Do THIS, Make More SALES!

Recently one of my subscribers asked me how you actually build trust using a video content marketing strategy.

It’s a fantastic question an inside today’s video I delve a lot deeper into this thing we call trust, and how you can use a video content marketing strategy to increase your sales success sweet spot.

It’s one of those things that, if you don’t have it, nothing else really matter in your life and in your business. It’s a little like your health – without it, nothing matters.

Gideon Shalwick

About Gideon Shalwick

Gideon Shalwick is a YouTube and video marketing expert, and has figured out how to get a TON of attention using online video (with one YouTube channel reaching 10 million views!), and today, he's built a following of over 100,000 people for his business ventures, and 60,000+ people on this very blog, where he shares some of his most powerful video marketing strategies.

, , , , , , , , , , , , , ,

Leave a Reply

78 Responses to Do THIS… Make MORE SALES!

  1. Gideon Shalwick

    My latest video on how to make more sales by increasing this one simple
    thing in your business… (using video)

  2. Alex Brune

    First to watch!

  3. David Hilton 3

    Thank you for that i need it that

  4. Gideon Shalwick

    Awesome to hear! How are you going to apply this?

  5. Gideon Shalwick

    Congrats :)

  6. David Hilton 3


  7. oommen george

    Hi Gideon give me some tips to make better Physics( Educational) videos!
    Thanks for your tips.

  8. Julie Lewin

    Excellent video Gideon … I particularly like the point about the more
    trust you build the less strong you have to be in your offer. You’ve
    re-inspired me to get my videos done again :)

  9. Gideon Shalwick

    Great to hear from you again +Julie Lewin! Yeah trust is so HUGE! It's crazy how huge it is haha!

  10. Roxanne Dyer

    Yes! That makes so much sense, Gideon. Cheers, Roxanne

    • Gideon Shalwick


  11. Tanya A

    3:00 I feel like this is “exactly” what you do with us Gideon! That’s how
    I’ve come to know and “trust” your advice. Thru consistently offering up
    your wonderful tips and advice, thru your content. Please know your loyal
    viewers, appreciate you very, very much! :)

  12. Kary Youman

    Great video Gideon. I truly appreciate your insights. Thanks for sharing my

    Kary Youman

  13. boomerb44

    Thanks. My videos are just not getting views and I have all three of those.
    I just don’t know where I’m going wrong?

  14. Eric Reiss

    Hey, Gideon. Just wanted to say that I love your videos (and listening to
    you when you do podcasts on other people’s shows). Thank you for making
    this content.

  15. Gideon Shalwick

    Hey +boomerb44! Don't worry… soon I will create a video about audience building… the part that helps you get more views. The "trust" part is only one of three crucial parts for a successful video content marketing strategy. It will all make perfect sense to you soon :)

  16. Rohe Energie - Vegane Ernährung & Mehr

    Very helpful! Thanks :-)

  17. Gideon Shalwick

    You're welcome +Rohe Energie – Vegane Ernährung & Mehr! I think you are fast becoming one of my most regular commenters. It's getting noticed 😉

  18. Susan Paget

    Thank you so much +Gideon Shalwick – Seriously not trying to gush but it’s
    no small feat to lay out, in simple terms what trust means. You could’ve
    easily just let that sweet spot concept sit there and be subject to
    interpretation but that you broke it down gives a blueprint of how to
    consistently bring it and/or lift the game. I really appreciate it!

  19. Rohe Energie - Vegane Ernährung & Mehr

    +Gideon Shalwick
    I always comment on every video I like. :-) And I watch a lot of YouTube Videos a day. 😉

  20. Gideon Shalwick

    +Amnuai-Peter Beckenham hah thanks so much! you ROCK!

  21. Learnguitartunes

    Fantastic video thank you Gideon… My ‘Reliability’ has slipped a little
    over the last few months by not posting my usual weekly videos.. But I am
    back to business again in a week with more ‘reliable’ free guitar
    content… : )

    Videos like this one help me remind myself I need to keep focused,so thanks
    again Gideon.

  22. Richard Cohen

    Thanks. Very helpful. No rocket science, but a good reminder. Keeping
    things simple and clear, as you’ve done here, I think is also key. And
    build relationships, build relationships, build relationships (as in your
    replying to everyone’s comments).

  23. Juho Tunkelo

    Really good points, especially on authenticity… can be tough to hit that
    sweet spot, but with practice.. :)

  24. FunFamilyFitness

    Thanks Gideon. Reliability, meaning consistency, is the hardest part for
    me too. Working on it, thanks for reminding!

    • Gideon Shalwick

      Have you read The ONE Thing by Gary Keller yet +FunFamilyFitness? It talks about a really neat way of getting new habits in place without much discipline or effort at all. It's GOLD! I talk about it a little inside this video here: The Fast And Easy Way To New Habits!

