Handy Tips For Creating Your First Online Sales Video

This is the second video in my series for ClickBank (they asked me to create videos that shows you how to create sales videos :) ).

I once again recorded the video with my new Canon T2i 550D camera, and I am still extremely pleased with the result!

In any case, here’s what you can find inside today’s video:

  • The most important thing to think about before you even record your sales video…
  • The second most important thing to think about before creating your sales video…
  • The SSBGA formula you can use to easily and quickly create the structure and content of your sales video

Don’t forget to leave your comment below, and any other further tips you may have…

Keep visible!

Gideon Shalwick

Transcript Of Today’s Video

Click Here To Read The Transcript

Right click here to download today’s video to your computer

About Gideon Shalwick

Gideon Shalwick is a YouTube and video marketing expert, and has figured out how to get a TON of attention using online video (with one YouTube channel reaching 10 million views!), and today, he's built a following of over 100,000 people for his business ventures, and 60,000+ people on this very blog, where he shares some of his most powerful video marketing strategies.

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Leave a Reply

68 Responses to Handy Tips For Creating Your First Online Sales Video

  1. [..YouTube..] Great series Gid. Can’t wait for the next one 😉

    Alejandro

  2. [..YouTube..] Great Video once again Gideon!

  3. [..YouTube..] As always awesome tips Gideon. Am going to go work on creating a sales video using your advice straight away!

    Amir

  4. [..YouTube..] I like the jump cuts for adding emphasis.
    These are also good tips for anyone making a narrative work

  5. [..YouTube..] @TheCuso Thanks Alejandro!

    Some interesting things coming up… watch this space 😉

    Gideon

  6. [..YouTube..] @earningprofitsonline Thanks!

  7. [..YouTube..] @amiranzur Great stuff Amir – do let me know once you have your video finished – would love to see it!

    Gideon

  8. TheCuso

    Great series Gid. Can’t wait for the next one 😉 Alejandro

  9. earningprofitsonline

    Great Video once again Gideon!

  10. amiranzur

    As always awesome tips Gideon. Am going to go work on creating a sales video using your advice straight away!

    Amir

  11. [..YouTube..] @georgiahoosier ah “jump cuts”… so THAT’s what they are called!

    Thanks!

    Gideon

  12. georgiahoosier

    I like the jump cuts for adding emphasis.
    These are also good tips for anyone making a narrative work

  13. GideonShalwick

    Thanks Alejandro!

    Some interesting things coming up… watch this space 😉

    Gideon

  14. [..YouTube..] Thanks!

  15. GideonShalwick

    Thanks!

  16. GideonShalwick

    Great stuff Amir – do let me know once you have your video finished – would love to see it!

    Gideon

  17. Greg Kendall

    Hi Gideon,

    Using your SSBGA system, how do you suggest to reveal the price of the product or service?

    Is it AFTER the ‘Action’ step, i.e. they have to click the button to find out the pricing…or do you be up front and promote the price in advance (especially if the price is very good and may be a positive selling point)?

    Greg

    • Gideon Shalwick

      Good question Greg!

      I reckon just before the money back guarantee would be a good place for it. Otherwise you can let them find out the price by clicking on the button. It really depends on your offer.

      Gideon

  18. GideonShalwick

    ah “jump cuts”… so THAT’s what they are called!

    Thanks!

    Gideon

  19. Hi Gideon,

    I liked your formula. It reminded me to the marketing formula AIDA:
    Attention (get it from your viewers)
    Interest (tell something, like your Story, to get them interested)
    Desire (mention aspects, or Benefits, to create a strong desire)
    Action (same like yours!)

    Remco

    • Gideon Shalwick

      Hey Remco

      Yeah the AIDA formula is a great formula to use – that’s for sure.

      And of course it’s variant, AIDCA, is also a good one, where the C stands for Conviction – this is where you’d add your testimonials and case studies and your money back guarantee.

      There are many different formats around – this is one that seems to have worked well for me, but the bottom line is always to test everything :)

      Gideon

  20. Hey Gideon,

    I’m completely new to this formula and glad I found it. This video you made really makes sense and provides some intense value.

    I like the formula because it’s straightforward and if you put the work into your product and it really does do what you say it does then this shouldn’t be a problem.

    Nice work here! :)

    • Gideon Shalwick

      Hey Erik

      Thanks!

      The formula is based on a number of other “formula’s” I’ve tried, and what seems to make most sense for quick and easy sales videos.

      Of course, there’s a lot of “science” behind it all… so I could potentially create hours worth of video on this… hmmm maybe an idea for later :)

      Thanks again!

      Gideon

  21. Joy

    Gideon,

    As always, you clearly outline the most important things to utilize in making a sales video. This was EXACTLY what I needed today because I am preparing a sales video at this time.

    Oh, and I have a gift for you, your wife and your new baby, but haven’t been able to figure out how to contact you to give it to you……Maybe here?
    It’s chief benefit is that it helps to calm your baby (and your wife and you) while it sets the stage for the development of excellence in language skills for your child. If you think you and your family might enjoy this, let me know and I’ll send you the mp3 file.

    Thanks again!

    Joy – the singer

    • Gideon Shalwick

      Hey Joy

      Ah how kind of you!

      You always make me smile :)

      You can send it to support AT becomeablogger.com and it should get to me.

      Thanks!

      Gideon

  22. Mooshie

    Hey Gideon, am loving the videos :-) I’ve been following you for a while so it was great to see you in my Clickbank newsletter this morning – congrats!

    PS – you mention we can get an 80 page free download by visiting your other site, but I signed up and there is no report available. It’s a ‘waiting list’ – http://rapidvideoblogging.com – have I gone to the wrong site?

