This is the second video in my series for ClickBank (they asked me to create videos that shows you how to create sales videos ).
I once again recorded the video with my new Canon T2i 550D camera, and I am still extremely pleased with the result!
In any case, here’s what you can find inside today’s video:
- The most important thing to think about before you even record your sales video…
- The second most important thing to think about before creating your sales video…
- The SSBGA formula you can use to easily and quickly create the structure and content of your sales video…
Don’t forget to leave your comment below, and any other further tips you may have…
Transcript Of Today’s Video
Inside this video I’d like to talk about preparing properly for creating your own sales video for your product or service that you want to sell online.
This is absolutely critical information to help you increase the chances of selling as many products as possible. So inside this video I’m going to talk about a few tips that will definitely help you do that.
Be Clear On The Specific Problem That Your Product Or Service Is Solving
The first thing you need to think about is becoming very clear on the specific problem that your product or service is solving. Hopefully by now, if you’ve already created your product or service, you know what that is. But if you haven’t clearly defined that, this is the time to become very clear – in fact, crystal clear – on what the exact problem is that you’re solving with your product or service.
Even if your product or service solves a number of different problems, you need to think about one main thing that your product or service is selling. The reason for this is because when you create the content for your sales video, the clearer you can be on this, the better it is, and probably the more products you’ll end up selling as well.
So that’s the first thing – become very clear on the specific problem that your product or service is selling.
Who Are You Talking To?
The second thing you need to think about is who you’re actually talking to when you’re creating your sales video. In other words, who are you solving this problem for? This is just as important as the first point – exactly what your product is solving – so therefore you need to think about very clearly who exactly you’re talking to.
Eben Pagan talks about creating an avatar. It’s like a profile of a typical person that is in your target market, and then when you create your sales video or your sales content, you talk to that specific person, just like you’re talking to one person. It’s almost like me talking to you right now. I’m talking to just one person at a time.
In the same way, you need to become very clear on who is that person that you’re talking to? Who is that exact person? Who is that avatar? What is the profile of that person?
- How old are they?
- What kind of programs do they watch?
- What sort of money do they make?
- Are they male or female?
These are all the sort of things you need to think about when you create your sales video.
The Structure Of Your Sales Video
Once you have those first two things out of the way, the next thing is to think about the structure of your sales video. This is just as important, because with a specific structure like this you lead people along a certain path to the end to get them to take a certain action like buying your product, for example.
I’m going to explain one of many different structures to you that you can use. It’s a very simple and easy structure that you can use and that will definitely get you some results, and pretty good results at that as well.
The structure that I’m talking about is based on a formula that I’ve developed. The formula is SSBGA. Each of these letters stands for something to remind you of the structure for your sales video.
S – the first S is for Story
The first part of your video can be a story, introducing your video with a story. What’s good about the story is that people love drama, so the more drama you can have in the story and the more that you can identify your story with the problem that people are having, the better.
Think about how you can create a story as the beginning of your video. People love stories and they love listening to stories.
S – the second S stands for Solution
Once you’ve told your story and you’ve developed the problem, you introduce the solution, which is your product. You don’t have to be very long-winded here. You can simply introduce your product or service and talk about how it actually solves the problem that you identified in your story before. It’s very, very simple and straightforward.
B – the B is for Benefits
The next thing is to talk about the benefits that your product or service provides to your audience. It’s very, very straightforward but very, very important. What I recommend you do here is to think about three really key benefits that your product or service provides, and then really elaborate on those benefits. The more emotional you can make these emotional benefits to your audience, the better.
Let’s look at an example. The voice recorder that I’m using for this particular recording has a little menu button on here. That’s a feature, so someone could list that as, “It has a really cool-looking menu button.”
Now, I can ask the question, “So what?” With any feature, you can ask the question, “So what?” What does it mean? What is the benefit? It’s not a benefit when it’s just a feature like that.
The way to turn it into a benefit is to think about, “What does this feature do for the person who uses it?” In this case, the menu button helps me easily access the menu inside and the files and folders inside this device, so it saves me time and reduces frustration. Those are the benefits.
When you think about the benefits for your product or service, can you ask the question, “So what?” and if you can, you need to work a little bit harder to turn that into an emotional benefit. That’s very, very important, so that’s the next thing. Talk about the benefits of your product or service to your audience.
G – the G is for Guarantee
I use this to mean a number of different things. The first and obvious one is to always provide a guarantee or a money-back guarantee for your product. If you’re using a service like ClickBank for example, they have a generous 60-day money-back guarantee, which is really, really good. What’s important is to actually mention that in your video.
If you really believe in your product and that it does what it says, you need to have a money-back guarantee like this. It just convinces people that you’re really serious about your product and that you really believe in the quality of your product and that it actually does what you say it does.
The other thing to add here is testimonials from people who have actually used your product. Once again it’s just proof that your product does what you say that it does.
Something else you can do here is to provide case studies or even endorsements from other famous people inside your niche. So that’s G for Guarantee.
A – the A is for Action
This is where you call people to action. This is where you actually ask them to do something. In this case, if it’s a sales video it’s important to ask people to click on the Buy Now button. That’s normally what happens to sales videos. You get people to click on a button.
It’s really straightforward. All you’ve got to do here is to actually just ask people to do it. Just ask them to click on the button.
The other thing you can do to help increase the number of people clicking on it – believe me – is to just point towards the button. If the button is below the video, point below the video. See how I’m pointing sort of over the edge? It’s just a simple little trick to make it look more real.
If the button is below the video, point below it. If it’s to the left, or the right in your case, look to the left or right and point towards it as well. Act like you’re looking at the button, and that just helps people direct their eyes to the button and actually go ahead and click on that.
So if you did a good job with your story and with providing a solution, the benefits, and the guarantee, then getting towards the end stage where you ask people to take action should be pretty straightforward.
That’s the formula –
S – tell a Story
S – provide a Solution
B – talk about the Benefits of your product or service
G – provide a Guarantee
A – then call people to Action
It’s really as simple as that! If you apply that simple formula, you’ll be able to get people to go along in a certain path and at the end take action to buy your product or service.
That’s it from me inside this video. I hope you’ve enjoyed it. If you want to find out how I made a six-figure income from online video, you’re welcome to go to my website at www.RapidVideoBlogging.com.
There you’ll find a free report about 80 pages long that explains in quite a lot of detail what I actually do to help me make a six-figure income. I talk about things like how to use online video to get a lot of traffic to your site, to use that to build your email list, and then eventually to use that to monetize your online videos.
There’s some very, very cool stuff there, so if you want a copy of that report, it’s free at www.RapidVideoBlogging.com.
Thank you for watching and I’ll see you inside the next video.