NEW Way To Create AMAZING White Background Videos (Iphone Video Hero Review)

Get Access to the iPhone Video Hero Course

Yes, I’ve just discovered another way of producing nice, clean and professional looking videos with my handy iPhone. I’ve gone through the iPhone Video Hero Course. It is BY FAR, my most favorite course of the year. Jules Watkins, the course creator covers everything you need to know for creating amazing looking videos with your iphone, ipod touch or ipad!

Watch today’s video to find out:

  • why I made a bold statement about getting rid of my professional video production gear after going through the iPhone Video Hero Course;
  • the “show and tell” of my simple and easy video production setup;
  • a very special LIFETIME BONUS I am giving away for those who will register for the course on or before 16th Nov 2012.

Make sure you watch the video until the end; you will not want to miss the exciting bonus I am giving away. And, whether you are an iPhone fan or not, please leave your comments below.

Chat soon!

Gideon Shalwick


Transcript Of Today’s Video

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Right click here to download today’s video to your computer

About Gideon Shalwick

Gideon Shalwick is a YouTube and video marketing expert, and has figured out how to get a TON of attention using online video (with one YouTube channel reaching 10 million views!), and today, he's built a following of over 100,000 people for his business ventures, and 60,000+ people on this very blog, where he shares some of his most powerful video marketing strategies.

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135 Responses to NEW Way To Create AMAZING White Background Videos (Iphone Video Hero Review)

  1. turbocharge500

    Awesome video!

  2. brandon72336


  3. Learnguitartunes

    I think the iPhone is an amazing tool to use, I personally use a camcorder for my videos and it works perfectly. But I have advised lots of people to use their phones to shoot videos before they spend money on equipment.

    I have the brand new spanking and gorgeous iPhone 5 and what is amazing with the new iPhone 5 is that the camera is outstanding, and even better iMovies is downloadable for £2.99 uk pound sterling. So you can simply record, edit and upload and share on youtube/ facebook.WOW

  4. Learnguitartunes

    Great video as always Gideon, thanks for your tips, I have learnt about lighting in this video and that is the one thing I need to improve on my videos.


  5. chadsshow

    Great video. Two thumbs up.

  6. InsaneReviews07

    Hey Gideon When are you going to do more videos on the 6 Persuasion Triggers you already did Reciprocity could you please do another

  7. Gabe Johansson

    Hey Gideon! I got the GLIF adapter and love it. I still have the 4S but I want to get the 5 because of the HD front camera. I’ve been using my iPhone for all my videos on all my channels with solid results. I even edit on my phone with iMovie. Thanks for the tips!

  8. DrYolandaLoafer

    Looks like you we’re using ScreenFlow as your video editor..were you? Vid is very clean :) great!

  9. jimbang

    Looks good but i think on the cannon dslr the picture looks much sharper

  10. bruce jones

    excellent, not real clear on how to get the video out of the iPhone and into the computer, but love the setup and the ease

  11. Hrvoje Livnjak

    Gideon where can I purchase the lights you use online? Could you please provide some links please? as we have some sh*tty lights and would like to have this equipment. I appreciate your help.

    Hrvoje Livnjak

  12. Gary Palmer

    Video looks great I really like the quality audio that you’re producing with it. I just switched to the galaxy s3 from an iPhone 4 and the first 2 weeks were hard but now I’m becoming a big fan of the galaxy and Android platform.

  13. JackieWatersports

    Can I use the IPHOHE 4?

  14. aNudistYokel

    The background music is painful!

  15. CrazyHorse200002

    Great results from the iPhone for sure…thanks for the great tips Gideon!

  16. Timothy West

    nice demo Gideon! Cheers

  17. Mike Wolpert

    Great video Gideon – I’d love to hear more about your small set light rig – it works! Are those Kino Flows against the back wall? What’s your choice for soft boxes? Staying Tuned :-)

  18. Inglath Cooper

    Thank you! Great info here!

  19. Inglath Cooper

    Thank you! Great info here!

  20. Jay Soriano

    You look so orange

  21. Emrick Garam

    I have noticed you always have a white background. Have you ever tried other light tone colors? Just thinking…

  22. jad adam Jad

    Great video Gideon

  23. Neil Sinclair

    Very Inspiring Gideon – Thanks for sharing. I’ll check out the course.

