Today’s video is a little different. This is the first time that I have a guest video blogger on my blog. I believe though that this is a great first time because the information being shared is very valuable and timely.
Yes, Chris Ducker is in the house! Inside this video, the creator of ChrisDucker.com shares these important bits:
- He reveals why he made the transition from a brand named blog to a personal domain name;
- He explains why personal branding has never been more important than it is today;
- He gives away his three top tips on how to manage personal branding the right way;
- He shares why video is the number one ingredient in making sure that your personal brand is a massive success;
- He tells about his secret for coming up with high quality videos.
I invite you to watch and learn how personal branding can benefit your business in a big way. And please leave your feedback and comments below.
And oh, what do you think about me having more guest video posts like this?
Talk soon!
Gideon Shalwick
Transcript Of Today’s Video
Click Here To Read The Transcript
I am doing something a little bit special inside this video; something that I’ve never done before on my video channel. Keep watching to find out what it is
Hi there! Welcome to another video. My name is Gideon Shalwick. Yes, inside this video, I’d like to do something a little bit different compared to what I normally have on my YouTube channel. And that is, introducing a new guest video blogger on my channel. His name is Chris Ducker.
I met Chris a few years ago through the outsourcing world. I learned a ton from Chris about outsourcing. But a few weeks ago, he approached me and said, “Hey Gideon, I created a little video for you. I’m launching a new site. But I want to create a new video for your audience and provide some great value for them as well.”
So I said, “Okay, send me something. I’ll have a look at it.”
He sent through this really amazing video teaching some really cool stuff about personal branding. That is something that Chris has been able to do really really well.
I encourage you to watch the video from Chris and learn how personal branding can benefit your business in a really really big way.
Over to you, Chris…
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Hi there! If you’re an entrepreneur from any walk of life, in any industry, anywhere in the world, I’m here today to tell you why personal branding has never been more important than it is today in today’s new economy.
I’m going to give you my three top tips as to how to do it the right way. And why video is the number one ingredient in making sure that your personal brand is a massive success.
Hi there! I’m Chris Ducker from ChrisDucker.com. Thank you very much for checking out today’s video whether it be on Gideon’s blog or on his YouTube channel, or anywhere else for that matter. That guy is everywhere, isn’t he?
Gideon asked me to put together this post for you today because I recently went through transition from a brand named blog across to my own personal domain name. The reason why I made this change was because I genuinely feel that having a strong online personal brand is more important today than it ever has been before in the history of business.
I’m going to be laying down my three top tips for you today for you to be able to launch your personal brand. Or maybe even just take your personal brand up to the next level if you already have one; right now, in today’s video.
Tip #1 – Understand Your Unique Selling Proposition
The first tip I’ve got for you today is to really understand what your USP (or your unique selling proposition) actually is. Fact of the matter is, if you don’t know what you’re going to be talking about and how you are going to be helping people, then you’re going to be just wandering around in the dark.
Tip #2 – Make Your Social Media Profiles Look Consistent
The second tip I’ve got for you today is please get consistent on your social media channels. Nothing drives me more as someone who has been in sales and marketing and branding for the last twenty years than when I see one profile picture on Twitter, another one on Facebook, another one on Google plus, something ridiculous on Pinterest (still hadn’t quite got my head around that one), but nonetheless, the fact of the matter is that if you’re not consistent over all of your online platforms, including your blog as well obviously, then you’re going to look a little bit kind of higglety pigglety; you’re all over the place.
So make sure your brand is consistent. Use the same colors, same images, the same logo, or just the general feel across all of your platforms online. So that no matter where anybody finds you, they know that it’s you and that they can then attribute that to where they might have seen you elsewhere online as well.
Tip #3 – Be Sure To Start Using Online Video Everywhere!
And my last tip for you today in regards to building up your own personal brand online is to please make sure you inject video into your overall strategy. There is no better way at all to get inside somebody’s thought process than being able to physically see you, feel you, touch you almost. Look at that for perspective right there.
There is absolutely no way at all that you will be able to create an impact on anyone as easily, as quickly and probably, quite frankly, as successfully as you can utilizing video.
But…
There’s been a massive shift in the video landscape online in the last six to twelve months or so. No longer can you get on video and just woof along like a talking head in a poor quality video environment.
You see, I have a light behind my camera that basically blinds me but also lights me up as the subject properly. I have a light over here, which is lighting up my background. My room does not look dingy even though I’m shooting this video at 8:00 at night.
I also have this microphone right here, which picks up my sound quality really really well. You see that I got some transitions on my video editing here which just makes the video a little bit more entertaining other than just seeing me sit here in my fancy shirt.
Fact of the matter is, guys, you do all those things and add one very important ingredient to your videos and you’ll be off to the races. And that important ingredient is make sure your videos are topped off by the absolute best 3D intro, outro and lower third graphics that you can get your grabby little mitts on.