  25. Manualideas Fancylooks

    I think this sounds great but by knowing many YouTube channels since they
    were little 6 years ago and now are tremendously big, I see that the ones
    who don’t care about the audience, the ones who don’t answer questions or
    comments are getting the best results and are growing the most, and now
    have their own products they selll, it seems people like being treated
    badly. And this hasn’t got to do with them being so big they don’t have
    time to answer all the questions, they don’t answer even the first one they

  26. Lucien Moons

    A real great video on trust tx Gideon we will apply it…more:-)

  27. Peter Wickström

    Hi Gideon, Thanks for a great video! I have a question about how to get
    more people to sign up to my free video course. Get around 150 views now
    for my Youtube Channel Awesound TV, improving singers vocal skills. How do
    I get them to subscribe to my free course? I can see that the videos with
    interviews with celebrity vocal coaches get the most traffic, so I am
    planning more of these to create really good value. I am also thinking
    about posting videos where I sing to create trust. What else do you see
    here? Best/Peter

  28. Frank R Martinez

    Hello Gideon, thank you for all your exellent content/teaching.
    QUESTION: What’s the name of the type style you used in this “Make More
    Sales” video… Thanks.

  29. Scott Hart

    Seems logical, but it’s alarming how many folks have one or two of these
    attributes. It takes all 3! Thanks for another great video-

  30. EuniceFitness

    Great video! I’m just getting into making videos of my business and your
    information is quite timely.
    Thanks Gideon!

  31. boomerb44

    thanks i will  be watching for it. and thanks for the replay. 

  32. Susan Evans

    Video is the perfect way to build trust because your audience can look into
    your eyes and see that you are real and genuine.

  33. Gideon Shalwick

    I couldn't have said it better +Susan Evans! Thanks for adding that!

  34. Gideon Shalwick

    Hey +Frank R Martinez – not sure I understand your question… The text for my thumbnail is "Impact" and for the slides inside my video it's "Hand Of Sean". Hope that's what you wanted to know?

  35. Gideon Shalwick

    Oooh GREAT question +Peter Wickström! I might just create a video about this to answer it in more detail :)

  36. Bandsaw Blades

    Great Continuous support and info, Thanks again Gideon…

  37. Athena Creamer

    I am rather new to posting videos, and your tips are well taken about trust
    and reliability, and ability. I don’t like my voice so I’ve been doing
    tutorials without it and maybe that is a mistake because it doesn’t show
    vulnerability. I have a degree in marketing so I am embarrassed to say I
    don’t have anything I’m selling, per se, but I am involved in many
    projects, none of which make much money. However, I was under the
    impression that if you have enough viewership, YouTube will pay you based
    upon CPM and CPI. When I make a video, it is disappointing that no matter
    what I do, my better videos can’t be monetized for some reason, so YouTube
    is advertising other products to me and my viewers instead.

  38. Gideon Shalwick

    In general, it's pretty hard to make decent money with YouTube's ad program. A much better way is simply to use YouTube for building your audience (and trust with that audience), and directing them to your own web assets… like your lead capture pages or sales pages. I'll create more videos about this in the future… stay tuned :)

  39. Terri Nicholson

    awesome stuff once again Gideon. thanks so much for sharing your wisdom.

  40. Gideon Shalwick

    You're very welcome +Terri Nicholson!

  41. Miles Segers

    Love your video strategies Gideon!

  42. jazevox

    awesome tips

  43. Katerina Novikova

    You want to get more sales, more customers?

  44. Gideon Shalwick

    What are you currently doing? And what do you think is missing?

  45. oommen george

    +Gideon Shalwick I am making physics videos using a whiteboard app on ipad- doceri. I would love add animations too. Any suggestions?

  46. Gideon Shalwick

    You're very welcome +Kary Youman! Thanks for watching… and remember to share with people you think will find this useful ok?

  47. Gideon Shalwick

    Ah thank you +Tanya M! Much appreciate your support!

  48. Gideon Shalwick

    +oommen george Have a look at Kahn Acadamy => – you'll find some great tips there for how to create compelling content videos for your topic :)

  49. Gideon Shalwick

    +Amnuai-Peter Beckenham Thank you! Although I don't think it's common sense, otherwise everyone would be super successful 😉

  50. Gideon Shalwick

    +Amnuai-Peter Beckenham It only seems like common sense once it gets revealed to you. Before the fact, it's not always as simple or easy to come up with :)

  51. Gideon Shalwick

    +Amnuai-Peter Beckenham I guess it's like that with any great truths that get revealed to us. They always seem so simple… in fact almost to simple for the mind to believe. E=MC^2 comes to mind hehe…

  52. Gideon Shalwick

    Hey +Susan Paget! The trust thing is a big topic. But lately I've been looking for "sweet spots" or leverage points… and they seem to be popping up everywhere now! Nice little "mind hacks" for quickly and easily understanding complex topics for sure!

