Hi There! And welcome to another video…

Inside this video I want to talk about something that is very, very close to my heart. Something that I’ve been struggling with for at least four years. And I say struggle in a light kind of way because I only struggled with it the first two and a half years of my career online. After that point, I figured it out and I didn’t struggle anymore. That’s what I want to share with you today.

The number one biggest problem that new business owners or all business owners have on the internet is to get highly qualified traffic to their sites.

This is one of the most tricky things to do because it’s one thing getting traffic to your site but it’s another thing getting really good, highly qualified, traffic to your site that will eventually convert into leads and convert into sales. If you don’t have that traffic you don’t have a business. It’s as simple as that, you don’t have a business online.

What I want to share with you today inside this video is one way that you can drive tons of traffic to your site. This is a way that I’ve been using for the last two years to help me get tons of traffic to my site, to help build my leads, and to eventually help turn those leads into buying customers. These are customers that spend money with me and help me run my business.

What am I talking about? The thing that I discovered… or let me backtrack a little bit.

My first ever project was selling an ebook online that was about four years ago. And once again my number one struggle there was not creating the product, not creating the marketing materials, it was getting traffic. Once I had all those things done. Just getting highly qualified traffic to my site. Initially I had a bit traffic but then it died down and it was really hard for me to get traffic.

So I did a lot of research, a lot of mucking around and eventually came to find out that online video, especially YouTube these days, is an amazing source of traffic. If you ignore it your leaving a lot of money on the table, a lot of customers, and a lot of traffic.

What I want to share with you is basically this, you need to get into YouTube. YouTube is the second biggest search engine on the internet right now. That’s huge! They are getting two billion views a day, that’s last time I looked maybe it’s even more by now. The point is that they are huge and if you’re not using them as a traffic generation strategy you’re losing out.

I’ve been using YouTube now for the last two years and also online video in general to help me drive heaps of traffic back to my site. This is one of the best ways to drive traffic to your site because not only do you get the traffic and they’re highly qualified, but when people watch your videos and they come to your site, they already kind of know you. Just like you’re watching this video right now, you’re thinking, “I kind of know Gideon”, “I’ve seen what he’s like”, “I know what his personality is like”, “I know he does funny things with his hands”, “I know he’s got a bit of a receding hairline”, or whatever. You can actually see me and that builds rapport and that’s what’s so powerful about video.

I’m about to release a free report. It’s called Rapid Video Blogging: The New And Easy Way Of Using YouTube To Dominate Your Niche. Inside this report I reveal exactly what I do to help me gain traffic to my site. I also explain how I make a six figure income from what I do with online video inside this report.

I’ll be releasing this report very, very soon. In fact at the time of this recording I haven’t released it yet. I’m planning to release it on August 3rd which is a Tuesday and for me it’s next week.

So keep your eyese peeled. If you’re not signed up to my newsletter yet make sure you sign up because that’s where I reveal how I use YouTube to drive all this traffic to my site and how to monetize that traffic eventually.

Some very cool stuff coming up, it’s a 90 page report.

Seriously I’ve never given anything like this away for free ever. This is my most valuable free resource that I’m ever giving away, that I’ve given away up to this point of my life. I think it’s my best work and I really want you to have it and I want to share it with you because I think it’s extremely powerful.

So keep watching, make sure you’re signed up to my newsletter and watch your inbox for an email that will tell you when the report is ready.

Thank you for watching and I look forward to seeing you inside my next videos.

Hi and welcome to this video. Inside this video I’d like to talk about how you can record, edit, export, and upload your video to YouTube and get it onto your website.

If you’ve been following the previous videos inside this series, you’ll know all the equipment you’ll need to be able to record your online video, and you’ll also know how to go through the proper presentation if you’re creating a sales video.

So inside this video I’m going to go into a little bit more detail and talk about:

• How to record your video
• How to edit your video
• How to export it to the right format
• How to get it onto YouTube
• Aand then get it onto your website so that other people can watch your video

Let’s get into the first point…

How To Record Your Video

The first tip is to think about how to set up your camera. One thing that I always talk about is that it’s important to think about your background.

In this case I’m using a fairly simple and clear background, because I don’t want to distract people with a bunch of other things. It also allows me to put images or text up on this side to help prove my point or to support whatever I’m talking about.

Now it may be different for your situation, and you may want to have other things there, like nature scenes or whatever. It’s up to you, but think about your background. That’s the point I’m trying to make here. Make sure it’s appropriate for your video.

The other thing to think about in terms of set-up is your lighting. In this particular case I’m recording inside a studio and I’m actually using two lights. There’s a light over there and there’s another light over there, and they’re both at about 45 degree angles from where the camera is. The camera’s over there, of course, where you are. So in my case I’m using two lights to help me light up my face and to make sure that the video quality is good enough.

You may be recording during daytime or in a room where there’s lots of natural light, or you may not and need lights, or you may be recording outside, in which case you probably also don’t need any lights.

In any of these cases, just make sure that whatever you’re recording is getting enough light, because that can help you get the quality of your recording much, much better.

Another little tip for when you’re recording is to leave pauses right before you start talking and also right at the end. What this does is it helps you during the editing phase to easily fade in and fade out, or cuts when you’re moving clips around.

It just helps you in the editing phase to make sure that you don’t cut your voice off at the beginning or at the end, so leave pauses before you start talking and also at the end. Just keep looking at the camera, pause for a couple of seconds, and it just helps a lot during the editing phase – trust me.

Editing Your Recordings On Your Computer

If you’re using any of the cameras I recommended inside one of the previous videos, it’ll be pretty straightforward because all of them require a USB connection to your computer.

All you do is plug the camera into the USB port of your computer and transfer those files onto your computer. The next stage is to get those files into your editing program, and you simply open them up inside your editing program and then you’re ready to start editing.

For editing, here are a few little tips that will help your video come across a lot more professional. The first thing is the use of titles. This is not critical, but it can help you come across a little bit more professional, so look for the titles function inside the software that you’re using, the software that I recommended previously.

Just add one at the beginning of your video and throughout your video if you want to make certain points, and maybe at the end as well when you call people to action and you tell them where to go, to a certain website for example.

The other thing you can use is fade-ins and fade-outs. This is just a really nice easy way to make your video come across a little bit more professional. It’s very, very simple to add a little one- or two-second fade-in at the beginning and a fade-out at the end.

I often do this with my YouTube videos, where I’m a little bit lazy and I don’t want to do any fancy editing, and often that’s all I need to make my video look really, really good.

Another thing you can do is to add cuts inside your video to have those instant zoom-ins and zoom-outs. This can create the perception that you’re using more than one camera. It will also make your videos come across a lot more professional.

All you’ve got to do here is inside the track for your video, to make a cut you zoom in for however long you want to, you make another cut and zoom back out again. It’s really as simple as that. A lot of people often thought that I was using more than one camera, but it’s really just me zooming in and out during the editing phase.

Finally, if you want to add a little bit of extra pizzazz to your video, you can add a music track at the beginning and at the end. This is really easy to do. All you’ve got to do is add it and add a fade-out at the beginning, and at the end you add it again with a fade-in and louder music towards the end. Often using a bit of music can make your videos come across a little bit more professional as well.

Once again, it’s not essential. At the minimum all you really need is a fade-in and fade-out and that already will make your videos look a lot more professional.

Once you’ve edited your video, the next step is to…

Export Your Video To The Right Format

This is very, very important to export it to the right format. Otherwise, the quality of your videos won’t be all that good if you get it wrong.

It’s a little bit technical to show you on here, so I’ve created a special page that shows you all the different settings that I used for the different pieces of software, and you can get this for free. You don’t even have to opt in for it. I’ve created this special page at www.RapidVideoBlogging.com/exportsettings. There’s a page there with all the different settings for all the different software that I recommend.

Upload Your Video To YouTube

Once you’ve exported your video to the right format with the optimum settings, you’re ready to upload it to the internet. For this I recommend you use YouTube. If you haven’t got an account yet, just go here and create one. It’s 100% free and that will allow you to upload your exported video file to your YouTube account, which then will allow other people to watch your video.

The next thing is to…

Embed Your Video On Your Website Or Sales Page

So the final stage is to embed your YouTube video on your website or your sales page, depending on how you’re using it.

This is really straightforward. All you’ve got to do is go to the YouTube page for your video, and right below your video on YouTube look for the embed code. It can be a little button or maybe a link, depending on when you’re watching this video.

YouTube often changes the interface, but look for the embed code right below your video or on the same page where your video is. You can basically copy and paste that code into your website or your sales page.

There are just a couple settings you can use to optimize your embed code for your YouTube video. The first one I recommend you do is to uncheck the box that says ‘Related videos.’

This will remove the related videos at the end of your video once it’s finished playing, so that when people are finished watching your video they won’t click on it and go away, leaving your website or your sales page. This is pretty important. If you uncheck that box, all it will do is have a link there that says ‘Replay video.’ It’s very, very cool.

Of course the other setting you can change there is the size of your video. Think about your website and how big that is, and select the optimum size. Normally I try to select the biggest possible size, because you might as well go as big as you can. Of course make sure it still fits into the normal web browser and that it looks good for your website.

That’s really it. That’s all you need to know for creating your own online video and getting it onto your website. I hope you’ve enjoyed this short video series and that you’re able to use it. My recommendation is to really just get started.

At the beginning it might be a little bit tough to go through the process and you might think it’s difficult, but trust me, the second, third, and fourth time it’ll be a lot easier, and after awhile you’ll wonder why you ever thought it was difficult. It’s very, very straightforward.

If you’d like to find out how I make a six-figure income with online video, I’ve created a special free report that you can download at www.RapidVideoBlogging.com. Inside the report I talk about how I create massive amounts of traffic back to my site, how I build my email list, and how I monetize my online videos as well. Just go to www.RapidVideoBlogging.com to get access to my free report.

Thank you for watching and I’ll see you inside my next video.

Inside this video I’d like to talk about preparing properly for creating your own sales video for your product or service that you want to sell online.

This is absolutely critical information to help you increase the chances of selling as many products as possible. So inside this video I’m going to talk about a few tips that will definitely help you do that.

Be Clear On The Specific Problem That Your Product Or Service Is Solving

The first thing you need to think about is becoming very clear on the specific problem that your product or service is solving. Hopefully by now, if you’ve already created your product or service, you know what that is. But if you haven’t clearly defined that, this is the time to become very clear – in fact, crystal clear – on what the exact problem is that you’re solving with your product or service.

Even if your product or service solves a number of different problems, you need to think about one main thing that your product or service is selling. The reason for this is because when you create the content for your sales video, the clearer you can be on this, the better it is, and probably the more products you’ll end up selling as well.

So that’s the first thing – become very clear on the specific problem that your product or service is selling.

Who Are You Talking To?

The second thing you need to think about is who you’re actually talking to when you’re creating your sales video. In other words, who are you solving this problem for? This is just as important as the first point – exactly what your product is solving – so therefore you need to think about very clearly who exactly you’re talking to.

Eben Pagan talks about creating an avatar. It’s like a profile of a typical person that is in your target market, and then when you create your sales video or your sales content, you talk to that specific person, just like you’re talking to one person. It’s almost like me talking to you right now. I’m talking to just one person at a time.

In the same way, you need to become very clear on who is that person that you’re talking to? Who is that exact person? Who is that avatar? What is the profile of that person?

• How old are they?
• What kind of programs do they watch?
• What sort of money do they make?
• Are they male or female?

These are all the sort of things you need to think about when you create your sales video.

The Structure Of Your Sales Video

Once you have those first two things out of the way, the next thing is to think about the structure of your sales video. This is just as important, because with a specific structure like this you lead people along a certain path to the end to get them to take a certain action like buying your product, for example.

I’m going to explain one of many different structures to you that you can use. It’s a very simple and easy structure that you can use and that will definitely get you some results, and pretty good results at that as well.

The structure that I’m talking about is based on a formula that I’ve developed. The formula is SSBGA. Each of these letters stands for something to remind you of the structure for your sales video.

S – the first S is for Story

The first part of your video can be a story, introducing your video with a story. What’s good about the story is that people love drama, so the more drama you can have in the story and the more that you can identify your story with the problem that people are having, the better.

Think about how you can create a story as the beginning of your video. People love stories and they love listening to stories.

S – the second S stands for Solution

Once you’ve told your story and you’ve developed the problem, you introduce the solution, which is your product. You don’t have to be very long-winded here. You can simply introduce your product or service and talk about how it actually solves the problem that you identified in your story before. It’s very, very simple and straightforward.

B – the B is for Benefits

The next thing is to talk about the benefits that your product or service provides to your audience. It’s very, very straightforward but very, very important. What I recommend you do here is to think about three really key benefits that your product or service provides, and then really elaborate on those benefits. The more emotional you can make these emotional benefits to your audience, the better.

Let’s look at an example. The voice recorder that I’m using for this particular recording has a little menu button on here. That’s a feature, so someone could list that as, “It has a really cool-looking menu button.”

Now, I can ask the question, “So what?” With any feature, you can ask the question, “So what?” What does it mean? What is the benefit? It’s not a benefit when it’s just a feature like that.

The way to turn it into a benefit is to think about, “What does this feature do for the person who uses it?” In this case, the menu button helps me easily access the menu inside and the files and folders inside this device, so it saves me time and reduces frustration. Those are the benefits.

When you think about the benefits for your product or service, can you ask the question, “So what?” and if you can, you need to work a little bit harder to turn that into an emotional benefit. That’s very, very important, so that’s the next thing. Talk about the benefits of your product or service to your audience.

G – the G is for Guarantee

I use this to mean a number of different things. The first and obvious one is to always provide a guarantee or a money-back guarantee for your product. If you’re using a service like ClickBank for example, they have a generous 60-day money-back guarantee, which is really, really good. What’s important is to actually mention that in your video.

If you really believe in your product and that it does what it says, you need to have a money-back guarantee like this. It just convinces people that you’re really serious about your product and that you really believe in the quality of your product and that it actually does what you say it does.

The other thing to add here is testimonials from people who have actually used your product. Once again it’s just proof that your product does what you say that it does.

Something else you can do here is to provide case studies or even endorsements from other famous people inside your niche. So that’s G for Guarantee.

A – the A is for Action

This is where you call people to action. This is where you actually ask them to do something. In this case, if it’s a sales video it’s important to ask people to click on the Buy Now button. That’s normally what happens to sales videos. You get people to click on a button.

It’s really straightforward. All you’ve got to do here is to actually just ask people to do it. Just ask them to click on the button.

The other thing you can do to help increase the number of people clicking on it – believe me – is to just point towards the button. If the button is below the video, point below the video. See how I’m pointing sort of over the edge? It’s just a simple little trick to make it look more real.

If the button is below the video, point below it. If it’s to the left, or the right in your case, look to the left or right and point towards it as well. Act like you’re looking at the button, and that just helps people direct their eyes to the button and actually go ahead and click on that.

So if you did a good job with your story and with providing a solution, the benefits, and the guarantee, then getting towards the end stage where you ask people to take action should be pretty straightforward.

That’s the formula –

S – tell a Story
S – provide a Solution
B – talk about the Benefits of your product or service
G – provide a Guarantee
A – then call people to Action

It’s really as simple as that! If you apply that simple formula, you’ll be able to get people to go along in a certain path and at the end take action to buy your product or service.

That’s it from me inside this video. I hope you’ve enjoyed it. If you want to find out how I made a six-figure income from online video, you’re welcome to go to my website at www.RapidVideoBlogging.com.

There you’ll find a free report about 80 pages long that explains in quite a lot of detail what I actually do to help me make a six-figure income. I talk about things like how to use online video to get a lot of traffic to your site, to use that to build your email list, and then eventually to use that to monetize your online videos.

There’s some very, very cool stuff there, so if you want a copy of that report, it’s free at www.RapidVideoBlogging.com.

Thank you for watching and I’ll see you inside the next video.

