In terms of social networking and social media marketing, Facebook rules! With over 700 million users, there’s no doubt that FB is it. With Twitter trailing behind as second, Google the Giant, obviously wants to get the handle in social media as well.
A few weeks back, big G released Google Plus which, many believe, is their tool to topple down Facebook and Twitter and therefore include social media in their list of “Google’s Kingdoms”.
In this video, my big question for you is: Will Google Plus kill Facebook?
If G+ is new to you, Google surely has more info about it. Although the last time I looked, its trial phase has already reached its capacity and is currently closed.
Please get involved in this Google Plus Vs Facebook debate and how it relates to you and your business.
Is Facebook in any real danger with the coming of Google Plus? Please leave your comment below and let’s have an active discussion about it.
Transcript Of Today’s Video
Something interesting has happened over the last couple of weeks. I’m not sure if you’ve seen, but Google plus has just been released and it looks like Google’s answer to Social Media.
A big question that I have for you: Do you think Google plus is a potential Facebook, maybe even Twitter, killer? If you haven’t seen it yet, make sure you research it; but once, you’ve seen it, let me know.
Do you think it has the potential to kill something like Facebook and Twitter?
I have some insights that I want to share with you that may influence your decision or the comment that I’d like you to make. I’m going to share it with you inside my screen capture software. I’d love for you to watch this. And as you watch it, think about how this relates to Google plus.
I’m also going to share with you how this may relate to you personally and to your own business. This is very important, not just for Google plus, Facebook and Social Media, but also for you and your business and the future success for you online.
Make sure you watch this video and leave your comment below.
The big question is: Will Google plus kill Facebook?
If you haven’t seen Google plus, go ahead and google it. You’ll learn more about it. Basically, it is something that looks a lot like Facebook, maybe a combination of Facebook and Twitter, but it’s Google’s answer to Social Media.
Inside this video, I just want to explore a bit whether Google plus has the potential to kill something like Facebook and Twitter. Well, let’s see…
Way back, when I was still in my technology jobs, I learned from my manager something very, very interesting. He talked about the Product Adoption Lifecycle and how different products have different lifecycles. And how it’s really important as a business to keep on creating new products.
Why? You may ask why it’s important to have new products. Well, this is what happens.
The Product Adoption Lifecycle looks something like this; it is like a bell curve. At the beginning, the early adopters and early innovators start adopting your product; then you get into the early majority, etc.
But then you start reaching saturation. What happens then is your market share starts going down. And you start reaching the late majority and it just keeps going down and down and down until you hit the laggards right at the end.
This is very important. This seems to happen for all or most products. And sometimes these curves are more stretched out, sometimes they go higher, etc.
But this is very important to realize because what you need to do is be aware of this and have a product strategy so that if your products are getting old, you need to have new products that can take over from your existing products.
In this particular case, what you need to do is, once you get to a point like this over here, this is often called an observation point, you need to be kickstarting a new project where it will do this sort of thing. And you create a new curve for your new product.
I learned this from my manager, Greg Wayne. If you’re watching this – thank you so much for this idea. It is awesome!
The idea is that you keep on creating new products. As soon as you get to these observation points, you need to make sure that you are on top of it. And you keep on creating new products. This represents your market share – this area below the curve here. This is very important.
Why am I showing you this?
If you look at what’s happening here with Google plus and Facebook. In terms of Social Media sites, we’ve seen Facebook doing this, exactly this sort of same thing – very, very steep growth; bell curve sort of thing.
We don’t show where exactly we are in this curve. Perhaps we are at this observation point now. Is it possible that this could be Facebook’s fate – that they could be seen just as another one of these bell curves where they could eventually die out. This kind of happened to MySpace and a bunch of other sites.
The question is: Are we at this observation point now for Facebook? And is this now where Google plus will have its own little curve and kind of take over from a site like Facebook? Who knows the next thing?
I’d love to hear your thoughts on this because I’m not even sure if Google plus is really a contender to wipe something like Facebook out. I mean, Facebook is just huge! The last time I checked the thing, they had something like 700 million users, which is just humongous!
Think about this and how it applies to your own business as well. This is the first thing that I wanted to ask you. What do you think? Google plus – do you think it will follow this sort of thing and could it be a Facebook killer? This is the big question that I have for you.
Please leave your comment below. What you think about this whole Google plus thing. If you haven’t checked it out yet, please google it and see how it may be affecting you because it definitely will.
Now, something else that I want to share with you is how this concept could also apply to your own life and to what you’re doing in your business. Very similar kind of thing.
When you look at your business or in your life, you have this curve happening as well when you take on a new business or a new skill or whatever. You have this same kind of curve happening.
At the beginning you’ll have trial and error where you work your butt off to try and figure what’s going on. Then you’ll get to a stage where you build a bit of confidence, this is sort of a growth stage.
Eventually, you’ll get to this stage of mastery. And what happens then?
Someone else talks about this in his book, The Paradox Of Success, John R. O’Neil. This is observation point, once again, where entropy kicks in. If you don’t keep on updating and learning, this kind of downwards trend will start happening to you.
We see this in products. We see this in businesses. And we see this in people’s personal lives too. So you need to ask yourself a question. Where are you on this curve in terms of your career; in terms of your entrepreneurship career, or whatever it is?
What John O’Neil recommends or talks about is to think about this observation point here. Be on the look out for it. Maybe that observation point is here, a bit earlier.
Think about what is your next learning curve so that you can keep on growing as a person, growing as a business and growing as an entrepreneur.
I just wanted to throw that in as an extra bit of an insight because I’m seeing this thing happening now with Google plus, with Facebook. That’s exactly what happened to MySpace. MySpace is now forgotten.
I’d love to hear your thoughts on both those things — the whole Google plus versus Facebook. Plus this insight here, how this applies to your own life and to your own business.
Leave your thoughts below. I’d love to hear from you.
Okay, now you’ve seen my little graphics explanation of what’s happening with Google plus and Facebook and how the same kind of idea may affect you.
Where are you on the curve? Are you currently on that observation point? Or are you at the entropy point? Where are you? Do you need to start thinking about what’s next for you in your business?
Really, I’d love to hear your thoughts. I’d love to hear your comments on what you think about this Google plus thing and how it will affect Facebook and our use of Social Media.
Please leave your comment below. This is a huge trend, a huge discussion and I’d love to hear your thoughts on it.
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If you haven’t seen it yet, go to www.RapidVideoBlogging.com or just click on the link below this video if you’re watching on YouTube, and you’ll be able to get a free copy of that.
Thanks for watching. Please don’t forget to leave your comment. I’d love to hear from you. This is a very, very interesting topic.