Why I No Longer Need A Studio (iPhone Video Hero)
My Old Studio Setup At Home
The Ultimate Guide To Selecting The Perfect Video Camera
- Fluorescent lights example (Note that these are not the same brand as the ones I use, but I just found them on Amazon for you to see what they look like.)
- Kodak Zi8
- Canon 60D DSLR Camera and the lens I use for the blurry background effect - Nifty Fifty Lens
Lesson 2 Workbook
*Please note that the above links are affiliate links to products on Amazon.com and other sites - please perform your own additional research to make sure you make the right purchase for your own situation.
Ok, we’re getting to the fun stuff now… creating your own professional looking videos!
Inside today’s lesson I talk about the various bits of equipment and software you need for creating your own videos.
Don’t worry if you’ve never created your own videos before. It’s a lot easier than you think! Just watch the video above, and find out just how easy and fast it can be for you!
Hi there… Welcome back!
How did you get on with the last lesson? Were you able to sort out your Hedgehog Concept clearly? If you didn’t, don’t worry about it; it can take sometime.
What I suggest you do is to keep on going back to that lesson and to keep on reassessing your Hedgehog Concept and the areas that you want to be operating in.
Remember, you can look at Educating, Entertaining, Reporting or Socializing on YouTube. Those are the kind of videos that you can create. And see how they can fit in with your Hedgehog Concept. Don’t worry if you haven’t got it fully figured out yet. Just go back there and go over that lesson again and realize that it’s a continual process.
You might think that my Hedgehog Concept is fully complete and perfect… Well, it’s not. It’s something that is on going and you will find it as you keep going. As you go, you hone it further and further and become clearer on your Hedgehog Concept. Mine is pretty clear but I’m sure I can make it even clearer. Just keep that in mind.
So what’s inside this video?
This video is all about helping you create videos super fast at a budget that won’t break the bank. That’s really what it is about. Obviously there are many different options around.
This is one of the most confusing areas for people on the internet: to find out what sort of equipment they need to be able to create remarkable videos online that doesn’t break the bank and also doesn’t break your head with all the technical stuff. I’m going to share with you a really cool solution that I’m sure you are going to love.
Before I share that with you — What’s the big deal about creating videos fast? Isn’t it just better to take your time and create videos slowly? Why is it important to have videos fast on the internet? Why is it important to have them created fast?
If you look at the internet today and the whole economy as it is today, it’s not the big companies that win the race anymore. Well, perhaps in some cases; but more and more it’s the fast. If you can implement your ideas faster than the bigger companies then you can win. So it’s all about speed of implementation.
With my method, the Rapid Video Creation Method you can create these videos very very fast at high enough quality and get the word out there about your business on whatever you’re doing online.
The other thing about creating videos fast is that the more you can increase the cycle rate of production, the more videos you are going to create over the same period of time as someone who’s got a cycle rate of creation slower than yours.
For example, if you can only create one video per week, that means you got about 52 videos every year. Compare that to someone else who creates two videos every week. So their cycle time is twice as fast as yours then. They can have 104 videos every year. What about if you can have three videos every week? See what I’m saying?
The faster you can create these videos the more videos you’re going to get out there over the same period of time. It’s very important. Of course if you have more videos, it’s going to give you more exposure; that’s just how it works.
YouTube, the way that it’s set up when you create your channel, it’s like a new website. The more pages or the more videos you have on that channel, the more YouTube and Google are going to like you, the more they are going to serve your videos on their search engines and the more exposure you’re going to get.
That’s just how it happens. Over time you start ranking better and better especially if you create really amazing content. I will talk about that in other lesson because it’s such an important concept to create really valuable content.
Of course with more exposure you have more domination. That’s what it’s about.
A lot of people freak out when they think about video on the internet. The reason they freak out is because they compare it to Hollywood productions. What I’d like to say is that: “Have a sigh of relief; just chill. You don’t have to have Hollywood production type of videos!”
You’d need to have a certain threshold of professionalism for your videos though, but certainly you don’t need Hollywood type of production gear and editors to make your videos look great.
Inside this video I will share to you some of the tools that you can use to make your videos look professional enough. It just needs to be good enough to be able to reach that professional threshold so that people can see that you mean business online. Keep that in mind… You don’t need to spend an arm and a leg on your production costs to make your videos good enough.