Hi there, my name is Gideon Shalwick and inside this video I want to talk about something that I get asked a lot, “What kind of equipment do you need for creating your own online videos?”

I’m going to talk about the solutions that I’ve discovered over the last four years. They are what I think are the best possible solutions to help you create online videos fast, but still at very, very high quality. I’m going to make sure they are affordable solutions for you as well, because that’s always an issue, too.

I’ll talk about:

• What kind of camera you’ll need
• What kind of computer
• What kind of software
• and any sort of extra equipment that you’ll need

to be able to create your very own professional-looking online video.

Let’s Talk About The Camera

There are a number of options that you can use for creating your own online videos when it comes to cameras. Unfortunately, there are so many to choose from that it often becomes a difficult choice. Luckily, today there are a few cameras that stand out that I believe are the best possible solutions for online video, so let’s look at a few of them.

At the top of the list is the Flip Ultra HD camera – that’s the top of my list at least. What’s great about this camera is that it’s very affordable. It allows you to record really nice high-quality videos, and the file formats are such that you can easily use them on your computer.

The second little camera that I want to recommend is the one from Kodak Zi8. That’s another great little camera. The only thing I don’t like about this camera is that it has a rechargeable battery, which is kind of cool, but you can’t replace it, whereas with the Flip camera you can actually replace the battery for that if you’re in the field.

The next camera I want to recommend is the Creative Vado. It’s kind of similar to the Flip or the Kodak Zi8, but is has a few other nice little features. The recording quality is not as good, but it’s still a great little camera.

The next camera is if you’re a little bit more concerned about the quality of the video and you want to make it look really, really professional. Of course, this camera is a little bit more expensive too. It’s the exact same camera that I’m using for recording this very video that you’re watching right now. It’s the Canon T2i Rebel or the Canon T2i 550D in non-US countries. As you can see, the quality of this video is just outstanding, but it comes at a bit of a price tag compared to the other three cameras.

So those are the four different cameras that you can use. They’re very, very cool little cameras and they all do a fantastic job at recording your videos for the internet.

What About The Computer?

Do you need a fancy kind of computer to be able to do the editing of your videos or to be able to process the videos? Well, if you’ve got a computer that’s about two to three years old, that should do the job.

Obviously, the faster and newer your computer is, the better. These solutions work for both PC and Mac. It doesn’t matter if you’re on PC or Mac. These cameras will work beautifully on both as well.

Let’s Talk About The Software You’ll Need For Editing Your Videos

First I’ll mention the software on a PC and then the software you’ll need for a Mac.

If you’re on Windows, it should come with some free software called Movie Maker. That’s pretty cool software that you can use just like that, and it should work with these cameras, but it’s free so it’s quite limited in its features.

The next bit of software that I recommend is Sony Vegas, the HD version. That’s really beautiful software for editing your videos and exporting it to the right format. It’s just excellent, and it’s affordable too.

If you’re on a Mac, of course it comes with the free software, iMovie, which is great software. You can just use that and it does a wonderful job. If you want to take it a notch up and spend about $100, get yourself a copy of ScreenFlow. That’s wonderful software for recording both your screen and also to be able to import videos from your camera into ScreenFlow and to do the editing inside there. It’s a great piece of software.

So for PC it’s Movie Maker or Sony Vegas, and for Mac it’s either iMovie or ScreenFlow.

What About Some Extras?

There are a couple of other things that you can use, but you don’t have to. It’s up to you.

If you want to increase the sound quality of your videos, I recommend you use an external microphone. Unfortunately with the cheaper cameras, they don’t always have an external microphone jack.

The Kodak Zi8 comes with an external microphone jack that you can plug a microphone into, which is pretty cool. Of course, the Canon camera that I mentioned has an external microphone jack as well which you can use for that purpose.

When you use an external microphone, the sound is a lot better. I’m actually using an external microphone for this particular recording. As you can hear, the sound is pretty good.

The other thing to think about is your lighting. Basically the better your light is, the less high-quality camera you need for getting high-quality video. If you have a really good camera like the one I’m using for example now, the lighting requirements become less.

But for the smaller and cheaper cameras like I mentioned before, you may need some extra lighting, especially if you’re recording indoors, to just light up your object a bit more and help you get a better quality image.

For that you can use any household sort of lamps or lights that you have. Just make sure they don’t shine straight onto your face so it over-exposes your skin. But if you want to take it to the next level you can buy something like cheapo construction lights, which are about $60 from your depot store.

If you want to take it to the next level, I recommend something like fluorescent lights. They’re a bit more expensive, but they can provide you with some really good non-flicker light that doesn’t get hot. The lights from the depot can get pretty hot and be quite sweaty, especially if you’re inside.

But of course if you don’t want to use lights, recording outside is the best. You can get some really good lighting positions outside on a nice sunny day, or even an overcast day as well.

That wraps it up for all the equipment you’ll need for creating high-quality videos at pretty high speeds as well, and at a budget that you can afford.

If you’d like to learn how I make a six-figure income from online video, simply go to www.RapidVideoBlogging.com and you’ll be able to download a free report of about 80 pages that shows you exactly what I do to get lots of traffic to my sites, build my email lists, and eventually to make some pretty good money from that.

Just go to www.RapidVideoBlogging.com and you’ll be able to download your free report from there. Thanks for watching and I’ll see you inside the next video.

So how important is it to create regular videos for your YouTube channel?

I’d say very very important. Especially if you’re interested in dominating your niche. Now there are a number of reasons why this is important.

And I’m going to mention 3 to you why I think it’s really important for you to submit videos regularly to your YouTube channel.

The first reason is because search engines love it, they love it when you submit content regularly. Search engines like Google, Yahoo, Youtube all these search engines their job is to serve relevant content and fresh content to their users. And they want to keep their users happy.

If you create really good content on your YouTube channel and you keep on submiting content to that YouTube channel. Google and Youtube and the search engines will love you for it because you’re creating what their audience wants.

So that’s the first thing, make sure you submit your videos regularly to YouTube, the search engines will love it.

The second reason is because when you create regular content on YouTube, what’s really good about that is that you often get ranked right at the top of the YouTube search results.

Now this only occurs for around about the first 24 hours or so. It’s a bit difficult to measure but it is around about that period. So when you create a new video and someone searches for a particular key phrase that relates to your video… If it’s fresh, YouTube’s going to serve it right at the top of the search results.

So that’s really cool. That means that if you can submit videos regularly on a daily basis for example. On a daily basis your video will come up as one of the first results as one of the first fresh results on Youtube. So that way you get a lot more traffic. Very very cool!

Now there’s a third reason also that’s very important for you to create more content or create regular videos for your YouTube channel. Now that’s for your viewers, for your channel viewers, for your audience.

If you have a popular channel or if you’re just starting out, when people watch your videos and they love it they’re going to expect more content from you.

And the more regular you can do this the better it is for managing those expectations of your audience.

So it’s no good just having one video a month or 5 a week and then nothing for a month. It’s much better to have a regular time say twice or three times a week where you submit a new video to your youTube channel.

That way your audience starts to expect a certain level of regularity of videos from you. And it helps them coming back to your channel.

If they know that you only submit a video once or twice a week and then you wait a month or whatever, they may not come back to your channel again to watch your videos for a while because they know that you’re not being persistent and consistent with your videos.

That’s another really cool tip.

So there are 3 things, I just want to summarize it, when you submit your videos regularly:

Firstly you keep the search engines happy

Secondly you get served high up on YouTube search results, which is really cool it can give you a lot of extra traffic.

Thirdly you’ll keep your audience happy, which is just as important

So those are my 3 tips… If you want to see more videos like these or get access to my rapid video blogging report just go to gideonshalwick.com and I’ll see you there.

Hi There! And Welcome to another video…

Inside this video, I’m gonna talk about my 7 top tips for growing your email list as a blogger.

Now, as you might know.. Growing your email list is the most important things you can do for growing your online business.  If you don’t have an email list, your leaving a lot of money on the table.

So inside this video I’m gonna talk about 7 top tips from me that you can use for growing your email list. Some ver very cool tips.

Now hang on until the end of this video because there’s something really interesting and I will share to you where you can find a lot more cool tips for helping you make your blog a lot more profitable too.

So let’s get into it without further ado.

The first step is to increase the value of the thing that you give away as part of the thing that people signed up for on your newsletter. So this is really important, the more valuable you can make this the more people you gonna got to sign up for your newsletter. It’s just as simple as that. So offer them as a free report, or a video, or a audio file that people can download. Whatever it is make it as valuable as possible.

Number 2 is to have a newsletter signup box on your blog. Very important.. Have it at the top somewhere so that people can see it and it’s obvious so that they can signup in your newsletter. Absolutely critical, I used Aweber to help me do this. I grabbed the code that Aweber provides me, and then I put that code in the sidebar, on the sidebar widget on my blog. And that’s how I do it.

Number 3 is to have a lightbox hover on your blog. Now, this is  one of those popup boxes that come up and asks you to enter your email address and name. Some people think it’s a little bit annoying, a little bit spammy but the truth is it can double your optin rate. Everytime that I’ve done this in any of my blogs that I’ve run, the optin rate is always doubled or atleast doubled. So I really recommend that you do it because it works. I don’t care about everyone else says.. wether it’s spammy or wether it looks ugly, it works! And if you can grow your email list twice as fast, you can become successful twice as fast. Cool!

Number 4 is to use something called the ultimate footer ad. This is a little script that you can install on your blog or website. Basically it allows or creates little footer popup on the  bottom of your blog that asks people the same thing for their first name and email address. It’s a little bit lessen choice than a popup window from tip number 3 the lightbox hover popup.. That’s an alternative if you don’t like the pop up thing. But it’s not gonna be as effective, but still it will help you get more optins.

The next one up is to get signups from blog commentators. This is kind of new one to me and I’ll be implementing it very soon. And I will tell you soon why I haven’t yet. You can do this by using a plugn called Action Comments. The plugin is called Action comments, what it does basically is everytime someone leaves a comment on your blog,  it sends them an email and you can decide what you wanna put inside this email. But basically you can ask people to signup for your newsletter. Very very cool.

So your heading the iron wall that’s hot basically. As people leave a comment you ask them to signup for your newsletter. How cool is that? So there already on your blog , and they still remember you and immediately  you ask them to signup. Very cool.

Number 6 is to get signups from RSS readers. Now for this you will use plugin called Feed Footer. What it does  basically is it allows you to add some text inside your RSS feed at the end of each post. And so inside there you can ask people to sign up for your newsletter. So you can just add text, add links.  Very cool, so people click on it, your RSS followers click on it and go to your optin page.

Finally is to get signups from Facebook. And for this you need Facebook fanpage, you need an Aweber autoresponder account, and you’ll need a little facebook application called Facebok Static FBML. And basically use these things together to help you create an optin page on your facebook fanpage.

So these are lot of things here those are the 7 things..

• Increase the value for what your giving away
• Have a newsletter signup box on your sidebar, very visible
• Use the lightbox hover
• Use the ultimate footer ad
• Get signups from blog commentators
• Signups from RSS readers
• Signups from Facebook

Those are my top 7 tips, but actually they are not really my top tips. I actually got them from this right report right here from Jhon Chow. These 7 tips are really just from one chapter from this report. I just got it from Jhon today, I just downloaded it. As you can see it’s pretty chunky, it’s about 60 pages inside this report and this is just from one of the chapters. So it’s chuck full of really really great information helping you to grow your blog to make it more profitable.

Now you can get the copy of this. It’s totally free, remmeber the first point to make the value of your giving away really valuable.  This is very very valuable, it can help you grow your blog and the money that you make from your blog just by implementing some of the strategies that Jhon talks about.

If you want to get access to this, look for the link below this video or inside the description area of this video either on the bottom or on the side and click on that.

It will take you to the page where you can download this for free. It’s 100% free and you can just go there and enter your name and email address to get access but it’s totally worth it.

So that’s it for me, those are the 7 tips. I hope you found them useful and I look forward to seeing you inside my next video

Hi There! And Welcome To Another Video!

Inside this video, I want to talk about something that happened to me about 2 weeks ago…

And I wanted to share this experience with you because I think it’s very important for helping you deal better with your customers and client especially when your creating your online videos.

What am I talking about? I’m talking about the management of expectations. This is something I came across a number of years ago. In fact in my first job, my first manager, he taught me this concept of management of expectations. It’s absolutely critical if you want to really influence people and make sure that they are happy and make sure that they’re getting what they want as a business person.

So about 3 weeks ago, our little girl got born about 6 weeks early. So, talking about management of expectations, we were very surprised. We were totally not prepared for that, but we just have to deal with it. But what I want to talk about there is that inside the hospital, they told us that pre term babies (premature babies) normally needs to stay the full term. They told us that our little girl had to stay for another 6 weeks inside the hospital. For us, that is a long time and of course we were not too happy with that.

To cut the long story short, we ended up staying 2 weeks in the hospital and then she could come home which is just so fantastic. For us parents we are so excited because we don’t have to wait 6 weeks anymore it’s only 2 weeks. I give credit to the hospital staff here because instead of telling us it could be just 2 weeks but it may take 6 weeks. But they just said it normally takes 6 weeks but then they manage to bring it down to 2 weeks. In terms of managing our expectations, we were just so happy with what happened. If they went the other way, where they said you could come out in 2 weeks but we ended up waiting 6 weeks. Imagine what that would have done to our expectations!

Now you need to do the same thing for your videos. When you think about creating your videos you need to think carefully about how can you manage the expectations of your viewers? How can you begin or start your videos so that when people watch it, you set some sort of expectation, so that when they watch the whole video, they come out of it feeling really good about themselves or really good about the information.

One way of doing this is to create what I call a Zeigarnik effect or to throw a Zeigarnik in there. Zeigarnik was a social Psychologist who figured out that people’s minds don’t like open loops. We want to finish stuff, we want to close the loop. And we normally learn better when there is an open loop in a discussion for example.

What you can do , is at the beginning of your videos, create some sort of an open loop, create some sort of mystery or cliffhanger right at the beginning… to create a sort of expectation that your going to fill the gap. That will help people stay more connected to your videos that will help people to watch your whole video if you can create something like that, it’s a very very powerful.

Programs like the tv series Lost, is an excellent example of that because that’s exactly what they do. They create this open loop at the beginning but then at the end they create another cliffhanger so they open up another loop. Which means you have to watch the next episode! They are just so good at it! They are so good at managing expectations!

And that’s what you’ve gotta do as well when you create your videos.

This is just a real quick tip from me for managing the expectations of your video audience.

My name is Gideon Shalwick and I look forward on seeing you inside my next video.

If you want to get access to my latest report, Rapid Video Blogging that shows you how to dominate your niche whith online video, just go to my blog at gideonshalwick.com or simply go to rapidvideoblogging.com and you should be able to get the copy there.

Thank you for watching and I will see you soon!

Hello and welcome to this video. My name is Gideon Shalwick and inside this video I want to talk about productivity.

I’ve just recently started using a brand new tool to help me get things done. I’ve always admired people who get stuff done and so I’ve been studying it to the nth degree because I know that the faster you can get things done the more successful you will be in life (given that you’re going in the right direction).

There are some things that you can do to be really effective in the way you use your time. I’m going to show you something that I’m currently using with my new iPad that helps me get stuff done. If you don’t have an iPad it doesn’t matter because you can use a pen and paper to help you achieve the same thing.

Just this small thing that I do every single day helps me get things done really fast. In fact I probably get four or five times more things done than other people that I’ve seen just because I use this simple little system.

The way that it works is I divide all my tasks into different projects. For example, I’ve got four or five different projects running at the same time, some are small projects, some are bigger projects, but for each of those projects I have a separate set of tasks.

What I do for each of those projects is I prioritize each task in order from the most important to the least important. Once I have that list for each of my projects all I do every day is go through each of the different projects and select the tasks that need to get done for that day and then I focus on those tasks and make sure that is what I try and get done for the day.

Let me show you how that looks inside the application I use on the iPad which is the “things” application.