  53. Gideon Shalwick

    haha awesome!

  54. Gideon Shalwick

    Awesome! You saw my previous vid right? This one: Content Marketing: An Awakening Giant? – that's plenty of motivation for me to be more regular about content :)

  55. Gideon Shalwick

    I guess it just comes down to being real and vulnerable… the vulnerable one is so hard cos it means our ego's take a hit haha!

  56. Gideon Shalwick

    The funny thing about keeping things simple, is that it can sometimes take a tremendous amount of effort to be able to uncover the simplicity of a thing. Once again, E=MC^2 comes to mind. So simple in retrospect… but such a big deal! Thanks for your support +Richard Cohen!

  57. Juho Tunkelo

    +Gideon Shalwick Yeah I think you nailed it there :) 

  58. Learnguitartunes

    Yeah I am pretty sure I have seen your previous video too… But re-checking it out again now   : )  Thanks, Jack. 

  59. Martín Bonari

    Video content marketing has helped me to engage a huge audience and build – until this very date – a YouTbue channel with over 20 thousand suscribers and over TEN MILLION views! Great tips as always +Gideon Shalwick !

  60. Gideon Shalwick

    Awesome! Also make sure you read the book :)

  61. Gideon Shalwick

    Wow that is really AWESOME to hear +Martín Bonari !!! Congratulations!!! Mind if I use your channel as a case study at some point?

  62. Gideon Shalwick

    Oh yes… you are 100% right +Scott Hart! With all these "sweet spots" you need all three ingredients to get the result. And it's no different for the trust one :)

  63. Gideon Shalwick

    Awesome – when you do apply it more, your trust circle will grow, and your sales will automatically start growing too!

  64. Gideon Shalwick

    Hey +Manualideas Fancylooks! Interesting observation. I guess one thing we don't see though, is their conversion rates to sales.

    For example, I know of plenty of channels that are getting millions and millions of views. Yet, they are hardly making any money.

    So, it's not always just about the view growth for a channel.

    There are channels out there with much less of an audience, making a TON more than other channels with lots of views.

    I may create more videos on why these smaller channels can sometimes be more successful (financially) than bigger channels with lots of views…

  65. Manualideas Fancylooks

    +Gideon Shalwick Yes, please, that sounds really interesting!!

  66. Tatyana – Brookline Real Estate & Homes For Sale!


  67. Gideon Shalwick

    You're welcome +Bandsaw Blades!

  68. oommen george

    Thank You

  69. Tanya A

    +Gideon Shalwick I like what you said, regarding what you said on +Manualideas Fancylooks channel. "I may create more videos on why these smaller channels can sometimes be more successful (financially) than bigger channels with lots of views… Yes! Please do Gideon. I would love to hear your perspective on that. 

  70. Peter Wickström (awesound)

    +Gideon Shalwick Thanks Gideon! :)

  71. Martín Bonari

    You can certainly do. We'll be very much pleased. 

  72. Gideon Shalwick

    Hey +Manualideas Fancylooks – I kinda created a video about the above discussion here: Why More Views Can Hurt You – it's a full in depth analyses but it will give you a starting point as to the way I look at things :)

  73. Athena Creamer

    Thank you, Gideon, that makes sense. I am a subscriber of yours now so I will be looking out for those videos.  I am branding everything with "The Essential Heiress" (but not sure that it is a good name). The beauty community on youtube is so young!  Maybe women my age don't use computers as much.  I started with Heiress Arts Publishers (7 books). Two I wrote and self published.  (The Impressive Art of Straightening the Home, Creating a Home Where Greatness Happens; and The Help of Destin, Emma Irby). My first videos were terrible, lighting, everything. I'm getting better, and the hair and makeup videos are fun and an ego boost. (I liked that FENDI put an ad on one of them.)  I think I just need to define my objectives better, and like you say, direct them to my other web assets (and PRODUCTS) and lead and sale pages.. It surprises me that one video on why I will never cut my long hair is outpacing all the others 10 to 1 (or maybe youtube/fan_finder is the reason.) Another problem I having is that people don't watch the entire video (except in Indonesia?) What's up with that? Maybe because I use the key word "World" and also name the 7 continents.  I do hope that I will be able to develop my channel into more than a hobby.  Thanks for answering my post.  

  74. Manualideas Fancylooks

    +Gideon Shalwick Fantastic, I am watching it!