    • Gideon Shalwick

      Hey Mooshie

      You’ve signed up at the right place. I’m releasing the report next Tuesday. So you’ll get an email from me once it’s all ready to go!

      Very soon now…

      Talk soon!

      Gideon

  23. Hi Gideon.
    Very good information in this video. We can sort the ideas and do things with a plan to avoid wasting time and energy. You are very clear in explanations. Thanks for the report. I’m reading and learning to apply on my blog. Greetings.
    Carlos Alberto

  24. Thanks so much for all the great content! I really liked how you kept it simply so it doesn’t overwhelm. I also really liked how you really remind readers about your free report. I look forward to learning more from you:)
    I plan to check out screenflow for my mac, thanks again for the great info.
    Tamara Kosaba

  25. I really appreciate your adding the transcripts for the videos.

    We travel a lot, especially in small towns and rural areas where high speed internet just isn’t available. With the transcripts I can get the info without waiting to get to a larger town or til I get home.

    You truly know how to serve your blog consumers!

    Pat

  26. Gideon, when you put it like that, it seems so simple…

    Your experience clearly shows, especially with the finger pointing and the sales pitch at the end.

    Great video!
    Gal

  27. [..YouTube..] Hey Gideon! I am about to launch a DVD series by using video. So I went to youtube and typed “how to make sales video” and found this video. I just want to thank you so much for providing this to me. It is very simple, but that is exactly what I needed. A simple, effective way of making the salesvideo. Thank you. I’ll sign up to you mailing list now. btw, if you want to see the result, my salesvideo will be up the 10th of December (in 3-4 weeks) on this site: mortenhakesummit [dot] com

  28. mjirt

    bbbbbb

  29. mjirt

    Hey Gideon! I am about to launch a DVD series by using video. So I went to youtube and typed “how to make sales video” and found this video. I just want to thank you so much for providing this to me. It is very simple, but that is exactly what I needed. A simple, effective way of making the salesvideo. Thank you. I’ll sign up to you mailing list now. btw, if you want to see the result, my salesvideo will be up the 10th of December (in 3-4 weeks) on this site: mortenhakesummit [dot] com

  30. [..YouTube..] @mjirt You’re welcome mjirt! All the best for your sales video creation! And yes, please send it my way once you have it done – I’d love to check it out!

    Gideon Shalwick

  31. GideonShalwick

    You’re welcome mjirt! All the best for your sales video creation! And yes, please send it my way once you have it done – I’d love to check it out!

    Gideon Shalwick

  32. VincentJCameron

    ssbga loving the formula; its all thats needed for huge conversions. Will be spreading the word, thanks for sharing Gideon.

  33. TheTeRiinis

    great vid gideon

  34. AcademiaOnline

    Thank You Gideon, very interesting this video, I was trying to find one way to structure my videos and this information is the key. Roberto.

  35. tim

    Hi Gideon,
    I would first like to say that i loved your video and it was very informative. I do have some questions that I was hoping you could answer though. I’m working on a website for my first product and I want to make a video that’s basically like a powerpoint with voice recording over it. I was just wondering what’s the best way to do this? What program should I use to get it too look professional and clean? All I really want to do is have words with a white background that change every few seconds and a voice in the background.

  36. LisaLarter

    I am getting for a May Launch and will most definitely be using video marketing as part of my strategy. Thanks for putting this together and keeping it so simple.

  37. WealthWithVitoria

    Hi Gideon!

    I feel so honored to receive a friend request from you. Thank you so much, really :)

    I’ve being following you for quite sometime already as you mus know and you helped me to get started on video. That’s my goal, get good at it and that’s why my mastermind group and I decided to do a 30 day video challenge. We are on the 3rd day and we are so excited!

    Thank you for all you do!

    Love & light.

    Vitoria

  38. GideonShalwick

    Hey Vitoria! You are totally welcome! All the best!

    Gideon Shalwick

  39. ShunketsuXZ

    I love the SSBGA formula!

  40. kindredsmiles

    Thank you for posting this and your other vids. I really appreciate that you are actually giving your viewers relevent information, tips and techniques.

  41. saunivideo

    Fantastic Videos. I’m myself a Video Production guy and I felt your videos reflect passion, truthfulness and sincerity. Keep up the good work.

    Chowdry

  42. reggupton

    Great sales v ideo formula, Gideon. SSBGA is a simple way for me to using the Free Mindmap tool you shared in another video the format for my Sales Video.

    Thanks for all you do.

    Reg Gupton

  43. GideonShalwick

    you’re welcome Reg! thanks for your support!

  44. Gideon – the stuff you are giving away in terms of ninja tips is awesome. Happy selling.

  45. TheFreeMindGuy

    Gideon – the stuff you are giving away in terms of ninja tips is awesome. Happy selling.

  46. kilik42

    your videos are very informative and insightful. Glad I found you!

  47. Great video, it touches on all the important points. I would use your tips to create my own sales video.

    Thanks again

  48. timmy jack

    Wow, what a great technology used to elaborate this concept. It gives a great feel and inspires to become an expert in this aspect. It really mesmerizes everyone to watch it. Thank you for providing us such an informative video.

  49. David Painter

    This video is excellent and the guidance is perfect for an assignment in my class. May I use this video as a resource for my students? Thanks!

  50. GideonShalwick

    sure thing!

  51. PILE STACK

    Great advice :)

  52. Thanks, this is good advice that has provided me with some insights I hadn’t considered.

    I am going from a textbook ‘crappy’ video which focuses all on product and kind-of touching on benefits. Not surprisingly, I have made 0 sales with my current video.

    I am in the middle of planning and filming footage for a new video, so with these added tips I hope to see my first sale (followed by many more).

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