Hi there! Welcome to another video. I’m inside my new office. I’ll give you a tour some other time. But inside this video, I want to share with you ow you can get access to my Viral Video Magic Course that’s worth $97. Keep on watching to find out how you can get access for free.

Yesterday when I checked my email, I saw the email from Josh Bartlett from Easy Video Player. This was kind of strange for me because I haven’t received an email from Josh for about two years. So I thought I better check it out, and was I glad that I did.

Inside this email, Josh had interesting video series that I subscribed for. It was very very interesting and it reminded me about something really, really important that I wanted to share with you. It comes back to your product that you’re selling and your product experience.

When you look at some of the most successful companies out there. Companies like Apple, Dropbox, Amazon. All these companies have some key things in common. But ones that really stand out for me are these two things:

First, they have an amazing product; the kind of product that people just rave about. And secondly, they have an amazing product experience for their customers. Those two things together: an amazing product and amazing product experience for the customer.

Why are these two things important?

First of all, when you have an amazing product and an amazing product experience for the customer, what happens once people have been able to use your product and experienced the process of using your product, they go and rave about it. They go and tell all their friends about it.

I think in our industry, the internet marketing industry especially, there’s a problem that there’s a massive emphasis on marketing. And quite often you’ll see the marketing of something being much better than the actual product or the product experience. This is something that has really bothered me about the internet marketing industry.

But yet when you look at some of the most successful companies they get the product right and the product experience. Of course, they have the marketing right as well, but it’s integrated with an amazing product and amazing product experience.

This video from Josh really reminded me of that and I really wanted to share that with you. Josh talks about something along similar lines but he’s got a different twist on it. And I’d love for you to also watch the video from Josh.

I want to make a little bit more interesting. That’s why I’m giving away my Viral Video Magic Course for free. You don’t have to pay any money for it, but you do have to take some actions for it to get access.

There are three things you’re going to do to get access to my Viral Video Magic Course.

The first step is to go and watch Josh’ video. You’ve got to optin for that. There’s a link below this video that you can click on. It’s an affiliate link of mine. Click on that link and go and watch Josh’ video. You got to optin for it; please go and watch it. Inside the video, he reveals something very interesting that relates to step 2 nce you’ve watched the video.

Inside the video, Josh talks about two ways for creating products. I want you to share inside this email that you’re going to send me which option he prefers for creating products.

So Step 1, optin and go watch the video. Step 2, send me an email at gift@rapidvideoblogging.com with your answer. Is it option 1 or option 2 that Josh talks about? Straightforward enough?

Stop 3 is to come back to this video that you’re watching right now and leave a comment below this video please.

Let me just repeat that:
Step 1 – Click on the link below this video, optin for Josh’ video, go and watch it.
Step 2 – Send me your answer. Which option of product creation does Josh prefer.
Step 3 – Come back and leave a comment below this video of your impression of Josh’ video or something that you’ve learned from that.

I hope that’s simple enough. If it’s not very clear, I’ll leave the instructions below this video in the description area as well so that it’s 100% clear to you what to do.

Once you’ve done that, my team will send you access to my Viral Video Magic Course absolutely free. That’s all you’ve got to do. I hope that;s simple enough. I hope this video was useful to you.

The deadline for this is January 15, 2013, Tuesday. Make sure you go through these three steps before the deadline; otherwise, you won’t be able to get access to my Viral Video Magic Course, simple as that.

Also, as a sort of parting word. Think about how does this affect you, what I’ve talked about? This product and product experience. Do you have too much emphasis on just the marketing? Are you focusing on creating a really amazing product? Are you focusing on creating a really amazing product experience, as well?

It’s different to just the product; it’s product experience. How do they interact with your business? How do they interact with your website? How your product is designed? What is the experience that they have? Think about that. I just want to leave you on those thoughts.

Once again, the link is below this video. Click on the link, go through the steps. I look forward to seeing you inside my next video.

Thanks for watching. Talk to you soon.

Would you like to know to create professional videos instantly? Keep watching and I’ll share with you my secret tip for making your videos look professional instantly.

Hi there! Welcome back to another video. Inside this video, I like to share with you the secret little things or tricks that I use to make my videos look professional instantly. I’m really talking about sort of instant little tricks you can use to make your videos look professional.

There are some things that I use inside my videos to help me make them look great. For example, I use a white background. In one of my previous videos, I showed you how to do that cost effectively and very easily. Also, I always talk about getting really good audio; like I’m using a microphone jack here.

But apart from that, there are some other things you could do to make your videos look fantastic instantly. Of course, when your videos look fantastic, people respond to that. There’s a subconscious trigger that happens inside people’s minds when they watch your video and they notice that it has been done professionally, or at least that it looks professional.

So with this method that I want to teach you basically, you don’t need any complicated software. You don’t need to use a professional video editor that’s expensive. And also, it’s something that you can do very, very quickly; it doesn’t have to take forever.

I want to show you inside this video how I actually do that. In fact, without further ado, I’m going to show you on my screen here exactly what I do to make my videos look professional instantly.

Let’s have a look. Let’s hop over to my screen here. What I’ve got here in front of me is the video editing program that I use. I normally use Screenflow for doing my video editing. This is when I don’t get my own professional video editor to do the editing for me. This is one of where I just wanted something really quick and make it look professional instantly.

What I’m going to do here is just import my video files. So I already have three little files here. I’ll talk about them in a second. I’ll just import them, there three little files. Then I’ll also import the actual video that I’ve recorded on a previous occasion.

What I’ve got here now are three files. I’ve got a little intro file; I’ve got a little outro file; and I’ve got a little lower third file. And the other thing is original video that I recorded on another occasion. It’s about a 5-minute or a 3-minute video, whatever it is.

The intro, outro and lower third – this is really my secret sauce that I have here for making my video look professional instantly. You might have seen my current video, that you’re watching right now, or some of my previous videos where I use intro, outro and lower third to just give it that extra lift, to round it off; to put the cherry on the cake, so to speak.

As I said, it creates a subconscious trigger to get people to take your videos seriously; or just to give the impression that you’re serious about your video production side of things.

Let’s get into it… So all you’ve got to do here is basically get your intro right on the front. You might have to just resize things here a little bit. This one, I’m just going to resize it slightly so it fits into the screen. Now, I might add my actual video. Because it’s a little bit bigger, I might have to resize that as well, let’s see. Yeah, it needs to get smaller, a little bit. This is my video. Then I’m going to add my outro. I’m simply clicking and dragging here. This is very simple sort of stuff. I was going to just make it fit properly.

Alright, so there we have it! Now I have my video intro right at the beginning. I have my normal video. And I have my outro. How easy was that to do?

The last thing I want to add is my lower third. I normally like adding it towards the front, normally when I introduce myself as you can see there. Let me just scale it up a bit so it’s about the right size. There it is. So now my lower third will show up here towards the front. I put it right in front of my video so that I could show you the test. Or at least, you will have seen this exact same thing in any of my previous videos. I want to show you this one because it takes time to process it.

Basically, if you look at this now, all I did was I imported my existing intro file, my outro file and my lower third, and also the video that I want to edit. I added my intro; I added my outro with the clip and I added my lower third on top of that.

I mean, how easy was that? The only next thing that’s left is to basically click on export and upload to YouTube and I’ve got a very, very professional result from that. If you want to tweak this a little bit, of course you can have some transition between the intro and your content, and also between your content and the outro, just give it a nice transition between those clips. It’s up to you how you want to deal with them, but obviously, it’s super simple. As I said, once you’ve got these things in place, it just gives your video that extra lift to make it look really cool.

I’ve got mine done at Splasheo. Team Splasheo has done that for me. Just as a disclaimer of course, I am the founder of the Splasheo business. But the team that I am building there is independent from my other businesses that I’m running. The team there has created these files for me that I now just use on all my videos. As you can see, it’s super easy, super fast. Once you’ve got those files, it doesn’t cost you anything extra to use them inside your videos.

If you’re interested in getting something done for yourself as well, these are fully customized video clips that you can get created for you as well. As I said, create them once and you could use them over and over, as many times as you want. It’ll help speed up your production. It’ll help your production look a lot more professional. Because of that, you don’t have to hire a really expensive video editor to really give it this nice professional look. Just get these clips done once and use them over and over inside your video.

If you are interested, go to www.Splasheo.com/custom. I have a link below this video or somewhere on this page to go to that page. Just keep in mind that because it is a custom service, we will probably only be able to take on, at the moment, five jobs at a time. So if it does get flooded with orders, I’m going to have to just close that page or create some sort of an early notification list and then we will be able to contact you once the team is ready to take on board these jobs.

Obviously, you can do this for yourself as well. You don’t have to use the custom service from Splasheo. If you have a bit of skill or you know someone who can do this for you, you’re more than welcome to do that. Splasheo business, the custom side of it at least, specializes in that. They’ll be able to take care of you to create exactly what you want. All you need is to basically upload your logo and any text that you might need for your outro and for your lower third, and they’ll take care of the rest. It’s really simple as that.

Thanks again for watching. I look forward to seeing you inside my next video.

I’ve got something really exciting and new to share with you. I think it’s going to blow your socks off. So keep watching, it’s going to really be useful for getting more out of your YouTube efforts. Keep watching to find out more.

—-

Hi, Gideon Shalwick here! I have a very very cool announcement to make for you. It’s about something that I’ve been working on for quite some time now and I want to share it with you now. It’s about ready for you to go and have a look at.

What is it?

Well, it’s something that will automatically help you with your YouTube efforts. If you’re a regular video blogger, this is something that you’ll just totally going to love. Don’t worry, it’s free. The stuff that I’ll be sharing with you now, you will be able to get access for free. Another information — it’s something cooler than that.

Basically, what I’ve done is, I’ve created some set of very special video clips that you can download that allows you to automatically get more subscribers, get more likes, get more comments, get more social media sharing, get more of your videos embedded and get more clicks on the links inside your description area.

There might be some more, but those are the sort of basic things. The kind of stuff that you want to see happening for your videos on YouTube. These are not your average little video clips that I want to give you access to. These are very special video clips that’s been tested. There are some very clever things inside of them, some clever psychology. In fact, I call them “psycho CTAs” or psychological calls to action.

Psychologically infused calls to action (you could call it that as well) or Psycho CTAs, for short — basically what it does, it’s a little video clip that you can put at the end of your videos that calls your viewers to take specific kind of action.

What is it called?

It’s called Splasheo. It’s a new business that I’m working on. You could go there right now to go and download those little video clips that you can just add at the end of your videos on YouTube.

I’ve been using it on my own channel for quite some time; you might have seen some variants of them. I’ve been getting amazing results. In fact, when you go to the Splasheo page, you’ll see some of the results that I’ve been getting. It’s blown me away! I was actually really surprised by the results.

Go and check it out. I think it’s really going to help you boost your efforts online. This is a totally free thing that I like to give away. Just keep in mind, there might be an offer for a complimentary kind of service or other products. That’s not what this video is about.

If you do want to go for something like that, that’s fine. But the main purpose of this video is for you to go and get access to those FREE video clips so that you can start using them right away and start getting some results.

And of course, I’d love to hear your feedback on those clips, either by leaving a comment below this video or inside the Splasheo site. There’s a free members’ area that you can get access to. Please make sure you leave your feedback. It’s just really a feedback; me asking for some feedback, whether this is something that you like and whether this is something that I should continue and grow and add more video clips that can help you grow your YouTube channel.

So please go to www.Splasheo.com, or click on the link below this video. There should be a link where you could just go to. Check it out. I’d love to hear your feedback. Wait for it… there will be one of the outros (they’re called outros or calls to action) at the very end of this video.

So keep watching, there will be a little clip, a few seconds long that will show you the sort of stuff that you can get access to for free and that you could start using on your YouTube channel, as well.

Thank you so much for watching. I’m super excited about this. And I really think it’s going to help you and as I said, blow your socks off! (knock your socks off?… whatever the expression is). Thanks for watching and I look forward to seeing you inside my next video. Talk to you soon!

Inside this video, I’ll share with you why it’s a good thing to give away things for free to help you make more money. Keep watching to find out how this works.

