Lesson 4 Mini Workbook
Pay attention to today’s lesson, because inside it, you will learn how to create powerful and response invoking content for your followers. To be able to help your videos go viral, you first need to understand how to create content that people would love to watch.
And inside today’s lesson, I break it down in easy to follow steps for you.
Make sure you download the Lesson 4 Mini Workbook, and go through the exercises.
Until next time…
Hi! Welcome back to Lesson 4 of the Rapid Video Blogging mini-course.
How did you find the previous lessons? How did you get on? Were you able to find your sweet spot (from our first lesson)? Have you been able to create your own first video? How about setting up your video domination hub?
So far, you’ve learned all about those things: Finding your sweet spot, getting some videos recorded and setting up your video domination hub. If you haven’t done that yet, go back to those lessons. There’ll be links below this video. Make sure you’ve got them implemented because you’ll need them to be able to go on with the mini-course.
THE CONCEPT OF CONTENT CREATION
Inside this video, I want to talk about the all-important concept of Content Creation.
Content is going to be the most important thing for your channel and for your videos to help them spread throughout the internet. It’s one thing creating average content but it’s another thing creating consistently great content. And inside this video, I’m going to show you and share with you some tips for how you can create amazing, response-invoking content.
You really want to be able to target those four areas we talked about previously. You want to be able to educate; you want to be able to entertain, report, or just have fun with socializing.
Those are the fours kinds of videos that you’ll be creating for your channel. Basically, all other kinds of videos, all other categories will fall underneath one of those four areas.
So you can decide – you can use one of those four, or have a combination of more than one of those four. It’ll be up to you. You’ll know best what your audience wants and the kind of information that you need to provide on your channel.
Your information also needs to be high quality. People love receiving high quality information. I’m not necessarily talking about the production value here, it’s the content that people are most often most interested in.
You need to make sure that your content is spread-worthy. It’s the kind of content that people want to spread to their audience.
I mentioned response-invoking; that is very important. You want to make sure that your videos create some sort of a response from your audience so that they leave a comment or so that they click on the like button or share with their friends – some kind of a response. You need to create your content in such a way that people will want to respond.
You also need to be able to create your content regularly. That’s very important, especially in a place like YouTube. The more regular you have content, the more YouTube loves you and the more your audience will love you for it as well.
I just wanted to say those quick things before we get started with today’s lesson and keep that in mind as you create your content.
Why create content? Let’s dig into that a little bit further. Why create high quality content?
I mentioned this a little bit before, but when you create high quality content, people are much more likely to spread that for you. This is very very important.
Occasionally, you’ll get some bad videos spreading all by itself, but then they’ve got to be really really bad. In fact, so bad, that everybody wants to tell their friends and family about how bad this video is. There are plenty of those examples.
But in general, bad videos don’t spread. I’m talking about boring, unexciting, not funny, not interesting type of videos that will not naturally spread on their own. You need to create these videos so that people would want to spread them.
You want to make it engaging. Engaging content helps your video stick in people’s minds. When it’s engaging, people will go and tell all their friends about it. So make sure that your videos are engaging as well. Engage people in your content.
For example, I often ask people to leave comments and that’s something that you can definitely do. Get them to interact with you.
The other thing about regular content that I did not mention before is that when you have regular content, it helps you dominate. This is what all of these is about. When you have regular content, it helps you dominate. The more videos that you can create over a certain period of time, the better.
For example, say if you can create a video once a week; in a year’s time that will be 52 videos. If someone else creates two videos a week, that’s 104 videos every year. Compare it to someone else who’s not doing anything like that, you’re going to be miles ahead of them as time goes by. So that’s just absolutely important.
Let’s now get to the How-Stage and talk a little bit about that. There’s a process to this.
As with everything, if you want to be successful, you’ve got to figure out a nice process or a system that’s easy to follow and easy for you to duplicate. What this does is it just frees you up.
Once you have a process or a system in place, it automates your content creation to a very big extent and frees you up to be able to do other things. To spend your time more on the marketing of your business or another great content that you want to create for your business. So let’s talk about that a little bit as well.
I’ll probably put up an image over here that I’m going to go through – a system here that I like to talk about. It’s a system that I’ve developed, you’re welcome to modify it as you like. I also mentioned that inside my report, Rapid Video Blogging.
1. Idea Creation
The first stage is idea creation. This is where you just come up with the idea of the video that you want to create. Often, these ideas will come to you from inside or from other people; or from something you’ve read on the internet or in books, or if you’ve been through a course. Basically this is the stage where you collect your ideas and come up with them.
