Inside this second interview with Daniel Turner, he reveals some of his best product creation strategies when it comes to online video. There are some pretty good tips in here that I’ll definitely will be using from now on.
What I love about Daniel’s tips is that it will allow me to create online video products even faster. And you know what that means… moh money yo!
Chat soon…
Gideon Shalwick
PS: Don’t forget to leave your comment below this video… maybe you have some other ideas for rapidly creating online video products?
Transcript Of Today’s Video
Click Here To Read The Transcript
Gideon: Welcome back. I’ve got Daniel Turner here with me, and next up we’re going to talk about product creation using online video in particular. It’s very powerful stuff.
In a previous video Daniel shared with us a really neat little tip for increasing your conversion rates when you’re selling your products online using online video.
In this one, Daniel will share with us a little bit more on how you can create online videos and how he goes about doing that. He’s got a number of very successful businesses based on online video.
How do you do it, man? Give us the rundown.
Daniel: This video came about because Gideon said it takes a considerable amount of time to put together the quality that he puts together, which I think is really good.
From my perspective, I focus on the quality of information and the speed of implementation, so if I hit a technical barrier it’s going to stop me from doing what I need to do. That’s just me personally.
What I do is this is my journal or my notepad where I take all my notes. We’re in internet marketing and I use pen and paper, go figure – super low-tech stuff here, guys.
Hopefully if you can see this, this bottom is a mind map. What I do is I’ll just sit down and come up with an idea for a product, an hour long or two hour long video or short course.
I take this mind map, and what I’ll do is I will then translate it into a Word doc. I’ll just put bullet points under each of the headings. I’ll then send that to my assistant, she’ll then put it into a nice sexy little PowerPoint presentation, and send me back the PowerPoint.
Then I’m in the archaic age of still using a PC, so I’ll use Camtasia to do my videos.
Gideon: That’s just a screen capture program, right?
Daniel: Correct, like ScreenFlow or whatever. For me, that process then has taken maybe 10-15 minutes, just that process. Then what I do is I’ll take that PowerPoint presentation, I’ll do a screen capture of the information as I’m going through it, and it might take anywhere between 60-120 minutes or two hours or whatever it is, depending on the length.
Depending on how much information there is, I may split it up over one or two or three modules, and that will obviously take the time it takes to do a video, so 60 minutes to two hours.
What I then do is I just go through the conversion process. I then upload that to one of our servers. I send that file to one of my assistants.
She then transcribes it, puts it into a PDF form, creates like a workbook out of it in terms of questions for the customer in terms of how to use it and consume it, etc., and I’ve got a front-end product. I’ve got a product, it’s ready to go, and it’s taken 2-1/2 hours of my time.
Gideon: I think the one keyword that really stood out to me in the discussion that Daniel and I had beforehand was using an assistant to create the slides and to transcribe it, because all that stuff takes time and it’s not creative time.
Daniel: It takes time, and I’m not exactly the most creative, beautiful – “Oh, that’s a nice color blue!” – that’s not me, so I give it to someone else to make it look sexy sort of stuff. That’s not what I’m good at. I’m a talker and I talk.
Gideon: You focus on what you’re good at and source everything else out. Just by the way, who do you use as your assistant? Is it someone local or do you source that out to someone else?
Daniel: It’s a combination of both. It depends on the activity. A lot of what I do now is heavily outsourced, meaning offshore, but there are a few people in-house that I use.
Gideon: Awesome. There’s some really good tips there. I think if you follow them you’ll be able to get stuff out really quick. I think that’s the name of the game.
Even just for getting free videos out on YouTube, if you watched my previous course on Killer YouTube Strategies, you’ll know that I talk about the more videos you can get out sooner, the better. I think this is a brilliant strategy for getting stuff out real quick.
Daniel: One thing I’ll say is this also serves a couple of functions. This will form the basis for a live webinar, so that’s point #1. Point #2 is it forms a basis for a front-end product. And point #3 is each of these sections that I’ve gone through in the mind map translate into like 5- or 10-minute snippets, which we then cut out and have individual sections put onto YouTube.
Gideon: Nice, so you’re using that as both a product, as well as lead generation.
Daniel: Lead gen on the front-end stuff. Again, for someone who’s looking for this information, if they’re looking on YouTube they’re looking for one sub-set of this.