Welcome, it’s Gideon Shalwick!

Inside today’s video, I’ll share with you the first video or lesson in this series on how to get people to do stuff for you using video in particular. I’m going to use my handy little iPad here with nice little notes on it. I’m going to share with you on the screen how all this stuff works.

Today’s one is all about reciprocity, specifically reciprocity in video. How you can use that to get people to do stuff for you. There are a number of different things I’d like to cover inside today’s video.

First, I want to talk about:
- WHAT: What is it
- WHY: Why use it
- HOW: How it actually works
- WHEN: When to use it
- WHO: Who to use it on, who to use it with and who it works best with
- WHERE: Where to use it

By the end of this little video, you’ll have a pretty good idea of how all these things work together. And how you can use reciprocity to great effect to help you grow your business in ways you’ve never seen before. This is one of the biggest strategies I’ve used in my business to help grow it to amazing levels.

1. What is it?

I’ve got a little graphic here. I’ll start this out with an example. This is an example that Robert Cialdini talks about in his book, Influence, about this religious group who wanted to get some donations at this airport.

What they would do is they would run up to people and just give them a set of flowers and ask nothing in return immediately. They would just strike up a conversation and throughout the conversation, sort of towards the end, they go ahead, “By the way, do you want to donate to our cause?”

Basically, nine times out of ten or a very high percentage of people would then feel obliged to give something back because they just received these flowers. Also, sometimes they’d give a book to these people to invoke what’s called the Law Of Reciprocity.

This is a really powerful thing. It might have happened to you as well. In fact, it happened to me when I went to visit Hollywood a wee while ago. I was on there and just as I got onto the Hollywood escalators, this guy came up to me and said, “Hey man, (I can’t really Americanize) here’s a CD!” He was a musician. “It’s yours, man. It’s a gift!”

“Thanks, Dude. Really good!” So I walked. Some five steps further he runs back to me. “Hey, by the way man, do you want to buy some more of my stuff? Or do you want to donate to my music video?”

I immediately knew what was happening so I had to give it back. Otherwise, I would have actually have to give him money because of this Law Of Reciprocity that was invoked.

In this case, this would be the religious folk giving people flowers. And then this poor guy here would have to reciprocate often with something bigger than the value of the gift that has been given. This is just incredible stuff.

This is what it is in terms of reciprocity. It’s called the Law of Reciprocity and it is very powerful when you invoke it.

2. Why does this work?

There are lots of theories on why this works. One of them is that it is something that’s been built into us through the evolutionary process where in the past if you were given something by someone else and you didn’t reciprocate, you would be seen as a bad person; you wouldn’t fit into the community.

Even to this day, if you get given a gift by someone that you didn’t expect or didn’t deserve or whatever, you sometimes feel quite obliged, unless it’s your birthday or whatever. But you just feel obliged to do something back. And when you don’t do something back, you feel kind of awkward on the inside and it just seems like an inbuilt sort of function within us, within our cycle.

Unfortunately, a lot of people take advantage of this. There are two sides of the coin here. Some people take advantage of it and that’s why you’ve got to be aware of this so that you can block it in the case where you don’t want to be persuaded.

On other cases, obviously, you want to be persuaded and you want to go along with it. But also when you use it, use it in a way where you know that the other party is going to be benefiting from using this Law of Reciprocity.

There’s a little bit more on why it works. If you really want to know the in-depth detail of this, go and read Influence book by Robert Cialdini, a link to it below this video, in the description area.

Just go and check it; just get the book, if you haven’t got it yet. It’s like 20 bucks. It’s totally worth it.

3. How to use it

The next thing I want to talk about is how to use it in video specifically. It’s okay thinking about it in general sense but how do I use it? How do I recommend you use it in video?

There are three main areas I think you can use it with. You can probably come up with a few more. The first one is Video Blogging.

I use it on Video Blogging. I create videos like the one you’re watching right now as a way to build relationship, obviously. But also to create a slight bit of imbalance. If I keep on giving great content on my video blog, eventually someone would reciprocate by leaving a comment on my blog, for example. Or buying one of my products when I have a promotion. Or visiting a specific website when I ask them too.

So through this Video Blogging process, I’m creating and invoking this Law of Reciprocity to my target audience. This only works for my target audience, by the way. There’s no point doing this on an audience that is not interested in your products and services. I think that is not a good thing to do. Only use this on your target audience. So that’s one area.

The second one is where I would give something away in return for either payment, in terms of contact details or money. Often that would be in the form of a video course. How easy will it be for you to create a quick video course, give it away for free and in return, get their contact details.

Super easy! I’ve done this many many times before. In fact I think it’s even easier to create a video resource and give that away for free than it is to create a written document like a book or report; a video, you can do really really quickly.

The final area where I use it in a big way is the whole commenting area. You’ll see how it works a little bit more. You’ve probably seen me do this quite often where I provide a ton of valuable videos and towards the end, I would ask people to leave a comment because I’ve given them great content and I expect something back from them.

So it’s okay to ask for something once you’ve given. I think a general principle in life as well is give before you ask. It makes a lot of common sense here. Give before you ask because when you give first you invoke this Law of Reciprocity that makes other people more willing to work with you and to give you something back. That’s really really powerful.

You probably can come up with other ways on how you can use it using video specifically in the business. If you like, leave some comments. Why don’t you? I’ve given you some great free stuff. I’ve invoked the Law of Reciprocity on you now so that you have to go and leave some comments.

4. When to use this

There are a couple of places that I use it.

The first one is in-video. This is actually inside my video where I specifically try to invoke this Law of Reciprocity. As you can see here, if this represents the time of the little video clip, this is the duration of the video clip. And this bit here is the main content of the video. The other bit here is what I can call CTA. I like to call them psychologically infused CTAs (Calls to Action) or in short, psycho-CTAs.

I like to label that for this one now, psycho-CTAs. It’s right here, the psycho-CTAs, where I invoke the Law of Reciprocity. I say something like, “Hey, thanks for watching. I’m giving you some great content. Why don’t you leave a comment? Why don’t you go and visit my site?”

I use it only towards the end once I’ve given. So I give first then ask. It doesn’t work when you do this in front. You can’t ask people to subscribe right at the beginning of your video. It’s better to leave that towards the end.

There’s another strategy I use for getting people to watch all my videos. But another part of your job is to get people to watch your whole video so that they get into the end so that you can have this nice call to action. More on that later.

The other area where I use this is in my Squeeze pages where I want to build a list, build some sort of following. Often I have a little video that explains what it’s all about. But then a little optin form there that asks people for their contact details. Once they’ve given me their contact details, they get access to the free stuff, like a little video course or free report, or whatever.

Video works really really effectively because it has this perceived value to it, intrinsic to it. So when you give a video away for free, it has this perceived intrinsic value to it.

There’s probably a ton of other places there that you can think about when you use it in the process. But where else? When else do you think you can use it? Go ahead, leave a comment.

Okay, moving on to the last bit. I’m not sure. I can’t remember if it’s the last one. Oh, second last one.

5.  Who is supposed to be using the Law of Reciprocity?

Okay, so let’s have a look at this. Obviously, there’s you. This is you here. And then you’ve got these other groups of people that you use it on. Obviously you can use this with your customers and leads; in helping you get more leads and helping you get more customers.

Think about how you can give your customers more for free, without expecting anything back but invoking the Law of Reciprocity so that they’ll be more likely be amenable to your request in the future. What can you do to help build up that relationship? To strengthen it? And to put people in a position where they want to do business with you?

What can you give them? What can you just keep on giving and giving and giving to create this bank account of potential to flow back to you once you’re ready to ask for it? Think about that for a minute?

The other area of course are things like Joint Venture partners (JVs) or Investors or other similar groups, other people who could help you grow your business. What can you give them first before you ask them for help?

I often get people emailing me saying, “Hey, can you promote for me? I’ve got this really cool product.” 99.9% of the cases, I say no because they haven’t given anything of value to me. There is no Law of Reciprocity there.

So think about it. If you want to get someone to promote for you, what can you for them first? How can you invoke the Law of Reciprocity with those potential joint venture partners? Super important!

Now who else would it be useful to use this on? This about it. If you’ve got some ideas, leave your comment below this video.

6. Where to use it?

Finally, where to use this in terms of your business funnel? I think you can use it throughout your business funnel. To me, it’s all about increasing the conversion rates. When you invoke the Law of Reciprocity, you inevitably will increase your conversion rates.

What I mean by conversion rates is this: In my business I have two levels of free. I have the first level (Free 1). This is where I have my YouTube videos, my blog content – all these stuff where people can consume my content for free without paying anything with money or their contact details. They can just watch it on my website, on YouTube. Interviews, all sorts of stuff, anything that is out there without requiring people’s optin details. That’s the first level of free. That’s the relationship building thing.

The next one in increasing these conversion rates, the second level (Free 2), this is where I require people to give me something like their contact details. For this I would often give away a very well-crafted free resource like for example, my 92-page Rapid Video Blogging Report. It’s chock-full of really valuable, useful content that people can action immediately.

That’s something I give away to help increase conversion rates. It invokes the Law of Reciprocity. I give something to them and in return they give me something back. Initially, they give me their email. You may have done it already. If you haven’t yet, go to http://www.RapidVideoBlogging.com/ and check it out for yourself.

I get something back from people, their contact details. But if I create a really valuable resource, it helps me increase this next level’s role which is where I start making money, where I start selling my products and have all kinds of different offers.

It’s all about conversion rates. Think about it. For each of these conversion stages here, think about how you can use the Law of Reciprocity to increase those conversion rates. Subtle stuff, but really really powerful!

That, my dear friends, sums up everything that I wanted to talk about for this particular topic, the Law of Reciprocity in videos. I talked about what it is, why you should use it, how it works, when you should use it, who to use it with and for and also where.

Now what I’d love for you to do since I’ve given you some great content here, I don’t get paid directly for creating this content so I’d love for you to leave a comment below this video.

Also, if you’ve enjoyed watching this video, I’d love for you to share it with as many of your friends that you think this might be useful for. Don’t just share it with anybody. Just share it with those people that you think this content would be useful for. I would really love for this information to get out there and to help as many people as possible.

Inside the next video, I’m going to go to the next weapon or trigger of influence that Robert Cialdini talks about as it applies to video marketing. So stay put. There’s a ton of really cool stuff coming up.

I hope you enjoyed this video. I look forward to seeing you inside the next video. Talk soon!

What to know how to get more out of your videos with using some clever psychological tricks? I’ll share with you inside this video.

Hi there, Gideon Shalwick here! Inside today’s video, I want to talk about Video Persuasion Techniques. There’s really clever stuff you can do to get more out of your videos.

What do I mean by more? I mean getting action from your audience. Getting your audience, people who watch your videos, to take some sort of action — whether it’s liking your video, or leaving a comment, or sending it to their friends, or whatever it is. Some clever psychological tricks you can use to help you get more out of your videos in that way.

Let’s look at some of these things.

Today’s video is really just an introduction to a series of videos that I want to do on persuasion, specifically as it relates to videos. If you do any kind of video, whether it’s promotional type of videos, whether it’s just video blogging, or building your audience, or any kind of video online, you want to pay attention to today’s video and the videos coming up inside this series.

All that I just wanted to talk about is why persuasion is a MUST for your YouTube videos. Second, I want to talk about the six persuasion triggers and what to watch out for. And then finally, let’s talk about how to use persuasion triggers in your videos.

So that’s what’s inside this video. This is by means of an introduction to this whole area of persuasion when it comes to videos. So let’s get into it.

Why persuasion? Why do you want to persuade in your videos?

Ultimately, you want your audience to take action. If you’re a YouTuber, you want to get more subscribers, right? I mean, if you’re creating more videos on YouTube, you want to get more subscribers.

If you’ve got sales videos, for example, you want to get more sales. And for that you need your audience (whoever is watching your video) to take some kind of action. For that, you need to be persuasive. It doesn’t matter what kind of videos you are creating, you need to be persuasive in some kind of way.