That’s an important stage. You need to have a place where you collect all your ideas. I have a place in my computer. As soon as I get an idea, I write it down in there and keep it there for future, whenever I need a new idea to record for my channel.
2. Studio Setup
If you don’t have a permanent studio, you’ll probably want to set one up. Or setup your recording area every time before you record your video. You’ll need some sort of a process like that. If you already have a studio like I have here, it’s amazing! You can just walk in and hit the record button and you’re ready to go.
But think about that, how can you set up your recording studio so it’s all automated and you can just walk in.
Next stage is really just recording. In my case, I’ve got a little remote control like this one here and when I’m ready, I just click the button and it records. I can stand in position, click the button and record. Once I’m done I click it again and it stops and I’m ready to rock.
Think about it. If you don’t have a cameraman, get yourself a remote control so that you can easily record your videos.
4. Upload Files
The next stage is to upload it to your computer. This is simply where you take your camera to your computer or the SD card in your camera and take that to your computer or depending on which camera you’re using – you need to get your files onto your computer.
There are so many different makes and models out there. If you’re using something like the Kodak Zi8, which is one that I’ve recommended before, it’s super easy! You just take the SD card from inside the camera. You can plug it into your card reader for your computer and click and drag the files onto your computer. Super easy; really really easy!
5. Edit Videos
The next stage is the edit stage. I’ve mentioned some software that you can use for both PC and Mac. This is where either yourself or someone else edits it. And you’ll notice here that there are different streams here. There are three streams in my particular process, which means that I don’t have to be doing everything. The streams indicate a different person working on any of those particular tasks.
You can think about how you can do that as well. How you can get other people to help you with this process. The editing, at the moment, someone else takes care of that for me. I don’t have to worry about it.
6. Upload to YouTube
Uploading to YouTube is the next stage, I still take care of that. Copywriting for YouTube, I still do that as well. But eventually, I want to outsource that as well.
The next stage is that I get my videos transcribed. I add the text of the video in both my video on YouTube and also on my blog. If you visit my blog at GideonShalwick.com, any of the blog posts with my videos on it, you’ll see a good example of that.
Right below my video somewhere is a link you can click on and it will expand to see the transcript of my video. That’s really useful for SEO by the way, so I transcribe all my videos.
8. Blog Post
Next, I turn all of that into a blog post. Either myself or one of my staff creates that for me.
Then I might have some SEO. That’s next in the stage where I create some backlinks to my videos.
Finally, I also make sure that I’ve got it setup so that my feed goes into iTunes. So that the video that I have on YouTube is also into iTunes.
I do teach how to do that (it’s quite technical) inside my Rapid Video Blogging Course. So it’s a little bit advanced to go into for this lesson.
That’s really the process. I’ve just gone through it really quickly here just to give you a taste of the process that I use or a simplified version of the process that I use; and to make you realize that you don’t have to do everything.
At the moment, the biggest part for me is the idea creation and the recording of the videos. From that point onwards a lot of it gets automated by my team or the systems that I’ve put in place.
So think about how you can create your own system for content creation so that it’s easy for you. Easy and automated – so that you can get your content coming out quickly and still at very high quality.
Next up, I want to talk about Show Design – the design of your show. If you want to have a regular type of show, where it has a similar format for each one. That can be quite good and helps your audience know what to expect for each of your videos coming up.
There are some very good video channels on YouTube where they follow a specific format for each of these videos.
One example is the channel HotForWords. It’s a wonderful example of having a set kind of show and a set kind of sequence. And people just love it; they respond to it really well.
Of course, there are four different categories of videos that I’ve already identified. So what I’d like to do now it just give you an example of a typical kind of format you can use for each of your videos in those particular areas or categories.
Let’s look at the EDUCATE one. One that I really enjoy is the one where you do three things: First, you tell them what you want to tell them. Then, you tell them. And then, you tell them what you’ve just told them. That’s a classic way of education going through that process.
When you tell people what you’re going to tell them, the introduction, it’s really just setting the scene, giving people an overview of what’s coming up.
When you actually tell them, there’s another thing you can do here. This is now the meat, the content of your video. I use a little formula called S-E-E.
S – State what you want to talk about. State your main point.
E – Explain your main point.
E – Example.
You may have three main points inside your content. If you have that kind of structure, S-E-E for each one of those points, then it’s a really easy way for people to follow what you’re saying. It’s a great way for education.
So, first is Introduction. Then use the SEE formula for your main points. And then conclude by summarizing what you’ve just told people.