Alright, so let’s get into some of the equipment that you will need.
You’ll need a camera; you’ll need a good microphone; you’ll need some good lighting. And perhaps a nice studio, depending on how your videos are set up.
As I said before this is one of the most confusing things on the internet for people who want to get into online video marketing. Which camera? What camera? How much should you spend? What sort of specs should you have?
I’m going to make it easy for you. The best camera that I’ve been able to find so far is the Kodak Zi8 or similar cameras. There are other cameras that do very similar things, like the Flip. The Flip sounds like it’s going out of business by the time of this recording but you might still be able to pick a few up.
The Kodak Zi8 is a great camera because it records in HD format. The files are not that big so you can easily manage them. And very importantly, it’s got a microphone jack so you can plug in an external microphone — like this one here — into the camera and get much better sound quality.
I actually use something that is slightly different. I use a Canon 60D. It’s the camera that I’m recording with right now. It’s a little bit more expensive than the Kodak. It’s a lot more advanced and a lot more difficult to use but it does a great job.
In fact, what I’ve done to help you cut through all this confusion is, if you want some more information, I’ve created “The Ultimate Guide To Camera Selection”. I’ll include a link to that Report right below this video. There’s no optin required. It’s just a free thing I want to give away because so many people ask me.
Have a look at that and it will give you bit more of an idea of what kind of camera you’ll need for your specific situation. But in most cases, for the Rapid Video Blogging type of thing, I recommend the Kodak Zi8. It’s a marvelous little camera!
What about sound? You need a really good sound.
Often you’ll see videos on YouTube that have pretty good image quality but the sound is really bad! That totally detracts from the whole video. So you want to make sure that your sound is good. The better your sound and the better your lighting is the less high quality camera you’ll need; that’s how it works.
Let’s look at some options here…
There’s a really great little microphone that I learned from my friend which is called the Sony ECM AW3. It’s a very affordable little microphone that works well with the Kodak Zi8. I haven’t tested this microphone myself yet but it’s affordable enough to check out.
A friend of mine, Dave, recommended this to me and he said it works just work brilliantly with the Kodak Zi8. They are a video marketing specialist as well.
The microphone that I’m using for my camera which you could also use for the Kodak, is a lot more expensive - it’s about $700. The previous that I’ve just mentioned is, I think, about $150 to $200. It’s a lot more affordable.
This one here that I’m using; it’s a wireless Sony UWP-V1 microphone. It’s about $700.
The next type of microphone that you can use is something like the Audio-Technica. This is a much more affordable type of microphone. Obviously it’s not as good, but it’s only like $30 or something like that. You can plug it in to your Kodak or another camera that’s got a microphone jack and it works pretty well.
In fact that’s the microphone that I used at the beginning; and it did a marvelous job for me for most of the time. It does have a cord, it’s about a four meter long cord; but if you’re just in a house or in your home studio, it doesn’t really matter.
I’ve got links for all of these resources, by the way, below this video. If you want to check them out just click on those links. Some of them maybe are affiliate links - just be aware of that. But you’re welcome to just buy through your own links as well. But I’ll put the links down below the video for your reference.
What about lights? Lights are just as important as the sound. When you have good lighting then your video quality will be a lot better as well.
If you’re just on a strict budget, you can just use your normal household lamps. Just make sure you don’t over expose your skin. Maybe you can put a cloth or something in front of the lights or a thin sheet of paper. Be very careful that you don’t create a fire hazard with that sort of setup. You just want to make sure that whatever you’re recording is well lit up.
The next level up from that are some construction lights that you can get from your local hardware store. I think you can pay something $30, $40 or $50 and you can get some pretty good lights, these halogen lights. They do a pretty good job. The only issue with them is that they get hot and they also create a bit of a yellow kind of light.
The next kind of light is what I’m using here; it’s more professional. These lights are quite a bit more expensive. They are about $400 each. I’ve got four lights — one there, one there and two behind me to light up the back wall.
If you want to go to the next level, that is something that I could recommend. Here is a link to some that are similar to mine: These ones.
What about the software? You’ll also need some software.
If you’re on Mac, which by the way is a really really good platform for video, I recommend using Screenflow for all your videos. In fact, I use that now for all my videos that I edit myself. I use Screenflow for both capturing the screen and also this kind of videos that you are watching now for doing the editing.
