Daniel Turner Interview – How He Used Video To Increase His Conversion Rate By 108%!

While I was at Ed Dale’s event a few weeks ago, I also had the opportunity to have a chat to Daniel Turner from www.PLRPro.com, which he runs with his business partner Marc Lindsay. Before the interview he told me how he used video to help him increase his conversion rates by 108%, and that really peaked my interest.

So, during this interview, I ask Daniel to explain how he managed to pull it all off. I also had another separate interview with Daniel about how he creates amazing products really fast using online video. I’ll upload that one next…

Gideon Shalwick

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About Gideon Shalwick

Gideon Shalwick is a YouTube and video marketing expert, and has figured out how to get a TON of attention using online video (with one YouTube channel reaching 10 million views!), and today, he's built a following of over 100,000 people for his business ventures, and 60,000+ people on this very blog, where he shares some of his most powerful video marketing strategies.

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5 Responses to Daniel Turner Interview – How He Used Video To Increase His Conversion Rate By 108%!

  1. Hi Gideon

    I guess the no-brainer message there is that people love video and it helps them to connect with the person behind the blog.

    I’m interested in how you’re shooting this – have you got 3 cameras on the go there? It’s a nice idea to keep the attention by varying the shots although sometimes I find it a little distracting

    • Gideon Shalwick

      Hey Heather

      Two cameras with some clever editing…

      Releasing a course on it soonish…

      Gideon

  2. Hello Gideon, thanks for the video which you did with my namesake. I liked the video screening. You said that you had two cameras. Are you the one controlling them or you have some people in the background who are operating them.Because I would also like to do it at home but with limited human resource.

    Secondly, which plugin are you using for the transcribed transcript of the video.It is awesome.It makes the blog less boggy and easier to read.Give me son\me information about it

  3. Interesting results regarding video and conversion. What I find in my tests is that the combination of full sales letter and a good video is the combination that pulls the best. Preferably with autoplay on that video, and having it as the second element after the first being the headline stack above it.

    Text based sales letters are far from dead (if they were, the likes of Agora wouldn’t do north of $300 a year with them) but combined with video, just tends to work a good sight better right now.

    As for standalone video sales letters… well, it depends. If you’re using video only, you’d better know exactly what you’re doing and hit all the right notes without the wordplay to fall back on.

    By the way, appreciate the effort you put into the transcription Gideon. Serves photoreading maniacs like myself quite well… ;-)

    • Gideon Shalwick

      Very good point about the combination of both text and video – another copywriting buddy of mine said exactly the same thing!

      Glad you’re liking the transcript Juho – I sure do hope Google feels the same way hehehe – although, now with YouTube automatically transcribing videos, who knows how all that will play out for SEO and video – very exciting developments there!

      Gideon