It’s just over here on my iPad. If I open it up and go to the projects view over here you’ll see that I’ve got a whole bunch of projects. For example lets have a look at the Free Magic Live project . You can see I have a bunch of different tasks that I’ve already entered and they’re in order of priority and some of them I’ve added to my today list. You can see they are the yellow ones. Then I do that for all of my projects. If you go to my “today” list you’ll see all of the different tasks from each of the projects that I want to get done for today.

All I do then is prioritize these tasks on my daily task list and start working from the top of the list and work my way down the list. It’s pretty straight forward. That’s essentially how I do it.

Now, you can do exactly the same thing with a pen and paper. If you have a little note pad like this one it’s really straight forward. What you need to do is use a new page for each new project. So write your tasks down for each project on a separate page, you might have four different projects. Write the tasks for each project on a different page and then every single day you use a new page for your daily tasks.

That’s the secret. You use your project pages as a collection device to collect all of the tasks you want to do for that project and then every single day you go through those different projects and grab the important tasks you want to get done for that particular day and write them on your daily task list. Then that daily task list is what you use for navigating for the day and keeping you focused. I normally have it right in front of me (it’s just one sheet of paper or in the case of the iPad I have it next to the computer) so that I can constantly see it and I’m constantly reminded of what I’m supposed to be working on. Which, if you’re working on the internet especially there are so many distractions and you’ve got to find a way to help you focus. This is a really good way of doing it.

So that’s it! That’s my system. Give it a go. See if it works for you. I’m sure you’ll have your own way of doing it, your own modifications, you may even have some ideas that I haven’t thought about. If you do, please leave a comment below the video and I look forward to interacting with you.

If you want to see more videos like this and also get a copy of my latest report for Rapid Video Blogging just go to my blog at www.gideonshalwick.com.

See you soon!

Dave:    Almost overnight you can get a hell of a lot of back links. Again, I’m in a very competitive space. I’m either in the SEO space or I’m in the stock market education space, and both of those are very competitive.

If you imagine your little blog from some of your listeners or watchers and they’re in a little tiny space like maybe plumbing in Greensboro, or whatever space that they’re in on a much smaller scale, just one press release has the potential to get you enough links.

Gideon:    You could just run it.

Dave:    Yeah, and that filters through to the rest of your website. I’m building a whole lot of links to those pages, but then the way WordPress blogs work is all of the pages are interlinked so all of that same good PR and page rank, it’s all flowing around and will help other things rank as well.

Gideon:     Awesome.

Dave:    The lucky last one I’ll leave you with, this is I suppose a little bit of a hot topic right now, is doing guest blog posts. That’s another really good way, contacting different bloggers saying, “Hey, I want to write an article for you.”

You write it for their audience and they publish it on their blog, and in some sort of resource box at the end of the article you link back to yourself. That’s another way to get some really good quality links.

I know Yaro’s been doing some of that at the moment and sending some link love out. Not that I want to get him getting spammed for people wanting to do guest blog posts, but I know there’s a whole lot of bloggers out there who are hungry for content.

I’m the same as well. If you’re in the internet marketing space, on www.DavidJenyns.com and a few things like that, we do guest blogging posts as well. I’m sure you probably do the same.

Gideon:    I haven’t yet, but I guess it’s not a strategy that I’ve really been following. So far I’ve just been more a video guy. I really love the video stuff, but this has really just opened my eyes to what’s possible and there’s so much that I’m not doing. I can see that I don’t have to do it myself. I can source it out to one of my workers.

Very, very useful stuff. This is awesome.

Dave:    Cool. We talked a little bit about on-page and off-page. Where do you want to head now?

Gideon:    I think we’ve probably done pretty well. I don’t want to totally fry people’s brains with this call. To me, I think there are three really key steps. Why don’t you summarize it for us, Dave, in terms of the key things that you need to do for optimizing your blog and, in general, your pages online. Could you summarize it for us?

Dave:    The summary would be, get yourself a WordPress blog and make sure that you install the right permalink structure. Make sure that you do some good keyword research to pick out your primary money phrase, and then get a whole lot of other keywords that you want to optimize for.

Keep those keywords handy so then as you start to build content on your website, you choose one phrase and optimize each page or each post for one phrase plus some variations, and then just make sure once you choose that keyword, put it in the few places I mentioned – title tag, meta descriptions, meta keywords and then in your content a few times – and then after that you can start your link building.

There’s a few different ways I talked about doing links, but just making sure you build good quality back links to your website with the appropriate anchor text. That’s pretty much SEO in a nutshell right there.

Gideon:    I think I’ve become somewhat more of an expert of SEO just by having you on the call, David. I’m sure a lot of our listeners will be feeling the same way. This is just awesome.

Thank you so much for this wealth of information. I can tell you’re a true expert. You’ve got the results, so I think that’s always my acid test. I look for people’s results. You’ve certainly shown that, so that’s really, really good. Thank you so much.

Dave:    My pleasure. If anyone wants to find out anymore, obviously you can dig a lot deeper into these sorts of things. We didn’t really get much of a chance to touch on SEO for videos and some of the other things as well, so people can head over to www.DavidJenyns.com or www.MelbourneSEOServices.com. I’m on Twitter, Facebook and all that sort of stuff. My YouTube channel is www.YouTube.com/theseomethod.

I give away tons and tons of free content mainly because my core business is the stock market stuff, and I also work with SEO clients, not so much in the internet marketing space, so I’m happy to give a whole lot of my info away for free.

Gideon:    Awesome stuff. Thank you, David.

Dave:     Yeah, no worries. The off-page factors really are the major components when it comes to search. When you talk about a pie, you’d probably say 20% of that SEO pie and the chances of you coming up in the Google rankings is about 20% on-page, but the 80% of that pie, the factors that are the most important are going to be what we talk about now, which is off-page SEO.

That has all to do with the quality of the links that you’re building back to your website. This is kind of my bread and butter. There’s plenty of ways that you can take this to the next level [inaudible] operating those more competition niches to do with stock market related stuff.

Obviously I need to super charge all of this, but for 99% of people who are listening to this, the few tips that I can give you now to make sure that you build these good quality links will set you head and shoulders above the rest.

The first thing that you need to know is when you’re building links to your website, it’s important to make sure you build links with the appropriate anchor text. You’re linking back to your website on all of these other websites back to your website with the right keywords that you’re trying to rank a particular page for.

Let’s say, for example, this SEO services page you can see, the keyword that we’re looking to rank here is SEO company. SEO company is the keyword that we’re optimizing this particular page for. Now when we send all of the inbound links back to this website, it’s important that the anchor say the right thing.

This is one of the really good ways to build links back. In fact, this is probably one of the first places that you want to get started.

Gideon:    You create articles in Ezine Articles and link back to your page?

Dave:    Yeah. As part of off-page optimization, you want to make sure that you’re building links back to your website with the appropriate anchor text. The anchor text is the keyword there.

I’m linking back to a specific page, and then that keyword that I’m linking with is the keyword that I’m trying to optimize and rank that particular page for.

What I’m going to talk about is all of the different ways and methods you could go about building as many of these links back to your website from high quality sites back to your website, which will ultimately end up helping it rank.

Gideon:    Awesome.

Dave:    The first thing that I’d suggest is you head over to something called Directory Maximizer. That’s a good relatively cheap way to start getting some inbound links. I think they charge like $0.06 a link for directory submissions. We’ll just go to here and you can go ahead and for a small fee you can have your website hand-submitted to 200-odd directories.

From an actual benefit of the inbound links, you’re not necessarily getting really high quality inbound links here. The reason we do Directory Maximizer or directory submissions first is because we’re building a whole lot of links back to our website with our URL as the anchor text.

When they submit using Directory Maximizer, they actually send a whole lot of links back to your website with your URL. See here? www.MelbourneSEOServices.com. That will build a whole lot of back links back to your site with your URL.

The reason we do that is it looks natural to the search engines. Obviously, Google doesn’t like the idea of people gaming their search engine, so when we do anything with link building you want to make sure that you replicate what happens in nature.

It’s natural for people to link back to your website with your URL. We use Directory Maximizer to build a whole lot of inbound links back to your site with the URL so that when we start our really specific direct linking campaigns like this, SEO company, it’s offset by also having a lot of links back to your website with the URL. It just looks more natural.

Start off with Directory Maximizer, then head over to Ezine Articles and open yourself up an account. It’s free. It doesn’t cost anything. Then go ahead and submit maybe 10 articles and just send links. You might pick out 10 pages that you’ve created as optimized and send specific links back to those pages, and you’ll also send some links back to your home page as well.

That’s probably where I’d start. Director Maximizer, then Ezine Articles, then SEO on the cheap. There’s a whole lot of different ways that you can do it. You can purchase different services that will give you access to different blog networks and things like that.

They’re a little bit gray hat and a little bit more frowned upon, a little bit more dodgy. You do need to make sure when you head down that path that you’re choosing networks where you know that the person behind the network has a good understanding of SEO so they don’t do anything that’s going to get you into trouble. If you are going to head down that path, just offset it with really good white hat, good clean link building strategies.

I’m talking about directories. That’s fine. That’s good clean stuff. Submitting to Ezine Articles, good clean stuff.

The other thing that you want to do is set yourself up some Google alerts and use something like Google Reader so you can monitor what’s going in your particular niche, and then monitoring keywords and things like that that are associated to whatever you’re working on, and then you can get notification when different blogs are having discussions.

I would head over to those blogs and join in the discussion and build links back to your website, because when you post a comment on a site, as all bloggers know, you often get the option to enter in your name and also your URL, and you’re building some of those inbound links back to your website while also involving yourself in the community.

There are a few other things you can do. To get a really good hit, this is something that we did for our Melbourne SEO Services when we first launched it. We ran this little video. I talked about it here, this Google versus Yellow Pages, a bit of a  viral marketing type thing.

We created a press release for it. We used PR Web to do that, and a really good way to create a press release is to run some sort of survey. If you’ve got a blog, survey your members about what’s important in your particular niche, create a survey, and then you can create a press release around that particular survey.

If we go “Google versus Yellow Pages,” I’m just going to go up to News here and just see if we can find it. We’re still on page one. You can see here. This our press release. We’ll head over here and we listed it on www.PRWeb.com. You can see that. Here’s our press release.

What I wanted to show you is we embedded a whole lot of inbound links. You can see down at the bottom here, Melbourne SEO Services, search engine company and a few other links, right?

If we go ahead and copy the title tag of this particular post, I’m going to head over to Google and we’ll post this into Google. We’ll put quotes around it and we’ll hit search. It’s a pretty unique title and you can see at the moment – wow, it’s popped up since I last looked at it, 2,330 results.

Not all of them are going to necessarily be specifically my thing, but quite a lot of them are. You can see Melbourne SEO Services, new survey data, that’s me. A lot of these places are republishing my content.

If I click on one, let’s just hope that this happens since we’re all doing this on the fly. That’s good,  they’ve included and left all of the links, so I’m getting all of those links back to my website, SEO Blog.

Basically for a cost of a couple hundred bucks – or actually I think we did the highest one because we also wanted to embed videos – so it was about $360. We just got so many inbound links back to our website.

Gideon:    That’s from PR Web, right?

Dave:    That’s PR Web.

Gideon:    You pay them a bit of money and you can do this press release which then allows people to copy it and put it on their sites or whatever and get us back links. Nice.

Dave: Where that information appears and why it’s important is if you come over here.

Let’s say I’m going to go back to our trading systems. That is our title tag and that is our meta description. That’s why it’s really important to make sure that your title tags are written with copywriting in mind.

I think it’s important when doing SEO. You always put usability first, because I think that ultimately, when the spider comes to your website, it’s not going to pull out its wallet and purchase your product. That’s the end user. Always optimize with a view for optimizing for usability first, then SEO, what I’m talking about, second.

You can see here, you want to make sure you have some good copywriting skills and you put your keyword in that title tag, and then you also have it in the description because Google’s going to bold those. That obviously draws the eye to it.

Gideon:    Does it make a difference where exactly you put that keyword in your title tag? For example, is it better at the beginning or does it not matter too much?

Dave:    People say it’s better to weight it towards the front. We swap it around a little bit. Again, I would err towards going for usability. As long as it’s in there, then go for usability first and then the other stuff, you’re down to a point where you’re splitting hairs.

If let’s say you went after a keyword and you couldn’t rank for the keyword that you wanted to go after, you would look at what your competition is doing, reverse engineer what they’re doing, and copy what they’re doing and at least you start there first.

If they had the keyword at the front, you might move the keyword to the front of yours and then that would be a way to try and slowly work that.

Most stuff, especially with off-page optimization, you can just overcome any issues when it comes to search engines by just sending more links to the page that you want to rank for.

Gideon:    This is extremely helpful. There’s your title that you’ve got to get right. You’ve got to get the meta description right and the meta keywords. Those three things are absolutely key for when you’re creating your new blog post, for example, to think about that.

First of all you do your research, do your keywords, and then you optimize those three things for the search engines. Sounds awesome.

Dave:    Then for the on-page, like on the rest of the page, here’s your actual post. For this post here, what you then want to do is take your keyword and make sure that you put the keyword in early and often. You want to make sure that you have it in the first paragraph.

A lot of people talk about density and all that sort of stuff. Don’t worry about density. Push that to the side,
as long as you mention it two or three times.

It can be a little bit more. You probably don’t want to have it a little bit less. It does depend on the amount of words that you’ve got on the page.

I don’t really worry about density so much anymore. I try and have it early. I’ll try and have it in the first paragraph. I’ll try and mention it a couple of times throughout the article or whatever the post is and then also down at the bottom of the particular post as well I like to add the keyword.

Let’s just hope that this page has been optimized correctly. I’m going to go right click using this search status thing and I’m going to go here. Where is it? I’m looking for keyword density. Highlight Keyword. We’ll just type in, selling a website. You can see here. Bang, it’s in there. It’s not in the first paragraph so that’s a bit of a bummer, but that’s okay.

It’s a little bit further down in the page there. We’ll keep scrolling down. We’ll see if it’s mentioned again. It’s mentioned again. It’s mentioned again down in the last paragraph and also mentioned down in the tags as well.

It’s a good idea to load your keywords into your tags as well. I’ll show you that in the back end in a moment.

That’s the basic on-page optimization. Choose your keyword, use what I was talking about, load it in your title and your meta description and your meta keywords, and you put it throughout the site, and then you should be fine.

Gideon:    That is very cool. That’s very useful. Thank you. That’s awesome.

Dave:    I’ll show you the back end now so you can see how easy it is with WordPress. I’m just logging in here.

Gideon:    If you’re watching this and you’re thinking, “This is quite overwhelming,” I think if you just follow these initial simple steps that Dave’s talking about, maybe watch the video a couple of times, to my mind this all just really super boosts your ability to get found by the search engines and help you get that extra traffic from the search engines. It’s really good.

Dave:    From the back end, it’s quite simple. You’d obviously put your keyword in here. You can edit the permalink structure. Usually what I’ll do if I’m here in editing it – and I won’t do it now because we’ve obviously started sending links to these pages – but I would just have the keyword that you’re trying to rank for as the link like that. That’s a good idea.

You do a little bit of your keywords loading them in here. I’m in Thesis at the moment so it will vary slightly but the All-in-One SEO looks very similar. You will just get the option to do a custom title tag, a custom description, and your meta keywords which I talked about.

That just goes to show you don’t have to hop into the back end coding side of things. It’s really quite easy. Just type it in there.

Gideon:    I’ve just been ignoring that stuff. I’ve done some focusing on the title and the content of the blog post, but everything else I’ve just been ignoring. This is really good. I’ll be doing this from now on for sure.

Dave:    When it comes to driving the traffic to your websites, just organic traffic, making these slight changes that we’re talking about now will make the world of difference.

I’d also go ahead and drop your keywords in your tags here as well. That’s always a good idea. Sometimes I’ll put a few more and sometimes I’ll put a few less.

