Hi there,

Gideon Shalwick here and welcome to my forest. This is the forest that I live in and I thought I’d do something different today. I’m recording inside the little rainforest and I’m going to tell you a few things about online marketing, video blogging and all that sort of stuff.

What I want to talk about today is something that I’ve discovered that is really valuable for creating amazing content. Whether it’s for your blog, a book you’re writing, a free report, or a product that you’re creating, this is something that I’ve stumbled upon that is really useful.

When you hear these two words you’ll think they are contradictory. It’s what I call structured creativity. When you think about these two words together they seem to contradict each other and it almost sounds like an oxymoron, but let me explain.

Structured creativity is a really good way of creating content for your blog, website, or your product (as I said before). What do I mean by this? What I mean is to create some kind of a structure and then within that structure you apply your creativity. That’s all it really is.

So the words seem to be clashing a bit because with structure people think there’s not much creativity and when you think about creativity that’s kind of divergent and you don’t want to have structure to that. When you apply structured creativity you can create some very, very good content very quickly.

Let me give you an example, that’s the easiest way to explain this. The way that I normally create a blog post is to first of all do a bit of research. I think about the topic that I want to talk or write about and then I get into brainstorming mode. The way I do brainstorming is I use a mind map. I create a mind map of the article, or the video, or the product that I want to create. I create this extensive mind map with all of the ideas that come to mind. Once I’ve done that I put it into some sort of a logical sequence, or a logical structure. There’s is no real content there. It is just the structure that I create. Then once I have that structure I rely on my creativity within each of those points to create content within that structure.

Now by the end of the process you end up with content that is both structured and creative. The structure part is really good for people absorbing your information and the creativity part is really good to keep people interested in what you are telling them. I use structured creativity all the time and it works really well.

That’s just a real quick tip from me for creating content really fast and really easily so that it is easily absorbed by your user and also comes across really cool.

If you want to see more videos like this or download my free report that shows you how to dominate your niche using video blogging, just go to gideonshalwick.com.

Thank you for watching and I’ll see you inside the next video.