  24. Cheryl Cadzow

    Orange not on my tablet. Have you considered Magic Lantern for your 60. D? let gives much more to your camera functions.

  25. videoclipsmiami

    Great video! Thanks for sharing.

  26. youcanstopdebt

    Hi Gideon. Fantastic information. I’ll have to give it a go sometime. I also use the Canon 60D, but still can’t get the clean white look quite right. Thanks for the info.

  27. ThinkTransformation

    SUGGESTION: Other tripod mounts for iphone – I have three of them (1st, 2nd and 3rd generation) for shooting video with my iPhone 4/4S – secure, fast and easy attachment – allows mounting the iphone in either portrait or landscape mode. Check it out at: snapmount

  28. Janet Beckers

    Gideon that is so clever. Love the idea of clever ways to use an iphone for videoing and then mounts, tripod and lighting set up is very simple but clever. Thanks for sharing.

  29. D'Arcy Mayo

    What do you think about using an iPads rather than an iPhone?

  30. J.Michael Cavitt

    As always, useful information. Thanks.

  31. WeidelAcademy

    VERY good idea. Nice to simplify the whole process tremendously….even if it’s more involved than presented here….editing, merging video and audio etc.

  32. aBrotherMark

    iphone seems to have a better camera, but I have a Samsung GS2 and has a good camera as well but most of any recording is not really the camera but of it comes out uploaded say to Youtube. Because with compression and everything else it can be difficult. What formula do you use for rendering to youtube?

  33. yourlawnandgarden

    Gideon, do you see any advantage in using the GoPro action camera for training purposes

  34. Michael Goldman

    I’m just an old-fashioned guy, and slow to change!!! I still have some “resistance” to using a phone to make videos – BUT, I’m prepared to give it a go. Also, I’m one of those who is not a fan of Apple – I already own a Galaxy. Can that be use to give the results you are getting with an iPhone?

  35. soundcog


    Thanks for the idea but I use a Samsung Galaxy phone. At about the 2 minute mark in your intro you suggested you would be talking about other phones later in your video. I assumed incorrectly that you would be including info about shooting white background video with other than Iphones. This of course was incorrect. A suggestion I would have is to be a bit more direct in your intro.

    You have got me thinking about how to do this with my Samsung Galaxy, so that is good.

  36. InsaneReviews07

    HI Gideon I have a YouTube Movie Review Channel that is not getting many views how can I get more people to watch my Videos thanks

  37. GolfGurls

    No question using the iPhone is convenient, but sorry, the quality of your video is no where near as good and sharp as your other equipment. Result i can see is a bit fuzzy… and not professional level. Great for capturing something on the fly, but to create a webinar or present yourself as a pro, I recommend you go back to the hi end camera. Quality in this video is adequate… and I know you are better than that.

  38. AlexLeizerovich

    Hi Gideon,
    I actually like videos with a white background.
    I got your KillerYouTubeStrategies course, some great info there. I was wondering whether people don’t get bored watching videos with a boring location or a white background. I heard from a few video marketers. that I should make the videos in different locations, use couple different angels, and close ups. Else people get bored and don’t stay till the end. I know that you didn’t talk about this much. Does it really matter that much?

  39. Rafael Archuleta

    I was also thinking this video was a bit fuzzy, but then I switched the quality setting to 720p and it actually looks pretty decent. Being that the highest resolution available for this video is 720p, I’m guessing Gideon’s using an iPhone 4, so a 4S or 5 would look even better. Gideon – is it actually an iPhone 4 you’re using?

  40. Gideon Shalwick

    Yup – only an iPhone 4 that I am using. My iPhone 5 is on it’s way, so then my vids will look even better! Great observation Rafael!

  41. Gideon Shalwick

    Yeah it’s pretty amazing the way technology is moving. Who would have thought 5 years ago that mobile phones would already be so advanced. Can’t wait to get my iPhone 5!

  42. Gideon Shalwick

    Hey Jack – yeah lighting is super important. It can help any video camera’s image look A LOT better. Then throw in great audio, and you’ve got yourself an amazing production!