Now, I’m not saying you have to be like a sleazy salesman kind of person. But there are some clever things you could do to be more persuasive inside your videos to get people to take action.

You need to get people to take action in a beneficial way though. This is very very important because this information is very powerful that you really be careful how you use this.

First of all, the benefit is going to be to YOU as the video creator. Secondly, you’ve got to think about what is the benefit to YOUR AUDIENCE. That this persuasion stuff is going to be beneficial to your audience. And this third one, it has got to be FOR THE GREATER GOOD of humanity, so to speak, or of the YouTube community.

Keep those three things in mind as you think about this persuasion techniques.

Let’s move on to the six persuasion triggers. I got reminded of this by telling to my friend Derek Halpern from the States, from www.SocialTriggers.com. Please go and check out his site. I’ll list it below this video in the description area. Perhaps, I’ll have it on the screen up here as well, maybe there.

You got to check out his site. Really awesome stuff if you’re interested in psychology and how to help you with your blogging. The best I’ve seen on that topic. Go and check it out.

This is information that’s borrowed from Dr. Robert Cialdini who wrote a book on persuasion and influence. Brilliant book! I’ll link to it below this video as well so that you could get a copy. It’s my number one business book. Out of all the business books I’ve read, this is my number one business book.

He talks about six persuasion triggers. Here they are. I’m going to go through them. He calls them weapons or “triggers”. And here they are.

The weapon of Reciprocity. This is when you give something away for free, for example. When you give something to someone and they don’t pay for it, they’re unexpected. They feel that they want to do something back for you. This is sort of built into our cycle. When someone gives you something, you want to do something back for them. That’s what that one is about.

Next one is Liking. This ties it back to people who like to do business with other people they like or trust, right? When you’re doing business with someone, if you can get them to like you, they’re be much more likely to do business with you. That’s what that one is about, pretty much.

In the same way, if people like watching your videos, they’re going to be more likely to take action when you ask them to.

The next one is really really quite clever. And it takes a while to get your head around it but it’s called Commitment and Consistency.

When you can get someone to commit to something, they are likely to be much more consistent with the commitment that they made. For example, say I were to buy a BMW car. I would want to probably stay consistent with that commitment that I’ve made. ‘Cause when I buy a BMW in general, not always, I want to show that I’ve made it, you know. And if I want to show that I’ve made it, I’ve got to be consistent with that image. So maybe, I’ll buy a suit as well, new shoes or maybe a new house. Just to stay consistent with that original commitment.

I’m just scratching the surface here. I just want to go through this.

Social Proof is humongous! Social proof is all about — us as human beings, we look to our friend and our peers to see how they act to help us decide how we should act. Very very powerful stuff.

Here’s an experiment. Next time you’re on the city, grab a few friends of yours. Go to the city. Go stand in the middle of a mall and just point upwards. If you’re outside, point to the sky; or when you’re inside, just point upwards towards something and get everybody to look up as if there’s something there.

Within no time, you’ll get a group of people looking up and going, “What the heck is going on?”

This is just one of the mechanisms of social proof. ‘Cause everybody is saying, “Hey, what’s going on? Everybody’s looking up, we better look up as well.” Of course, there’s nothing to look at.

But you can use that to your advantage. For example, if you can say that a hundred thousand other people have watched my video, so you should too. Or they liked my video, so you should to. You’re invoking that law of social proof; very important.

Authority is another really really important one. Some people misuse this big time, especially in the medical profession or the pharmaceutical profession. In advertising, they often use doctors or even someone wearing a doctor’s jacket to create a sense of authority. You’ve got to watch out for that.

But you can also use it in a good way, of course. If you have someone authoritative, use it as a seal of approval. That will make you come across more believable, right? All of this, once again, is for the good of yourself, your audience, and for the greater good of humanity. Just keep that in mind.

The last one is Scarcity. People act when there’s a deadline. Critical stuff — people act when there is a deadline. If I were to tell you that I have a really amazing product that you can go and download right now but you only have the next 24 hours to do it. You’re going to much more likely to go and check it out than if I would just say, “Hey, it’ll always be here and you can download it whenever.” That’s what Scarcity does.

So, there are the six weapons. Here’s the caution — use them with extreme care!

I didn’t go through them in much detail. I just wanted to really touch on them because I don’t want to make this video too long. It’s just an introductory video. I’ll tell you a bit more about that in a second. But just peg this in your mind — you’ve got to use these things with extreme care ’cause they really are like weapons. Like weapons of mass destruction.

These are really like weapons where you can yield tremendous influence. The person who recommended this book once told me that you could use this sort of stuff to become like Billy Graham, or someone who does really good like Gandhi or whoever you think might be a good person in the world.

But you can also use this very same principles and forces to become someone like Hitler! This is how powerful this stuff is. I’m not suggesting you go and become like Hitler or anything like that. The point I’m making is that this stuff is really really powerful. You’ve got to use them with care.

They can also backfire. If you use them in a way that is insincere and only for your own self-aggrandizement, then there’s likely the chance it will backfire. Just keep that in your mind.

I’ll go through this later and I’ll explain to you in detail how this works.

I’ve touched on this a little bit about how to use persuasion triggers in videos specifically.

The bottom line is that you want to get people to take some kind of action. Specifically, if you’re on YouTube, there are things like this.

You want people to watch more of your videos, right? So you can use these six persuasion triggers to get people to watch more of your videos.

For example, you can invoke the social proof thing where you can say, “Hey, look how many people have already watched my other videos. Why don’t you go and share this to all of your friends as well, and be part of the cool group.” That will invoke or sort of trigger to get people to take action and do that for you.

You can use it for getting more subscribers. For example, you could use authority. If you’ve got the top YouTuber in the world, maybe Ray William Johnson or someone like that, that gives you the thumbs up. You can mention that in your video — Ray William Johnson approves this message, or something like that. Or if you’re Ray William Johnson, then you could just say that yourself.

Same thing, you can use it for getting more likes and comments, or for whatever you like people to do on YouTube.

Once you start thinking about this stuff, it becomes really really powerful. And I really recommend you read that book. Check out Derek’s amazing blog. He goes into a ton more detail.

Robert Cialdini’s book only touches on those six areas, but there’s a ton more stuff you could do with persuasion, especially when it comes to video and blogging.

I really recommend you check out these resources. Once again, the links will be below in the description area of this video. If it’s Amazon link, or whatever, they are affiliate links. Assume any link on my sites are affiliate links, by the way.

There’s more coming up. There is much more. I really really want to go into a lot more detail with each of these triggers. I really didn’t do them justice at all. So what I want to do is inside my upcoming video, I just want to look at each one of these six triggers and go into each one in detail.

I’ll have one video per trigger and go into detail exactly what it is and how you can use it in your videos and how you can benefit from them. How you can use them ion the right way. It’s absolutely critical that you use it in the right way.

Now it’s your turn. I’m going to invoke the law of reciprocity here. I’ve done my best here to create a really valuable video for you. I’ll be creating a tone more videos for you on this topic.

What I’d like you to do because I’ve given you this cool stuff, is to go and leave your comment below this video. I’d love to hear from you. Specifically, if you have any valuable comment to add, but also if you have questions because I’d like to use your input for creating the next six videos in this series.

It’s going to be quite interactive. I really want to get your thoughts on this. So please go ahead and leave your questions and comments below this video. I’d love to hear from you. Yeah, I’ll use those input for creating those videos in this series.

That’s it from me. Thank you very much for watching. Remember to go and leave your comment and your question below this video. I look forward to seeing you inside the rest of this video series.

Thanks for watching. I’ll talk to you soon. Bye!

Inside today’s video and today’s lesson, I want to share with you something very very powerful. This is the crux of the Rapid Video Blogging system and I want to share with you how all this works.

It basically involves the Growth Strategies that I’ve developed for a bunch of different areas within the whole system that I teach to help you really dominate. What I’d like to do is share with you inside this video how all that works.

THE FOUR KEY GROWTH METRICS

Let me just introduce this by talking about the Four Key Growth Metrics.

There are four key areas that you can grow for your Video Domination Hub.

The first one is to get more views on YouTube. The more views you get, the better.

The second one is getting more videos on your video channel. Remember how I talked about if you can create more videos in a year than everyone else then you are going to be in a much better position. YouTube and Google are going to love you as well.

The third area is to increase your amount of traffic. How much traffic you’re getting to your site, to your blog or optin page or wherever you’re sending your traffic. That is the third area.

Of course, the fourth area is an increase in the number of optins you have to your email list.

So, number of views, number of videos, amount of traffic and the number of leads that you get opting in to your newsletter.

Each of those four areas you can increase a little bit by. The beautiful thing about this is when you look at it, when you do the calculation. I’ve got a spreadsheet or a table inside my report where I list that if you only increase each one of these areas by 30%, I think the overall growth rate in terms of your lead generation and getting more leads into your business is something like 182%.

The whole point of this is that you basically only need to increase each one of these four areas by a little bit to be able to get a really big effect at the end.

They multiply; the effect multiplies as you increase one of these areas. So when you look at it this way as well, it makes it a lot more simple, a lot more easier to see how you can dominate and grow your presence online. Very very powerful stuff.

Let’s look at some strategies now for how you can increase each one of these four metrics. Im going to share with you some core strategies that you can already start using to help you increase them and start getting some really really great results.

METRIC 1 — GET MORE VIEWS

Let’s look at the first one — how to increase your number of views on YouTube. This is the first thing; this is where it all starts. Without those views on YouTube, nothing else is going to work so you’ll need to do some extra ninja things here to help you get more views.

I’m going to share with you seven tips to help you get more views.

Tip #1 — Provide Extreme Value To Your Target Audience

The first tip is based on providing extreme value to your target audience. Remember, this is not “value” as defined by you; it’s “value” as defined by your target audience.

So put yourself in their shoes. Think about what it is they want to learn about; or how they want to be entertained; or the kind of news they want to learn about. Or how they want to socialize or interact with you and have fun on YouTube. Think about it from their point of view and then create your content based on that.

Remember those four areas — you can EDUCATE, you can ENTERTAIN, you can REPORT or you can just have fun and SOCIALIZE. Think about how you can create value. That is the underlying basic thing for helping you to be successful using a service like YouTube.

So that’s the first tip: provide massive value with your content.

Tip #2 — Optimize Your Title

The next ones are going to be a little bit more specific as to things that you can do to help optimize your videos and get more traffic, more views to each of your videos.

The first thing is your TITLE. You need to make sure that it’s optimized for the search engines. What you need to do here is figure out a keyword phrase that people would likely search for when they want to find your video.

This is one of the best ways I’ve found — to find the right keyword phrase. The best way to do this is to simply ask yourself: “What would other people naturally type in to the search engine of YouTube and Google to find your information?” That’s what you’re going to do.

Once you’ve come up with a phrase like that, often it’s going to be something like How-To for the education world. Perhaps for the entertainment world, it might be a name. Like if you’re doing a parody of Madonna, for example: Madonna parody — maybe that will be the keyword phrase that people would type in or the name of the song followed by the word “parody”.

So think about your keyword phrase that people would likely search for and use that in the title of your video. It’s very important that you have that keyword phrase right at the beginning.

That’s the first thing; the title is the most important for search engine optimization. Make sure you get that right.

Tip #3 — Optimize Your Description Area

The next thing you need to do is your DESCRIPTION. You need to look at your description.

I always say this, you may already know this, but this is just very important — always have your link to your site, the address of your site right on the first line of your description area.

Start it off by having the letters http:// and then your website address. Very important; that makes it clickable. When people click on it, it goes to your site. If you don’t have that, it won’t be clickable.

To see the end of the video (and much more), please visit Rapid Video Blogging. 

Hi there, Gideon Shalwick here! In today’s video, I’ve got some big news for you. If you’ve been on YouTube for a while and you haven’t been able to become a Partner, there’s some big news. You might have seen some of the news headlines already but some big news coming up.

So I’m going to talk about that a little bit and the announcement from YouTube. I’m going to talk about how you can activate your account to become a YouTube Partner today. And I’m going to talk about some controversy about this announcement. So keep watching. There’s some interesting stuff coming up.

