Lesson 3 Mini Workbook
Tools For Setting Up Your Video Domination Hub
- Namecheap for your domain name
- Hostgator for your hosting (Coupon code for $9.94 discount: rapidvideoblogging)
- Aweber Autoresponder Service
- Become A Blogger Tutorials
Plugins That You’ll Need
- Subscribe To Comments Plugin
- WWSGD Plugin
- Akismet Plugin
- Sociable Plugin
- XML Sitemap Generator Plugin
- TweetMeme Plugin
- FaceBook Like Button Plugin
- Smart YouTube Plugin
- Genki YouTube Comments Plugin
- Flash Video Player Plugin
*Please note that some or all of the above links are affiliate links to products that I recommend you use and often use myself – please perform your own additional research to make sure you make the right purchase for your own situation.
In today’s lesson you will start taking a bit more serious action towards you dominating your niche online using the Rapid Video Blogging system.
Make sure you follow all the steps, and set up your own Video Domination Hub exactly the way I explain. I’ve tested this model to death now, and have used it successfully in a few niches already.
All you have to do, is follow my simple steps, and get your own Video Domination Hub installed. Once you’ve got it up and running, you are ready to rock on to the next lesson in the series. If the whole tech thing is breaking your head, find a technical person to help you out. You really don’t want to get stuck on this step. Just get help if you get stuck.
Make sure you download the workbook for today’s lesson – I give you more details there for getting it all done.
Until next time…
Welcome to Lesson 3 of this Rapid Video Blogging Mini Course!
Before we get started, how did you get on with the previous lesson? Where you able to get the right equipment?
Perhaps you already own the right equipment. But were you able to setup your studio? Were you able to think about the place where you can actually create your videos in a consistent and regular way? That’s going to be important later on as you start creating more content for your YouTube channel.
Think about these things. If you haven’t done it yet or if it’s not clear, go back to that lesson and make sure you followed all the steps inside that lesson first.
What is this video about?
Today’s video is about Setting Up Your Video Domination Hub.
What is a Video Domination Hub?
Basically it consists of your YouTube channel, your Video Blog and your Email Autoresponder Technology or Email Capture Technology. These things are all combined into what I call the Video Domination Hub.
Why do you need to set this up?
It’s extremely important that you set this up. The main issue that I have with YouTube (I love YouTube; don’t get me wrong) — but the main issue is you don’t own anything that you publish on YouTube or you don’t even own your channel. YouTube does; YouTube owns your channel.
What this means is that anything could happen. You don’t actually have control over what happens to your channel in the future. And that’s why it’s really important for you to start building your own asset.
The best way to build that is by setting up your own Video Domination Hub with your own video blog and your own autoresponder email list, a mechanism for building your own email list. Very very important!
1. YOUTUBE CHANNEL
So let’s first look at the first thing — your YouTube channel that you need to setup.
Perhaps by now you may have already setup your own YouTube channel but you may want to rethink this. If you don’t have a very well established YouTube channel yet, you may want to start a new one keeping these following principles in mind.
If it’s not a new channel perhaps, keep going. But if it’s new and you don’t have followers yet, maybe think about some of these principles that I’d like to share with you.
Your YOUTUBE CHANNEL NAME
When you setup your YouTube channel, the first thing is thinking about the name. The name of your YouTube channel is very very important. Don’t just select something random, think about what you’re offering online. Hence, this is why in the first step it’s really important to get your Hedgehog Concept right to figure out which area you want to be operating in on YouTube.
Once you’ve done that really successfully, the name selection actually becomes very straightforward. This may be actually the same name that you use for your business or your domain name.
The things to keep in mind for your YouTube channel name is to make it memorable, make it relevant and make it easy to read and spell. That’s very important because you want people to be able to remember it and share it with their friends and colleagues and family and anyone that they come across.
If it’s a weird name that doesn’t make any sense, that’s hard to spell and difficult to remember, it’s going to be harder to spread. Also, when people see your name, if you have a descriptive name that explains in a way what you’re doing with your channel, often people will click on that just for that reason. So think very carefully about your name.
