How To Make Sure People Watch Your Videos From Start To End Without Clicking Away!

I call this… “Management Of Expectations”…

It’s a powerful concept that my first ever manager explained to me just after I got out of university. At the time I really did not fully grasp what he was talking about, but over the years, I’ve come to realize how incredibly important it is to “manage people’s expectations”.

Inside today’s video I talk about how you can use this very same concept to get people to watch your videos from start to end!

Gideon Shalwick

Transcript Of Today’s Video

Click Here To Read The Transcript

Hi There! And Welcome To Another Video!

Inside this video, I want to talk about something that happened to me about 2 weeks ago…

And I wanted to share this experience with you because I think it’s very important for helping you deal better with your customers and client especially when your creating your online videos.

What am I talking about? I’m talking about the management of expectations. This is something I came across a number of years ago. In fact in my first job, my first manager, he taught me this concept of management of expectations. It’s absolutely critical if you want to really influence people and make sure that they are happy and make sure that they’re getting what they want as a business person.

So about 3 weeks ago, our little girl got born about 6 weeks early. So, talking about management of expectations, we were very surprised. We were totally not prepared for that, but we just have to deal with it. But what I want to talk about there is that inside the hospital, they told us that pre term babies (premature babies) normally needs to stay the full term. They told us that our little girl had to stay for another 6 weeks inside the hospital. For us, that is a long time and of course we were not too happy with that.

To cut the long story short, we ended up staying 2 weeks in the hospital and then she could come home which is just so fantastic. For us parents we are so excited because we don’t have to wait 6 weeks anymore it’s only 2 weeks. I give credit to the hospital staff here because instead of telling us it could be just 2 weeks but it may take 6 weeks. But they just said it normally takes 6 weeks but then they manage to bring it down to 2 weeks. In terms of managing our expectations, we were just so happy with what happened. If they went the other way, where they said you could come out in 2 weeks but we ended up waiting 6 weeks. Imagine what that would have done to our expectations!

Now you need to do the same thing for your videos. When you think about creating your videos you need to think carefully about how can you manage the expectations of your viewers? How can you begin or start your videos so that when people watch it, you set some sort of expectation, so that when they watch the whole video, they come out of it feeling really good about themselves or really good about the information.

One way of doing this is to create what I call a Zeigarnik effect or to throw a Zeigarnik in there. Zeigarnik was a social Psychologist who figured out that people’s minds don’t like open loops. We want to finish stuff, we want to close the loop. And we normally learn better when there is an open loop in a discussion for example.

What you can do , is at the beginning of your videos, create some sort of an open loop, create some sort of mystery or cliffhanger right at the beginning… to create a sort of expectation that your going to fill the gap. That will help people stay more connected to your videos that will help people to watch your whole video if you can create something like that, it’s a very very powerful.

Programs like the tv series Lost, is an excellent example of that because that’s exactly what they do. They create this open loop at the beginning but then at the end they create another cliffhanger so they open up another loop. Which means you have to watch the next episode! They are just so good at it! They are so good at managing expectations!

And that’s what you’ve gotta do as well when you create your videos.

This is just a real quick tip from me for managing the expectations of your video audience.

My name is Gideon Shalwick and I look forward on seeing you inside my next video.

If you want to get access to my latest report, Rapid Video Blogging that shows you how to dominate your niche whith online video, just go to my blog at gideonshalwick.com or simply go to rapidvideoblogging.com and you should be able to get the copy there.

Thank you for watching and I will see you soon!

Right click here to download today’s video to your computer

Tagged as: online video marketing, online video marketing tip, video marketing tip

Facebook comments:

{ 506 comments… read them below or add one }

1 MichaelDadona June 7, 2010 at 9:56 pm

[..YouTube..] Thanks for good tips, Gideon. Like it, much.

2 GideonShalwick June 7, 2010 at 10:04 pm

[..YouTube..] @MichaelDadona No probs Michael! That’s what I’m here for!

Gideon

3 Primal Toad June 8, 2010 at 10:45 am

Wow! I am a HUGE fan of Lost! Sad its over but it was a spectacular finale.

I remember this tip from the Killer Youtube Strategies course. I have not implemented yet but I think it is time to do so. Thanks for the friendly reminder Gideon! I have finally started to post a lot of videos and they are only going to get better

4 Gideon Shalwick June 8, 2010 at 8:48 pm: Too right!

Action is always the keyword in any undertaking

And if you can combine that action with intelligent direction, you become a vector, instead of just a scaler (a scalar only has magnitude, but a vector has both magnitude AND direction!)