Okay, so there’s some big news going around the internet. YouTube has just announced, a couple of days ago or so, that everybody can now become a YouTube Partner, given that you’ve got some videos on your YouTube channel of course.

This is a new move by YouTube, I think, to help their revenue increase a little bit. Perhaps they have a few other reasons as well, but as you’ll see, soon you’ll understand why I’m making that statement.

But as a YouTuber you can now become a Partner, which gives you some benefits. Not all benefits that existing (old) partners have, but nonetheless, some benefits.

Let’s have a look at that.

First of all, let’s have a look at how you can create or activate your own partner program. All you’ve got to do is basically go to your YouTube channel into the settings area. (I’ll show you on the screen.) Go and activate you account; there’s just one button you’ve got to click and then you activate it.

Of course you’ve got to have videos inside your YouTube channel to make that possible. Once you’ve done that, you could just basically link your Adsense Account, if you have one, with your YouTube channel. If you don’t have one, just go ahead and create one. Then link that to your YouTube channel.

It’s really as simple as that. And that will then allow you to monetize any of your videos on your channel to get you a bit of an extra income stream. By the way, if you’re not getting a ton of views, you’re not really going to get a lot of money from this but hey, a bit of extra passive income – you wouldn’t say no to that. The good news is YouTube wants to pay you for hosting your videos on their servers. Pretty good deal, I reckon.

In any case, I reckon, it’s worth doing whether you think it’s a great thing or not. I think it’s worth becoming a partner so that you can monetize your videos. For the other occasion that one of your videos might go viral and you can get paid for having ads on those videos.

Now, there’s some controversy here; Pros and Cons.

Obviously, the pros for this is that everyone now is able to monetize their videos on YouTube, which is pretty cool!

Also, you can tell your friends that you’re a YouTube Partner now so it can make you feel good about your channel and about yourself.

I am not sure if there are many other pros just yet for becoming a YouTube Partner in this way.

Now the cons is that you can’t brand your channel just yet. Like the existing “old school” YouTube Partners can do. That’s a bit of a problem but perhaps this is just something that they’ll bring in for new partners in the future.

I am talking about being able to have like a banner on top of your channel that’s clickable and people can go to your website; that’s very cool. Also, be able to have your own banners on your channel and a bunch of other little things like that, that allows you to brand your channel a lot better. But you can’t do that just yet.

The other thing is that you can’t upload your own unique thumbnails just yet. Apparently, that’s in the works as well if you go to YouTube’s page or to the links below this video on the description area. But you can’t upload your own unique thumbnails yet, which is a big request. But that’s coming apparently; very soon. So that’s cool!

I’m not sure of this much else. In terms of much other benefits of becoming a partner other than really monetizing and adding to the YouTube (Google) Adsense program.

Who really benefits? That’s really the question that I want to ask here. For all these millions of people, perhaps over a billion potential subscribers can now be partners and monetize all their videos. What are the benefits here? Let’s just look at it.

There’s obviously benefits for you. As a YouTuber, you can become a partner and monetize your videos and maybe get some money coming in from that. But if you’re not getting a lot of views, I’m not really sure. It might just be a few dollars a month if that. If you’re getting a lot of views, you should have been a partner by now, in any case and so it wouldn’t make a difference.

What about YouTube? Perhaps YouTube is benefitting a lot from this. Imagine being able to monetize all videos now and giving people the choice to monetize all their videos. I’m not sure about this one but maybe they were able to do that in any case, so who knows what is the benefit there for YouTube.

And then the other question asked is – What is the benefit to advertisers? Obviously maybe they get some more exposure now, more opportunities to be seen. Who knows? I’m not quite sure how all those algorithms work with the ads being shown, etc.

What do you think? I’d love to know what you think. Is this a cool thing? Perhaps you have some more insight or information that I’m not aware of that you’d like to share. Please leave your comment below this video. I’d love to hear from you and continue the discussion.

This is a potentially really big thing for you as a YouTuber. In the past, you weren’t able to become a partner but now you can. And with the things that they have planned by the looks of it, perhaps they’ll bring up the status of the new partners to the existing partners so that you can also brand your channel and get all the other benefits.

Leave your comment below. Who knows? Maybe YouTube will come and see this. Maybe you’ve got a feature request. If there’s enough people who request the same thing, maybe YouTube will listen and add them for you.

Thanks so much for watching. I look forward to seeing you inside my next video. Please remember to leave your comment below this video.

Hi, I’d like to invite you to come and join me in Los Angeles for a dinner on the house. I’ll pay for it. Come and join me in Los Angeles and I’ll explain to you very soon how you can do that.

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Hi! Thank you for joining me for another really powerful video. I’d like to share with you how you can join me for a dinner in Los Angeles very soon. I’ll pay for it. All you’ve got to do is turn up. In fact there’s another condition… I’ll share with you at the end of this video how you can join me for a dinner in Los Angeles and I’ll pay for the bill.

Breakthrough Advertising

Before I do that though, I want to share with you something really cool that I’ve just read in the past week. A friend of mine Derek Halpern just recommended a book to me called “Breakthrough Advertising” by Eugene Schwartz.

I’ve heard about this guy for many many years, this is the first time that I actually got his book and decided to read it. There’s some really interesting stuff in it. One thing that I just want to share with you is this whole concept of “Identifying Mass Desire”. And in channeling that mass desire, into your product or into your business.

Now, this is what Eugene talks about. He talks about identifying this mass desire in the world, and then basically creating an advertisement that forms the place between people’s mass desire and channeling that mass desire to your product. The advertisement, as he talks about, is sort of the middle man between the world and your product that you’re selling.

It got me thinking about this whole YouTube thing and YouTube marketing. I was thinking, there are 3 billion views a day on YouTube. Now back on the day with Eugene Schwartz while he was around and when he wrote that book, of course YouTube wasn’t around, the internet wasn’t even around. So they relied on any other different ways of getting traffic, in getting exposure.

But what we have today is YouTube. It’s tremendous; it’s just incredible! Three billion views a day! It’s a huge number of people watching videos every single day. So the challenge for us then, if we think in the same terms as Eugene did, is to think about: What are the mass desires of these people who watch videos on YouTube. And then, to create our videos and our channels and set them up in such a way, so they really appeal to these mass desires.

What he recommends is you pick one mass desire that you want to target. And then you do everything that you can to channel that desire through your advertisement into your product. In our case, you pick that one desire on YouTube, you use your YouTube channel to concentrate that mass desire into your channel.

And of course when you use my Rapid Video Blogging strategies, you’d know what to do with those views once they come into your channel. How to turn them into traffic, how to turn them to leads and sales for your business.

That’s a really powerful idea, and thought. In the previous company where I worked, we created this really wiz bank solution technology platform. The challenge was that there was no problem that this thing was solving at that time so we had to really go and find problems that this thing could solve because there weren’t any problems that it was solving; it was just a really cool technology.

I think often it happens in businesses too. We create this really cool thing or solution, but there is no problem to solve. And so I think the way to think about this mass desire thing is that you really identify this huge mass trending desires or problems. And when you create videos that solve these things so that you fulfill these desires, your chance of success in a place like YouTube is just through the roof! Your chances are just so much higher.

I just wanted to share that with you because I think it’s really important to think carefully about the kind of content you create. It’s so easy to fall into the trap of thinking you’ll create something that you think looks cool or is cool.

I still do that, I still get caught out. And I learn from the comments from you guys. When you leave a comment saying this is not the sort of stuff that you’re interested, it teaches me once again. I need to think about what it is that you want. What is the mass desire that I can fulfill for you guys?

That is really important. I think that’s just a critical lesson that I’ve had to learn over and over and it seems like I still haven’t learned it properly yet. But I just wanted to share that with you so that you too can start implementing this for your videos on YouTube and for your bigger and wider online video strategy.

Dinner in Los Angeles

Let’s talk about this dinner thing in Los Angeles. Well, I’ve been invited to BlogWorld Expo to come and speak at the event. BlogWorld Expo is the single biggest blogging event in the world. And they’d love for me to go and speak there in Los Angeles. I’m very very excited!

But to make this really cool, I’d love for you to join me. There’s a link below this video. If you click on it, you will be able to join, to buy a ticket to go to BlogWorld Expo. Yes, it does cost money but it’s apparently a really tremendous event to be at.

I haven’t been there before, but I’ve heard a ton of people say, that it’s a really an amazing event to be at. A ton of speakers, a ton of people, really great networking opportunity to help you lift your game and really build your networks.

So I’d love for you to join me there! The encouragement I’d like to give you is if you purchase through this link below this video (yes, it’s an affiliate link), I’m going to use some of the money that I’ll be getting, I don’t even know how much it is. But there’s a certain portion I’ll be getting, I’ll be using that to pay for your dinner. Is that fair enough?

Because I really want you to be there. And at the same time, we can hang out, whatever… Chat over a nice meal, have a coffee together, whatever. So please if you want to come, I’m going to be in Los Angeles, and I’m only going to be there for a few days.

If you wanted to meet me, if you haven’t met me yet, and you want to meet me face to face in person, this is your opportunity. Come along to BlogWorld Expo. I’ll be speaking there and so will a ton of other people. I’d love to meet you, I love hanging out with you and the people who watch this video. I can’t wait to see you in Los Angeles.

The link is below this video and also the link for the book I think. I’ll transfer that down there as well from Amazon. And I hope to see you in Los Angeles.

Oh yes, very important, please leave your comment below. I’d love to hear comment about what you thought about this mass desire thing from Eugene Schwartz and how can you apply that to YouTube. What do you think about it?

What are other mass desires on YouTube? Do you think it’s a good idea? Do you think it’s silly? I’d love to hear your thoughts. And while you’re at it – thumb’s up, thumb’s down if you don’t like this video, just whatever you felt this video provided. If you did a thumb’s up, I’ll appreciate that. Share that with your friends.

Once again, I’d love to see you at BlogWorld Expo. I’d rambled on long enough. Hope to see you soon. Thanks for watching. Bye.

A couple of weeks, I got a phone call from a good friend of mine, David Jenyns. It was on a Sunday morning. He said, “Gideon, YouTube has terminated my YouTube channel.”

He was very shocked. Of course, he had a bunch of videos on his channel. Really useful videos; he was helping his followers in a particular niche.

David was not the only person who got his account terminated. Another really successful blogger (you may know him), Darren Rowse, also got his account — can’t remember if it was terminated or suspended. In other words, he can’t use his account for six months.

This was a big deal! This was a very big deal because both of these people are very trustworthy and the kind of people that you would really take to war with you. It’s just so incredible that they lost their YouTube accounts. It was kind of unbelievable!

So what happened next was that Darren decided to create an open letter to YouTube. He wrote this wonderful letter to YouTube and posted it on his blog at ProBlogger.net. Within twelve hours, he got his YouTube account back together again.

David wasn’t so lucky. He had to do quite a bit more work. Eventually, he also did get his account back. It took him about 48 hours or maybe three days to get his account back.

For both of these accounts, as I said before, they are incredibly trustworthy people. They had really valuable content. They were definitely not breaking any community guidelines on YouTube.

So, why did their accounts get terminated? And do you have the risk of getting your account or your YouTube channel terminated as well?

This is a real risk. Unfortunately, with YouTube and other video sharing sites and things like Facebook — because you don’t own it, it can be taken away from you without notice.

That’s the other thing — both David and Darren’s accounts got terminated without much notice at all. Apparently, there was a message sent to them but very soon after, it was terminated. They didn’t even have the time or chance to correct anything that they might have done wrong.

As I said, this could happen to you as well. Inside this video, I want to share with you some things you can do to help you prevent that from happening. But if it does happen, I want to give you some tips for making sure that you’re going to be okay in the unlikely event that your YouTube account will get suspended.

The bottom line for me is that, on YouTube you need to make sure that you play YouTube’s game.

YouTube’s game is to provide valuable content to the people who come and visit the YouTube community. So that’s really important. You need to make sure that you provide high value content to the YouTube community.

