In terms of social networking and social media marketing, Facebook rules! With over 700 million users, there’s no doubt that FB is it. With Twitter trailing behind as second, Google the Giant, obviously wants to get the handle in social media as well.
A few weeks back, big G released Google Plus which, many believe, is their tool to topple down Facebook and Twitter and therefore include social media in their list of “Google’s Kingdoms”.
In this video, my big question for you is: Will Google Plus kill Facebook?
If G+ is new to you, Google surely has more info about it. Although the last time I looked, its trial phase has already reached its capacity and is currently closed.
Please get involved in this Google Plus Vs Facebook debate and how it relates to you and your business.
Is Facebook in any real danger with the coming of Google Plus? Please leave your comment below and let’s have an active discussion about it.
Talk soon!
Gideon Shalwick
Transcript Of Today’s Video
Click Here To Read The Transcript
Something interesting has happened over the last couple of weeks. I’m not sure if you’ve seen, but Google plus has just been released and it looks like Google’s answer to Social Media.
A big question that I have for you: Do you think Google plus is a potential Facebook, maybe even Twitter, killer? If you haven’t seen it yet, make sure you research it; but once, you’ve seen it, let me know.
Do you think it has the potential to kill something like Facebook and Twitter?
I have some insights that I want to share with you that may influence your decision or the comment that I’d like you to make. I’m going to share it with you inside my screen capture software. I’d love for you to watch this. And as you watch it, think about how this relates to Google plus.
I’m also going to share with you how this may relate to you personally and to your own business. This is very important, not just for Google plus, Facebook and Social Media, but also for you and your business and the future success for you online.
Make sure you watch this video and leave your comment below.
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The big question is: Will Google plus kill Facebook?
If you haven’t seen Google plus, go ahead and google it. You’ll learn more about it. Basically, it is something that looks a lot like Facebook, maybe a combination of Facebook and Twitter, but it’s Google’s answer to Social Media.
Inside this video, I just want to explore a bit whether Google plus has the potential to kill something like Facebook and Twitter. Well, let’s see…
Way back, when I was still in my technology jobs, I learned from my manager something very, very interesting. He talked about the Product Adoption Lifecycle and how different products have different lifecycles. And how it’s really important as a business to keep on creating new products.
Why? You may ask why it’s important to have new products. Well, this is what happens.
The Product Adoption Lifecycle looks something like this; it is like a bell curve. At the beginning, the early adopters and early innovators start adopting your product; then you get into the early majority, etc.
But then you start reaching saturation. What happens then is your market share starts going down. And you start reaching the late majority and it just keeps going down and down and down until you hit the laggards right at the end.
This is very important. This seems to happen for all or most products. And sometimes these curves are more stretched out, sometimes they go higher, etc.
But this is very important to realize because what you need to do is be aware of this and have a product strategy so that if your products are getting old, you need to have new products that can take over from your existing products.
In this particular case, what you need to do is, once you get to a point like this over here, this is often called an observation point, you need to be kickstarting a new project where it will do this sort of thing. And you create a new curve for your new product.
I learned this from my manager, Greg Wayne. If you’re watching this – thank you so much for this idea. It is awesome!
The idea is that you keep on creating new products. As soon as you get to these observation points, you need to make sure that you are on top of it. And you keep on creating new products. This represents your market share – this area below the curve here. This is very important.
Why am I showing you this?
If you look at what’s happening here with Google plus and Facebook. In terms of Social Media sites, we’ve seen Facebook doing this, exactly this sort of same thing – very, very steep growth; bell curve sort of thing.
We don’t show where exactly we are in this curve. Perhaps we are at this observation point now. Is it possible that this could be Facebook’s fate – that they could be seen just as another one of these bell curves where they could eventually die out. This kind of happened to MySpace and a bunch of other sites.
The question is: Are we at this observation point now for Facebook? And is this now where Google plus will have its own little curve and kind of take over from a site like Facebook? Who knows the next thing?
I’d love to hear your thoughts on this because I’m not even sure if Google plus is really a contender to wipe something like Facebook out. I mean, Facebook is just huge! The last time I checked the thing, they had something like 700 million users, which is just humongous!
Think about this and how it applies to your own business as well. This is the first thing that I wanted to ask you. What do you think? Google plus – do you think it will follow this sort of thing and could it be a Facebook killer? This is the big question that I have for you.
Please leave your comment below. What you think about this whole Google plus thing. If you haven’t checked it out yet, please google it and see how it may be affecting you because it definitely will.