  43. Gideon Shalwick

    Ah… I put those on hold a little while looking at other topics. But it’s still on the cards… thanks for reminding me :)

  44. Gideon Shalwick

    Have you changed the quality setting on YouTube to 720p? Looks pretty good, even in comparison with my DSLR. The only thing I did not get 100% perfect was the exposure level. But even with DSLR, that can sometimes be tricky…

  45. Gideon Shalwick

    I just use iPhoto for that. Just plug in iPhone… then open up iPhoto (comes free with mac)… import your video onto iPhoto… and then right click on the imported file and open up in Finder. Then click and drag it to wherever you want on your computer. Easy Peasy.

  46. Gideon Shalwick

    Hi Hrvoje! If you go to my personal blog (just google “Gideon Shalwick” to find it), and go to the “Resources” page. Then under “Video Recording Equipment” you’ll see an entry for “Fluorescent Lighting”. That is one option… also have a look on Amazon for other similar options.

  47. Gideon Shalwick

    Ah ok interesting… which one is your favorite now? Android or iPhone?

  48. Gideon Shalwick

    Yup totally! I recorded the above video on my iPhone 4. The iPhone Video Hero course will also work for iPad and iPod touch devices. It has a money back guarantee, so you can always refund if it does not work out for you.

  49. Gideon Shalwick

    Oh dear – sorry! Got any good recommendations for better music?

  50. Gideon Shalwick

    No probs! You gonna try it too?

  51. Gideon Shalwick

    You’re welcome Tim! You on iPhone already? Or using another smart phone?

  52. Gideon Shalwick

    I just got mine from a local professional video shop. But there are more affordable options too that get a very similar result. If you search for “professional video” on YouTube, you should see my video come up explaining what I use. Also check the video response below that video of mine, as it goes into more detail about more affordable alternatives.

  53. Gideon Shalwick

    Hah! Yeah I need to tweak the exposure level a bit better!

  54. Gideon Shalwick

    I used to… have just found white easiest to go with my wardrobe 😉

  55. Gideon Shalwick

    Ah cool! Yeah I was very pleasantly surprised with the iPhone Video Hero course. Loved it heaps. It’s just opened up a whole new world to me :)

  56. Gideon Shalwick

    Yup – just installed Magic Lantern the other day. I would not recommend that for beginners though ;). I dont think I will totally get rid of my DSLR… but I will CERTAINLY be using my iPhone for videos a lot more from now…

  57. Gideon Shalwick

    Yeah, I’ve found getting the white background perfect takes a little trial and error – perhaps I could create another video some time walking people through the exact steps and settings I use to get that effect. But Jules does a pretty good job of explaining it inside his course too…

  58. Gideon Shalwick

    Ooh looks NICE! Thanks for the recommendation! Do you know whether it works on the iPhone 5?

  59. Gideon Shalwick

    Thanks Janet! Always great to see your comments on here!

  60. Gideon Shalwick

    Yeah that could work really well too – have not played around with it that much yet. But I’d imagine it might be easier to operate the software on the iPad cos you’ll have more space. The only issue I’d have compared to using an iPhone, is that I can’t carry it inside my pocket 😉

  61. Gideon Shalwick

    Oh totally! And once I get the right connection lead for my external mic, it will be even simpler, easier and faster! The lead is on it’s way in the mail. Same one that Jules recommends inside his iPhone Video Hero course…

  62. Gideon Shalwick

    For the above video, I edited the original file from the iPhone on my Macbook Air, using ScreenFlow. And then I just use the same settings as the ones I recommend on my personal blog (just google “online video export settings” and it should be the first result).

  63. Gideon Shalwick

    Ah now that is one very popular camera! Someone told me the other day that apparently one GoPro video gets uploaded to YouTube around every 5 minutes! I have not double checked the stat, but it sounds believable… I have not tested the GoPro myself yet, so I can’t give an educated opinion, but judging from the video quality it produces, it could be amazing. Can you plug in an external mic to the GoPro?