OPTIMIZE Your YouTube Channel
The next thing is to optimize your channel. Now there’s some very simple steps you can take to make sure that your YouTube channel is optimized.
I’m going to share with you some really basic things you can do to make sure it’s optimized. Almost no one does this; so if you’re doing this, you’re on the top very few percent of people on YouTube actually takes the time to optimize their channel. And this is very important for ranking in search engines — very very important.
A. The TITLE
Once you’ve created your account (make sure that you’re logged in) then go to your channel page. Once you’re on your channel page, there will be at the top somewhere, a place where you can click on settings.
So go along, click on settings and then in there you can change or add the title for your channel. Or perhaps it will already have something default in there; maybe it will have just your channel name as the default on it. You can actually use anything you want in the title there.
Think carefully about the keywords or the keyword phrase that you want to have inside the title because that’s going to be important later on for ranking on Google and YouTube.
B. The CHANNEL TYPE
Also think about the channel type. Perhaps you want to set it up as guru if you’re teaching or if you’re educating like me. Perhaps you want to setup as a musician if you make a lot of music. Apply some common sense there.
C. The CHANNEL TAGS
The other thing to add there that you can make a big difference to being found on the internet are the channel tags. I think you’re allowed about six or something like that. You don’t have all that many options for tags in your channel description.
Be very clear on there — use your top keywords that you want to rank for on Google and YouTube and put it inside your tags. Very very important. As I said, very few people do this; and if you do this, it’s going to help you a lot.
D. Your WEBSITE ADDRESS
Also look for any place where you can add your website address inside your admin area in YouTube. Dig around a little bit and make sure that you add description about yourself. And add the http:// in front of your web address so that it becomes clickable. Very very important.
Okay, so that’s all about optimizing your channel. There’s a whole bunch of things you can do but that’s sort of the main things you can do to get the best sort of effect.
E. Create a NICE LOOKING BACKGROUND
The other thing you can do to setup your YouTube channel is to create a nice looking background. You don’t have to spend thousands of dollars on graphic designers to get something done, but make it look professional.
There’s a company called 99designs.com, for example. They do excellent work with graphics. You basically submit a project and people from all over the world submit their proposals and you can then select one. I think you can spend something like $300 and get really really good background done. Just make sure you specify clearly exactly what you want for that design.
You can always also go to BackgroundTube.com. There you can download a bunch of free backgrounds for YouTube. I think you may be able to pay for some of them as well, but there’s a bunch there to choose from that you can just simply upload straight to your channel.
The place to upload them is inside your channel page. Look at the top there; one of the tabs will allow you to upload your background for your channel.
2. Your VIDEO BLOG
The next thing to setup is your video blog. Now don’t get confused here or hang up on the semantics here – a video blog is simply just a blog with videos on it. It’s nothing too spectacular.
Really, it’s just a place where you can submit or at least embed your videos from YouTube and add a little bit of your own text and any other content that you want to add. This is where you build a conversation with your audience. Very very important.
The reason why you need to set this up is because this is where you build your own online asset. Remember I talked about YouTube that they actually own your channel? You don’t own it yourself. That’s why you need to setup this video blog so that you actually own it.
So it means you’re going to setup your own domain name, with your own hosting and host your own wordpress.org blog.
Just some quick recommendations here…
The service that I recommend for your domain name is NameCheap; for hosting, it’s HostGator. The blogging platform that I recommend is WordPress.org. That’s the best blogging platform around in my opinion and many other people’s opinion as well.
In terms of a theme, I recommend the Thesis theme. That’s what I use on my own blogs. I do change it up a little bit to make it look a little bit better for myself. That’s pretty much it.
There’s also a bunch of plugins that I recommend that you install for your blog but I’ll list all of them below this video with handy links. You can just click on them and go ahead and install on your own video blog.
There’s also a link to Become A Blogger probably down below this page somewhere that will teach you how to setup your own blog if you don’t know how to do that yourself.
Keep in mind though that you don’t have to do all these yourself. You can get a technical person to do this for you. Perhaps visit a site like elance.com and find someone there that can quickly setup your video blog. It should not cost you more than 500 bucks to get it all setup and running, maybe even a hundred bucks. Seriously, you can get this done very quickly and very affordably.