Now, something else that I want to share with you is how this concept could also apply to your own life and to what you’re doing in your business. Very similar kind of thing.
When you look at your business or in your life, you have this curve happening as well when you take on a new business or a new skill or whatever. You have this same kind of curve happening.
At the beginning you’ll have trial and error where you work your butt off to try and figure what’s going on. Then you’ll get to a stage where you build a bit of confidence, this is sort of a growth stage.
Eventually, you’ll get to this stage of mastery. And what happens then?
Someone else talks about this in his book, The Paradox Of Success, John R. O’Neil. This is observation point, once again, where entropy kicks in. If you don’t keep on updating and learning, this kind of downwards trend will start happening to you.
We see this in products. We see this in businesses. And we see this in people’s personal lives too. So you need to ask yourself a question. Where are you on this curve in terms of your career; in terms of your entrepreneurship career, or whatever it is?
What John O’Neil recommends or talks about is to think about this observation point here. Be on the look out for it. Maybe that observation point is here, a bit earlier.
Think about what is your next learning curve so that you can keep on growing as a person, growing as a business and growing as an entrepreneur.
I just wanted to throw that in as an extra bit of an insight because I’m seeing this thing happening now with Google plus, with Facebook. That’s exactly what happened to MySpace. MySpace is now forgotten.
I’d love to hear your thoughts on both those things — the whole Google plus versus Facebook. Plus this insight here, how this applies to your own life and to your own business.
Leave your thoughts below. I’d love to hear from you.
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Okay, now you’ve seen my little graphics explanation of what’s happening with Google plus and Facebook and how the same kind of idea may affect you.
Where are you on the curve? Are you currently on that observation point? Or are you at the entropy point? Where are you? Do you need to start thinking about what’s next for you in your business?
Really, I’d love to hear your thoughts. I’d love to hear your comments on what you think about this Google plus thing and how it will affect Facebook and our use of Social Media.
Please leave your comment below. This is a huge trend, a huge discussion and I’d love to hear your thoughts on it.
Also, if you haven’t downloaded my Rapid Video Blogging Report yet, it’s totally free. It’s 92 pages and shows you my whole strategy and system that I use in getting a bunch of views on YouTube, a ton of traffic and building that traffic into leads in my business.
If you haven’t seen it yet, go to www.RapidVideoBlogging.com or just click on the link below this video if you’re watching on YouTube, and you’ll be able to get a free copy of that.
Thanks for watching. Please don’t forget to leave your comment. I’d love to hear from you. This is a very, very interesting topic.
Right click here to download today’s video to your computer
@rafidiisme yeah I wonder what will happen over the next few weeks and months as Google rolls out more features for Google+, and of course improve on the current features. We live in some very exciting times… that’s for sure!
@blacktreecouture Thanks! I think there are lot of people in your boat who want some alternative options for different purposes. Perhaps Google+ will become the default for more “techy” people, while FB may just keep the hold on the mainstream. Time will tell I guess!
@rafidiisme yeah I’ve noticed that too actually! My biggest challenge is that I now have to check updates from yet another service! In a way it’s actually put me off from the social media thing a bit… takes too much time!
@supercaleb08 lol!
@TikiStudio I wonder how long it will take FB to catch on to the friend circle thing. Although, it seems like there are a TON of things still coming up for Google+. I read an interesting article about their bigger vision for this. So who knows where this will lead.
@REDBULLHEADiphone how fun would it be if Google were to employ Zuckerberg lol! I would be very interested in seeing the (hypothetical) offer they would make!
@ReallyUsefulWebApps Yeah it is that critical mass thing… you’d think with all the gmail addresses and people using google apps that Google would be able to give it a good shot! Oh and btw, is it still possible to get more invites for Google+? I want to get my whole team on it so we can test it out a bit…
@VisionXtream huh?
@pakt40 very good point! Same thing goes for all other statistics online it seems – eg for youtube views, I wonder how many of them are “fake” views? Even with some double up though, 700M is a pretty big number, esp when you look at how often people log in an check their updates before breakfast!
@GideonShalwick Check for a PM from @compellingtv
@sbdipat ah now that is a very succinct way of pointing out the strengths of Google+! I like the way you’ve said it! About the “new product” cycle thing… what seems to help, is if you can keep on re-inventing yourself within your own niche. Eg, Madonna keeps on re-inventing herself, but she stays within pop-music. That is, by re-inventing herself, she does not decided to become a lawer/doctor/fireman/etc instead. Although she has done some acting… hmmm
@standubin I like the “safer” aspect you mentioned. FB has definitely had a few breaches that were questionable!