I do have a professional Editor now, by the way, just so that you know. I’ve taken things up to the next notch. But in my first three years of doing video I did most of the editing all by myself.
If you’re on PC, I recommend software called Sony Movie Studio HD. Wonderful piece of software; it’s $40 or something like that. Really worth it. You can create some really lovely quality videos on that as well.
Let’s talk about your studio. This is often a bone of contention especially if you are trying to setup something at home and there’s a family that’s noisy. That’s always an issue, trust me.
But let’s keep in mind that you don’t always have to record inside your studio. There’s of course the outside as well, where you can record very easily. Just be careful with the surroundings that you choose.
Let’s talk about the inside. Say you want to setup a studio inside.
What I recommend is either a bedroom or perhaps your garage. It will be important to kind of soundproof the room or create it in such a way that you don’t have too much noise coming in from the outside. Also, make sure that your sound from your voice is getting absorbed by enough soft materials inside that room.
A really affordable way of doing this is to put a bunch of furniture in the room or soft things like pillows and blankets. Make sure you’ve got a carpet on the floor and that will really go along way.
The thing to watch out for if you’re outside is, of course, wind noise or any kind of noise or interruptions. Be careful when you record outside that the microphone that you’re using is not in an area where there is a lot of wind.
When you get wind on a microphone it becomes very noisy. So either then you have to have a really good microphone with a sock on it, or something like that - a windsock - that will reduce the noise from the wind. Or just select a spot that is not in the wind.
Also make sure there’s no distractions. If there are going to be school kids running around and interrupting your recording, pick another spot. It’s really as simple as that.
I want to show you my example of my studio. I’m currently recording this in a bedroom but I’ve also set a studio up in our garage. So one half of the garage; the other half has the car and the other half is the studio. In fact, I will list the video below somewhere on this page so that you can watch that.
That’s how I make an exact setup like this, except it’s in a garage. Go ahead and watch that video after you’ve watch this video.
Think about your studio; it doesn’t have to be a hundred percent pro. Seriously, once you see the sort of stuff that I use, you’ll be quite surprised how simple and straightforward it is.
Let’s quickly summarize what we’ve talked about inside this video.
The main emphasis here is that you need to learn how to create videos fast. We’ve talked about increasing that cycle time of creating your videos so that you can have more content over a certain period of time and so that you can get more exposure and, in the end, rank better in Google and YouTube and get more traffic, get more leads and make more sales. That’s the bottom of it.
The other thing we’ve talked about is the equipment that you need. Once again, you don’t have to spend an arm and a leg to get started with this. You can get away with some very affordable equipment that still provides a really good result.
In fact for a very long time, I simply used the Flip camera to record all my videos with and the result was great. A lot of people get really amazing results from the Kodak Zi8; it’s a pretty affordable camera.
Don’t worry though… If you want to get something more advanced like for example the 60D camera that I’m using for this recording, have a read of my “Guideline For Selecting Your Camera” below this video somewhere. You’ll get the download for that and that will help you select the right camera.
Then setup your studio…
Once you’ve done that, you’re ready to record your video! You’ve got the equipment. You’ve figured out your Hedgehog Concept — the area that you want to operate in. Now you’re ready to start recording your own videos!
Next one I’d like you to do is to print out the workbook that’s for this lesson. It’s below this video somewhere as well. There’s a lot of resources for this one. Print it out, and go through the exercises and also print out the Video Camera Selection Guide because that will give you a bit more information on camera selection.
Inside the workbook you will be able to make a budget for the equipment that you’ll want to invest in — your camera, your lights, your microphone. Make a budget so that you can be clear on how much money you want to spend on this.
Go ahead and get your equipment if you don’t have it already and then start to create your own first video!
Before I close, I just want to say something that I think is really valuable. If you already have the equipment, just use that. Just use whatever you have already to get started with. You don’t need to necessarily invest in more equipment.
Just start with what you’ve got and then as you go, you can upgrade or change your equipment. Trust me, technology is just getting better and better and more and more affordable. It’s a very exciting industry to be in.
Inside the next video, what I’m going to teach you is “How To Setup Your Video Domination Hub”. This is the thing that’s going to help you capture all those views and traffic on YouTube into your own asset that you own yourself. This is where it becomes very exciting where you can start leveraging it and start making money from it.
Until next time, I look forward to seeing you inside the next video…