Another thing that you’ll want to keep in the back of your mind is just when you set your permalink structures. This is a really important thing. Hopefully I can find it. There you go. It’s under Settings on the right hand side or left hand side when you’re in your WordPress. If you just go for something like this, you can set your custom structure.

If you just copy that you’ll be fine. /%postname%/and then finish with the slash again. You can just copy it there and if you set that, your permalink structure is going to be better and more indexible by the search engines.

If you look up here, a lot of times it’s set to the default and you’ve got question marks in there and the search engines don’t like that as much.

Gideon:    Good. This is a whole bunch of stuff here and specifically now this is all on page SEO stuff, right? I’m just conscious of the time as well and your time, David. Was there anything else you wanted to talk about the on-page stuff or can we talk a little bit about the off-page stuff as well?

Dave:    I’ll finish with two final things with the on-page stuff. Number one, I would make sure that you set up some plugin. There’s plenty of free plugins there. Look for a plugin for generating a site map. That’s a good idea and then you can submit that to the Google webmaster tools. It just helps with making sure your site gets indexed completely.

The second tip is don’t stress so much with no-follow. A lot of people are getting out there trying to do page rank sculpting and channel a lot of their page rank to specific pages and they do that by no-follow.

The way that no follow has recently changed and [inaudible] has come and said, “It’s not operating the way it used to.” You’re best if you just throw that to the side and send the links to the pages that you want to have ranked. Make sure you know what pages you ultimately want to have ranked and then send as many links to those pages as you can.

I also would suggest turning off no-follow for comments, because it will attract spammers. I would say when you’re first starting out the chances of you being on the radar of those spammers isn’t going to be very high anyway, and the more you can encourage people to comment on your blog, the better.

If you turn the comments off you can ultimately approve and disapprove whatever you’d like, so it’s better to just sit there and manually approve them. Just don’t approve the ones that are clearly not adding any value. It’s going to encourage people to want to comment on your site.

Gideon:    Awesome. Turn the no-follow thing off for that? Awesome, very good. How are you doing for time, David?

Dave:    I’m good.

Gideon:    Do we have time to talk about the off-page SEO tips?

Dave:     For sure. I’ll move through a little bit quicker.

Gideon:    This is extremely useful and I’ve learned a ton already and I’m sure our listeners and viewers will be learning in time too. It’s really, really good. Let’s keep going.

Dave:    Yeah. This is probably just the easy way to do SEO, which is build as a big of list as you can, find out what the competition is for each one of those keywords, make sure it’s under 500,000 just so you’re not going after super competitive phrases, and then I would sort them based on number of searches.

Going back to our keyword tool here, “SE0 Services,” then I would do it based on number of searches, and then I would choose a phrase that sounds good from a branding point of view and also one that you can get in the domain name like I talked about. Choose one of those. It might be dog training or whatever the keyword is.

Try and find something that has less than 500,000 competition. Then rank them based on the number of searches, and then choose something within the top five or the top 10. That will become your primary phrase.

Then when you start to look for those longer tail phrases to optimize for the posts that you were talking about, those individual posts, I’ll jump around, but as long as it’s got over at least 50 searches when you search on the globe – you want to make sure you’ve got some traffic there but I can go anywhere up to 5,000 or 6,000.

As your website gets stronger you can start to go for those more competitive keywords. You might start off though going for those longer tail phrases with less competition, because that way you can get some quick easy wins and get some traffic to your website, and then you can build up to the more competitive phrases.

Gideon:    I think this is really cool. I’m so glad I’m recording this screen so that I can go back and watch this again.

If I understand this right, there are really two things happening here. You’re doing the research using the keyword tool, but then you do that for checking out the competition and the amount of traffic that those keywords are getting.

Then you also go back to the perform a Google search to basically find out how many real competition is there, and if it’s too much, you basically filter those out and just go back to the ones that you can still compete on.

Dave:    Spot on. That’s a little bit of a manual process. I show you that because if you want to do SEO on the cheap, you can do it that way, but there are different keyword tools.

Market Samurai is a really good one that’s worth checking out. It can automate a lot of this where you can just dump a whole string of keywords in and then you can find out the competition and then you can [inaudible] based on the number of searches, and basically it can speed up this whole process.

Another thing for bloggers as well, which I think is important – let’s just say we go to our dog training example – is this new area here. I only noticed this just recently because they’ve just launched this new update beta version keyword tool and it’s really quite cool. What I wanted to show you is these categories here.

These categories – when I type in my keyword – you’ll actually notice Google changes these categories and highlights the ones blue if it’s got a category in there that it thinks is applicable or associated to “dog training.”

Basically, this is Google saying to us, “Here are the categories that we think are important relative to dog training.” Under dog training, there’s some sort of clothing so having some dog clothing is probably a good idea to have on your website.

When you’re actually building your site and you’re building a blog, you get to select the categories, so why not feed back into Google the categories that it says are important?

If I go down to pets here, we can see pet food and supplies. Let’s say you were doing a dog training website. I would suggest you have dog clothing. You’d have something like dog food, dog supplies, dog leashes and collar. There are other ones under here, different categories.

Basically what this is going to do is it enables you to feed back to Google what it is that it thinks is relevant and important to the keyword that you’ve typed in. This will help you when you’re doing your initial site structure.

Gideon:    Awesome. That’s pretty cool. Would you class this stuff as on- page SEO stuff? Basically everything you’re doing on your page and on your website to make sure that it’s optimized for search engines, right?

Dave:    Yeah, pretty much what we’re doing now. It’s almost like that initial planning stage, and you’d apply this when you’re setting up a new domain name. Then it actually comes to a real on-page optimization after you’ve selected your domain name and you’ve got a list of keywords that you know people are searching for.

I’d save that in an Excel document, so when you start to build that particular site you can refer back to that list, and then you can build pages around those keywords so you don’t have to keep on doing your keyword research every time you add a new post to your blog.

I’ll head over to this little SEO blog here. We’ve done some keyword research here. I’ll show you a little bit of on-page optimization stuff.

A lot of [inaudible] I personally haven’t done, but some of the guys may have done here so, if we do come across something that isn’t the perfect rule of thumb – I’m going to give you the rules of thumb, but we might stumble across something that doesn’t exactly adhere to that, and I’ll make sure I point those out for you.

Let’s just click on the first post here. I’ll show you where you want to look when you’re actually doing your on-page optimization.

The first thing you want to do is, like I mentioned, you’ll install something like the Thesis plugin or you’ll go for the All-in-One SEO plugin. From the back end, that enables you to edit your title tag, your meta description, and your keywords. I’m going to go View, Page Source, just so you know where this information actually ends up.

The reason I start with this information is because this is kind of like on the back end. You might not necessarily see it, but this is important stuff that Google looks for.

Firstly, you’ve got your page title. You’ll get the option to edit that. You’ve identified that list of keywords that you want. For every page, you want to make sure you optimize that page for only one keyword and maybe one or two variations of that keyword.

A lot of people will try to optimize one page for a whole host of keywords. That’s never a good idea. Make sure you just pick one keyword and then maybe a variation of that keyword.

Gideon:    Also when you say page, that applies for posts as well, right?
You use that as the same thing, correct?

Dave:    Yes. By page and posts I mean any piece of content that you create that is its own unique thing, that’s a stand-alone. Each one of those should only be optimized for one keyword plus a variation.

If we have a look down here, you want to make sure that you get that keyword in the title tag. By the looks of things I can see down here, the three main pieces we need to look at is your title tag, your meta keyword, and your meta description.

Your keyword, I can tell here, the primary one we’re going after is Google Yellow Pages. I’m hoping that they’ve done the right keyword research and there’s a few people searching that.

You can also see some variations of that, which is Google Versus Yellow Pages. I’m not too sure why they’ve done the same keyword twice. Really, you’d probably just put both of those. Then you make sure that your primary keyword is in your title tag, which it is. I’m going to find a better example because this one isn’t optimized as well as I would like for this.

I’m going to show you the rules of the thumb and it’s the best idea to do that, but that’s not to say that you can’t not do it and still do very well. I’m just going to go in here and we’ll have a look at this company and see if [inaudible]

Gideon:    I’m just going to add something in here. Of course if you’re seeing this code stuff and you’re freaking out, don’t worry. You don’t have to deal with the code if you’re doing WordPress. It all happens in the back end.

Maybe we can quickly show people where they can change these things inside of the WordPress interface.

Dave:    That’s an excellent idea. What I’m showing you here is more so you know where the content appears, but you’re right, you’re not going to be back in the back end editing this. I’ll show you where it appears.

This one here, I can see the meta keywords here. This is the keyword I’m trying to optimize for which is selling a website, and then there’s a few variations of that – selling a website on Flippa and how to sell a website. You can see where we’re going from one primary keyword and then there are a couple of variations of that.

Then that keyword selling a website is in our title and then down here. This is our description. Selling a website, the keyword, is also in our description.

Dave: I know I’m probably jumping the gun a little bit there, because we haven’t really got to talking about the off-page factors, anchor text, and making sure that you’re building the right links, but I think this is really, really key.

Like you talked about, it’s like you’re building an asset. That’s why rather than going from WordPress and installing something like www.DavidJenyns.wordpress.com, you’re installing it on your own domain name and you’ll have a lot more control over it. Things do change. You’re building a business that way, as opposed to trying to build something on the cheap.

Domain name are $10 each. If you can’t afford to just spend $10 on a domain name, then go get a part time job, save up, make yourself $10, and then do I,t because that’s the cost of doing business online.

Gideon:    What you’re saying is it’s critical to have the right keywords inside your domain name. What if you’ve got David Jenyns or you’ve got an existing blog and some pretty good traffic, but you want to rank for a specific keyword? Say you’re David Jenyns blog and you want to actually rank for Melbourne SEO Services. Obviously, it’s going to be a bit harder because you don’t have that in your domain name. You can still do that, right?

Dave:    A lot of that comes with initially why I try and put that keyword in the domain URL. It’s that magic phrase, if you could wave that magic wand and then you could get that number one positioning.

You’re looking for the balance between going for a really broad keyword that’s got a lot of traffic and also one that’s going to convert as well.

This is where we start to talk about buying phrases versus browsing phrases. A buying phrase is someone who’s typing in, Sony handicam SRH11 relative to just Sony or Handicam or video recorder.

Video recorder is the very generic broad phrase. It’s going to have a lot more people browsing for a Handicam and they’re not necessarily ready to make a purchase.

When you compare that to a longer tail, a buying phrase like that Sony Handicam S11 or whatever it may be in your particular niche, you almost want to find a balance for your primary money keyword that you put in your domain name at the top here.

You want to find that balance between both being broad so there’s enough searches going on and also the buying phrase. That’s where you find that sweet spot, and if I could rank for that keyword, that would be fantastic.

When you start to do your keyword research later on and, like you were talking about, you want to rank for some of those other keywords on a domain name, even though that keyword isn’t in the actual primary URL, then you’ll go do some keyword research and then you can do some on-page optimization.

I’ll show you two quick things. I’ll just head over to Google and if you just type in free keyword tool, you want to go for the Google free keyword tool. Just yesterday I noticed this. They’re in the process of launching a new data keyword tool and it’s meshing together some of the keyword research tools that you had when you were in AdWords as well.

Here we’ll just scroll down. This is a good tip for doing SEO for your blog as well. Let’s just say your money phrase is – we’ll just keep going along the SEO services theme. I’ll just hit Search.

What you’ll find here are a couple of things of interest. Obviously you want to be looking for keywords that have people actually searching for the keyword. There’s no point in ranking for a particular keyword if no one’s actually searching for that keyword.

You can have a look over here. It’s going to return a whole lot of results. Just make sure that you go with keywords that do have some people actually searching it.

What is the perfect keyword to choose? That’s the one million dollar question. You ultimately want to find something with low competition and a high number of searches.

For my primary phrase that goes into my domain name I’m going to choose something a lot more competitive, and then for the longer tail phrases which are going to be when I optimize a post, I’ll go for things that have a lot less searches. I’ll just bounce it around.

The way I can tell competition is I’ll do something like I’ll head to Google and put in “dog training.” That’s a good niche to have a look at. If we have a look at the dog training to see how competitive a particular keyword is, I’ll usually look at what are the types of sites that are coming up at the top here.

You can see we’ve got Wikipedia at the top. Is the keyword in the domain name? Does it look like they’ve put the keyword in the title tag? This will give you an idea as to how competitive they are.

I’ll also look at each of these pages and double check what the page rank is. I don’t mind that the first couple might have a high page rank, but I’m looking for that page rank to drop quite quickly.

The first one might be a page rank 2. I’ll show you what page rank is. This is an indication of authority that Google’s got. If I move my mouse up here, I’ve got a special tool. It’s a Firefox plugin worth getting called, “Search Status.” I’ll just see if I can open it up. It’s Search Status, if you want to install it into your Firefox.

You can see here, this is a page rank 3. That was one of the first ones. Obviously Wikipedia is going to be quite high. What I like to do now is scroll further down the page and see what the page rank is. I come back up here. It’s still a page rank 3and I’ve come halfway down the page.

Now I’m starting to get an idea that this really is quite a competitive niche, because the page rank is staying quite high the further down the page that I go.

I’ll just click this lucky last one down at the bottom.

Gideon:    One of the things you could do if you’ve got a bit of page rank, which will be building up over time, you could out rank those people potentially, right?

Dave:    Yeah. The main reason we look at page rank, and it doesn’t have nearly as much effectiveness as it used to, is it gives you an indication as to how competitive they are.

You can have a look and see they’ve done a little bit of optimization. All of them seem to have the keyword in the title tag, so you know that’s a competitive term.

You want to try and find those phrases in here that are getting searches that aren’t necessarily overly competitive. You pick out what your primary phrase is and that will end up being your domain name.

Gideon:    Just before you go on, David, with the number of searches, how do you figure out whether it’s a good or bad number?

Dave:    Over here we’ve got our global searches in here and then our local searches. Local searches are going to be targeted geographically to where you are, so usually I’ll look at the global searches because I’m usually trying to go after keywords and get them to rank on www.Google.com as opposed to some extension or variation of .com.au.

For the number of keywords, it will depend on the niche you’re going after. Obviously, search engine optimization and SEO services is going to be quite a competitive niche. As you can see here, SEO services has got quite a lot of searches here. I’m going to try and go for that because I go after competitive phrases.

Probably the best thing to do is a lot of keyword research. Find all of the keywords that you can about your particular topic, load them into a spreadsheet, then try and delete out any of the keywords that have competition greater than about 500,000.

There are different keyword tools that you can use to do this. This will basically show you how to have [inaudible] keywords. You’ve built a big list of keywords. Then you can use something like Market Samurai, but let’s just say “SEO services” just to find out. We’ll put it in quotes like we talked about.

Over here, there’s three million results for that specific exact phrase. That’s going to be a hell of a lot of people to try and compete against.

What we’ll look at doing is look for anything when you do this search [inaudible] for anything that has competition of 500,000 or below. At least that’s something you know is not super, super competitive.

Gideon:    Before we go on, you just broke up a little bit there. Basically for this search, you make sure we’ve got the inverted commas going and you do the search for anything below 500,000, is that right? That’s what you should be looking for?

Part 4 of this video interview coming next…

What’s the importance of coming up say number one compared to number two, three, four and the rest of the results on that page?

Dave: The lion’s share of the traffic goes to position number one. We actually recently did a short little video. I’ll try and think of the best way to find it over at my YouTube account.

Here in Melbourne I sent some of my team members into the city and they interviewed random people on the streets and we created a little video. It’s Google Versus Yellow Pages.

I wouldn’t call it a viral video, but it’s kind of like branded content. We interviewed random people and of all the people that we interviewed, they said they click on position number one or number two. They absolutely never go on to page number two. It’s always the one or two positions and they just trust that that is the right information.