3. A LIST BUILDING SOFTWARE
The next thing you’ll need is some list building software. This is the thing that’s going to build the backbone of your business. Your email list is probably the most important and the most valuable asset in your business. You’re going to need some sort of an autoresponder or email list building software to help you achieve this and to help you build your own following.
Once again, you don’t own your following on YouTube. If something happens you could potentially lose that following. That’s why you need to build your own asset with your own video blog, with your own email list.
I use Aweber, that’s an autoresponder service. I think it starts at about twenty dollars a month. So it’s pretty affordable especially as you’re at the beginning and just starting out.
There are a bunch of other options as well. Some include ones like GetResponse. That’s a really good one and that’s probably the number two one after Aweber.
There’s one called MailChimp that’s gaining a lot of popularity. The only issue with that one, I think, is that they don’t allow affiliate promotions or something strange like that so just check their user agreements before you go ahead and use them.
Another one of course is iContact as well which is gaining a lot of popularity. But certainly the one that has worked best for me so far is Aweber.
Once again, I’ve got all the links below this video if you just want to click on anyone of them and it will take you through the process to setup your own account with any of these services.
You might be thinking… Ok great! You’ve got your YouTube channel; you’ve got your video blog; you even got your list building software in place, but how do you actually build your list?
If you don’t have anything to give away in return for people’s contact details, what do you do?
What I did in the beginning is that I didn’t have resource either. So I just gave a promise. I gave people a promise of something that I would give them in the future. This promise was a free report that I will give them in the future and so that kept me accountable to create this free resource and in the meantime I was able to start building my list.
Another way to do this is to create a seven-part email mini course where you just basically create one new email per week and build that into your own autoresponder.
That’s a nice thing to give away so you can do that once you’ve got your first email setup and programmed in. Really, it does not have to take you long to set this up and doesn’t have to be a lot of effort. So keep that in mind.
Of course the more valuable you can make this thing that you’re giving away for free, the better.
All of these ties back into your Hedgehog Concept at the beginning and then the area that you are going to be targeting. You need to make sure that all of these is aligned beautifully because once it comes to hitting the ground running on YouTube, when people start visiting your site, remember how I talked about getting targeted visitors?
Well, if you do this right you’re going to get targeted visitors to your site and you want to give them something relevant that would solve something in their lives or that will solve some kind of a problem. Very very important.
There’s a lot more theory about this but I don’t want to go into too much detail here. I cover these inside some of my courses a lot more. You will be invited at some point to join those courses, if you haven’t been invited yet.
That’s pretty much it. You’ve now got all the knowledge you need — all the resources to setup your own Video Domination Hub.
So let’s just quickly summarize how all these fits together.
Why set this up?
Well, the reason is that you need to build up your own asset online — something that you own and that you can leverage. You don’t actually own YouTube or your channel; YouTube does.
That’s why you need to use YouTube as a traffic generation source, as a socializing and a social networking interface — brilliant for that! But setup your own asset as well through your video domination hub so that you can build your own asset.
The key thing there is the video blog that you use for embedding your YouTube videos and the email list building software that you use for building your own email list. Pretty cool stuff. You need these if you want to be successful online with this method.
It’s setting up a YouTube Channel; setting up a video blog — it’s just a normal blog, a wordpress.org blog and sign up for an autoresponder service. Once again, all the links are just below this video.
There’s also a workbook. In fact, that’s what I’d like you to do next. Print out the workbook; there’s a link for it just below this video. Print it out and start going through these steps. I listed all the different things that you need to do for setting up your video blog and just do it, take the action.
Once you’ve got it setup, test it all out. Embed your first video that you have on YouTube on your blog. Sign up for your own newsletter. Make sure that it all works, so that it will all in place once you start generating content and once you start getting masses of traffic to your site.
So that’s pretty much it. The picture is starting to come together really well now.
Inside the next video, I’m going to talk about a very very important topic. It’s all about content creation — Creating Response-Invoking Content. This is a very very important part of the whole process . I’ll share with you inside the next video how to do that. When you get that right, then everything else is a lot easier. Trust me.
So I look forward to seeing you inside the next video. Talk to you soon!