  64. Gideon Shalwick

    Hi Michael – I’ve not used the Galaxy myself, so I can’t comment authoritatively on how well it will work. But judging from other people’s responses it seems to be able to do a great job. And I am sure there will be great video related apps on there too… but yeah, I’ve not tried it, so I cant say for sure :)

  65. Gideon Shalwick

    Ah yeah – sorry about the intro if it came across a little confusing – was not my intention! And great that you’re thinking about using your Samsung Galaxy for videos online – send me a sample once you’ve got something online ok?

  66. Gideon Shalwick

    Google “Rapid Video Blogging” – the first result should be my site where you can get my 92-page free report on the topic, and also a free 7 part video course :)

  67. Gideon Shalwick

    Yup – try 720p resolution setting on YouTube :)

  68. Gideon Shalwick

    It’s worth testing different backgrounds for sure. For me, the white background thing is a convenience thing. But I can definitely see the value in changing up the scenery a bit for sure!

  69. 5minvideomarketing

    Hey Gideon,

    Love the iPhone 5 and the iPod Touch 5th Generation for this. Jules invited me to check out the program over 6 months ago and my subscribers liked it very much – so thumbs up for iPhone Hero.

    Also a tip, you can plug in an external microphone directly into the iPhone 4S, 5 and iPod touch to record when you are out and about. All you need is the adapter and it works brilliantly. Actually our most recent video showed this and we plugged our wireless mics in.

    Thanks for sharing.

  70. 5minvideomarketing

    Oh yeah – about the Samsung Galaxy, that’s something we are going to test out in the next few weeks so I’m keen to see which one performs better. (Though I’m very biased – I reckon the iPhone is better)…

  71. Gideon Shalwick

    Yeah I noticed you guys also recommended iPhone Video Hero to your subscribers. I really LOVE your latest videos. So good. Everybody reading this should subscribe to your channel right way imho! Esp loved your latest vids on Magic Lantern – made the whole process so simple and completely demystified it for me! Thanks a bunch!

  72. Gideon Shalwick

    Ah yeah? Great stuff – I’ll be on the looking for that vid when it comes out! Thanks again!

  73. Gideon Shalwick

    btw – have just linked to you from my channel page :)

  74. Neil Sinclair

    Yes – Subscribed to that course as well, so I am doing your course plus the Iphone Video course, for $97 each looks like real value for money – as long as you action the knowledge of course!! Keep track of my YouTube Channel over the next few weeks/months to come. I have also just employed a full-time Social Media Trainer who starts with me Monday to focus on Facebook and Twitter as well.

  75. Hrvoje Livnjak

    thank you very much Gideon. I appreciate your time for getting back and sending a comment.


  76. radicalaccounting

    I’m using my iPhone to follow your Killer You Tube course. I bought the 4S for $200 (plus $100 warranty because it could fall off the tripod). and sold my 3 for $180, so this was the cheapest camera I could get into. Others doing video projects dismiss me, ha, ha. Therefore, I’m inclined to like this white, but don’t. Your skin color, shadows, etc. look much more handsome the old way, not with this white.

  77. InsaneReviews07

    Hi Again Gideon PLEASE READ!! I am doing a YouTube Movie Review Channel that I want to improve by doing Segments and have people leave comments but how can I get more people to watch my videos I try SEO with all the right tags and things and even put it onto Social Networks how can I build a bigger Audience around my videos thanks

  78. Timothy West

    I use an Iphone for quick shots and a Sony NEXVG20 for filming a weekly Yoga show for Dr Melissa West (my sweetie), drmelissawest on YouTube
    Super appreciative of your video insights, tips and tricks, I so need a good video podcast for Guerrilla video making, (video on a budget), to help keep me up to date with what’s new and achievable :) Cheers from Canada! :)

  79. 800steps

    Thanks for your reply about the music. Vimeo’s music store has 150 pages of commercially usable free tracks, or just make a loop in GarageBand. Mostly though I think it was just too loud.

  80. 5minvideomarketing

    Thank you Gideon. Much appreciated.

  81. Cheryl Cadzow

    I don’t have an iPhone. I have a Canon60D, Legria camcorder and Sony bloggie. I just got my first freelance job because of my recording at a Blues concert in Bendigo Victoria. My Zoom H1 saved a band as I captured their music so well while recording. You can be lucky. I will be putting ML on as I need the benefits of the longer filming, sound metering etc. Wow my first collab with another Youtuber! Next town. Thanks for all your great info. I look forward to them. I have got My name now on YT.