If you were to compare position one to position three, I’ve heard numbers and they vary around, but it’s like 70% or thereabouts of the search traffic, 60 or 70% goes to this number one listing and then the rest is spread out beneath. The further you drop down the page, it drops off really quickly.

If we talk about right down at the bottom here – and there’s another one of my websites there going for the same keyword – further down here, these keywords down here aren’t going to be getting hardly any traffic relative to these.

That’s actually another little tip that I think a lot of SEOers miss out on. That’s the idea of making sure that you have a look where you’re already having easy wins.

You want to jump into your Google Analytics account and see where you’re already driving traffic from and what keywords you’re ranking for.

Visit those pages in the search engines, and then anywhere where you’re driving traffic from a particular keyword but you’re not in position number one, that is what I’d call the low hanging fruit and where you should target your link building efforts first.

If you’re already getting traffic on a keyword that’s in position number four or five, you send a few links to it, and Google already thinks it’s relevant because it’s on that first page. You can quickly pop it up to number one and take the lion’s share of that traffic.

Gideon: As you say, if you can get to the number one position, you can get like 60 to 70% of the traffic so it’s really worth it. I just want to make sure I understand what you said there and for our audience too.

If you already have an existing blog set up and you’re using Google Analytics, which is the program to track your statistics, look at the keywords that you’re already ranking for, the way the people are naturally finding your content on your blog already.

Then do the search in Google and find out where you’re ranking. If you’re not number one, do whatever you can to get your page to that number one position.

You mentioned getting links back to that page, for example, as a strategy to help you look more relevant to Google and to push it back up, right?

Dave: Spot on.

Gideon: I think we probably need to back track just a little bit. I think we’ll start with the foundational stuff and then we’ll blow that up a bit.

If I’m just getting started with this, maybe even if I already have a blog but I haven’t thought about SEO, what are the first few things that I need to do, the basic things that I need to do to help me set up for search engine optimization?

Dave: I think if you’ve got a blog, chances are you’ve probably gone for something like WordPress. WordPress is really good, and there are other ones like Movable Type and different things like that. I’d probably recommend WordPress just because it’s open source.

A lot of people are developing plugins and these plugins can give you a whole lot more flexibility and add additional functionality that you can’t get in just the plain install of WordPress.

I’d say go ahead and get WordPress. If you want to do it on the cheap, you can just use their standard default template and then go ahead and install some plugins.

Have a look at getting the All-in-One SEO plugin. If you just search All-in-One in the plugins area and you add that in, that will help you out as far as SEO because it gives you a little bit more control over making sure that you can edit your title tags, meta descriptions, and keywords. I can show you where those things fall on the page.

If you happen to spend a little bit of money, one particular theme that we’ve used which is the Thesis theme. Search WordPress for Thesis Theme and go there.

This is a theme that we’ve used and it’s done with two things in mind: usability, so the back end is really quite simple and there’s quite a lot of functionality, and they’re constantly updating it. There’s a good community there.

You know that that’s a template that’s evolving and you’ll get the upgrades, and in addition to that, it’s being built very much with SEO in mind, so the template itself is quite clean.

It uses a lot of CSS, which is cascading style sheets, which enables you to split out parts of the code into separate files so that when Google reads the page, analyzing what that page is about or what content is on the page, it’s as clean as possible.

That said though, you can just go for the plain WordPress install and you’re going to have just as much effect. This WordPress Thesis theme is just something we’ve used and it’s quite good.

You’ll see over here — I’m headed over to our Melbourne SEO Services website. This particular theme here is the Thesis theme. We use this on quite a few of our sites.

It doesn’t really feel like a blog, apart from we’re on the blog area here, but we’ve set each of these areas up here as pages, so depending on what you’re doing it for – I know we’re talking to a lot of bloggers, so you can set it up with a blog feel, but you can also take that and do just a normal business as well, or any product-based website. It doesn’t necessarily have to be that.

Gideon: When you say WordPress, I just want to clarify once again. It’s www.WordPress.org and get the software from there as opposed to www.WordPress.com. I just want to clarify.

Dave: If you just head over here and you can jump in there. It’s free to download. Just go ahead and download it and install it.

Gideon: I’m glad you’re showing that because I get a lot of people asking me, “Is it okay to install a www.WordPress.com blog?” I always kind of cringe because you don’t actually own it when you have a dot com WordPress blog. So definitely www.WordPress.org, that’s a really good tip.

Dave: There are some benefits for why you want to make sure that you register your own domain name as well from an SEO point of view.

Whenever we’re structuring out and planning out a new business that we’re about to move into, we pay really close attention to the keywords that we’re getting into our domain name because it does help. You’ll see it’s actually quite easy to rank for a particular keyword if that keyword is in the domain name.

There’s a whole variety of reasons why that could be something to do with the algorithms saying that, “Yes, this is important because it’s got the keyword in the domain name.” When I say the algorithm, I mean the Google algorithm.

It could also be that when you’re building links back to your website, obviously when you’re building links, a lot of people will link to you just with the URL of your site.

If you have the keywords in there, effectively that anchor text back to the website is going to be the URL. It’s like you’re building links back to your website with your keyword as the anchor text. That’s another reason it might work. I would definitely suggest people go ahead and register their own domain name.

When they do a little bit of keyword research, they’ll analyze what is the primary keyword phrase that they’d ideally like to rank for. This may vary, depending on whether or not you’re trying to build a brand or whether or not you’re trying to go after a particular keyword or something based around your niche.

Let’s talk about brand. If I go to www.DavidJenyns.com, obviously my brand is www.DavidJenyns.com. Therefore I wanted to have my name in there, but how many people are really searching in www.DavidJenyns.com? Not that many at the moment. I’m hoping that will build over time, but that’s the brand that I’m building.

When I compare that to something like the Melbourne SEO Services, we were very particular in registering our business name as Melbourne SEO Services, because that way, when I registered the domain name, it’s going to have the keyword in it.

I would like to rank for Melbourne SEO Services. That’s my initial longer tail phrase that I think I can pick up quite easily and then rank.

Then once I get that, I’ve also built in a more competitive phrase, www.SEOServices.com, which is something that once we’ve got Melbourne SEO Services, we can go after quite easily. All of that link building that we’ve been doing is going to have been building links with SEO services in there, so that’s going to ultimately help us rank.

Gideon:    Welcome to the next call that I’m doing today. I’m talking to Dave Jenyns. He’s all the way from Melbourne in Australia.

I met Dave at an event with Ed Dale and had a pretty interesting chat with him and got to know him a little bit, but not enough to really understand what he’s doing, so after the event I got in touch with Dave and figured out that he’s a real guru with SEO stuff.

Since I didn’t know much about SEO I thought I’d better get this guy online and ask him a few questions, pick his brains so to speak, about SEO and specifically how that applies to blogging because that’s what I do.

I love blogging and especially video blogging and we’re going to see if Dave can help us with some SEO tips specifically for blogging, but also in a more general sense so that we can get our heads around this whole SEO concept.

Dave, thank you very much for joining us today. How are you doing?

Dave:    Very well, thanks. It’s a pleasure to be here and thanks for the intro.

Gideon:    Dave, you’ve got a pretty interesting background. Maybe to put things into perspective for people, maybe give us a quick rundown of where you’ve come from and the stuff you’ve done and we’ll get straight into the SEO stuff.

Dave:    I first got interested in the stock market when I first left school, and then I went and did one of those weekend courses where you pay $5,000 and you end up being a super trader by Monday, or at least that’s the plan after you do two days worth of training, and found it was actually a little bit more difficult than that.

After I’d started to build up a little bit of my trading flow, I’d really realized to make the whole stock market thing work, you did need a quite a sizeable amount of cash.

That’s when I went down the wealth creation avenue. I’ve always been interested in that sort of thing, so a business partner and I created a few products in the stock market education niche.

We had these really good products and we knew that the demand was there for the product, it was just a matter of getting the word out, because you can have the best product under the sun but unless anyone knows that that product exists then the product isn’t worth anything at all. That’s when I got interested in a lot of old school direct mail stuff.

I started to study some of the greats, which are Gary Halbert, Jay Abraham, here in Australia, Mel Emry, he was one of the first guys that I got interested in. Who else was there? There’s Peter Sun and a whole host of these guys. This was a good 10 years ago or more.

Then I think I just evolved into doing a lot of online marketing.  I think it was the natural evolution. You saw a lot of that old school direct mail stuff started to shift online and some of the early adopters started to pop their head up, like Cory Rudl and even Yanik Silver, who was there quite early, John Reese when he first got started, and Jonathan Mizel. Some of these names, very early on in the piece, really started to set the stage for online marketing.

I got interested in that and did a lot of my own study as well, my own testing. There were a few little entrepreneurial avenues along the way that I followed, not just to do with the stock market niche, but everything from selling pieces of the MCG to setting up a clothing retail store, both in the real physical world and also we had an online presence as well – quite a varied and well-rounded expertise in online marketing.

Probably just recently in the last three to four months, with a lot of people contacting us for what I do in the stock market niche, a few people, friends, colleagues were asking, “Hey, what is it that you’re doing to generate so much traffic to your website and getting buzz?”

People are saying, “Whenever we type in anything to do with Meta Stock, your name always comes up position number one,” and all these sort of variations.

That’s when we launched a recent business, which was all about SEO and talking about how we do SEO, and that I suppose brings you up to speed with where I am now.

Gideon:    That’s awesome. I always look at some internet marketers that are kind of self-proclaimed gurus. You try and look at their background, and a lot of times it seems that they’re making money from teaching people how to make money online. There doesn’t seem to be much background with showing any evidence of results in other niches before they started doing that.

That’s what I really like about you, Dave. You’ve gone through another avenue to look at another business other than internet marketing, and used internet marketing, specifically SEO, to help you get these results. I really like that, and I think that really adds a lot to the credibility.

A lot of my audience, including me, we don’t really know much about SEO. We do the blogging thing. We create content like crazy and we sometimes hope for the best that the search engines will pick us up, but perhaps it would be a good idea at this stage to give us a quick overview of what SEO, search engine optimization, is and why that’s important for us.

Dave:    SEO is just one of those things where I think it can play a real major part in your business because it’s the ability to drive ‘free’ targeted leads to your website.

I say ‘free’ in inverted commas because everything has its price, and the good thing about SEO is you really can do it on a budget if you don’t have much money. A lot of the work can be done manually by yourself.

You are trading time for dollars and that’s where that cost comes into it, but there’s the ability to take advantage of the search engines and drive a lot of that traffic on a budget, as opposed to having to go down the paid route through any sort of PPC stuff and drive traffic and having to pay for that traffic.

I think that’s where SEO really comes into play. I’ll bring it up on the screen here. If we just type in this particular term, trading systems, I’m quite proud of the ranking we’ve got because it’s quite a competitive term in my niche. You can see we’re position number one.

When we’re having a look at the results here, if you have a look at the rest of the page, when they do eye-tracking studies to see where people’s eyes go when they hit this page, it appears first of all in the top left hand corner here.

A lot of people will skip over the sponsored links if they know it’s sponsored links. It’s probably your everyday Joe when they look up here, even though it says Sponsored Links at the top here, they don’t really know that, so a lot of people click that, these sponsored links at the top here.

You’ll see those sponsored links in more competitive niches, but on less competitive niches where those aren’t there, all you’ll really have are these sponsored links over on the right hand side here.

These will get a lot less clicks because your eye is automatically drawn to this area on the website. For the people who do know, there’s that feeling that natural organic search results are somehow more authoritative or more important because they’re not just paying for that spot.

It’s like Google is saying, “Yes, this is the most relevant information for you.” I think that’s a reason to focus in on SEO.

You’re also able to really meet the person. I think this is to do with anything online when you’re targeting specific keywords. You can meet the individual at a point at where they’re typing this keyword into the search engine and you know exactly what it is that they’re thinking about, so you can speak straight to that person.

Some of this comes to on-page optimization, which we can talk a little bit more about, but when you write your title tags and your descriptions, that’s going to appear in the organic search here. Someone typing in trading systems, I’m speaking directly to them by saying, “Download your free trading systems here.”

Obviously someone typing in trading systems, that really speaks to that individual because that’s what they want. Underneath here, “Looking for free trading systems.” That really speaks to the right person.

I think what we’re trying to do here in SEO, a lot of SEO is all about making sure that we’re targeting the right keywords to come up in the natural organic search results.

We know the qualified lead or client that clicks that link is probably going to be a lot better than any other source, and we know what conversation is going on in their mind based on the keywords that they are typing in so we can serve up the most persuasive [inaudible] ultimately land on our landing page.

We can talk on-page optimization and off-page optimization, but what we’re trying to do is build up enough attention. You know this as a blogger, it’s all about putting out that excellent content, and that will ultimately help you in the long run with your SEO campaign.

Once you reach a certain size or critical mass, SEO starts to happen naturally. As long as you do the basics, like make sure your on-page optimization is correct, but once you’re putting out this good content, naturally people start linking to you and naturally people start to embed your videos. All those elements really start to play a major part in your rankings online.

The way I use SEO when I’m working for myself or for clients is we just use it to build up enough of a groundswell to get to a certain size, and then we often find that SEO takes over at that point in time and happens naturally.

Part 2 continued in next post…

Ok, that’s my friend that water dragon. I’m in a forest next to where I live and I want to share something with you that I find really good for video blogging in particular (for search engines too).

The big question that people always have with video is, “What about SEO? How do you get Search Engine Optimization when you do just video?” The real quick and easy answer to that is to transcribe your videos.

Whenever you create a video, like this one, you send it off either to your transcriber or you transcribe it yourself if you have the time and you use that exact same text on your blog. You embed your video on your blog and you also put the text of your video on the same blog post. What that does it is creates this easy text for you. It’s one of the easiest ways I think for creating content for your blog because not only do you get really cool video, and potentially also audio because you strip the audio out of it, but you can also get the text and put the text on your blog. That way you keep both your viewer, your reader, and your listener happy and also the search engines.

I’ve been doing that now for my blog for quite a while and that means that I get picked up in the search engines a lot easier. People love it too because they can read through the transcript if they are in a hurry.

So, that’s my tip for the day. Once again if you want to see more videos like this and if you want to read my free report on video blogging just go to GideonShalwick.com.

Thank you for watching and I’ll see you inside the next video.

Hi there,

Gideon Shalwick here and welcome to my forest. This is the forest that I live in and I thought I’d do something different today. I’m recording inside the little rainforest and I’m going to tell you a few things about online marketing, video blogging and all that sort of stuff.

What I want to talk about today is something that I’ve discovered that is really valuable for creating amazing content. Whether it’s for your blog, a book you’re writing, a free report, or a product that you’re creating, this is something that I’ve stumbled upon that is really useful.

When you hear these two words you’ll think they are contradictory. It’s what I call structured creativity. When you think about these two words together they seem to contradict each other and it almost sounds like an oxymoron, but let me explain.

Structured creativity is a really good way of creating content for your blog, website, or your product (as I said before). What do I mean by this? What I mean is to create some kind of a structure and then within that structure you apply your creativity. That’s all it really is.

So the words seem to be clashing a bit because with structure people think there’s not much creativity and when you think about creativity that’s kind of divergent and you don’t want to have structure to that. When you apply structured creativity you can create some very, very good content very quickly.

Let me give you an example, that’s the easiest way to explain this. The way that I normally create a blog post is to first of all do a bit of research. I think about the topic that I want to talk or write about and then I get into brainstorming mode. The way I do brainstorming is I use a mind map. I create a mind map of the article, or the video, or the product that I want to create. I create this extensive mind map with all of the ideas that come to mind. Once I’ve done that I put it into some sort of a logical sequence, or a logical structure. There’s is no real content there. It is just the structure that I create. Then once I have that structure I rely on my creativity within each of those points to create content within that structure.

Now by the end of the process you end up with content that is both structured and creative. The structure part is really good for people absorbing your information and the creativity part is really good to keep people interested in what you are telling them. I use structured creativity all the time and it works really well.

That’s just a real quick tip from me for creating content really fast and really easily so that it is easily absorbed by your user and also comes across really cool.