For me, I went to the one guy that I’ve looked at for the last three to four years online for all of my video help and tips. And that was who I call my video Yoda, Mr. Gideon Shalwick.
Myself and Gideon have conversed on many occasions. We even actually spoke in the same room at the LA Convention Center last year at Blog World. When I needed really really high quality 3D animation graphics for my intro, outro and lower third, I went to him and his company, Splasheo to be able to put together the absolute best. That’s all I expected from Gideon. He and his team absolutely delivered.
Make sure you top off your online video with a really hardcore, really high quality 3D animation graphics as well.
That’s it from me today, guys! Thank you very much for checking out the video and, you know what? I’d love to see some of you over at ChrisDucker.com where I will be imparting more of my business wisdom onto you.
Take good care!
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That’s it from Chris. Thanks Chris, for the information. I hope you’ve enjoyed it too. I’d like to hear what you think about this video guest post thing. Do you think I should keep on doing it? Do you think it’s a good idea? I think it’s valuable especially from people like Chris to create wonderful information that are of benefit to you. It’s always nice to get someone else’s thoughts on a topic.
But I’d like to hear what you think about this. Please leave your comment below this video. I’d love to hear from you. I read every single comment on my videos, especially if it’s within the first week of publishing.
So please leave your comment. Sometimes I respond; sometimes not. But I try to do it on the first week. I’d love to hear from you.
Make sure you check out Chris’ site at ChrisDucker.com.
Thank you so much for watching. I’ll see you inside my next video.
Wow amazing if u have the time check out my channel
Cool
Great ideas for online branding! Thanks!
I think it’s good you sponsor others who have a unique perspective on a topic that’s one-off your positioning. Your endorsement enables important 3rd party validation. However, just don’t overdo it or you’ll be like most who get a following and then whore their reputations for a few affiliate bucks. I have come to admire and respect you so do not believe you will cross that line.
As someone who has branded everything I do through my own name from the start, it’s great to hear what he has to say about it… I used to regret not doing it all under a more generic (and keyword rich) name, but it seems like I may have taken a smarter route after all!
Good stuff! Including guest video bloggers is a great way to show the world how you have made an impact on them with your material. And, it also is a nice gesture to your followers.
Gideon: Chris approached me: can I create a video for you …
Chris: Gideon asked me to put together…
So who asked who lolol…all joking aside…
Good idea of having guests but I agree with one poster about overdoing it at the end because some people might just think it is all about affiliate kickbacks..
Keep up the good work
he is scary.
Making affective videos and branding is nothing to do with intro’s and outros but about the trust that you build, meaning how are people feeling when they watch your video, PERIOD.
This was great info! I follow both you and Chris on Twitter. I liked the tip about keeping all social media platforms consistent. He mentioned that he still doesnt quite understand Pinterest, but ohhh Pinterest is such a wonderful thing!! Thanks for the awesome video, Gideon!
right on, stick out, be distinctive, be real ….. JUICY
Hi Gideon – well done on including Chris Ducker as a guest speaker…This is very abundant of you. I would suggest that when you do this you make sure that the speaker is talking about Information that has not already been covered by you, although I am only saying that because I have watched many of yours already. Clearly someone who has not seen your other videos would find this one – very informative.
this was interesting. ive used Splasheo for my intro on my youtube channel. they were great. even made some minor changes at no additional cost to me. THAT is great customer service in my opinion. i am going to be using them for my outro next as I have been waiting for that to launch. great video.
Amazing! Great!
Wow! This is great info. I loved it.
man right a book on youtube
wright
Great idea Gideon. I enjoyed having a guest with good sound advice.
Nice video, I’d like to see more videos about how to know that I have good USP. or how create a strong USP. Also more tips on updated Video SEO tactics
Nice Job Chris!
yes use transistions!
Yes, guest presenters with relevant ideas would be good.
It’s nice to see a short and simple video that reinforces the basis while delivering useful tips from different perspective
write even?
I didn’t get the FUNNY accent part ?
Hey Gideon, personally I’m fine with guest posts if the info is as good and relevant as the original speaker that I chose to subscribe to. Too often though, I find that these things end up as not much more than mutual plugging with lower quality info. In this case, Chris’ talk was good, although the blatant Splasheo plug as one of the “tips” felt a bit excessive. Overall though, well worthwhile. Cheers
By the way, might want to watch out for the video overlay in the bottom left corner going over the name introduction graphics at 1:53 and the transcript says “woof along”(?!) where he says “waffle on”.
I’m a follower of Chris’s videos and I must say this is my newest personal favorite. Outsourcing is here to stay and this video certainly gave me clear points about the industry.
And to Gideon, keep it up!
Just like guest blogging, guest “video-ing” is a win-win for both the host and the guest. It’s a strategy to attract new visitors, extend your reach and improve brand awareness.
Read this! lol naw just kidding
That was good. As long as there’s real info and not just a commercial for someone else, go for it! Thanks!
Huge forehead!