  82. John W. Furst

    … but you still need a white wall. The rest seems easy if you have an
    iPhone already.

  83. InsaneReviews07

    HI Gideon Shalwick if i where to buy your Killer YouTube Strategies Course what do I get a DVD or links to videos what do I get when I buy it?

  84. Didier Daglinckx

    … but you still need a white wall. The rest seems easy if you have an
    iPhone already.

  85. InsaneReviews07

    Gideon Please Read!!! If I purchased your Killer YouTube Strategies Course What do I get a DVD In the Mail? links to videos? what do I get with my purchase?

  86. Gideon Shalwick

    hey! you were supposed to get sent to a page where you can create your member details. please email support @ rapidvideoblogging (dot) com, and the team will get you setup…

  87. DennisKnows

    I love to record with my iPhone but the only thing I hate is that the videos don’t sync to iCloud.. Great video though Gideon…

  88. William Mathieson

    Great video

  89. mr16levels

    Gideon, great vid but most of the magic is in your lighting kit. It would be nice if you create a video using cheaper lighting solutions to get the same results. A lot people don’t have $ to spend on lights like yours. They look similar to Kinos i’m guessing $300-500 per light?

    Can you please make a vid getting the same result using a clamp light kit?

  90. Gideon Shalwick

    This video shows you how: /watch?v=rXPebTJYRzU – it’s one of the video responses from one of my previous videos.

  91. mr16levels

    Thats pretty cool… thank you

  92. Justice Wordlaw IV

    I like this video a lot. I’ve been using my iPhone for my videos for some of my videos for quite sometime and always looking to increase the quality of my videos. I’m going to look into purchasing this product.

  93. ul3m8

    Don’t you have to have copyright for the audio in the background? or did you create it yourself? :)

  94. Hi Gideon!

    Wow, thank you for your great work. I follow your activities for a few months and I’m still excited… one thing I was not able to find out so far:

    Do you use a teleprompter (eg. in this video)? Do you read word by word, do you see the textanimations or do you see just some notes? What do you recommend?

    Best wishes and merry christmas from Austria!

  95. Hi Gideon!

    Thank you for your great work and help!

    One thing I would like to know: Did you use a teleprompter for this and other videos? If yes, do you use text? Do you recommend teleprompter-usage?

    Best wishes from Austria

  96. Gideon – how about us android people. Can the training and information from iphone video hero work for us?

  97. Can u do this with android phone evo? Love what you did by the way:) Man I wish you are my sponsor for the empower network, I don’t mind you being my upline knowing how much you know in web marketing:)

  98. James Schramko

    iPhone 5 gets you a nice selfie in 16:9 (or iPad mini)

  99. We had learned about your website from one of the Hollywood scrip writers. It is loaded with tons of great info. We are in the process of creating videos for youtube, video blogs and email list. This will be even more exciting as we are finalizing our deal with QVC.

  100. gabakusa

    question: why dont u use the front camera so u can watch the screen meanwhile u record.
    can u make that test?

  101. gabakusa

    question: why dont u use the front camera so u can watch the screen meanwhile u record.
    can u make that test?

  102. Gideon Shalwick

    Cos I used my iphone 4 for that video, and the front camera records only in SD, which is not all that awesome. Now that I have my iPhone 5, it’s a different story. The front facing camera is awesome!

  103. Gideon Shalwick

    Yeah just got my iPhone 5 over Xmas – AWESOME improvement over the iPhone 4 I had! So much more fun to create videos with it now…

  104. Gideon Shalwick

    I bought the licence for it from audiojungle

  105. Troy Broussard

    Hey Gideon, Jules training is great… he did a guest webinar for my group as well. Hey one quick question for you – what are the lights you’re using in the back to light up your bright white background? Then look very compact…

  106. Thanks so much for the referral to Jules’ course. I bought it from your affiliate link and went through about 2/3 of it on the first night. It’s brilliant. That said, now I’m conflicted. You said you might pack your big lights away and I’m wondering what you’d use instead to get the same white background effect with the iphone5? I’ve done a few tests since checking out Jules’ course and no lights I’m using are powerfull enough so I feel like I need to purchase the ones you have from Dragon image.