If you want to see more videos like this or download my free report that shows you how to dominate your niche using video blogging, just go to gideonshalwick.com.

Thank you for watching and I’ll see you inside the next video.

Hi there, Gideon Shalwick here and welcome to my forest.

I live next to this little forest… birds in the background, you can’t see this little guy, but there’s a little dragon behind me. Maybe he’ll walk into the shot.

Anyway, I want to share something with you that I think will help you with your online business. Recently I had an interview with Ed Dale one of the worlds top internet marketers and also a very experienced social media user and technology expert. He flew over to the United States, was there for one day, got the Ipad and then flew back to Australia. That’s how crazy he is about it.

I had an interview with him and I asked him, “What are the next opportunities for us as internet marketers and bloggers for the Ipad?” He gave me some really good ideas and I’ve published the interview on my blog at www.GideonShalwick.com if you want to visit it.

During the interview he mentioned something that I thought was really interesting, especially for web design. He talked about one of the key things about the Ipad is that, “It gets out of the way of the user.”  When you are using the Ipad you don’t actually notice it. You just notice the application that you are using. For example, if you are using the word application, or pages, or keynotes, or itunes, you only see that. You only experience that and you don’t actually realize that the Ipad is there.

I thought, these guys know a thing or two about design, how can we use that for website design? It got me thinking about my own website, my own blog, and websites, and web interfaces in general. What is it that we can do to make these websites get out of the way of the user? I think that is what it’s really about. A website is about providing content and providing a user experience. Your job as the blogger or the website owner is to make sure that you get out of the way and that everything else gets out of the way so that the user can just experience what you have on your site.

I think that is really critical. I often see so many people spending so much time and money on the development and design of their graphics for their sites and when you get to their site that’s all you see. You see the graphics, you just see the logo, you just see the branding. Look at Google, look at the biggest search engines, look at YouTube, look at their design, it’s extremely simple. They get out of the way. You see their brand but it’s really small.

I think it’s a really good design principal that I’ll be applying in my future websites from now on as well and I’ll be applying it on this very blog, www.GideonShalwick.com because I think it works. The big guys are doing it and they must know something that no one else does. So, I’m going to copy that and hopefully it’s useful to you too and that you can apply it to any future pages or blogs or websites that you set up.

That’s it from me. Just a quick tip and thanks to Ed Dale for pointing that out.

If you want to see more free videos like this, or you want to download my free report about video blogging, just go to www.GideonShalwick.com and you’ll be able to sign up there for the free report.

Thanks for watching and I’ll see you inside the next video.

I’m going to ask him a few questions about the iPad. It’s just been released in the United States and we’re doing this interview in Australia. Of course it’s not over here yet, but I wanted to pick his brain a bit and just find out what’s so cool about the iPad, because I don’t have one and he’s got one, so it’s really exciting.

Welcome to the call, Ed!

Ed:    How are you? I appreciate being on the call – at least having a Prius, which is very quiet with the electric engine that takes care of things.

Yeah, I thought the iPad was so important that as a combination of my business and my 40th birthday, I decided the cool thing to do was to actually fly to Los Angeles, pick up my iPad in LA, and fly back the same day.

Gideon:    That’s crazy, because I was following you on Twitter and YouTube and watching this, going “This guy’s crazy! He’s only flying over there for one day to pick up the iPad.” You must really like it!

Ed:    It’s what it represents. Every day there’s a new application, which just points to the future of how important this is. I wouldn’t have done it for any normal Apple release, as much as I love Apple.

There was a very special reason, because people will look back at their first iPad and it will be the same feeling they had when they had Windows 95 with a mouse, or they had the first Macintosh computer. It’s that important. It is a new era of computing, which sort of disappears and becomes whatever you want it to be.

Gideon:    So it’s obviously a game changer. I haven’t played with it. I only read about it and watched videos about it. Why do you think it’s a game changer for us?

Ed:    I think the main reason is that it gets out of the way. The iPhone operating system is brilliant, but often people don’t think about it that deeply and there’s a good reason for that.

The reason we don’t think about it deeply is because we don’t want to care about an operating system. We don’t want to care about machines. We just want to make the phone call, just get to that website, and just get our email. We don’t want to think about an operating system.

And the iPhone’s been amazing. It’s this little computer in your hand which is small and portable, as it should be, but it doesn’t crash. It very rarely stops. It’s extremely, extremely solid, so it’s a huge step forward.

You can’t argue with the fact that 17 million of the things have been sold. Just put that into context. Nobody – and I mean nobody – has sold 17 million of anything in any sort of computing device ever, not even close.

Not all the X boxes, all the Wiis, all the Playstations, all the Nintendos – adding all of those combined hasn’t even come close, so they’re onto something with this operating system because it was so new and it was so incredible.

So when the iPad was announced, all the sudden people just said, “Ah, it’s just a big iPod touch or a big iPhone,” and yes, inside that’s good. I don’t know why that should be a negative, because the applications are there.

But then they make the assumption, “Well, it’s just going to be more of the same,” and they couldn’t be more wrong, because it is a notebook – well, let me explain.

It’s certainly a netbook-killer. Anybody given a choice, and of course because Apple released it at a price which would [suit most people] – if you’re considering a $499 netbook compared to the iPad, there’s just no contest. The iPad works so much better.

A lot of the magic of the iPad, if you will, is very hard to describe in a sense. Once you have it and once you’ve actually got it in your hand, you realize just how extraordinary it is, because the speed is so fast.

It’s the best way to surf the internet, and people can’t believe that, but once you’ve surfed on the internet on an iPad you’ll find it’s very, very hard to go back to a computer and use a mouse to point and click. It seems so clunky compared to the way you can do it on these things.

The real game changer, I suppose, was the fact that you have this device which gets out of the way but does email better for your average civilian. Again, I’m not talking about geeks, I’m not talking about road warriors, I’m talking about the average person.

It does email so much better. It does web surfing so much better. Applications are outstanding. The games on it are just breathtaking in how good they are. This is a computer for the rest of us.

If you’re a geek, go and upload your free Linux and play around and hack with your computer. This is for people who don’t want to know about the computer. They want the device to disappear.

I’ve seen so many reviews and it’s so true that you forget you’re using an iPad after awhile, because it’s not about the iPad. It’s about you’re reading a book, you’re surfing the web, you’re answering email, you’re doing a pages application, you’re playing a game – whatever that is meant to be.

Gideon:    It turns into basically whatever the application is that you’re working on. As you say, the iPad moves out of the way for the application.

Ed:    That’s right, because it’s just a piece of glass and a very solid-feeling aluminum back connected, and there’s one button on it. That’s it. So its function comes from whatever applications are running at the time. You add all that together and you’ve got this incredible usability.

What major piece of electronics has launched completely new that’s had 3,000 applications designed specifically for it from day 1? It’s never happened.

Think about the X box 360, think about the Wii, think about the Playstation. If they had half a dozen launch titles on day 1, they’d be lucky.

I’ll give you another number. They sold 300,000 on day 1. If you think, “Yeah, well, 300,000,” do the numbers on that. It’s the biggest successful hardware launch of all time, full stop, and in fact it’s the biggest launch of all time, full stop, for anything in 24 hours, except for the game, Modern Warfare 2. That’s the only thing in the history of mankind. Nothing has sold more than the iPad.

This is why people have to realize this is not Fan Boy talking. This is not some Apple-crazy person talking. This is a real change.

The best way that I’ve seen it over this half week of having it home here in Australia is giving it to people. My 67-year-old father-in-law was about to buy a Dell laptop to replace his 3-year-old PC. He had a real love/hate relationship with it, because he really struggled to get it to do anything.

I just handed over the iPad at the golf club and said, “Try it. See if you can do email. See if you can search,” and he was in love with it. He said, “I’m cancelling my Dell order and I’m getting one of these, because I can take it around with me.”

I haven’t even mentioned it yet, but 12 hours of battery life! Typically when a manufacturer says the thing will do 10 hours of battery life, you sort of go, “Oh yeah, sure,” basically. That’s what it’s been like since time immemorial in the information technology industry.

Well, they said 10 hours and I’m getting 12, and that changes the nature of the device as well. You don’t have time charging it. You don’t think, “Oh, I’ve got to have all my cables,” and that makes such a big difference, so it’s the whole thing, Gideon.

Gideon:    So what you’re saying here is it’s maybe not the best device for the techie guys, but what we’re seeing here is some massive uptake in the mainstream of this device, and people are just going nuts for it.

With these huge numbers of people adopting this new technology, how do you see this changing the game for internet marketers and bloggers? What are the opportunities that you see for internet marketers and bloggers for the iPad in particular?

Ed:    Look, it’s funny. People over-estimate what’s going to happen in six months, and dramatically under-estimate what’s going to happen in two years. I think the thing to understand here, Gideon, is what impact it’s going to have for people’s sales for information marketing type products and niches and so on. Maybe not that much in six months, but let’s take a two-year view of this.

There’s no question in my mind – there’s a few various articles which back this up, but I’m absolutely convinced of it – that way more people are going to be accessing the internet via a mobile device than are going to be sitting in front of a computer and accessing it that way.

There’s no question in my mind that that’s going to be the case, so if we go to the grand-daddy of all marketers, our godfather so to speak – Gary Halbert – what was his #1 tenet in marketing? It’s to go where the starving crowd is. You have to be where the crowd is. Don’t expect the crowd to come to you. You have to go to where the crowd is.

In my mind there is no question that people are using their mobile devices – their iPhones, their Android phones, the iPad, and I’m sure we’ll see Android tablets and the equivalent. More people will be accessing the internet and going online using these devices than any other thing – desktops, etc. There’s no question of that, in two years.

So what that means is that people need to start thinking about how do they deliver their [content mindful of] user location, because all of these devices are location-aware. Can I build an app for that? Can I deliver my content via an app?

As marketers, we value our client base. We value our customers above all else. Our relationship and our information on our customers are our gold. Our email list is our gold.

Now we’ve got to be careful because you can eat up that direct relationship with the customer because of all of these app stores, like the Apple app store and so on. Now Apple has all the information on the customer. You, unless you think carefully through this, have no information about the customer. You’re ceding control of your customer base to Apple.

Now I love Apple. I love them dearly. What I want to know and what I want to be able to communicate to my customer base – because that is the gold upon which any business is created – so if you’re doing an app you don’t have a choice about selling the app through the store, and honestly, who would want a choice? For goodness sake, for a 70/30 split?

We in the internet world are used to doing a 50/50 split, so I begrudge nothing to Apple in terms of their 30%. It’s better than [internet marketers] paying 50/50, so from that point of view, I love it.

But what we need to think about, Gideon, is how do we build into our apps, bluntly, thwarting people to make sure we get their information, their details, their email, their information, so we have a direct relationship with the customer base. That to me is a very, very, very, very, very important question.

Gideon:    While you’re on that topic, how would an app like that look? Would it be something that people purchase, obviously for a very low price or it’s even maybe free, and maybe as part of the app if they want to get, I don’t know, a larger part of the app, do they need to opt in for it? Can you even do that on an app? Is that just something built into the application?

Ed:    It’s services. You add services on, which means that you want to give people a really good reason to give you their email address. I saw a great example of it with this great game on the iPad called Charadium. It’s like Pictionary, if you remember Pictionary.

It gives you an instant Pictionary game, and of course the iPad with the form factor that it has, has the ability for you to be able to draw with your finger. So you play this global Pictionary game.

To get your rankings and stats and everything, you need to provide them with your email address. It’s permission based, so you’re building your email list that way. You’re building your email connectivity with the app.

There’s a huge opportunity for people, and I know a lot of us have this huge store of ebooks that we’ve sold over the years. Right now I’m getting all of my ebooks converted over to the ePub format, which is an open format, which will be able to be sold through the iBook store.

It’s such a good deal there. It’s a 70/30 deal. Amazon with the Kindle was charging 30/70 – in other words, you as the author get 30 and Kindle gets 70. They’ve changed now that now, of course, with the competition, and this is great.

The competition is there, but people want to have instant gratification and instant access to material. They’ve shown in extraordinary numbers, in billions of apps downloaded, that they want to make these sorts of purchases.

As internet marketers, we love the big course, the $1500 course. We love selling the $2,000 big bang products. Well, just maybe we need to start thinking about little bite-sized courses. “Download this video on how to do X for $0.99.”

Gideon:    Would that be done through an app as well, like the video thing?

Ed:    Absolutely. You can download video or you can stream it. We’re working on a system for our own stuff at the moment, so not only are you able to download it to your mobile device, but then it’s an iPod kit for you, so you can grab it offline as well. So you can save it on your computer, for example, and that sort of thing. These are the sorts of things that we’re trying to do.

It’s very, very early days and it’s very exciting. Again, let me give you this incredible stat. Apple has details on 180 million people and their credit cards. These are people with disposable income, by definition. They’re the type of people that we want to market to.

And here’s the thing. Most traditional software developers think Apple should do all the work. They should feature their app on the App Store and that will bring them big traffic, and there’s no question. If you were the featured app on the App Store, you’ve just had your year made. You will make an incredible amount of money.

I’ve lost count – there’s 180,000 applications and growing every single day. You’ve got a 1 in 180,000 chance of being featured on the home page of Apple. I don’t like those odds.

As marketers, we still have to be very conscious about building our sites, building our lists, using every technique in the book, to grow content in our chosen market and become a leader in our chosen market so people want to hear from us.

There will be a huge number of people to market to, to buy our apps and then trigger something viral, but I don’t like a viral campaign by chance. It’s lovely when you have something go viral like that, but your chances of something going viral are incredibly improved if you’ve got a nice big database of people to market to first, to get them to download your product first.

We can’t sell out everything that we’ve learned. Feel free to jump in, Gideon, because I could talk about this all day.

Gideon:    I was going to ask you how to actually develop an app, but maybe you can do that after what you’re going to say now.

Ed:    Developing an app – and this is a very interesting thing for people, and I’ll make a comment on that. I’m actually a C-class coder and a good graphic designer. Developing an app is probably outside of your skill set, and I think it’s good that it is, because it’s far more important to be a skillful marketer and understand what your market wants, than actually getting your hands dirty building the app.

As long as you know what’s good, the most important part is creating your app on paper. What’s the experience that people want to do? Literally draw it out.

In fact, there’s some awesome apps on the iPad that will do this for you. Omnigraphel is one, a $30 app which just is insanely good and lets you knock out the whole process, and then there’s [inaudible] lets you literally mock up, even if you haven’t got an artistic bone in your body, how your program would work, just by dragging. This is where the finger touch interface is so cool.

As long as you know what your market would want, you just create it and you let the coders worry about the coding. You let the designers make it look pretty. Don’t worry about it. You shouldn’t spend a huge amount of money on it, either.

Gideon:    So your focus as an internet marketer or blogger is to think about the usability of your application. Don’t worry about the technical stuff. Make sure it’s easy to use and flip it off to your programmer and get him to get it done for you.

Ed:    Absolutely, and if I can recommend a book too, 37 Signals is an extraordinarily innovative company and they just released a book, and of course it’s available on your iPad or on your Kindle or you can get it pretty much anywhere you like. It’s called Rework. I would heartily recommend that everybody listening to this should read that book. It’s absolutely awesome.

That book came from another book which they wrote, which was targeted to software developers and people who create software, which was called Getting Real, which is available by PDF for free.

I’d recommend reading Rework first, because they actually then made it more generic for anybody to read and have a look at. That’s an incredible book on the subject.

Unless it really floats your boat, I would not start learning how to program iPhone apps.

Gideon:    I agree with you. I think as a marketer, certainly you want to flip it off to a technical person who knows what they’re doing.

Ed:    Yeah. Every wet behind the knees IT student at your local university, I guarantee you right now, he’s learning how to code for the iPhone and would happily work for food, and a good designer at the design school, because you should make your apps look beautiful.

You should make them work really well, but you should keep them simple and just get the job done, and you can do that because you know what your market wants.