This is little bit of a gray area because sometimes you might think you’re providing valuable content to the YouTube community but YouTube may not think that it’s above board.

There are some topics that YouTube and Google don’t particularly like. One that is a huge one that they don’t seem to like much is the whole “make money online” niche. There are other ones too but it’s really hard to get data on this or to get a real picture on this because YouTube and Google are not really forthcoming with this information.

If you’re watching this, YouTube, it would be wonderful to get feedback from you and to know exactly what it is that you want, or at least what you don’t want.

Inside YouTube’s guidelines, they do have some information on the kind of content that’s not allowed. But in both Darren and David’s cases, their accounts got terminated for reasons that seemed a little bit strange. For both of them, they had the keywords “how to make money online” or “make money online” in the title of their videos.

We can’t tell for sure, but those keyword phrases seem to be the thing that both those two accounts have in common why they got terminated. So I’m not sure; nobody, other than YouTube and Google, will be able to say why their accounts got terminated — whether it was the “make money online” keyword phrase that triggered something and got their accounts terminated.

This is a great thing that YouTube is doing. People are losing their accounts, sometimes unfairly. But in general, I think what YouTube is trying to do is do a bit of a cleanup process. There’s just so much junk on YouTube and Google so I think they’re actually doing a good thing here to try to clean up a bit.

And yes, there are “make money online” videos on YouTube that are actually scams. But both Darren and David are certainly not in that category.

It brings a question here: What do you need to do to make sure that your account does not get terminated?

I mentioned creating high value content.

I’ve mentioned the keyword phrase “make money online.” Stay away from that. Please do not use that in your title. We can’t tell a hundred percent for sure that that is the thing that got it triggered because when you do a search for “make money online” on YouTube, there are still a bunch of videos that are coming up.

Chances are that YouTube has gone through the process to get rid of those ones. So stay away from those keywords.

This almost goes without saying, but don’t upload dodgy stuff onto YouTube. Upload things that the YouTube community would want to watch. That’s why it’s important for you to get involved and to get to know the YouTube community.

Anything that is of some black hat strategies; dodgy scammy sort of stuff; and spammy sort of things . Just uploading a bunch of videos and putting links on your description just so that you can get a link back to your website like spamming kind of way — not the way we normally provide a really great content and then have a link back to your site, that’s fine.

Doing dodgy stuff on YouTube, keyword stuffing your tags, getting fake views, using software to automate friend-adding — all these sort of automatic things – stay away from them. I’ve made it a point to stay away from those things on my channel. I’ve done my best to keep it as clean as I can and to always provide value.

So, provide value, watch your titles, don’t use spammy things, don’t use any automated software to try to beat the system. Play by the rules of YouTube. That is really the bottom line – play by the rules of YouTube.

There are some things you can do. There’s probably a few other things you need to watch out for. I recommend you Google a little bit and research for yourself. It’s hard to find clear answers because as I say YouTube and Google are unfortunately not forthcoming with that information. So do a bit of your own research, do your own due diligence.

The other thing I want to quickly mention is, what do you do in the case that you do get terminated? What should you do now to help you make sure that you’re prepared for something, in case it does happen?

Something that I recommend and I’ve been recommending for a couple of years is to always back up your videos on a service like Amazon S3. There are other services as well. I’ll reveal something to you within the next few months that I’m working on, I can’t say too much more. But Amazon S3 is currently what I’m using for backing up all my videos.

If in the case that my account might get terminated or suspended, I can go back to those videos and quickly get them back onto my site again without too much hassle. So have a back up strategy.

The other thing you can do is to always, when you upload your video to YouTube, to also upload that same video to another video sharing sites like Viddler, Vimeo, Daily Motion; there’s a whole bunch. So that if your YouTube account goes down, you could quickly grab the embed code from these other video sharing sites and just get the onto your own site without any hassle.

In saying that though, once again, even for the other video sharing sites, most of them will have the same standards as YouTube, maybe even tighter. For example, site like blip.tv, they’re incredibly tight. You can’t upload any kind of commercial content, anything that is promoting anything. As soon as you do that, they’ll just delete your account without notice. And really, there’s no way of getting it back.

This happened to me. I accidentally uploaded what i thought was a good high quality, good value video but I had a little bit of a pitch at the end and they deemed that as a commercial video. My whole account got deleted; my account of three to four years I think it was.

So watch out even for the other channels. Once again, it just comes back to making sure that you provide value and that you stick to the guidelines for this video-sharing sites.

Let’s face it, they’re giving it to us for free. It’s a privilege to be able to use it. We can’t complain so we need to really stick to the rules of these services that we use. Don’t try to beat the system.

I still think the best marketing approach is just to play the game and play by the rules. Provide massive value and then value will be returned to you in some way or form.

There you go… I’ve also had an interview with Dave Jenyns to sort of run over what actually happened and to go in bit more detail what you can do to stay safe on YouTube. It’s almost like a bit of a survival guide on YouTube.

I’ll list that interview below the video in my blog at GideonShalwick.com. If you’re watching this from YouTube, just go to my blog, there’ll be a link to that interview below this video. Go and watch it; listen to it; it’s about an hour long.

I’d love to hear your thoughts. I’d love to hear a little bit of a discussion about this because obviously it’s going to affect you likely. It may not, but it could. I’d love to hear your thoughts about using YouTube and about using other services; about the future of using YouTube and what we should do to make sure we stay within the guidelines of YouTube.

Please leave your comment below, whether on YouTube, on my blog or on Facebook, it doesn’t matter. Spread this video. I’d love to open this up for more discussion… Get the discussion going so that we can all learn from this experience.

That’s all I wanted to say. Go ahead and leave your comment. I’d love to hear from you. Talk to you soon. Bye.

Hi, Gideon Shalwick here. Let me guess. You want to get some more views to your videos, right? We all do. So, inside this video, I’m going to talk about how you can actually do that—very straightforward. Actually, I want to give you some simple tips that you can follow.

First of all, you need to think about creating something of value. You really need to create your videos so that they are valuable and so that they are spreadworthy. That’s one of the most important things for making sure that your videos can spread. If you don’t have a great video, then no one is going to spread it for you. It won’t go viral. Bad videos don’t go viral.

You need to think about how you can make your video as good as possible so that other people will spread it for you. There are a couple of things to keep in mind.

First of all, you need to think about the production quality of your videos. Now, it doesn’t have to be Hollywood standard but if you can make it pretty professional, that also helps.

Image quality is one thing. The other thing is the actual sound. You want to make sure that your video actually sounds good. And it’s not just the sound, you want to maybe add some sound effects, maybe a little bit of video. Just spice it up a little bit more.

The key thing here is to think about how you can create value… How you can create more value for your viewers so that they would want to spread the word about your video. It’s really as simple as that.

Create a little mnemonic that you can use to think about how you can make your videos more valuable. And the mnemonic is DEFICE. It’s almost like device, but it’s DEFICE with an F.

The D stands for “different”. Make your videos different. Look at what’s out there already on the internet. Look at what’s actually working and you’ll find that a lot of videos are actually a little bit different, actually make the cut. A lot of people like to spread something that’s different.

The E is for “exciting”. Make your video exciting. So think about how you can make your video more exciting to your viewers. Not so much to yourself. Think about your viewers. What do they want? Make it exciting for them.

The F stands for “funny”. Think about how you can make your videos funny. Now, this is a hard one because not all of us are comedians so maybe you want to try the other ones if you’re not naturally funny, if you don’t have a gift for being funny or creating funny videos.

The I stands for “interesting”. Interesting videos like How-To videos are always very popular. In fact, How-To videos are some of the most popular videos watched on YouTube.

C is for “controversial”…interesting one. Quite a little bit controversial, actually. (Well, not actually) But think about how you can create your videos that’s controversial. Now be careful here. You don’t want to put other people down or anything silly like that. You want to stay with the YouTube guidelines. But think about how you can be a little bit controversial. Often, that spreads like wildfire as well.

And the final E stands for “excellent”. Think about how you can make your videos excellent. Once again, not excellent to yourself; but it helps. Make it excellent from the viewpoint of your viewers — very, very important.

So that’s DEFICE. Easy, pretty simple. Keep that in mind everytime you create a new video.

Now of course, there are other things you can do as well to get more views for your videos. I’ve actually created another video previously that talks about the basics like How-To get your title right, your description, your tags; How-To run competitions; and also How-To do collaborations or just mention it. For that video, I’ll put it up here. You can click on it and check it out.

Now, if you want to find out more information on how to get even more views and how to actually use your video views and turn that into a business–not just getting more views. Views are cool but you really want to use your views to maybe make some money from it, right? That’s kind of cool.

So if you’re interested in that kind of thing, please click on the link below this video. There’s a link there that will take you to a page where you can opt in for my free report. It’s a 92-page report, packed with more information. It actually goes to my 7-step process for showing you how to turn your video views into cash.

I hope you’ll enjoy that and go ahead, go to the link. It’s right below this video.

I’ll see you on the other side.

Hi, Gideon Shalwick here…

I want to tell you how I got into online video and how I make six figure income from what I do online today. It wasn’t always easy for me. In fact about four years ago, I was stuck in a job that I didn’t really enjoy. It was a great job, don’t get me wrong. And I was getting a really good salary but I felt that I wasn’t using my talents and I wasn’t able to build up an asset that I could leverage over and over compared to what I do today. Back then I couldn’t do that.

I wanted to get out of that situation. So I told my wife, “Hey let’s emigrate to Australia and start a new business”. About a month later we landed in Australia and to cut the long story short, I started an Internet Marketing business.

It was a great opportunity because I can work from home and it just seemed like such a great way to earn a living. I created my first product and got some initial success but then the sales died down. I struggled to make an income from what I was doing. I only had an ebook that I was selling and my biggest issue was getting traffic. I’ve talked about this from the previous video.

So I started interviewing some of the world’s top internet marketers. And ask them what it was that made them successful. And while I learned a lot of really useful stuff from these guys from these “gurus”, in the process I learned a lot about online video marketing because I did all these interviews with online video. And four years ago, trust me for online video that was a big issue, trying to get your videos online.

So I had to learn everything from scratch. There were no courses around. And I just had to teach myself. It was terribly difficult! I remember just doing a 10-minute video would take me ten hours to produce. Four years ago that was the norm. Although today, things have totally changed. Ten-minute video takes me about half an hour, or maybe an hour at the most, if you want to do a really good job to create. Things have totally changed.

Back then also the equipment was very expensive. But today it’s a lot more affordable and the tools that you can use, like the software, is so easy and so simple to use. Today is a totally different story. But I just wanted to share it with you, that’s how I got into it and that’s how I learned about online video. And I went through all these difficult stages to figure out how to get my video online.

That project where I interviewed these gurus, I was going to sell it as a membership site. Guess what? I never actually sold it as membership site. To this day I haven’t made a cent from that project. I worked my butt off that project, that was really really hard work because it was so technical and so difficult to work, with all these big files and all these different file formats and stuff and I really struggled.

But as I said before. The benefit that I got from it was that I learned all the ins and outs and all the shortcuts for getting your videos online, getting views, and eventually turning those views into cash.

So today I run a couple of really really successful businesses. The partnership that I have with Yaro Starak, the Become A Blogger. That’s mainly based on online video course that we created together that’s helping us make a six figure income online.

Just more recently, I started a project with my magician friend Jay Jay and it’s only been just over a year. We’ve got 3 million views on our YouTube channel. That’s just incredible!

For that particular business we’re getting something like 150 optins a day now. A couple of weeks ago it’s sitting at about a hundred and now it’s more like 150 a day. So things are really rocketing ahead for us there. And it’s all because I now know what I’m doing with online video.

I know how to create these videos really quick. I know how to get views really quick. And I know what to do with those views once you get them on. How to get people to go to your website and turn those views and visitors into cash.

That’s really what it’s all about. Getting exposure is amazing but being able to turn that exposure into real traffic into your site and turning that traffic into real optins into your newsletter and turning those people who come to visit your website into buying customers, that is the key!