    Would be keen to know how you’d achieve the same result with smaller/different configuration?

    Thanks for your help and all that you do to educate simpletons like me.

  107. Jim Claussen

    Thanks, really great tips here. Can you share the tips on the iPhone settings to get that really nice white background?

  108. LocalMarketingTrends

    nice vid

  109. LocalSeoDomination

    Hey Gideon – as usual fantastic video – have been a big fan for a long time – still using the Kodak Zi8 myself and whilst I don’t think it’s made anymore it produces great videos in full HD, however the use of the I phone to create such high quality videos for marketing and traffic is pretty awesome – great tips and tricks so thank you again Gideon!

  110. Carlos Benjamin

    Good video, but the title is very misleading…. There’s really no info on a “NEW Way To Create AMAZING White Background Videos” because there’s very little info on making the white background other than, “I’ve got two lights here”. I was expecting this to be almost completely about getting a white background and not, “Hey, you can use an iPhone to make nice video.”

  111. gabaktech

    what software do you use to record a video with manual exposure white with your iphone?

  112. narendra khadka

    I watched this video clip since I am looking for online earning ways. Than I got GenPayOne. Hard cash does not issue for me I am having more than 3200$ in a 30 days By using GenPayOne. You have to give 1 hour from you 24 hours with them. GenPayOne only super method to earn online. I must recomend you GenPayOne just google GenPayOne.

  113. deftdelivery

    Would also like to know what lights these are – thanks.

  114. Jax Couture

    Thanks for the suggestions. I’m going to play with my lighting for my future videos.

  115. Far Mukthar

    Good video as usual Gideon, but I’m disappointed that you didn’t really talk about the white background set up, apart from mentioning it in passing. You should change the title, cos that’s what I came here to learn about.

  116. Jason Malham

    This is my first exposure to your work, Gideon and I have to agree with the others who were expecting (because of the title) more info on actually how to create a white background. You might consider changing the title, as they suggested. Thanks.

  117. iOSDaily

    Is the Macbook Air your main machine? How does it perform?

  118. bookbearerplus

    Wow, my husband has an iPhone! BB+

  119. Marty Ware

    Thanks Gideon, I am sure there are plenty of people who really appreciate tutorials like this, including me.
    Thanks Marty Ware (Business Life Coach)

  120. nis111nis

    Awesome Gideon

  121. nis111nis

    Awesome Gideon

  122. paul fryett

    Can I use a iPad cos its just a little bit big anything close to iPad well ipad mini might be good

  123. Gabriel Kaplan

    What gear are you using nowadays?

  124. Alex Brune

    What is the music track called?

  125. Alex Brune

    What is the music track called?

  126. Alain Hernandez(Business)

    awesome video Gideon, thank you for sharing. I’m going to be ordering most of that stuff from Amazon I guess?

  127. musiccalgary

    Audio sync is off….

  128. tmdgraphics

    Im not big apple fan at all, but I love your videos. Great tips. Keep it up. We all wanna hear more.

  129. Preston Singleton

    Hey nice presentation. Can you tell me again what kind of microphone you are using? I’m having trouble understanding the name.

  130. AimenTv5


  131. Crazy4Waxing

    Gideon i just discovered you today, usually i get annoyed with too much
    talking but you have a lot of good things to say:-) thanks for sharing and
    i look forward to going through all your stuff and learning a lot more!
    Regards from Dk

  132. Shane Markes

    Gift of lift

  133. Bonnie Gean

    Hi Gideon,

    Could you point me to the exact DSLR camera you’re using (on Amazon)
    because I want Santa to bring me one and he needs a picture. :)

    Thanks much!

  134. Dr. Alan Weinstein

    The videos on the links you include fail after playing for a few minutes.
    Kind of disheartening for a promo for a video course.

  135. Bill


    Great job on your videos, I have learned a lot! I was wondering though, how you get the active “subscribe” icons in the upper right and left hand corners?

    Thanks for your help.