I mean sure they can go get all the information and hunt through and find the videos, but I’m not going to give everything in YouTube. I just give a couple of different snippets, because at the end of the day YouTube is free traffic, so why not.
Gideon: Yeah, so it’s just a way of introducing them to the material. If they want to find out more, they can go to the sales page.
Daniel: Exactly. It’s just making sure you’re doing multiple things with one activity.
Gideon: Daniel Turner, once again some really good tips. Thank you so much. Really awesome talking to you.
Daniel: My pleasure.
Gideon: If you want to check out Daniel’s stuff, he’s got a whole bunch of websites. www.PLRPro.com is one of them. Any other sites people can check out?
Daniel: That’s good. I’m just happy to help out.
Gideon: Awesome. Thanks for watching, guys, and we’ll see you inside the next video.
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Tagged as: daniel turner, online video product creation
{ 16 comments… read them below or add one }
As usual, your videos are full of great stuffs.
Hi Yaro, Gideon & Daniel
I wished I’d received your email yesterday, as I just did over “40 takes” to get a squeeze page and sales page videos done for a new website!!! I love your suggestions about breaking up the video into sections for different uses, this sounds most productive and not sharing all of it on free youTube!!
Cheers
Diane
Hey Diane
Yeah this is a fantastic strategy! And if you’re really clever, you can transcribe the whole thing, then break it up into smaller sections, and then use those as either blog posts or articles that you can submit to article directories.
Whoever said that content creation is hard?
Not anymore with video and re purposing that content
Gideon Shalwick
Hello Gideon,
You seem to attract smart people with heart, much like yourself. It such a pleasure watching the information you provide and the help that it offers to so many. I will be going to his site to find out more about the “Mind Map”. That was very intriguing to me.
Keep up the good work.
Your fan in the San Francisco Bay Area
Sharon Beck
Thanks Sharon
Yeah Daniel is a great guy. I get on really well with him and he’s always keen to share his knowledge whenever we catch up.
Gideon Shalwick
Thanks once again for sharing this with us Gideon. Much appreciated!
)
Best Regards
Wendy
Hi Gideon,
This is my first time watching your video, thank you for sharing with us
Thanks Gideon, this is very helpful. Your tips have helped me impact my website and online capacity tremendously http://naturalrhythms.org.
In gratitude, Lisa
Great interview and I really like the tip about re-purposing the content for different media. You guys make it sound so easy so I’m going to give it a try.
Thanks for these interviews they are a great help.
BTW, like your site and content.
Tony.
Hi Gideon,
isn’t there a danger with this approach that subjects are just skimmed rather than treated in-depth? Scribbling down a very basic mind map in 15 minutes can’t possibly get to the meat of the issue can it? There are lots of products out there that skim across the surface rather than tackling the hard, useful stuff underneath but that sort of content takes time, research and effort to put together – the actual process of recording and editing is the shortest bit in my experience.
It’s almost an “old school” thing to do screen capture presentations now within the internet marketing scene, but it’s rarely done out there in other markets. When you have a great character doing the presentation it’s one of the most engaging ways to connect with potential customers. Great idea to share
You picked up on a key point there which is having an assistant or assistants that can help you in this. Actually what Daniel described isn’t that quick to do, but it’s quick for Daniel personally to do , but behind the scenes, he has had to recruit and train the assistants he works with , putting a support mechanism in place for his successful business.
PS I’ve recruited an assistant myself through the John Jonas approach & it has really upped my productivity too.
really interesting – as this is something i have been throwing around for some time – taking existing products and redoing with video – which is what i think dan may have done with the PLR Pro…?!
I love video – so effective for presentations, communication, sales conversion and obviously product creation – sometime when things seem so simple it feels as if it won’t work because it’s too easy… but this just really bought home the fact its about leverage and using resources….
awesome! thanks!
Great timing! I have on my project list to create a series of videos and the tips you gave here have helped me look at my strategy and process to get them done and uploaded quickly.
Thanks!
I especially like the part about quick. Recently I did a series of 21 short videos for posting on YouTube, and it took me about a month. Of course, a large part of that month was spent stumbling around figuring out what I was doing (they were my first-ever videos). I’ll know my way next time.
Cheers from warm and smiling Thailand,
Charles
Thanks Daniel and Gideon for this great video shedding light on the processes to apply in order to get product created in a simple way and how to re-purpose them for additional content platforms.
Got ideas flowing in my mind
Cheers