Now I’ve written a report called Rapid Video Blogging that I’ve just released this past week and I’m giving it away for free. It’s 92 pages long and you can get access to it at no cost. This is my gift to you, I don’t want you to struggle the way that I did when I just getting started four years ago with online video.

I want you to go through the report and see for yourself all the shortcuts that I’m giving you. I’m giving this away for you and you can start implementing them immediately.

So if you want to get access to the report, of course it teaches you a lot more than just the technical side of things which is really simple by the way. That’s only one of the chapters. But it also teaches you how to find your niche on YouTube for example, the video creation part of it. I even talk about how to make your videos go viral. And I also talk about of course how to monetize the whole thing.

If you want to get access to the report, go ahead and go to RapidVideoBlogging.com and on there you can enter your email address and the next stage will be for you to get access to the report.

Once again it’s 100% free, it’s my gift to you. Of course, I’ll be releasing a course that is based on the report but that’s only a little bit later but that’s what can you expect coming up. But the report is totally free, you don’t have to buy anything. It’s 100% free for you to download and to absorb and to enjoy.

So go ahead and go to RapidVideoBlogging.com to see for yourself how easy it is to get your videos online and to help you start getting views and to turn those views into cash.

Thank you for watching and I look forward to seeing you on the RapidVideoBlogging.com pages.

Hi There! And welcome to another video…

Inside this video I want to talk about something that is very, very close to my heart. Something that I’ve been struggling with for at least four years. And I say struggle in a light kind of way because I only struggled with it the first two and a half years of my career online. After that point, I figured it out and I didn’t struggle anymore. That’s what I want to share with you today.

The number one biggest problem that new business owners or all business owners have on the internet is to get highly qualified traffic to their sites.

This is one of the most tricky things to do because it’s one thing getting traffic to your site but it’s another thing getting really good, highly qualified, traffic to your site that will eventually convert into leads and convert into sales. If you don’t have that traffic you don’t have a business. It’s as simple as that, you don’t have a business online.

What I want to share with you today inside this video is one way that you can drive tons of traffic to your site. This is a way that I’ve been using for the last two years to help me get tons of traffic to my site, to help build my leads, and to eventually help turn those leads into buying customers. These are customers that spend money with me and help me run my business.

What am I talking about? The thing that I discovered… or let me backtrack a little bit.

My first ever project was selling an ebook online that was about four years ago. And once again my number one struggle there was not creating the product, not creating the marketing materials, it was getting traffic. Once I had all those things done. Just getting highly qualified traffic to my site. Initially I had a bit traffic but then it died down and it was really hard for me to get traffic.

So I did a lot of research, a lot of mucking around and eventually came to find out that online video, especially YouTube these days, is an amazing source of traffic. If you ignore it your leaving a lot of money on the table, a lot of customers, and a lot of traffic.

What I want to share with you is basically this, you need to get into YouTube. YouTube is the second biggest search engine on the internet right now. That’s huge! They are getting two billion views a day, that’s last time I looked maybe it’s even more by now. The point is that they are huge and if you’re not using them as a traffic generation strategy you’re losing out.

I’ve been using YouTube now for the last two years and also online video in general to help me drive heaps of traffic back to my site. This is one of the best ways to drive traffic to your site because not only do you get the traffic and they’re highly qualified, but when people watch your videos and they come to your site, they already kind of know you. Just like you’re watching this video right now, you’re thinking, “I kind of know Gideon”, “I’ve seen what he’s like”, “I know what his personality is like”, “I know he does funny things with his hands”, “I know he’s got a bit of a receding hairline”, or whatever. You can actually see me and that builds rapport and that’s what’s so powerful about video.

I’m about to release a free report. It’s called Rapid Video Blogging: The New And Easy Way Of Using YouTube To Dominate Your Niche. Inside this report I reveal exactly what I do to help me gain traffic to my site. I also explain how I make a six figure income from what I do with online video inside this report.

I’ll be releasing this report very, very soon. In fact at the time of this recording I haven’t released it yet. I’m planning to release it on August 3rd which is a Tuesday and for me it’s next week.

So keep your eyese peeled. If you’re not signed up to my newsletter yet make sure you sign up because that’s where I reveal how I use YouTube to drive all this traffic to my site and how to monetize that traffic eventually.

Some very cool stuff coming up, it’s a 90 page report.

Seriously I’ve never given anything like this away for free ever. This is my most valuable free resource that I’m ever giving away, that I’ve given away up to this point of my life. I think it’s my best work and I really want you to have it and I want to share it with you because I think it’s extremely powerful.

So keep watching, make sure you’re signed up to my newsletter and watch your inbox for an email that will tell you when the report is ready.

Thank you for watching and I look forward to seeing you inside my next videos.

So the other day, I sent an email add to my newsletter list and I got an email back from an old friend. It was my old professor from my University days. He’s always very direct and he says a thing how it is and he doesn’t mince with words.

Basically what he sent to me was saying that, “What’s in it for me?” So he responded to the email that I sent to my newsletter—because he’s on my newsletter as well and because he’s probably trying to see my progress and see how I’m doing. But he said, “What’s in it for me?” He read my message and he got the impression that there was nothing in it for him as he read the message.

And you know, that got me thinking because I’ve been doing marketing now for many, many years and yet as I send that message, that didn’t cross my mind that I should be thinking about what was in it for the person reading that message.

I think that’s one of the easiest things to forget in marketing. And that is to think about what’s in it for your audience. And I wanted to create this video and tell you about it because when you create your video, you really need to think about that too and you need to totally kind of forget about yourself and your own desires and interests and think about what’s in it for your viewer–for the person watching your video. How can you create your video, so that when people watch it, they think that is what I want to watch and that is what I associate with and that information is really useful to me or that information is really entertaining to me?

Whatever it is, put yourself in the shoes of your audience, of your viewer and think about what’s in it for them. What can you create so that when they watch your video they’ll think you’ve created it specifically for them?

When you think about this sort of thing, when you think about creating your video, think about creating it for one specific person–one specific type of person. And when you do go hit and create your video speak to that one person—like I’m speaking to you now.

Speak to that one person only because when you think about, when people watch your videos online, it’s not like the big movies or big opera or a big show. There’s only one person watching your video at a time so they sit in front of the computer. There’s only one person watching the video at a time. So for all intents and purposes, you’re only speaking to one person. That’s why you need to think what’s in it for that one specific person and then talk to the person on the other side of the screen.

So I just wanted to share that with you. That was from my old professor. He’s name is Pete Bergman. Pete, if you’re watching this, thank you so much. It was really a good tip and it just really got me thinking again to think about the basics. You know, this is really the basics and it’s so easy to forget about what’s in it for your audience and to just focus on yourself.

So forget about yourself and think about what’s in it for your audience.

That’s my tip for today. I hope you enjoyed that and I hope you can use that for your online videos. If you want to see more videos like this, go to my blog at Gideonshalwick.com. And if you want to get a copy of my latest report, Rapid Video Blogging, that shows you how I make a 6-figure income with online video you can just go to Rapidvideoblogging.com

Thank you for watching and I’ll see you inside the next video.

WHEN DID YOU START BLOGGING AND HOW DID YOU FIRST GET INTO IT?

I started blogging about 3 years ago just with text blogging and the way I got into it is that someone told me that I can get more traffic from that and it wasn’t until recently that I started (I guess 2 years ago) video blogging and I started seeing the potential for that and I really got into it.

WHEN STARTING YOUR BLOG, DID YOU EVER EXPECT TO GROW TO WHERE IT IS TODAY?

Well, when I started blogging, I guess, seriously blogging with video blogging I already saw some results that other people got with text blogs and I wanted to duplicate that with video blogging. So, I guess I was kind of prepared for the kind of results that you can expect.

But I really didn’t expect how fast things would move and I think that a lot of it had to do with using video as my main medium for communication, and so, that’s, I think made all the difference.

WHAT HAVE YOU LEARNED ABOUT (AND FROM) HELPING OTHERS CREATE SUCCESS FOR THEMSELVES, AND HOW HAS IT HELPED YOU BECOME A BETTER TEACHER/ENTREPRENEUR?

I think one of the best ways to learn something is to actually teach it to others and it’s kind of a catch to in it to because, obviously, when you’re just new in a field, you’re not really an expert – you’re not that qualified to teach it.

But one thing that I often did was, as soon as I did a new course or read a new book that was useful to me and I wanted to really retain that information, I would immediately go and teach it to someone else like a family member or a friend or to a pet–if you have one. But I think that it’s a really good way of just getting that knowledge clear in your head.

But once you become an expert and start teaching the information to other people, I think it’s really an eye-opening experience because you kind of forget what it was like a few years back when you were just starting out.  And so when you actually teach other people just getting into it new, you kind of have to go through that same thinking processes and really put yourself back a few years ago into the people’s shoes that you are teaching and you know that could be often quite difficult.

But it’s really an eye-opening experience and it helps you to really look at things from a very different angle compared to if you were just doing it yourself.

So it’s very, very valuable. So, not only is it great to see what people are coming from, but it also helps me to look at the topic from a whole bunch of different angles which in the end, helps me to become better at what I do and also to teach in a much better way.

BESIDES LAUNCHING YOUR OWN PRODUCTS AND COURSES, HOW HAVE YOU INCORPORATED AFFILIATE MARKETING INTO YOUR BLOG?

Well, affiliate marketing is just–it’s huge. Just recently, I did a promotion with my business partner, Yaro Starak, and you know we sold close to a $100,000 worth of product for this promotion. Of course we didn’t get all of that $100,000 because we only got a percentage and we have to split the profit (that sort of thing).

It just shows you the power of affiliate marketing and while it was combined list with Yaro, a big push of that list was from my own people that I gained through video marketing and using online video to gain that. And I think because it’s video, the relationship that you build with people is just so much stronger. You can build rapport so much quicker with video compared to just text, so I think that’s one of the key reasons why something like affiliate marketing works really well with video blogging because you have that relationship with someone. You’ve got that trust.

So if the people on your list (if they) trust you and they follow you, and they listen to every word that you’re saying, when it comes to promoting an affiliate product, it becomes a lot easier to convince people to go ahead and purchase.

Now of course, I only recommend that you promote things that you totally believed in and that you would use yourself. I never promote things that I wouldn’t actually use myself. So that’s the key ingredient for the success that I have.

IN YOUR OPINION, WHAT IS THE SINGLE, BEST WAY TO MONETIZE YOUR BLOG?

I think, the single best way of monetizing your blog is really to start creating your own products. Getting money from (say) Adsense or advertising or even affiliate promotions–it’s pretty good. But you need to build up your own brand and your own brand equity and for that you need to create your own products—as simple as that.

So number 1, you need to become an expert on what you’re doing and number 2, you need to start creating your own products. Once you have those 2 things you get instant credibility – people start listening to what you’ve got to say, and more importantly, you make more sales. You make even more sales than just with affiliate promotions and the reason for that is because the trust level is even higher.

If you have your own products, people who follow you tend to be more inclined to buy that from you because they know you and they know that it’s your product and so it often converts a lot better than just affiliate promotions.

Affiliate promotions are great (don’t get me wrong) and it’s a lot less work but the income potential for your own products is just tremendous not to even mention everything else that comes along with it which includes things like credibility and authority and potentially massive exposure worldwide.

WHAT WOULD YOU RECOMMEND FOR A NEW BLOGGER THAT WANTS TO CREATE THEIR OWN BRAND OR PRESENCE IN BLOGGING?

I think the first thing that you’ve got to do is to find what it is that you want to blog about or video blog about and for that I often talk about the hedgehog model or hedgehog concept that Jim Collins talks about in his book Good to Great (fantastic book). I really recommend you read it and it talks about the 5 key things that some of the world’s top businesses did to become great, not just good, great-– and one of those 5 things were the hedgehog concept.

Basically, all it is, is the combination of 3 things–what you’re passionate about, what you can become very skilled at in the world (to become the best out of the world), and what you can make money from at the same time. When you combine those 3 things, when you find something that has all those 3 elements in common, you can do really, really well so that’s your hedgehog concept.