All the best!

Gideon

Reply

5 Michael Dadona June 8, 2010 at 12:14 pm

Thanks Gideon for providing useful link which led me to this article about “EZS3 Sitemap Generator”. I’d learned new things, there.

6 Gideon Shalwick June 8, 2010 at 8:48 pm: Sweet!

No problems Michael!

Gideon

Reply

7 MichaelDadona June 8, 2010 at 11:56 am

Thanks for good tips, Gideon. Like it, much.

8 GideonShalwick June 8, 2010 at 12:04 pm

@MichaelDadona No probs Michael! That’s what I’m here for!

Gideon

9 Primal Toad June 9, 2010 at 1:22 am

Hey Gideon,

I have a question that does not really have to do with the above video but its one I am sure a lot of people wonder…

What is the rule on using music for videos? I buy my songs from iTunes and use the music on my videos. Do I have to say who the music is by and where I got it in the video at all? Is the video description ok for that? Or should I not worry at all as long as I legally paid for the song?

Thanks!

-Toad

10 instone09 June 8, 2010 at 7:59 pm

[..YouTube..] another cracking tip thank you

11 Rachel June 9, 2010 at 6:08 am

Gideon,

Congratulations on the birth of your daughter! And as always, great content.

I have two techinical questions. How do you change the zoom on the videos while in the middle of the video. Are they seperate cuts, are you using some fancy software, or multiple cameras….or something I can’t even imagine?

Second question is, to put the points at the top of your videos, what software are you using?

Thank you,
Rachel

12 Gideon Shalwick June 12, 2010 at 9:20 am: Hey Rachel

Great questions!

Surprisingly, what I do is actually really simple

I only used one camera. But then during the editing phase, I do a “digital” zoom in. This basically means that I make a cut in the timeline, zoom in for a while using the software, make another cut, and zoom back out again with the software.

Pretty easy really!

The software I use is ScreenFlow (on Mac), but you can do the same thing on Sony Vegas Movie Studio HD (http://www.sonycreativesoftware.com/moviestudiohd).

And as for the text, pretty straight forward too – it’s just a function inside the editing software.

Very soon now, I will be releasing Rapid Video Blogging, my brand new course that shows you how to do all this stuff in fine detail!

Talk soon!

Gideon Shalwick

Reply

13 instone09 June 9, 2010 at 9:59 am

another cracking tip thank you

14 juliusbrown747 June 9, 2010 at 3:29 pm

[..YouTube..] thx buddy !!!!!

15 juliusbrown747 June 10, 2010 at 5:29 am

thx buddy !!!!!

16 Sharon June 12, 2010 at 9:07 am

Congrats on the birth of your baby girl – she really was in a hurry!
I am really interested to learning the answers to Rachel’s questions.

17 Gideon Shalwick June 12, 2010 at 9:21 am: Thanks Sharon!

See my answers above for Rachel

Gideon

Reply

18 Eric July 1, 2010 at 3:13 pm

Gideon,

This makes sense. Give people more than what they expect in your video and it will keep them coming back for more, so to speak.

19 jefflambson September 9, 2010 at 2:15 pm

[..YouTube..] That is an interesting concept Gideon. I can relate. Closing the loop but opening a new one. Thanks for sharing value and expertise. Jeff in Utah

20 jefflambson September 10, 2010 at 4:15 am

That is an interesting concept Gideon. I can relate. Closing the loop but opening a new one. Thanks for sharing value and expertise. Jeff in Utah

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22 Woker7620 November 22, 2010 at 6:04 pm

[..YouTube..] Making money online can be frustrating… Especially when all the guides out there are just using you to make money from you!

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The guide is 100% free, and he also gives you his email adress so you can email him if you have problems!

Get it now at:

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23 Woker7620 November 23, 2010 at 9:04 am

Making money online can be frustrating… Especially when all the guides out there are just using you to make money from you!

Luckily, there’s a guy giving out a free guide about making a website, and creating revenue from it

The guide is 100% free, and he also gives you his email adress so you can email him if you have problems!

Get it now at:

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[..YouTube..] Most Of Theese Comments Are Posh Lol But Thx

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