
absolutely love what she does as well. I wish you both the best! I will be
signing up for the free webinar. How could I miss it?
Gideon it’s always a pleasure to watch your videos and tips!
Thanks for sharing!
What about when you have a pen name? I have a couple of pen names (one for short stories and poems), one for my procrastination blog. At the end of the day though, it is my picture. How do I spin that off or even, should I spin that off so that I can sell it later? Is it even more important to guard your image under those circumstances?
awesome!!!!!!!!!!!!!!!!!!!!!!!!!!11111
Jeffrey Gitomer (buygitomer.com) … “all things being equal…people want to do business with their friends. All things not being equal…people still want to do business with their friends.”
Wow thanks for watching, I try to get better each time. I need to invest some money in better mics and some lighting. You have been a huge help, thank you for all of your videos!
shalwick or schalkwyk ? – Ausie/BoereSeun
I enjoyed your videos, you are very comfortable in front of the camera.
shalwick or schalkwyk ? – Ausie/BoereSeun
I enjoyed your videos, you are very comfortable in front of the camera.
like your stuff.
Thanks Gideon,
That is great info. I started out trying to create a brand online and struggled. Now I’m changing my focus and creating my own personal brand. With much better and more rapid success.
my original surname is “van Schalkwyk” – but that does not go along well with the English speaking world lol!
great thoughts there Aaron! I like what you said about making the business it’s own entity separate from your own brand. That’s what I’ve been doing with Rapid Video Blogging and some of my other products/businesses too.
Gideon Shalwick
Thanks Gideon! What can I say, I’m learning from the best 😉
What type of camera was used to film this video? The quality is great.
Personal branding is so important and something we have concentrated on from the day we first started our business online. Video is just the perfect way to do that. Love your videos and content Gideon
Personal branding is so important and something we have concentrated on from the day we first started our business online. Video is just the perfect way to do that. Love your videos and content Gideon
I MISSED IT PLEASE HHELP !! LOL
Hi Gideon, Just wanted to say thanks for your videos they are ace & really helping my video business in the UK. There is a company in the UK who use the meet like know and trust as their slogan. 4Networking. They are a networking group & the idea is you get to know people and when they like and trust you they are more likely to buy from you. Simples!
I think all that you offer is great, Gideon. In my case with personal branding, a guy with the same name who was a senator and was shot, comes up all the time when putting in my name. So I use TheEqualRelationshipGuy rather than my name for this reason.
You have a great looking home, you are lucky to be working from it !
Hi Gideon, Thanks for the great content. I was wondering if you were using your canon 60D for this video. I love the blurred background effect, it looks very professional and the fact you’re in a home it makes it look very warm and inviting to watch. Feels like I’m having a chat with you over coffee
Thanks! Deya
yeah it was the 60D with a nifty fifty lens… (1.8 50mm)
Hey Gideon awesome videos bud. I just got your free copy of videoblogging. And right away ordered your course on rapidvideocreation. I started this pool construction company with my boss a year ago. We want to step up are videos.
After reading your free report i want to jump into getting your rapidvideoblogging course but i cant seem to find it or order it… Can i get it somehow? I have a lot of questions. And im wishing i could get a more detailed guide to help me out. All the best Blake.
have sent you an email – that was you right?
yeah bud that was me i got you email. Thanks a lot for the reply. Ill be keeping a eye out for your program. Thanks again
how did you make the background blurry, thanks if you can help 😉
i like it. Lets JV:)
great video..thank you for sharing!
Hello, I make youtube backgrounds, If u need. Check my channel. If u need your own bg subscribe me and send message. See ya.
Hello, I make youtube backgrounds, If u need. Check my channel. If u need your own bg subscribe me and send message. See ya.
[..YouTube..] Very nice shirt.
Very nice shirt.
Ironically, this video only has 3,800 views after more than a year.
Nonetheless I did watch the whole thing.