@amidyousef What else does Microsoft have lined up with FB? The Skype thing? Or is there more? (sorry for my ignorance, but I don’t read much news!)
@jtwebman good point – Google has become rather big now, and seems to move awfully slow! And not to mention other things like customer service that seems pretty much ignored… hmmm – perhaps an opportunity there for a social media site with AMAZING customer service?
@artatnwc “The company that serves the world best …will win” – agreed!
@songmule the software is FlySketch, and I use a Wacom Bamboo drawing pad with it. And then ScreenFlow to record the whole thing. Easy peasy!
@dakipro “Google lets you think like you are in control of your account” – exactly… until they close your account! Been a few of those on YT lately. It just accentuates the need for building your own assets (sites, email list, products) even more, and using things like FB, YT, Twitter and Google+ for the traffic and relationship building.
@jimbang what in particular do you like about Google+? Would be great to hear your more detailed analysis
@jessewalton4 yeah, it’s funny you know… as soon as I start seeing my “innovator” and “early adopter” friends stop using a technology, it gives me an indication that that technology may be nearing it’s end…
@MinnsMedia I used Chrome for a while too, but there were still too many issues with a few things – perhaps I’ll jump on it again! Thanks for the reminder…
@GideonShalwick yeah I am super cool
@GideonShalwick Thanks Guideon, it helps a lot!
Integration of Facebook and Microsoft was done few months back when Bing was chosen as the search engine providing results from BING’s (Inferior) search results when you ask for something int he normal FACEBOOK search…
In the US and anywhere, combining efforts with Microsoft is akin to the Kiss of Death to your business. Facebook Locked lips with death when it sealed its fate with Microsoft (evil empire).
Gideon, I will send you a link by email. (No links) showing the results
Ive seen the demo and particularly like the hangout section where theres a video chat to everyone this is particularly useful in terms of business for maybe after sales service you can have that personal touch to your customers for some questions or if they need help etc..you can use it to do a product announcement updates etc.I dont really know how it actually works however thats the basic idea or thought that comes to mind
Wow does that mean all our time of Marketing is wasted ? And that means we got to start all over again ? and allthe marketing on FB need to be restarted over at Google plus?
I have just ventured into the world of Google+ so there is still a lot to learn. But there are a few options available like webcamming and Google+ Hang Out Videos that I think are awesome tools for connecting with friends…..not to mention marketing your business. But, what I think will eventually cause Google+ to outrank Facebook is the “Circles.” The fact that you can post to a select “circle” of people is brilliant. Maybe Facebook is working hard to get their own version of this.
@TeamworxProductions Yeah I would bet FB would be rushing right now to get their own “circles” thingee going!
[..YouTube..] @JackieWatersports It does feel a bit like that doesn’t it! I think there will be ways to transfer “attention” over to any of the new services without too much issue. Once again, it points out the need to build your own online assets – lists, products, sites etc.
[..YouTube..] @tweedelou Yeah I think Google definitely has a lot of leverage with all their existing products out there. It’s going to be a very interesting few months coming up for social media!
Yeah I really like the hang out feature a lot too – I can see how that can be super helpful for team meetings!
Ah, thanks for the insight Amid! Will check out the link…
Or will it be where google plus will simply be added as one of the Social Networking Buttons that you can
press and SHARE like Linkiedin, Delicious, stumbleupon ? etc
Hi Gideon,
My question is actually in conjunction with a few responses i’ve seen:
With all of the marketing that people have already invested into, will it be lost or maybe even feel a deep slump in traffic/results.
Also, Google has the “Circles”, what if people choose to put marketers in the “Circle” they refer to as their “Spam Circle” if they get tired/overwhelmed with the marketing. If that happens, then marketers marketing wont be seen as much anyway so it wont even matter.
I understand the selectivity, but may mean people not being able to see the marketing material that is being promoted…
I dont think Facebook has to worry; Google+ may be for a select few who want more privacy and less ads from marketers and spammers posting unwanted ads on the profile walls.
Chris
yes google has outsmarted facebook with these powerful features
you want my opinion, well i feel Google plus will surpass Facebook by far.
Facebook is already have some quirks. Google has had its foundation long before. don’t you think Facebook is going to fade out with time ? i do. just give it time
sex
OK, a week more with G+ under my belt and I have to say, I love G+. Some spammers have tried to “connect” with me…but I can eliminate them. The who can see my post is really a nice feature.