Once you’ve found that, it becomes sort of your niche and that you can create content about and become an authority in, and then the next thing is just to go nuts with creating really, really good content and especially with video, it becomes so much easier than just text to create some really amazing concept.

So those are the first things, find out what you want to blog about, and use the hedgehog model or hedgehog concept for that, then start creating massive amounts of content (really good content) and that will automatically start getting you notice and getting traffic back to your channel and back to your video back as well.

ANY RECOMMENDED BLOGS OR RESOURCES FOR BLOGGERS TO BRING THEIR BLOG TO THE NEXT LEVEL?

If you want to take your blogging to the next level, this course that me and my business partner, Yaro Starak, put together, it’s called Become a Blogger. There are 10 free videos at Becomeablogger.com that shows you exactly how to set up your own blog, your WordPress blog and if you want to take things further, we actually have a course there as well, Become a Blogger Premium, that takes you to the next level. Yaro, my business partner, also has a program that he talks about and we talk about that a little bit more at Become a Blogger as well. So just go to Becomeablogger.com and just check out the videos there and it will help you tremendously if you’re new to blogging.

DO YOU HAVE ANY BIG ANNOUNCEMENTS OR UPCOMING PROJECTS YOU’D LIKE TO TELL US ABOUT?

Currently, I’m working on my ex-project which is Rapid Video Blogging. The idea of that product is to show exactly what I do with my video blogging to get massive exposure. Some people would take 5 years what I did it in about a year’s worth of time and that’s all with using video blogging as the main medium for communication. So I got some pretty good results with that.

As I’ve mentioned before and inside this program, I want to teach you exactly what I did. So it’s going to be a free report that you can get about 80 pages long so packed with content. And then eventually, there will be a course as well that will go into a lot more detail with all those topics.

If you want to get access to the report, just go to Rapidvideoblogging.com .

So how important is it to create regular videos for your YouTube channel?

I’d say very very important. Especially if you’re interested in dominating your niche. Now there are a number of reasons why this is important.

And I’m going to mention 3 to you why I think it’s really important for you to submit videos regularly to your YouTube channel.

The first reason is because search engines love it, they love it when you submit content regularly. Search engines like Google, Yahoo, Youtube all these search engines their job is to serve relevant content and fresh content to their users. And they want to keep their users happy.

If you create really good content on your YouTube channel and you keep on submiting content to that YouTube channel. Google and Youtube and the search engines will love you for it because you’re creating what their audience wants.

So that’s the first thing, make sure you submit your videos regularly to YouTube, the search engines will love it.

The second reason is because when you create regular content on YouTube, what’s really good about that is that you often get ranked right at the top of the YouTube search results.

Now this only occurs for around about the first 24 hours or so. It’s a bit difficult to measure but it is around about that period. So when you create a new video and someone searches for a particular key phrase that relates to your video… If it’s fresh, YouTube’s going to serve it right at the top of the search results.

So that’s really cool. That means that if you can submit videos regularly on a daily basis for example. On a daily basis your video will come up as one of the first results as one of the first fresh results on Youtube. So that way you get a lot more traffic. Very very cool!

Now there’s a third reason also that’s very important for you to create more content or create regular videos for your YouTube channel. Now that’s for your viewers, for your channel viewers, for your audience.

If you have a popular channel or if you’re just starting out, when people watch your videos and they love it they’re going to expect more content from you.

And the more regular you can do this the better it is for managing those expectations of your audience.

So it’s no good just having one video a month or 5 a week and then nothing for a month. It’s much better to have a regular time say twice or three times a week where you submit a new video to your youTube channel.

That way your audience starts to expect a certain level of regularity of videos from you. And it helps them coming back to your channel.

If they know that you only submit a video once or twice a week and then you wait a month or whatever, they may not come back to your channel again to watch your videos for a while because they know that you’re not being persistent and consistent with your videos.

That’s another really cool tip.

So there are 3 things, I just want to summarize it, when you submit your videos regularly:

Firstly you keep the search engines happy

Secondly you get served high up on YouTube search results, which is really cool it can give you a lot of extra traffic.

Thirdly you’ll keep your audience happy, which is just as important

So those are my 3 tips… If you want to see more videos like these or get access to my rapid video blogging report just go to gideonshalwick.com and I’ll see you there.

Hi there! Welcome to another video!

Inside this video, I want to talk about something that happened to me about two weeks ago…

I wanted to share the experience with you because I think it’s very important for helping you deal better with your customers and clients especially when you’re creating your online videos.

What am I talking about? I’m talking about the management of expectations. This is something I came across a number of years ago. In fact in my first job, my first manager, he taught me this concept of management of expectations. It’s absolutely critical if you want to really influence people and make sure that they are happy and make sure that they’re getting what they want as a business person.

About three weeks ago, our little girl got born about six weeks early. Talking about management of expectations, we were very surprised. We were totally not prepared for that, but we just had to deal with it. But what I want to talk about there is that inside the hospital, they told us that pre term babies (premature babies) normally need to stay the full term. They told us that our little girl had to stay for another six weeks inside the hospital. For us, that was a long time and of course we were not too happy with that.

To cut the long story short, we ended up only staying about two weeks in the hospital and then she could come home, which is just so fantastic. For us parents, we were just so excited because we didn’t have to wait six weeks anymore; it’s only two weeks. I give credit to the hospital staff here because instead of telling us it could just be two weeks but it may take six weeks, they just said it normally takes six weeks but then they managed to bring it down to two weeks.

In terms of managing our expectations, we were just so happy with what happened. If they went the other way, where they said you could come out in two weeks but we ended up waiting six weeks. Imagine what that would have done to our expectations!

Now you need to do the same thing for your videos. I know it’s a roundabout way of getting back to it, but when you think about creating your videos, you need to think carefully about how can you manage the expectations of your viewers? How can you begin or start your videos so that when people watch it, you set some sort of expectation so that when they watch the whole video, they come out of it feeling really good about themselves or really good about the information.

One way of doing this is to create what I call a Zeigarnik effect or to throw a Zeigarnik in there. Zeigarnik was a social Psychologist who figured out that people’s minds don’t like open loops. We want to finish stuff, we want to close the loop. And we normally learn better when there is an open loop in a discussion for example.

What you can do, is at the beginning of your videos, create some sort of an open loop, create some sort of mystery or cliffhanger right at the beginning… to create a sort of expectation that you’re going to fill the gap. That will help people stay more connected to your videos; that will help people to watch your whole video if you can create something like that, it’s very very powerful.

Programs like the TV series “Lost” is an excellent example of that because that’s exactly what they do. They create this open loop right at the beginning but then at the end they create another cliffhanger so they open up another loop. Which means you have to watch the next episode. They are just so good at it. They are so good at managing expectations. That’s what you’ve got to do as well when you create your videos.

This is just a real quick tip from me for managing the expectations of your video audience. My name is Gideon Shalwick and I look forward to seeing you inside my next video.

If you’d like to get access to my latest report, Rapid Video Blogging, that shows you how to dominate your niche with online video, just go to my blog at GideonShalwick.com or simply go to RapidVideoBlogging.com and you should be able to get a copy there.

Thank you for watching and I will see you soon!

Ok, that’s my friend that water dragon. I’m in a forest next to where I live and I want to share something with you that I find really good for video blogging in particular (for search engines too).

The big question that people always have with video is, “What about SEO? How do you get Search Engine Optimization when you do just video?” The real quick and easy answer to that is to transcribe your videos.

Whenever you create a video, like this one, you send it off either to your transcriber or you transcribe it yourself if you have the time and you use that exact same text on your blog. You embed your video on your blog and you also put the text of your video on the same blog post. What that does it is creates this easy text for you. It’s one of the easiest ways I think for creating content for your blog because not only do you get really cool video, and potentially also audio because you strip the audio out of it, but you can also get the text and put the text on your blog. That way you keep both your viewer, your reader, and your listener happy and also the search engines.

I’ve been doing that now for my blog for quite a while and that means that I get picked up in the search engines a lot easier. People love it too because they can read through the transcript if they are in a hurry.

So, that’s my tip for the day. Once again if you want to see more videos like this and if you want to read my free report on video blogging just go to GideonShalwick.com.

Thank you for watching and I’ll see you inside the next video.

Gideon: Hi there. Gideon Shalwick here. Next up I’ve got Daniel Turner from www.PLRPro.com. He’s going to tell me a little bit about using video, how he sets up his video, his equipment and stuff that he uses, and also more importantly after that how he used online video to increase his conversion by 108%. That’s pretty amazing, so I’m really keen to find out about that.

Thanks for joining us, Daniel.

Daniel: My pleasure, mate!

Gideon: So give us the rundown. How do you do your online video normally?

Daniel: There’s two things I do. The first thing is that product creation is the primary modality for what I use video for, and the second I think is as a sales tool to hopefully increase conversions.

The thing with video is sometimes it can be tricky in the respect that people will listen or consume the way that they prefer. I’ve had clients who have said, “No, no, no, I don’t like video,” and others who have said, “Please give me more.”

What was interesting – and I’ll use the example of the increase in conversion – is what we did when we launched Outsource Method last February.

Something that was quite interesting was that on the order page I was finding was that people would drop off. There was a large number of people clicking through to the order page, but then there was a large number of people dropping off there.

I thought, “Okay, that’s obviously a point that I need to correct,” so all I did was a basic 60- or 70-second video, which was a recap of the sales page. “Here’s what you get, here’s what it is, and here’s what I want you to do.”

That was probably one of the most important parts, letting them know what the next step is, but it was a video of me talking directly to the person. Literally from day 1 to day 2 – we do a lot of A/B split testing – in that direct test there was a 108% increase in conversion through to sale.

Gideon: Wow, so this is just in going from text to video?

Daniel: No, the sales page remained as text, but on the order page I added a 60-second video going over or clarifying what the sales page said, and also what I wanted the user to do next.

Gideon: Okay, so let me get this straight. You had the sales page…

Daniel: Sales page with standard text – which by the way, I’ll be using video from now on – and then they click through to the order page, and the first thing they’d see at the top would be the video of me sitting there behind a webcam or whatever it is – not professional like this.

I just said, “Hey, my name is Daniel. I just want to let you know what this is all about. Here’s what you’re getting. What I want you to do is fill in the details below,” and blah blah blah. “On the next page, this is what you’re going to see. Just click OK,” and blah blah blah.

Gideon: It was that simple, just telling people what to do, what the page is about.

Daniel: Yeah! Sales is tell people what to do, tell them again, and then tell them again. That theory I guess held true in that respect. Yeah, it was a 108% increase.

And I’ve got to clarify, because I hate hearing stats like that when people don’t back it up. It’s not like it was a 108% increase from like 3 sales to 4. It was over 90 or 100 actions, so it was a statistically accurate test, not a budgie test. I’ve seen those before.

Gideon: I think that’s amazing. The previous video that I just uploaded to YouTube before this recording was telling people that they’ve got to get into online video, and I think this is a really good example of a way that you can use online video. If you’ve got a sales process, just put a sales video on your order page. Awesome stuff!

In terms of psychology and in terms of the content of your videos, is there anything special that you do there to help convert?

Daniel: At the end of the day, we live in a world where as human beings there’s an inherent connection. You and I are sitting next to each other. We’re not sitting behind a computer. We’re talking and conversing here.

We lose that online. There’s that lack of human connection. When someone sees another human being behind the computer, they can relate to that person, for good or bad.

Much like if I sit down with someone and we don’t connect, then there’s no way in hell that they’re going to buy from me, but if I connect with you on some level, there’s that inherent trust that’s already built.

That’s where I think it takes it from, “There’s just text here. Okay, I need to put in my information and buy,” it’s then, “Okay, I’m buying from Daniel or I’m buying from Gideon. I’m buying from someone that I can see, trust, and know is going to do the right thing by me.”

I think that’s probably the biggest reason. I don’t have a script.

Gideon: It’s just you, right? It’s just natural.

Daniel: Yeah, it’s just that I want to help my customers in the best possible way, and this is how I can do that. I hope that answers your question.

Gideon: Do you still have those pages set up so people can check it out for an example?