However, didn’t click on any links< which is what I know you were hoping I was going to do. On the other hand, you got a comment out of me. Which is sort of the consolation prize.
Hehehe thanks for your comment man! I appreciate all kinds of interaction on my channel!
What a great video. I really enjoy that Gideon thank you very much.
“All things being equal, people will do business with, and refer business to those people they know, like and trust.” in the book ‘Endless Referrals’ by Bob Burg (is his golden rule for gaining referrals)
personal branding
Hi Gideon, how does it feel to be ahead of the trend?
I’ve never left any comments on your videos, so I decided to change that trend, since you are already ahead “2013” and I’m still here in “2012” let me make good use of this time machine to let you know that it feels strange to be in 2012. Look forward to keeping in touch with you in the near future. Congrats, you are the best.
Haha! Yea we do live in the “future” over here in Australia. Thanks for your nice comment! All the best for 2013!
Thanks for your instructions about personal branding. I must created a images of my creation about the Monoproduct Concept as One Single Products Shops. I need a good teamwork for it.
We are in Spain.
Skype: carmelo.ramon.mujica.dos.santos
Comerciomonoproducto@yahoo.es
Thanks so much.
Hi Gideon, I really enjoy your videos. I’ve been building a personal brand from my show on AVALiveRadio and would love to see if you would come on the show so I can introduce you to my listeners. They would love you. Please respond on my new channel.
No one has ever seen God, but the one and only Son, who is himself God and is in closest relationship with the Father, has made Him known – JESUS CHRIST IS LORD
I LIKE YOUR SIMPLICITY AND CALMNESS…
Hey Gideon. Another great video. On the topic of selling your personal brand. I researched annimation in video. Finding out if you create a cartoon type charactor for people to follow they can see it as a spokesman. So giving him your same name will help people become used to the new cartoon Gideon over time. You can then release the brand easier. May not be best suited for your suituation, but others who are shy of the camera may like the option.
Irish Sports Streamer
RedDishTV
Hmmm great idea Barry! I’ll let that one simmer for a while!
Sure thing Jacqueline! Can you please email my assistant at support AT rapidvideoblogging . com? She’ll set you up with a time…
Will do.
Great stuff! Will definitely be making use of these insights as I build my own personal brand. Would love to feature you sometime on my site
Great video!
Great video Gideon. I’m so jealous of your Aussie light. I film in a dark NYC apt. I’ve started a 100 day Personal Branding video journey. It’s uber fun. You’re so right!
Hey Gideon,
I’m glad I stumbled across your name earlier. I’ve seen a few of your videos so far and have really enjoyed them. You are just so awesome and informative! Best wishes!
Self Branding is absolutely important and it’s exactly what brought me to your video. The old saying people due business with whom they like and trust is in almost any descent sales book you can pick up. But Zig Ziglar was definitely one of the best. Your video was informative. Thanks Edward L. Freeman –
The thing is you should not make personal brand just for the sake of your business. I mean, you should not become a fake person just to promote your business. Do it with right intention and right attitude.
What is personal branding? Gideon Shalwick definitely knows how to build a
personal brand. Check out his video – Personal Branding: What You Need To
Know Before You Get Started
#branding #personalbranding
What is personal branding? Gideon Shalwick definitely knows how to build a
personal brand. Check out his video.
#branding #personalbranding
Thank you for the video Gideon. I am a Reverse Cancer Naturally Specialist who is on the way to create personal branding for myself. lots to learn but enjoying the process
If you are truly serious about making money online go to w w w . SportsCashSystems . com This system is truly amazing and it does exactly what it says unlike other systems. This system will bring you profits each and every month . I started 6 months ago with a bankroll of $100. I followed the system and now I am currently making over $3,500 a month easy. NO HYPE… See for yourself. You have a 60 day money back guarantee. You have absolutely NOTHING to lose. w w w . SportsCashSystems . com
Personal branding is very essential to online marketers, just like what you mentioned people will do business with those that they like, know and trust.