Content Marketing: An Awakening Giant?

I couldn’t help myself today – I was looking at these new graphs and it just hit me how BIG (potentially) this content marketing trend could really be.

What I did, was look at how the “content marketing” curve in Google Trends compares to a competing phrase “SEO”.

And the image was rather staggering.

To me, it clearly points toward a MASSIVE trend in content marketing about to kick off (finally after so many years). And that we are really only at the beginning of this mammoth giant thingee.

Feel free to disagree with me inside the comments area. I’m not a magician with a crystal ball… just another enthusiast trying to see what’s about to take off next.

Join the wave?

Gideon Shalwick

If you’re reading this on a place other than YouTube, you might find the original video link useful:

Some Helpful Content Marketing Resources:

– Content Marketing Institute:

– Wikipedia Article On Content Marketing:

– My Previous Video on Content Marketing:

content marketing

About Gideon Shalwick

Gideon Shalwick is a YouTube and video marketing expert, and has figured out how to get a TON of attention using online video (with one YouTube channel reaching 10 million views!), and today, he's built a following of over 100,000 people for his business ventures, and 60,000+ people on this very blog, where he shares some of his most powerful video marketing strategies.

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38 Responses to Content Marketing: An Awakening Giant?

  1. I’ve joined the wave and built my first YouTube channel & video blog following your Rapid Video Blogging download. Did a 5 tip video & blog post on recording in a noisy environment. (I have 7 young children, so I know!)

    Just wondering if you could give a bit of an intro to what Content Marketing is, and what Google Panda is. As a complete newbie, I didn’t know these terms at all.

  2. Peter Chan Jr

    thanks gideon!

    great content on content marketing! :-)

  3. Rohe Energie - Vegane Ernährung & Mehr

    Thanks :-)

  4. AimenTv5 ©

    This is genius, Gideon 😉

  5. Gideon Shalwick

    Saweeet thanks!

  6. Peter Wickström

    Hi Gideon! Thanks for a great video. I’m a big fan since two years. In your
    course you talk about offering a free report or course in order to build an
    email list. I can see this was effective around 2009. Do you still think
    this is a good way for future sales though email marketing or would you
    rather sell a product directly through YouTube Video Marketing? I have seen
    a trend to go directly to selling products directly without any free
    material. I am selling online singing courses and would love to hear your
    thought on this.

  7. Nick Miller

    Gideon I love that your message has grown from how to’s to awesome content
    like this.

    Lovin’ the graph. I personally can’t remember the last time I searched
    anything about SEO myself.

    Definitely will be sharing this on G+

  8. Lokesh Sharma

    its true and working very very swiftly..

  9. Nick Miller

    *If this was the first thing you learned about online marketing where would
    your company be today?*

    Watch this short video by +Gideon Shalwick where he highlights trends about
    the rise of #contentmarketing and the fall of #SEO.

    Thank you Gideon for sharing this thought provoking research.

  10. Let's Go Road Trippin

    You are giving me hope on my new venture :). I just need to execute it
    well, and all is good. :)

  11. Gideon Shalwick

    Onwards and upwards!

  12. Gideon Shalwick

    Hey +Peter Wickström – great to see you hanging around as a long time subscriber!

    My answer:

    The money is still in the list AND the RELATIONSHIP you have with your list.

    Nowadays, "list" can really mean any place where you are building a following: FB likes, Twitter followers, YouTube subscribers etc. By far STILL the most effective for ROI is email.

    Here's an interesting article about that:

    So, in summary – YES free reports (or resources) in exchange for an email address STILL works really well. But nowadays it's very important to compliment that with a social media strategy too.

    But 80/20 for me is certainly email.

    I might just create a little video about this to explain it some more – thanks for the great question!

  13. Mike Brown

    I couldn’t help myself… I wanted to dig a little deeper into whether this
    latest resurgence (last 2 years worth) of content marketing is for real.
    Today’s video looks at a slightly different angle… and if it all holds
    true. there will be some staggering consequences coming in the next few

  14. Prepped & Polished, Tutoring and Test Preparation, Natick, MA

    excellent tips Gideon, time to make some great content rich videos!