Daniel: If you go to www.OutsourceMethod.com, I think they probably are still up there. I haven’t been there for awhile. I think they’re doing some split tests on that landing page and stuff at the moment, but yeah, go to www.OutsourceMethod.com. Go through the order page and I think it’s up.

Gideon: Cool. I’ll put the link down here. www.OutsourceMethod.com. Go and check it out if it’s still on there. Even if it’s not, I think use this as a really good case study for using online video to super-boost your business. Think about how much more successful you can be if you can increase your conversion rate by 108%. That’s awesome.

Daniel: The biggest thing is I guess make sure you split test all this, because I have done tests where I was sure something was going to work, “This is guaranteed, it’s going to work,” and it failed. It depends on the market, and this is one point I want to cover real quick.

With product creation, you want to allow your customers to consume the way they want to consume. Some people like to read, some people like to listen, some people like the visual and to see what’s going on.

What I do with respect to my products is I always try to capture all the learning modalities and let then consume the way they want to consume, and it’s no different for the sales process.

There’s the detail-oriented people who are going to say, “I need to read the 400-page sales letter because I want to know every single point.”

Then there’s people who will just go, “Wow, I like this guy. I’m hearing him, I’m listening to him, I think he’s a nice guy, he sounds great, I’m going to buy.”

There’s the other people who go, “Wow, this guy looks really cool. He’s put together a real slick presentation. I like his video. His product’s got to be good.”

It’s giving people the ability to consume the way they want to consume.

Gideon: On the next video Daniel will share with us a little bit more about how he creates his products. I think that’s something that’s really cool about online video too, that you can create products pretty easily and you’ve got that perceived value that’s so much better than just text-based products.

Daniel: That’s right. One thing I will say, and this is something that I’ve learned and has become very apparent to me, is when you’re getting a copywriter to write stuff, it will either cost you a lot of money or it’s going to take you a lot of time to do it.

If you want to do a sales letter video, it’s like three hours work. If you’ve got your product, you can have your sales rocking and rolling in three hours, and it’s easy.

Gideon: That is awesome. Thanks for those tips, Daniel. Inside the next video we’ll delve into the product creation strategies that Daniel uses for creating his products, and that’s a big part of your business right now.

Daniel: Yeah, it is.

Gideon: Cool. Make sure you watch the next video when Daniel shares that with us. See you there.

Part 1

Gideon: Today I’ve got Leslie Rohde with me and he’s going to help me talk about SEO and how it relates to online video specifically. You may not have come across this information. There’s a lot of detailed stuff that Leslie knows about that I’m sure will blow your mind a little bit.

Leslie, thank you very much for joining me.

Leslie: My pleasure.

Gideon:    Why don’t we kick it off by talking about the development of online video and how that relates to SEO and how we can use that to help us gain more exposure for our own websites.

Leslie: First of all, video is huge in terms of traffic. It’s estimated that something like 30% of all online traffic is actually video, and the largest share of that is YouTube, which is truly staggering when you think about the amount of traffic that’s going through video. It’s huge.

A lot of that doesn’t have much commercial appeal. It’s silly home movies and that sort of thing, and that’s fine, but a lot of it does have some real commercial intent. The question is how to actually relate it to your business. What does that actually do for your business?

It’s very clear, and it’s been clear forever, that video is a really good selling platform. People really enjoy video. Still pictures and motion pictures are far more engaging for humans than just text, so that’s the reason the whole multimedia thing is so important in the context of the web, and it’s the perfect platform to do it.

You don’t have to actually send physical media. It’s all bits anyway. From a traffic development strategy, it’s always been a fabulous idea.

Now what is its relationship to SEO? Video occurred late enough in the whole SEO milieu that the people who built the video-sharing sites knew what very dark-minded SEOs would do with it if they could.

This is true of the social communities as well – Facebook, Twitter, MySpace, and all of those kinds of things – and they also don’t want to be used as a big spam haven for SEO.

With the bookmarking sites like Digg etc, it’s estimated that something like 60-80% of all bookmarking accounts are actually auto-generated spam just for the purpose of driving links to commercial websites, so clearly YouTube doesn’t want to play that kind of game.

They don’t want to be that kind of a platform, particularly since they’re serving up this huge amount of content – that they haven’t figured out how to monetize, by the way – so if you actually want to know what are the top three search engines, two of them are Google. There’s Google and YouTube. It’s a second search engine.

Gideon: It’s quite a wake-up call, isn’t it.

Leslie: Yeah, and they haven’t figured out a way to monetize that, so God knows what the actual loss is they’re suffering on a daily basis in serving all that bandwidth across the web.

But to your point, YouTube and the other video sharing sites don’t want to be that SEO spam farm, so the steps they’ve taken are to no-follow the links, so the links are not sensible to search engines. Search engines won’t actually spider the YouTube links and drive linking reputation and page rank to your domain.

However, there’s a spin-off effect that does occur, and that’s really kind of important where, through RSS feeds and other techniques, things are actually redistributed to other sites where people pick up videos and put them on their own sites or something like that.

You can actually end up getting kind of a secondary or tertiary SEO influence to it, but I don’t consider that a primary SEO strategy, because it is just this kind of spin-off technique, but it’s a fabulous traffic strategy.

Gideon: So when I’m thinking about YouTube, like one example I have is I’ve got a YouTube channel and I’m using that mainly to drive traffic back to my blog or website where I’m building my list, so that I can build an asset just in case YouTube fails or closes my account or whatever.

Do you think it’s a good strategy to think about optimizing say traffic to a specific YouTube channel or even just a YouTube video? Would that be something you’d recommend as a good thing to do to build SEO?

Leslie: No, I would use it the other way around. It really is kind of the pointy end of the spear. Because it is the second most popular search engine, that’s kind of where your searcher starts in a lot of respects.

If I say, “Oh yeah, go find videos of me, they’re all over YouTube,” which they’re really not – there are some, and it’s my own fault; I really ought to get some more, by the way, and you will find a couple I think if you search “Leslie Rohde” on YouTube you’ll find some – so that’s what you would want to expect anyway, particularly given what you’re doing, where it’s all centered around video.

You want to be in the best video search engine, and there are some other video search engines that you should be in as well.

There’s some developing stuff within search, and it’s not just Google that’s doing it, but the other search engines as well – bit players that they are – that involve kind of semantics around video, because here’s the problem.

The first problem is that YouTube doesn’t want to be a spam site. Okay, so they kind of fixed that. The next problem that search has is there’s a video on your page, so what is that video about? They don’t have a clue. They don’t have a way to dig into the video.

So they’re trying to provide ways to add semantics to that with special tagging, in the same way that RSS has special tags in it, MP3 has a header that specifies the artist and title and stuff like that, so there’s this thing called MRSS, which is Media RSS, which is evolving.

Search engines have made a commitment that they’re going to start using it, and they are starting to use it to a certain extent, and we don’t know just how much of an influence it’s going to have within the ranking algorithms yet. That’s still something we’re actively studying.

This is literally brand new stuff. We’re actually researching it now and it should be available within a partner program that we’re working in, and within our own membership site as well.

Gideon: Is it going to be similar to tagging? Will the user be involved?

Leslie: Whoever puts the video on the site, yes. When you put the video on the site, it’s kind of like right now there’s an object tag and all that stuff when you embed the flash. It’s the same kind of thing.

The more that people adopt that sort of thing, the more impetus there will be for the search engines to actually use it, because there is a chicken and egg issue. “Should we use _____?” and fill in the blank.

There’s a whole bunch of different things in terms of semantic methods that just never caught on, so the search engines didn’t have a forcing function to actually use them.

Gideon: Very interesting.

Part 2

Gideon: … Now I’ve noticed that on the political channel on YouTube, they’re doing this web recognition thing where you can actually search for words inside a video. I’m not sure if you’ve seen that.

Leslie: I’ve heard about it, but I haven’t actually used it.

Gideon: Do you think that that could be something for the future that YouTube would want to get into as well, so that the actual words inside your videos would become searchable?

Leslie: Marissa Mayer at Google has actually spoken on this. It’s been a couple of years ago actually I think, that what they want is they want to have essentially automated transcription so that whenever you put video out there, whenever the Google bot finds video on a website it will schedule that for automated transcription, and then they’ll take the transcription and make it fully searchable.

There are obviously some challenges there. Speaker-independent transcription is not really here today, and that was part of her presentation from quite awhile back, so that’s certainly a goal.

If you look at where we are now and where we were five years ago, five years from now could we be doing that? Possibly, I don’t know, but that’s certainly something to consider.

Before that actually happens though there will be an opportunity made available to you to make your transcription searchable. You can sort of backdoor that even now by just making your transcription available on the site.

There are various ways you can arrange to do that. You can take a long transcription like this one’s getting to be and bust it up into multiple pages and each one of them can lead to the video, or the video can be hosted on those pages, so you can break it up into topical areas.

Gideon: If I understand you right you’ll have your YouTube video embedded on your site, but then you’ll have the actual transcript on your site?

Leslie: On your site, right, so now you’re using search the way it currently works.

Gideon: And then inside your post, link back to your actual video on YouTube?

Leslie: I wouldn’t link back to YouTube. I would put the video on YouTube and use that to drive traffic to your site, but once it’s on your site don’t let them go. It’s like Hotel California – they can check out, but they can never leave. [laughing]

What you’d like to do is actually once they get on your site, you can be hosting it from YouTube by just doing the YouTube embed, but then around it what you’re doing is you actually have a transcript, so when I say, “You’re a flibberty-jibbet,” you’re going to rank for that word because of the text on the page.

It happens that the video is also there, and you can do excerpts this way. You can say, “For the full thing, watch the video,” or you can do the entire transcript – whichever way you want to do it. You can do it on a single page or break it up into multiple pages, depending on what you’re trying to accomplish.

There’s so many services that will transcribe a soundtrack, and for two people it’s probably a couple bucks a minute, something on that order. For a single speaker, a buck a minute, buck and a half a minute will get you very high-quality transcription by English speakers. No Australian speakers that I’m aware of. [laughing]

Gideon: [laughing] Well, I’m South African, Kiwi, and Australian actually, so they’re going to have trouble with mine.

Leslie: Oh, probably so. There’s an extra charge for you, about $4.

Gideon: I guess if you’re not into typing or being an author and stuff, there really is no excuse not to be able to create content that is searchable by the search engines.

Leslie: Exactly, just get it transcribed. In fact, if you have something in written form, then there’s every reason to do a podcast of it as well. That’s something that I haven’t done either, but anyway [laughing]

Yeah, put it in iTunes and downloadable so that people who exercise – not me – will put it on their iPod and listen to it on the treadmill and that sort of thing.

The more different ways you can make that available to people, absolutely. Then more and more, like all the videos that my partner and I are currently doing in SEO Brain Trust are done in iPod format, in that size and aspect ratio, for exactly that reason.

We get direct feedback from folks who say yes, they want to put it on their iPod and take it with them.

Gideon: Awesome. We’re probably getting to the 10-minute limit on YouTube for this channel, so why don’t we just quickly summarize the main points of this discussion.

We talked about YouTube and search engine optimization, and the main thing really is to get people to your site and keep them there.

Leslie: Yes, it’s primarily a traffic strategy, but there’s a little bit of SEO throw-off that happens from it as well.

Gideon: The next big thing I got from this – I mean I knew about it – is transcribing your videos.

Leslie: Huge, absolutely huge.

Gideon: If you don’t, the search engines won’t be able to find your site. And then the next thing is to make it available in as many possible formats as you can.

Leslie: Right, and finally plan for the MRSS capabilities so that you’ll actually be able to tag and provide some details about what’s in the video, even without the transcript, so there will be more information for Google and the other search engines to use to rank the content properly.

Gideon: Cool. Any idea of when that’s coming up, the MRSS?

Leslie: They’re talking about it now. There’s actually some evidence they’re currently using it, and we’re working on testing to see how much influence it actually has.

Gideon: Awesome. Leslie Rohde, thank you very much for the interview and for the really great information. I wish you all the best for you future endeavors, and I’ll talk to you soon.

Leslie: Thanks a lot. I appreciate it.