Gideon:    Cool. I’m just noticing the time is ticking on. I’ve got a few more questions, and I’ve also got some questions from some fans that I want to ask you too.

The first question is we’ve talked about all the cool stuff about the iPad. Obviously when new products get introduced into the market there are always bugs and issues and stuff for the first revisions.

What do you see are the current issues with the iPad and how do you see them getting fixed in the future?

Ed:    The biggest one for me, the biggest negative without a shadow of a doubt, is the way you have to get files on and off the device, and most particularly on the device in the first place. That to me at the moment is a bit clunky. The best way really is to email it to yourself.

Now the good news is, of course, there are solutions. What I did in preparation for the iPad is I made sure all my business data and email and everything is now in a cloud.

I use Google services, I use Dropbox, I use MobileMe, and I did that quite deliberately because I realize that people’s work habits began to change and it gives you incredibly more flexibility.

Now I didn’t actually do my iPad email, but like I’m waiting to pick up my daughter here in kindergarten and I could literally jump online and check out the latest document that I’ve been doing, or check out what a client’s been up to, because everything is cloud-based. It makes it very easy to import [documents and files.]

Having said that, the biggest negative is definitely for me the file management system, like getting a PDF on and off. There are solutions coming, but it’s a little bit of a pain. It’s not a deal breaker by any stretch of the imagination, it’s just not as beautiful as it potentially could be.

The second thing is a lot of the iPad apps were developed without the benefit of having an iPad, so you can’t blame the developers for this. Something which is hugely important — and they made a big deal of this in the announcement and everybody said, “Eh, no big deal,” – is the orientation, the fact that there is no up, there is no down, there is no side on the iPad.

You think, “Big deal,” and it’s actually a huge deal when you’re using it. It’s a massive deal, and a lot of applications were pretty much designed either landscape or portrait as their focus, and you can’t do that on the iPad, because people turn it around any which way they want to.

You have to design your application to be fully functional in portrait or landscape, or give them very deliberate jobs for each, based on that.

Gideon:    I suppose when you look at the iPad it’s not like you know where is top in any case, right?

Ed:    Right. Honestly you lose yourself in your iPad. I’ll go to press the Home button and I’ll press glass, because I’ll realize I’ve got it up a particular way.

There’s a very funny story. Somebody was complaining that they wanted the headphone jack on the top and not somewhere else, and I’m thinking, “Well, turn it around. It’s on the top. Or it’s on the bottom now if that’s what you want,” and that’s how it works.

Those are the two things for me.

Gideon:    We’ve got a little less than 10 minutes before you’ve got to shoot off. We’ve got some questions from some keen fans that I’ll just run through and we can just rip through them.

The first one is from Finland through Twitter. He’s saying, “Ask Ed where the iPad’s pot of gold is. With the iPhone it was the apps. Is it now time for books or other content?”

Ed:    I think the apps are probably still the pot of gold in the iPad, but definitely there are huge opportunities for people with regards to books, and there’s a way to market [these things to] impulse buyers. This distribution method to sell your ebooks is so much easier than [anything else out there].

Those are two pots of gold. Apps, make no mistake, but the ability to sell books as well is right there.

Gideon:    Awesome. The next question is from Twitter again saying, “iPad gets all the hype, probably good marketing, but shouldn’t we target other weblets as well –joojoo, slate, itablet, etc?”

Ed:    Well, none of those other things [compare at all] Joo Joo sucks, sorry to be rude there. I mean they made about 90 of them.

You should be thinking about tablet computing, not talking about a particular device, but when the market is so big as 17 million iPhones, and when you add iTouch we’re talking about a user base of 100 million, that is a huge user base in anybody’s language.

If you talk about an installed user base at the low end of 5 million in 12 months – I think it’s going to be way more than that personally, but let’s be conservative – 5 million in 12 months, you are talking about a major new device here.

Likewise, you’ve got very different demographics. My demographic is baby boomers. The people buying my products are baby boomers. This is going to be the baby boomer computer, make no mistake.

Gideon:    Good point. The next question is from Tyrone also through Twitter. He says, “Please ask Ed how can we use and leverage the iPad to increase traffic and subscribers to our blog.”

Ed:    Interesting one. I suppose make it friendly, but that’s really shortchanging. I see the iPad and the iPhone as output in your system. In other words, they’re places where your content is used and people interact with them just like they’re interacting with the web.

So to me, the market leadership and the thing you need to do to build your tribe aren’t impacted per se by the iPad, except if you come up with some sort of viral app or something that’s really cool and build your market that way, then yes, I would say that that’s a way to build your market.

I’ve got to say, I’m more looking at the point of view of building my market leadership through what I do online and writing books and the traditional ways of building market leadership in your particular niche, and then the iPad is a delivery mechanism for that. I think in the long run it’s another very important device to start to build that content.

Does that make sort of sense, that unless you’ve got an app I don’t see it as being of itself – it’s the internet, it’s the web, so everything still applies.

Gideon:    More a consuming device.

Ed:    Yeah. I think they’re going to change. I think we’re going to see people create some really funky content with it, but 90-95% of people are going to use it to consume information.

Gideon:    Which is good to know, like you said, as a content creator.

Ed:    Absolutely!

Gideon:    Next question is, “Ask Ed in what situations he prefers iPad over Macbook or iPhone for content creation on the go.”

Ed:    Let’s use a best-case scenario as the best way to describe this. I’ve got a big conference coming up in the United States in May. I’m talking a lot there, I’m running the conference, and typically that would be a classic case where I’ll be bringing along my (what feels now incredibly heavy) Macbook. It’s funny, it wasn’t heavy three weeks ago. Now it’s a monstrosity.

I won’t be bringing a laptop. I see no need to bring my laptop, because everything I can do in Keynote – and this is why Apple, of course, spent so much time making sure Keynote worked – that to me is going to be a core thing for me.

Where there’s time where I’ve really needed access to a Mac while I’m traveling or a day trip or going on holiday for example, I won’t be bringing the laptop anymore. I’ll be bringing the iPad.

Keep in mind it’s a sitting down device, just like I said to you. I’ve had to rush out and go pick up my daughter at kindergarten. I wouldn’t bring my iPad for that. It’s much bigger than a phone. You’d look like a total fool. It’s not a standing up device.

That’s why I laugh at people saying, “I can’t believe they didn’t put a camera in. How terrible,” etc. No! Rubbish. It’s too big. It would kill your arm trying to take a photo with this thing. That would be stupid. Of course you don’t want a camera. It doesn’t make any sense.

It’s a sitting around computer, or even a lounging around computer. If I’m at a coffee shop, if I’m anywhere where I’m casually computing, even in bed or in a lounger, that’s where I’ll be using it, because I’m not lacking for anything.

I can type on it as fast as I can type on my computer, in fact probably a bit faster, because I’m not a touch typist. If I was a touch typist this would slow me down.

Gideon:    Once again, ideal for the baby boomers, I suppose.

Ed:    Perfect, because they’re all [thumb typers]!

Gideon:    [laughing] Ed, there’s a couple more fun questions, and then we’ll finish it up. This one is also from Twitter. “Is it true that emails sent from the iPad are more shiny and attractive?”

Ed:    [laughing] No question about it. [Much more shiny] with any email sent from an iPad.

Gideon:    Awesome. Then the final one is from Facebook, “Does it blend?”

Ed:    Ah, see, that’s just evil. I will not watch that video…

Gideon:    I’ve watched it, and I do not recommend you watch it, Ed. It’s very painful. As a Mac Fan Boy you’d be hurt. [laughing]

Great stuff, Ed. Sounds like you’re probably at the school.

Ed:    It’s probably the screaming kids in the background.

Gideon:    Good timing. Thank you so much for the call. I hope everyone finds it as useful as I did.

Ed:    No worries. Let me know when it’s all up and I’ll make sure I tweet it all around.

Gideon:    Brilliant. Thanks, Ed. All the best.

Gideon: Welcome back. I’ve got Daniel Turner here with me, and next up we’re going to talk about product creation using online video in particular. It’s very powerful stuff.

In a previous video Daniel shared with us a really neat little tip for increasing your conversion rates when you’re selling your products online using online video.

In this one, Daniel will share with us a little bit more on how you can create online videos and how he goes about doing that. He’s got a number of very successful businesses based on online video.

How do you do it, man? Give us the rundown.

Daniel: This video came about because Gideon said it takes a considerable amount of time to put together the quality that he puts together, which I think is really good.

From my perspective, I focus on the quality of information and the speed of implementation, so if I hit a technical barrier it’s going to stop me from doing what I need to do. That’s just me personally.

What I do is this is my journal or my notepad where I take all my notes. We’re in internet marketing and I use pen and paper, go figure – super low-tech stuff here, guys.

Hopefully if you can see this, this bottom is a mind map. What I do is I’ll just sit down and come up with an idea for a product, an hour long or two hour long video or short course.

I take this mind map, and what I’ll do is I will then translate it into a Word doc. I’ll just put bullet points under each of the headings. I’ll then send that to my assistant, she’ll then put it into a nice sexy little PowerPoint presentation, and send me back the PowerPoint.

Then I’m in the archaic age of still using a PC, so I’ll use Camtasia to do my videos.

Gideon: That’s just a screen capture program, right?

Daniel: Correct, like ScreenFlow or whatever. For me, that process then has taken maybe 10-15 minutes, just that process. Then what I do is I’ll take that PowerPoint presentation, I’ll do a screen capture of the information as I’m going through it, and it might take anywhere between 60-120 minutes or two hours or whatever it is, depending on the length.

Depending on how much information there is, I may split it up over one or two or three modules, and that will obviously take the time it takes to do a video, so 60 minutes to two hours.

What I then do is I just go through the conversion process. I then upload that to one of our servers. I send that file to one of my assistants.

She then transcribes it, puts it into a PDF form, creates like a workbook out of it in terms of questions for the customer in terms of how to use it and consume it, etc., and I’ve got a front-end product. I’ve got a product, it’s ready to go, and it’s taken 2-1/2 hours of my time.

Gideon: I think the one keyword that really stood out to me in the discussion that Daniel and I had beforehand was using an assistant to create the slides and to transcribe it, because all that stuff takes time and it’s not creative time.

Daniel: It takes time, and I’m not exactly the most creative, beautiful – “Oh, that’s a nice color blue!” – that’s not me, so I give it to someone else to make it look sexy sort of stuff. That’s not what I’m good at. I’m a talker and I talk.

Gideon: You focus on what you’re good at and source everything else out. Just by the way, who do you use as your assistant? Is it someone local or do you source that out to someone else?

Daniel: It’s a combination of both. It depends on the activity. A lot of what I do now is heavily outsourced, meaning offshore, but there are a few people in-house that I use.

Gideon: Awesome. There’s some really good tips there. I think if you follow them you’ll be able to get stuff out really quick. I think that’s the name of the game.

Even just for getting free videos out on YouTube, if you watched my previous course on Killer YouTube Strategies, you’ll know that I talk about the more videos you can get out sooner, the better. I think this is a brilliant strategy for getting stuff out real quick.

Daniel: One thing I’ll say is this also serves a couple of functions. This will form the basis for a live webinar, so that’s point #1. Point #2 is it forms a basis for a front-end product. And point #3 is each of these sections that I’ve gone through in the mind map translate into like 5- or 10-minute snippets, which we then cut out and have individual sections put onto YouTube.

Gideon: Nice, so you’re using that as both a product, as well as lead generation.

Daniel: Lead gen on the front-end stuff. Again, for someone who’s looking for this information, if they’re looking on YouTube they’re looking for one sub-set of this.

I mean sure they can go get all the information and hunt through and find the videos, but I’m not going to give everything in YouTube. I just give a couple of different snippets, because at the end of the day YouTube is free traffic, so why not.

Gideon: Yeah, so it’s just a way of introducing them to the material. If they want to find out more, they can go to the sales page.

Daniel: Exactly. It’s just making sure you’re doing multiple things with one activity.

Gideon: Daniel Turner, once again some really good tips. Thank you so much. Really awesome talking to you.

Daniel: My pleasure.

Gideon: If you want to check out Daniel’s stuff, he’s got a whole bunch of websites. www.PLRPro.com is one of them. Any other sites people can check out?

Daniel: That’s good. I’m just happy to help out.

Gideon: Awesome. Thanks for watching, guys, and we’ll see you inside the next video.

Gideon: Hi there. Gideon Shalwick here. Next up I’ve got Daniel Turner from www.PLRPro.com. He’s going to tell me a little bit about using video, how he sets up his video, his equipment and stuff that he uses, and also more importantly after that how he used online video to increase his conversion by 108%. That’s pretty amazing, so I’m really keen to find out about that.

Thanks for joining us, Daniel.

Daniel: My pleasure, mate!

Gideon: So give us the rundown. How do you do your online video normally?

Daniel: There’s two things I do. The first thing is that product creation is the primary modality for what I use video for, and the second I think is as a sales tool to hopefully increase conversions.

The thing with video is sometimes it can be tricky in the respect that people will listen or consume the way that they prefer. I’ve had clients who have said, “No, no, no, I don’t like video,” and others who have said, “Please give me more.”

What was interesting – and I’ll use the example of the increase in conversion – is what we did when we launched Outsource Method last February.

Something that was quite interesting was that on the order page I was finding was that people would drop off. There was a large number of people clicking through to the order page, but then there was a large number of people dropping off there.

I thought, “Okay, that’s obviously a point that I need to correct,” so all I did was a basic 60- or 70-second video, which was a recap of the sales page. “Here’s what you get, here’s what it is, and here’s what I want you to do.”

That was probably one of the most important parts, letting them know what the next step is, but it was a video of me talking directly to the person. Literally from day 1 to day 2 – we do a lot of A/B split testing – in that direct test there was a 108% increase in conversion through to sale.

Gideon: Wow, so this is just in going from text to video?

Daniel: No, the sales page remained as text, but on the order page I added a 60-second video going over or clarifying what the sales page said, and also what I wanted the user to do next.

Gideon: Okay, so let me get this straight. You had the sales page…

Daniel: Sales page with standard text – which by the way, I’ll be using video from now on – and then they click through to the order page, and the first thing they’d see at the top would be the video of me sitting there behind a webcam or whatever it is – not professional like this.

I just said, “Hey, my name is Daniel. I just want to let you know what this is all about. Here’s what you’re getting. What I want you to do is fill in the details below,” and blah blah blah. “On the next page, this is what you’re going to see. Just click OK,” and blah blah blah.

Gideon: It was that simple, just telling people what to do, what the page is about.

Daniel: Yeah! Sales is tell people what to do, tell them again, and then tell them again. That theory I guess held true in that respect. Yeah, it was a 108% increase.

And I’ve got to clarify, because I hate hearing stats like that when people don’t back it up. It’s not like it was a 108% increase from like 3 sales to 4. It was over 90 or 100 actions, so it was a statistically accurate test, not a budgie test. I’ve seen those before.

Gideon: I think that’s amazing. The previous video that I just uploaded to YouTube before this recording was telling people that they’ve got to get into online video, and I think this is a really good example of a way that you can use online video. If you’ve got a sales process, just put a sales video on your order page. Awesome stuff!

In terms of psychology and in terms of the content of your videos, is there anything special that you do there to help convert?

Daniel: At the end of the day, we live in a world where as human beings there’s an inherent connection. You and I are sitting next to each other. We’re not sitting behind a computer. We’re talking and conversing here.

We lose that online. There’s that lack of human connection. When someone sees another human being behind the computer, they can relate to that person, for good or bad.

Much like if I sit down with someone and we don’t connect, then there’s no way in hell that they’re going to buy from me, but if I connect with you on some level, there’s that inherent trust that’s already built.

That’s where I think it takes it from, “There’s just text here. Okay, I need to put in my information and buy,” it’s then, “Okay, I’m buying from Daniel or I’m buying from Gideon. I’m buying from someone that I can see, trust, and know is going to do the right thing by me.”