  15. Gabe Johansson

    There’s a ton of potential for content marketing… about content marketing

    Even then, it’s really the core of all marketing online. Even paid
    marketing should link to some form of content. Great video, and I agree
    there is a ton of potential!

  16. Gideon Shalwick

    Thanks +Gabe Johansson!

  17. Daleyne Guay

    Excellent analysis of the situation. Thank you Gideon.
    Definitely will be sharing this on G+ and my blog

  18. Athena Creamer

    Gideon, I had to look up the definitions of SEO and Content marketing (my
    marketing degree is from 1981! Vintage, sorry!) but I do agree with you
    that giving good content (especially free content) is more important than
    trying to be at the top of the Google page! [ g+ was invented for me,
    because I check my name constantly to see what shows up. ] I’m
    integratingTumblr, Twitter, facebook and blogger, too with everything I’ve
    done on YouTube. One tip that helped me is that content needs to be
    “killer” and not just “filler.”

  19. Graham Gell

    The analogies you describe of how events in marketing progress was
    fascinating. The hockey stick analogy or the tipping point one correspond
    to the law of attraction. There is a momentum that gathers steam and then
    its unstoppable.

  20. Brent Lopez

    Excellent insights about content marketing, thanks for sharing. I will
    remember the important hints I heard and apply them with my Lexorsoft’s
    content marketing strategies.

  21. Gideon Shalwick

    +Brent Lopez Awesome to hear!

  22. Ora Dublin

    Gideon, just fyi — all three videos that our instructor sent us — were
    YOURS!!! So he really likes what you have to bring to the table. Thanks
    again! Be blessed.

  23. Gideon Shalwick

    Haha clever +Peter Chan Jr! Thanks for your support!

  24. Gideon Shalwick

    Thank you +Nick Miller! Glad you liked it! What else would you like me to create videos about?

  25. Nick Miller

    Here's a list of ideas I'd like you to create a video on +Gideon Shalwick

    + I would love to hear your process for curating content.

    This is the big one for me because I am at that point where I'm ready to start my thing, but have a hard time curating original content(spam free) or anything im proud to share.

    And even though I have experience online I have yet to start my own thing.

    Maybe what I'd like is really a crash course in creating and publishing that first piece?.?.

    +What habits do you have when evaluating content or services to promote?

    +What/who influenced you to start video logging and what inspired you to create a business around it?

    +Could we get an update about your office/studio that you moved into last year. Gear, setup, employees?

    +Have you generated any business from the Co-OP?

  26. Gideon Shalwick

    Well… it seems a relatively slow trend in "internet speed" terms 😉

  27. Let's Go Road Trippin

    Part 1 of execution:

    I will be making the video for it in the next 2 days :)

  28. Gideon Shalwick

    +Nick Miller Awesome – I will start answering these for you in my future videos :)

  29. Gideon Shalwick

    Ah cool! I like that phrase "the rise of content marketing and fall of SEO"! Might have to start using that if you're cool with it?

  30. Nick Miller

    +Gideon Shalwick not a problem. What ever I can do to help you push forward! You didn't have to ask.

  31. Gideon Shalwick

    That's what I like to hear +Prepped & Polished!

  32. Gideon Shalwick

    Cheers JB and Mike – exciting times ahead for sure!

  33. Gideon Shalwick

    +Let's Go Road Trippin Not sure if that is a spam link or something? Let me know… seems a bit random.

  34. Gideon Shalwick


  35. Gideon Shalwick

    I like that one +Athena Creamer – "Content needs to be killer, not just filler"!

  36. Gideon Shalwick

    I have never thought about how this relates to the law of attraction +Graham Gell! Thank you for the insight!

  37. Gideon Shalwick

    +Ora Dublin Cool! Who's your instructor Ora?

  38. Ora Dublin

    +Gideon Shalwick – Mr. Laing.