Some times you need to re-invent yourself because your niche went away. Upon trying new things…you discover a new thing that may be just what you were really meant to do…it just took new technology to get there.
The more I used Google+, the less I use Facebook and Twitter. I just wonder whether my parents will have the same experience, now that they are kinda used to FB. But perhaps bringing my parents and their generation into the discussion is becoming irrelevant?
Ah very interesting Pat! I find myself also liking Google+ more and more, the more I get into it. There certainly seems to be a lot more control over there… which is what I like
Well….Firstly I laid hands on Goog+ and then on Facebook.
Though I am a Geek, I didn’t like FB form begining. For me goog+ is more exciting and interesting than FB. Now… I hav been posting stuff on my goog+ account.
More over.. at this time of my writing, goog+ has already 25+ million unique users.
So.. for me, Google+ is definitly a facebook killer.
awesome video ! i liked it! i think facebook will stay 4 more years
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awesome video! love the information and idea! hey Gideon, i have a question
not about this video, but about your channel. can you please send me msg personal.
awesome video! love the information and idea! hey Gideon, i have a question
not about this video, but about your channel. can you please send me msg personal.
we are at the very beginning of Google + but I think it pays watching to. Google seems to be adjusting all of their platforms so that they are in better synch, once that happens watch out. The Circles concept is very clever and it is nice to be able to just send posts out to those we want to send posts to. But for the time being Facebook is still friendlier and easier to communicate with your friends. G+ seems more business, like they are going down the path of combining Facebook and Linkedin together. It is to early to tell. but they have a lot of money and they don’t give up.
I think over time Google + will take over the market share, but not in the near future because FB is universal. What I mean by that is, anybody with any email address can sign up for FB. But with G+ u must have a gmail account. Granted it only takes 2 mins to sign up, alot of people are too lazy to do so at the moment. I believe that G+ will be at the top in the future because people use google for everything else (i.e search engine, youtube, shopping,books and more).Only time will tell
Ermm, what “graphics” program did you use?!
facebook didnt kill myspace over night just saying
FB v.s G+ battle or seduction …
The choice of platform is not an individual decision. But rather one by everyone in one’s friends-family -associates circles, these are communities and won’t split and run for another platform quickly. This ‘friction’ will work in FB’s favor for a while.
However G+ is part of a ‘lifestyle’ suite. If FB stays a one trick pony, users will discover they can get FB functions from G+ and – BONUS – everything else Google integrates into it too – life, fun & easy.
Dude thats one hell of a confusing theory but very interesting =P I kinda hate facebook xD nice vid =D
There is a very good possibility that google+ Will kill facebook. It operates more like an email browser that people are more familiar with. Yes I have a facebook account that I rarely use. The only thing I like about facebook is the Birthday notices. The social media I do use is pearltrees. Note: you can google timepeaces and find my main page plus many sub pearls.Google has a large user base to start social blogging from.
I cant believe how much Facebook is shamelessly copying all of Google+’s features, I have seriously lost all my respect for the company and hope G+ blows them out of the water.
Facebook has ripped them all off, what now xD?
I think that as Google forces more integration of their different product offerings, they will force many businesses to use their platforms. By not weighting other sites in their google page rankings, google will persuade people to their side. Unless facebook and bing/yahoo force the same kind of weighting factors as Google, more people will migrate to the Big G. Will it kill FB, probably not in the near future. Both will depend on how each other reacts to the other’s mkt tactics.
wel maybe not facebook have thos games like farmville and better games cameing along so facebook well be still there
google plus should allow under 18 year olds because like me(16) i LOVE facebook and i WANT a google plus but it wont allow me. This would be GREAT for google plus because a loarge amount of teens are already on face and twitter and we could start googleplus if we were allowed to
I do not thing Google + can stand a chance, do you remember Google buzz or other Google flops like the ability to call cell phones via your Gmail accounts. Facebook will die out in the next 5-15 years and it will just become a nobody social media site, but I believe Facebook will come up with something new to keep there audience, i do have some ideas of what this would be if anybody cares to know what i think please respond to this comment, thx.
I use Facebook a lot right now. Google+ is pretty cool though I just wish more of my friends on Facebook would do the switch and get on+ so i wouldn’t be alone. But i mean that’s how FB started right? I believe Google+ does have the potential. All it needs is time.
booooryyyyng this is so boryng blablabla really i dident understand anything looooolol XD
Guys, Google+ vs Facebook VOTE here —->
goo(dot)gl/XMCM2
Face book will win the battle
Face book will win the battle
Face book will win the battle
google+ is boring