I think that’s probably the biggest reason. I don’t have a script.

Gideon: It’s just you, right? It’s just natural.

Daniel: Yeah, it’s just that I want to help my customers in the best possible way, and this is how I can do that. I hope that answers your question.

Gideon: Do you still have those pages set up so people can check it out for an example?

Daniel: If you go to www.OutsourceMethod.com, I think they probably are still up there. I haven’t been there for awhile. I think they’re doing some split tests on that landing page and stuff at the moment, but yeah, go to www.OutsourceMethod.com. Go through the order page and I think it’s up.

Gideon: Cool. I’ll put the link down here. www.OutsourceMethod.com. Go and check it out if it’s still on there. Even if it’s not, I think use this as a really good case study for using online video to super-boost your business. Think about how much more successful you can be if you can increase your conversion rate by 108%. That’s awesome.

Daniel: The biggest thing is I guess make sure you split test all this, because I have done tests where I was sure something was going to work, “This is guaranteed, it’s going to work,” and it failed. It depends on the market, and this is one point I want to cover real quick.

With product creation, you want to allow your customers to consume the way they want to consume. Some people like to read, some people like to listen, some people like the visual and to see what’s going on.

What I do with respect to my products is I always try to capture all the learning modalities and let then consume the way they want to consume, and it’s no different for the sales process.

There’s the detail-oriented people who are going to say, “I need to read the 400-page sales letter because I want to know every single point.”

Then there’s people who will just go, “Wow, I like this guy. I’m hearing him, I’m listening to him, I think he’s a nice guy, he sounds great, I’m going to buy.”

There’s the other people who go, “Wow, this guy looks really cool. He’s put together a real slick presentation. I like his video. His product’s got to be good.”

It’s giving people the ability to consume the way they want to consume.

Gideon: On the next video Daniel will share with us a little bit more about how he creates his products. I think that’s something that’s really cool about online video too, that you can create products pretty easily and you’ve got that perceived value that’s so much better than just text-based products.

Daniel: That’s right. One thing I will say, and this is something that I’ve learned and has become very apparent to me, is when you’re getting a copywriter to write stuff, it will either cost you a lot of money or it’s going to take you a lot of time to do it.

If you want to do a sales letter video, it’s like three hours work. If you’ve got your product, you can have your sales rocking and rolling in three hours, and it’s easy.

Gideon: That is awesome. Thanks for those tips, Daniel. Inside the next video we’ll delve into the product creation strategies that Daniel uses for creating his products, and that’s a big part of your business right now.

Daniel: Yeah, it is.

Gideon: Cool. Make sure you watch the next video when Daniel shares that with us. See you there.

Gideon: Today I’ve got Leslie Rohde with me and he’s going to help me talk about SEO and how it relates to online video specifically. You may not have come across this information. There’s a lot of detailed stuff that Leslie knows about that I’m sure will blow your mind a little bit.

Leslie, thank you very much for joining me.

Leslie: My pleasure.

Gideon:    Why don’t we kick it off by talking about the development of online video and how that relates to SEO and how we can use that to help us gain more exposure for our own websites.

Leslie: First of all, video is huge in terms of traffic. It’s estimated that something like 30% of all online traffic is actually video, and the largest share of that is YouTube, which is truly staggering when you think about the amount of traffic that’s going through video. It’s huge.

A lot of that doesn’t have much commercial appeal. It’s silly home movies and that sort of thing, and that’s fine, but a lot of it does have some real commercial intent. The question is how to actually relate it to your business. What does that actually do for your business?

It’s very clear, and it’s been clear forever, that video is a really good selling platform. People really enjoy video. Still pictures and motion pictures are far more engaging for humans than just text, so that’s the reason the whole multimedia thing is so important in the context of the web, and it’s the perfect platform to do it.

You don’t have to actually send physical media. It’s all bits anyway. From a traffic development strategy, it’s always been a fabulous idea.

Now what is its relationship to SEO? Video occurred late enough in the whole SEO milieu that the people who built the video-sharing sites knew what very dark-minded SEOs would do with it if they could.

This is true of the social communities as well – Facebook, Twitter, MySpace, and all of those kinds of things – and they also don’t want to be used as a big spam haven for SEO.

With the bookmarking sites like Digg etc, it’s estimated that something like 60-80% of all bookmarking accounts are actually auto-generated spam just for the purpose of driving links to commercial websites, so clearly YouTube doesn’t want to play that kind of game.

They don’t want to be that kind of a platform, particularly since they’re serving up this huge amount of content – that they haven’t figured out how to monetize, by the way – so if you actually want to know what are the top three search engines, two of them are Google. There’s Google and YouTube. It’s a second search engine.

Gideon: It’s quite a wake-up call, isn’t it.

Leslie: Yeah, and they haven’t figured out a way to monetize that, so God knows what the actual loss is they’re suffering on a daily basis in serving all that bandwidth across the web.

But to your point, YouTube and the other video sharing sites don’t want to be that SEO spam farm, so the steps they’ve taken are to no-follow the links, so the links are not sensible to search engines. Search engines won’t actually spider the YouTube links and drive linking reputation and page rank to your domain.

However, there’s a spin-off effect that does occur, and that’s really kind of important where, through RSS feeds and other techniques, things are actually redistributed to other sites where people pick up videos and put them on their own sites or something like that.

You can actually end up getting kind of a secondary or tertiary SEO influence to it, but I don’t consider that a primary SEO strategy, because it is just this kind of spin-off technique, but it’s a fabulous traffic strategy.

Gideon: So when I’m thinking about YouTube, like one example I have is I’ve got a YouTube channel and I’m using that mainly to drive traffic back to my blog or website where I’m building my list, so that I can build an asset just in case YouTube fails or closes my account or whatever.

Do you think it’s a good strategy to think about optimizing say traffic to a specific YouTube channel or even just a YouTube video? Would that be something you’d recommend as a good thing to do to build SEO?

Leslie: No, I would use it the other way around. It really is kind of the pointy end of the spear. Because it is the second most popular search engine, that’s kind of where your searcher starts in a lot of respects.

If I say, “Oh yeah, go find videos of me, they’re all over YouTube,” which they’re really not – there are some, and it’s my own fault; I really ought to get some more, by the way, and you will find a couple I think if you search “Leslie Rohde” on YouTube you’ll find some – so that’s what you would want to expect anyway, particularly given what you’re doing, where it’s all centered around video.

You want to be in the best video search engine, and there are some other video search engines that you should be in as well.

There’s some developing stuff within search, and it’s not just Google that’s doing it, but the other search engines as well – bit players that they are – that involve kind of semantics around video, because here’s the problem.

The first problem is that YouTube doesn’t want to be a spam site. Okay, so they kind of fixed that. The next problem that search has is there’s a video on your page, so what is that video about? They don’t have a clue. They don’t have a way to dig into the video.

So they’re trying to provide ways to add semantics to that with special tagging, in the same way that RSS has special tags in it, MP3 has a header that specifies the artist and title and stuff like that, so there’s this thing called MRSS, which is Media RSS, which is evolving.

Search engines have made a commitment that they’re going to start using it, and they are starting to use it to a certain extent, and we don’t know just how much of an influence it’s going to have within the ranking algorithms yet. That’s still something we’re actively studying.

This is literally brand new stuff. We’re actually researching it now and it should be available within a partner program that we’re working in, and within our own membership site as well.

Gideon: Is it going to be similar to tagging? Will the user be involved?

Leslie: Whoever puts the video on the site, yes. When you put the video on the site, it’s kind of like right now there’s an object tag and all that stuff when you embed the flash. It’s the same kind of thing.

The more that people adopt that sort of thing, the more impetus there will be for the search engines to actually use it, because there is a chicken and egg issue. “Should we use _____?” and fill in the blank.

There’s a whole bunch of different things in terms of semantic methods that just never caught on, so the search engines didn’t have a forcing function to actually use them.

Gideon: Very interesting. Now I’ve noticed that on the political channel on YouTube, they’re doing this web recognition thing where you can actually search for words inside a video. I’m not sure if you’ve seen that.

Leslie: I’ve heard about it, but I haven’t actually used it.

Gideon: Do you think that that could be something for the future that YouTube would want to get into as well, so that the actual words inside your videos would become searchable?

Leslie: Marissa Mayer at Google has actually spoken on this. It’s been a couple of years ago actually I think, that what they want is they want to have essentially automated transcription so that whenever you put video out there, whenever the Google bot finds video on a website it will schedule that for automated transcription, and then they’ll take the transcription and make it fully searchable.

There are obviously some challenges there. Speaker-independent transcription is not really here today, and that was part of her presentation from quite awhile back, so that’s certainly a goal.

If you look at where we are now and where we were five years ago, five years from now could we be doing that? Possibly, I don’t know, but that’s certainly something to consider.

Before that actually happens though there will be an opportunity made available to you to make your transcription searchable. You can sort of backdoor that even now by just making your transcription available on the site.

There are various ways you can arrange to do that. You can take a long transcription like this one’s getting to be and bust it up into multiple pages and each one of them can lead to the video, or the video can be hosted on those pages, so you can break it up into topical areas.

Gideon: If I understand you right you’ll have your YouTube video embedded on your site, but then you’ll have the actual transcript on your site?

Leslie: On your site, right, so now you’re using search the way it currently works.

Gideon: And then inside your post, link back to your actual video on YouTube?

Leslie: I wouldn’t link back to YouTube. I would put the video on YouTube and use that to drive traffic to your site, but once it’s on your site don’t let them go. It’s like Hotel California – they can check out, but they can never leave. [laughing]

What you’d like to do is actually once they get on your site, you can be hosting it from YouTube by just doing the YouTube embed, but then around it what you’re doing is you actually have a transcript, so when I say, “You’re a flibberty-jibbet,” you’re going to rank for that word because of the text on the page.

It happens that the video is also there, and you can do excerpts this way. You can say, “For the full thing, watch the video,” or you can do the entire transcript – whichever way you want to do it. You can do it on a single page or break it up into multiple pages, depending on what you’re trying to accomplish.

There’s so many services that will transcribe a soundtrack, and for two people it’s probably a couple bucks a minute, something on that order. For a single speaker, a buck a minute, buck and a half a minute will get you very high-quality transcription by English speakers. No Australian speakers that I’m aware of. [laughing]

Gideon: [laughing] Well, I’m South African, Kiwi, and Australian actually, so they’re going to have trouble with mine.

Leslie: Oh, probably so. There’s an extra charge for you, about $4.

Gideon: I guess if you’re not into typing or being an author and stuff, there really is no excuse not to be able to create content that is searchable by the search engines.

Leslie: Exactly, just get it transcribed. In fact, if you have something in written form, then there’s every reason to do a podcast of it as well. That’s something that I haven’t done either, but anyway [laughing]

Yeah, put it in iTunes and downloadable so that people who exercise – not me – will put it on their iPod and listen to it on the treadmill and that sort of thing.

The more different ways you can make that available to people, absolutely. Then more and more, like all the videos that my partner and I are currently doing in SEO Brain Trust are done in iPod format, in that size and aspect ratio, for exactly that reason.

We get direct feedback from folks who say yes, they want to put it on their iPod and take it with them.

Gideon: Awesome. We’re probably getting to the 10-minute limit on YouTube for this channel, so why don’t we just quickly summarize the main points of this discussion.

We talked about YouTube and search engine optimization, and the main thing really is to get people to your site and keep them there.

Leslie: Yes, it’s primarily a traffic strategy, but there’s a little bit of SEO throw-off that happens from it as well.

Gideon: The next big thing I got from this – I mean I knew about it – is transcribing your videos.

Leslie: Huge, absolutely huge.

Gideon: If you don’t, the search engines won’t be able to find your site. And then the next thing is to make it available in as many possible formats as you can.

Leslie: Right, and finally plan for the MRSS capabilities so that you’ll actually be able to tag and provide some details about what’s in the video, even without the transcript, so there will be more information for Google and the other search engines to use to rank the content properly.

Gideon: Cool. Any idea of when that’s coming up, the MRSS?

Leslie: They’re talking about it now. There’s actually some evidence they’re currently using it, and we’re working on testing to see how much influence it actually has.

Gideon: Awesome. Leslie Rohde, thank you very much for the interview and for the really great information. I wish you all the best for you future endeavors, and I’ll talk to you soon.

Leslie: Thanks a lot. I appreciate it.

Gideon: Hi everybody, Today I’ve got a very special guest – it’s Darren Rowse from www.problogger.net. And I’m going to ask him a few questions about his latest project which is the third tribe. Darren, thank you very much for joining us!

Darren: No problem, nice to meet you in person.

Gideon: Excellent. I’ve interviewed Darren before on video but the previous time it was on Skype. So this time the interview is in real life! Darren can you tell us a little about The Third Tribe, what is it and why should we care?

Darren: It’s kind of a merge that is a bit of journey for a number of people, and people behind it are myself, Brian Clark from copyblogger.com, Sonia Simone from copyblogger as well and Chris Brogan from chrisbrogan.com. And we all had similar kinds of experiences as trying to find out a place in this online marketing kind of world if you like.

I personally started blogging just for personal reasons and I had no intentions for making money from it but when  I started making money from it, I noticed that there were these different groups of people doing things in quite diverse ways. On one hand you’ve got , Im generalizing here, you got the internet marketing crowd which is known for their extreme form of hype, and annoying you to buy their products and manipulation at times.

Gideon: Also known as the evil ones…

Darren: Yes, the evil ones. And on the other side of things, and again on the extreme, you have the social media crowd which traditionally have struggled to make money from it or who have not wanted to make money from it. I’ve kind of resonated at different times with people on both of those groups, but never really felt quite home with both of them either because I didn’t agree with some of  their tactics or because I wanted to make money from social media and I didn’t  quite agree with some of that.

Myself and the others in Third Tribe have been swinging between these two extremes and wanting to learn from both these groups of people. And Sonia wrote a post on copyblogger about her experience of this about these two tribes and in the comments on that post was this incredible rush of people coming in and resonating with what she was saying  and they started using this language of the third tribe. Chris, myself, Brian and Sonia began to talk about it and we did a panel last year at the Blog World Expo and again people came out to us afterward saying things like “At last, I feel I found people like me…”

Gideon: You found your ocean…

Darren: Yeah. And it’s quite strange so we started this site, Third Tribe, and really we don’t know exactly where it’s going. We got some content on there, we got some forum on there but really it’s about people coming together to talk about their place and to learn the lessons from different disciplines.

Gideon: So this is something free that people can access at the moment?

Darren: No, it’s a paid monthly subscription. We have about two and a half thousand people signing up for it already!

Gideon: Awesome!

Darren: Which has just been beyond what we thought but it’s really this concept of what I’ve just explained, People who have  been on that same journey and so they want to connect and want to learn from one another.

Gideon: So you would say that’s the thing that people get out of there? It’s finding other like-minded people that are in-between the hard core internet marketing and the really low key sort of blogging or social media?

Darren: Yeah…

Gideon: It’s a hang out place basically for people to share ideas?

Darren: Yeah, it’s a number of things… What we’re finding is that people are signing up for all different kinds of reasons and some people want to learn the  techniques. We as founders, we learned a lot of things and the people joining are bringing incredible diverse sort of experiences from different disciplines. So people are going to learn that we are producing content for people every month and having question and answer sessions.

But then there’s this forum area which is just alive with all kinds of discussions and these people there connecting but there is also people there asking questions and looking for collaborations as well. So we started seeing people started businesses together and trying to start some things and meet up. So it’s starting to happen where the meetups are happening all by themselves – those type of real world collaborations, and yeah it’s really exciting…

Gideon: Yeah, it’s pretty cool. So if they want to check it out where should they go?

Darren: It’s  www.thirdtribemarketing.com.

Gideon: www.thirdtribemarketing.com and we will also  put the link below this video or in the description area on the side depending on where you are watching it . Darren Rowse, thank you very much for telling us more about the Third Tribe! Go check it out!