Yes, please continue. I enjoyed Chris!
Awesome video. Thanks for sharing
5:56 or so he references Gideon as his Video Yoda and does a “Hmmmm” with a good Yoda accent.
Gideon PLEASE READ!!! really thinking about buying your Killer YouTube Strategies course but If I do will it help me get more views and Subscribers to my YouTube Channel?
Hello Gideon thanks so much for all the wonderful information’s you have been dishing out, you really are an inspiration to young Entrepreneurs.
Please i have a challenge right now, am trying to get my own Canon 60D DSLR Camera Kit, but i don’t know where to buy, i found a deal that seems too good to be true on amazon but i don’t know if i should buy.
Amazon Offer. Price: $1,289.99
Canon EOS 60D DSLR Camera Kit with 3 Canon lenses + MORE…..
Gideon would u mind giveing me a little message i would love to ask u a few questions
I think this is one of the most crucial Tips one can take to achieve success in our world of overwhelming stimulants. By branding your name, you brand your personally identity and therefore can transfer that to any realm of trade. Great work Gideon, keep up the fantastic videos.
Very helpful video! Thanks
Hi Gideon how can I make a 6 figure income online
PLEASE READ Hi Gideon I do a Movie Review channel and do really good content but cant get anyone to watch my videos Help please
Personal Branding is very much important. It makes a product or a person stand out from the crowd and communicate the added value they provide, that no one else can do exactly in the same way… This applies to people! Nice Video, Thanks!
Gideon Please Answer These Questions about your Killer Youtube Strategies course
1 what happens after I pay for the course what do I get when I pay for it
2 Can I do this course at any time? do I get videos to watch when I buy the course?
3 Will The Course help me Increase traffic to my YouTube channel and make a website or blog?
Thanks for your support in advance
sure thing… here are my answers to your questions:
1. After you pay, you get directed to a page where you can create your own member details. Then you can login to the course area, and watch all the videos immediately.
2. Yes you can watch the videos at any time. You can even download them and watch them on any device of your choice whenever you want.
3. The focus of the course is to help you get more views on youtube, more traffic to your site, and more optins to your newsletter on your site.
Gideon Thank You So Much for answering my Questions Cheers
no probs!
Gideon Just have 1 more question will the Course Help me create a website and be able to start up a Newsletter or Email list Really want to know how to do this
No, the course does not go into detail for that. To create your own website and email list, I recommend you go to becomeablogger . com – there are some free videos there showing you how to setup your website/blog and email newsletter…
Thanks Again Gideon for all your great Support and Advice
I like this it really kept my attention all the way through…
The clip from Chris was awesome… I really liked the format of you both collaborating together in the video. I’d love to see more quest spots, that would make for interesting videos. Going to check his website out now.. thanks again for all your wonderful advice.
Learning a bunch! Thanx!
So true what you say about a consistance profile image. Grab a DSLR, shoot a decent photo – and stick with it. It’s like a personal logo. Do not change it. In the end of the day, people don’t really care how you look. Just that you’re recognizable across the different platforms. It’s basicly about maintaining your digital self. @akittilsen
thanks for the info!
Hey Gideon,
I stumbled upon your service/company/you through the audio podcast on Chris’s site from this week. I went to your site and the first impression was… unprofessional, especially because you have no consistent photos. However, I entered my email just to be able to download your free ebook (RapidVideoBlogging) and then unsubscribed again. Just out of curiosity I watched 1 of your videos and was surprised of the high quality content. This is the 3rd video I’m watching.
I subscribed to your newsletter AGAIN and now have subscribed to your YT channel. However, I checked your different profiles (homepage, YT, twitter etc.) and found a lot of different photos of you. I’m writing this to let you know that you almost had me leave the “Gideon universe” again because of this (content isn’t everything). Sooo… take your own advice more seriously
I’m glad you placed your video on that one page so I was lured back in. I’m lookin forward to more!
Hope this helps.
L.
Hi Gideon, Great to hear other perspectives. More guest speakers would be great!
Great tips Gideon! I’ve been using some of them without knowing what their importance was and now I realize how they can make a difference. Greetings from Argentina.
Thank you for this video Chris – very helpful!
Gideon: Video Blogging is new to me and I have researched the topic extensively. I have come to the conclusion that you are the mentor that I aspire to be. Keep up the great work and keep the awesome and valuable info coming.
Hey Jim!
Ah fantastic to hear – thanks for that! Drop me a line at support @ rapidvideoblogging . com if you wanna chat more…
Indeed, however new platforms are coming out nearly daily, and it’s a constant adding and going back to modify the old ones, in the meantime other platforms have changed their setting and rules..it’s a good challenge!
Anyway, very nice and useful video Chris and Gideon! We do videos about ski & outdoor sport lessons, tips, test & product reviews, & more in our channel. Could we mention yourself as one of our YouTube mentors? Thank you and congratulation for you fantastic work! Cheers, Fabo