Inside this second interview with Daniel Turner, he reveals some of his best product creation strategies when it comes to online video. There are some pretty good tips in here that I’ll definitely will be using from now on.
What I love about Daniel’s tips is that it will allow me to create online video products even faster. And you know what that means… moh money yo!
PS: Don’t forget to leave your comment below this video… maybe you have some other ideas for rapidly creating online video products?
Transcript Of Today’s Video
Gideon: Welcome back. I’ve got Daniel Turner here with me, and next up we’re going to talk about product creation using online video in particular. It’s very powerful stuff.
In a previous video Daniel shared with us a really neat little tip for increasing your conversion rates when you’re selling your products online using online video.
In this one, Daniel will share with us a little bit more on how you can create online videos and how he goes about doing that. He’s got a number of very successful businesses based on online video.
How do you do it, man? Give us the rundown.
Daniel: This video came about because Gideon said it takes a considerable amount of time to put together the quality that he puts together, which I think is really good.
From my perspective, I focus on the quality of information and the speed of implementation, so if I hit a technical barrier it’s going to stop me from doing what I need to do. That’s just me personally.
What I do is this is my journal or my notepad where I take all my notes. We’re in internet marketing and I use pen and paper, go figure – super low-tech stuff here, guys.
Hopefully if you can see this, this bottom is a mind map. What I do is I’ll just sit down and come up with an idea for a product, an hour long or two hour long video or short course.
I take this mind map, and what I’ll do is I will then translate it into a Word doc. I’ll just put bullet points under each of the headings. I’ll then send that to my assistant, she’ll then put it into a nice sexy little PowerPoint presentation, and send me back the PowerPoint.
Then I’m in the archaic age of still using a PC, so I’ll use Camtasia to do my videos.
Gideon: That’s just a screen capture program, right?
Daniel: Correct, like ScreenFlow or whatever. For me, that process then has taken maybe 10-15 minutes, just that process. Then what I do is I’ll take that PowerPoint presentation, I’ll do a screen capture of the information as I’m going through it, and it might take anywhere between 60-120 minutes or two hours or whatever it is, depending on the length.
Depending on how much information there is, I may split it up over one or two or three modules, and that will obviously take the time it takes to do a video, so 60 minutes to two hours.
What I then do is I just go through the conversion process. I then upload that to one of our servers. I send that file to one of my assistants.
She then transcribes it, puts it into a PDF form, creates like a workbook out of it in terms of questions for the customer in terms of how to use it and consume it, etc., and I’ve got a front-end product. I’ve got a product, it’s ready to go, and it’s taken 2-1/2 hours of my time.
Gideon: I think the one keyword that really stood out to me in the discussion that Daniel and I had beforehand was using an assistant to create the slides and to transcribe it, because all that stuff takes time and it’s not creative time.
Daniel: It takes time, and I’m not exactly the most creative, beautiful – “Oh, that’s a nice color blue!” – that’s not me, so I give it to someone else to make it look sexy sort of stuff. That’s not what I’m good at. I’m a talker and I talk.
Gideon: You focus on what you’re good at and source everything else out. Just by the way, who do you use as your assistant? Is it someone local or do you source that out to someone else?
Daniel: It’s a combination of both. It depends on the activity. A lot of what I do now is heavily outsourced, meaning offshore, but there are a few people in-house that I use.
Gideon: Awesome. There’s some really good tips there. I think if you follow them you’ll be able to get stuff out really quick. I think that’s the name of the game.
Even just for getting free videos out on YouTube, if you watched my previous course on Killer YouTube Strategies, you’ll know that I talk about the more videos you can get out sooner, the better. I think this is a brilliant strategy for getting stuff out real quick.
Daniel: One thing I’ll say is this also serves a couple of functions. This will form the basis for a live webinar, so that’s point #1. Point #2 is it forms a basis for a front-end product. And point #3 is each of these sections that I’ve gone through in the mind map translate into like 5- or 10-minute snippets, which we then cut out and have individual sections put onto YouTube.
Gideon: Nice, so you’re using that as both a product, as well as lead generation.
Daniel: Lead gen on the front-end stuff. Again, for someone who’s looking for this information, if they’re looking on YouTube they’re looking for one sub-set of this.
I mean sure they can go get all the information and hunt through and find the videos, but I’m not going to give everything in YouTube. I just give a couple of different snippets, because at the end of the day YouTube is free traffic, so why not.
Gideon: Yeah, so it’s just a way of introducing them to the material. If they want to find out more, they can go to the sales page.
Daniel: Exactly. It’s just making sure you’re doing multiple things with one activity.
Gideon: Daniel Turner, once again some really good tips. Thank you so much. Really awesome talking to you.
Daniel: My pleasure.
Gideon: If you want to check out Daniel’s stuff, he’s got a whole bunch of websites. www.PLRPro.com is one of them. Any other sites people can check out?
Daniel: That’s good. I’m just happy to help out.
Gideon: Awesome. Thanks for watching, guys, and we’ll see you inside the next video.