Very very simple structure; that’s the one I use most often. It works like game busters. Sometimes I have some variations to make it a little bit interesting. But that’s the main guts of it.
The next category of course is to ENTERTAIN – entertainment type of videos. Here’s just one example of how you can do it. There are many many ways you can make your videos entertaining, but here’s just one show type of example.
The first thing is to set up the show, or set up the rest of your episode or video and build up some anticipation for what’s coming up. Have some sort of setup stage.
A really good example is a program like Lost, the TV series, where they always have this setup at the beginning. They show what happened last time and they have some hints of what’s coming up in that particular episode. It really just sort of creates this open loop for you to want to watch whatever is coming up next.
The next stage could be the revealing or the surprise of what is actually inside the video. This is where you can do your entertainment. This is the bulk of your video, where you actually entertain and surprise and do whatever else you do to entertain you audience.
And then at the end, you can have a cliffhanger. This is a really nice way to end your videos for entertainment. A cliffhanger is where you say, “What’s going to happen next?” Or, “Wait for the next video to find out what happens next.”
I don’t know, you can come up with your own idea of creating that open loop once again with a really nice cliffhanger. Watch some of the big TV shows; watch some of the big, important or powerful and popular YouTube channels. See what they do. Learn from them. And get some ideas for how you can develop your own show.
The next category of course is to REPORT. This is your News type of shows or Sports News type of shows. There’s a set formula that you can use for this as well. I’ll just share with you one.
What I recommend you do actually is to watch news shows or any kind of reporting shows on television or other YouTube channels. Look at the structure that they’re using for their reporting. Don’t look at the content as much, more on the structure. And you’ll get some revealing information.
A formula that works really well for this is to start off with the headlines of your main stories. And then get straight into your short stories, not the main ones, the smaller stories, but with the anticipation of building up to the main story right at the end.
News channels are often really really good at this. They leave the main story right at the end to help you watch and to encourage you to keep on watching the whole program. They are very clever like this.
Of course, you build that up to your main story. Once you’ve got that, you go on to your quick summary where you basically repeat your main headlines but maybe with a bit of extra information or extra twist, or something like that. But it’s really just a way to quickly summarize what you’ve just shared inside your news event.
The other thing that you can do at the end is to have a nice future revelation that’s coming up inside perhaps the next news episode that you have planned. Have it something special; leave it at a sort of a high note, leaving people wanting to come back and watch your next episode. Very important.
The final one is the SOCIALIZE one. This is really where you pretty much just do whatever tickles your fancy to socialize, and to have fun and to have that interaction with the community on YouTube. This is the most creative sort of area.
Videos like “Charlie Bit My Finger.” It’s very very popular; I think at the time of this recording, it’s the number five most popular video ever. For a long time, it was number one. That’s a really good example of a socialize type of video where people just wanted to share it with their friends and it went totally viral.
So those are the four areas – four different structures that you can use for each of the shows. I encourage you to use that if you want to. But also develop it and make it your own. Look for other structures, other models that can fit in to those categories.
Alright, let’s quickly summarize what you’ve learned inside this video.
First of all, I’ve talked about the type of content that you can create. I talked about the importance of making it high quality, making it engaging and making it regular. Those three things are very important.
Before you create your videos or even think about them, think about how you can make them high quality, engaging and regular. How you can get your videos happening regularly.
Then I talked about setting up your own process and the process that I use that works really well for me. It’s really important that you can set up this process for yourself. It may not be as complicated as mine. It can be a lot simpler.
The idea is that you just see all the different things that need to happen in your video production process so that you can see which part you absolutely need to be part of, and which part you can give to other people to help you get the work done a lot faster.
That’s one of my secrets for pumping videos so quickly. I often get a lot of help to get them done very quickly. In the beginning, I did all of it myself; don’t be mistaken. But as you progress, you can start getting more people to help you get your videos done.
Then of course, I talked about the different show structures that you can use. Once again, I encourage you to watch other people, watch other popular channels. Copy their structure. There’s nothing wrong with copying structure; there’s no copyright to these structures. It’s just the content that is copyrighted.
You can learn a lot from other professional and popular channels, news channels, even on television. Get some ideas from those people and those places to enhance your own video content quality.
That’s pretty much it. What I’d like you to do next is to look below this video. There’s a download for another little workbook for this particular lesson. Print it out, go through the steps and set up your own process. Set up your own structure for your own show.
Go through that process at least once to test it and to see whether it works for you. Draw it out; draw a picture; draw a flow diagram of your whole process. Copy mine… whatever you do, give it a shot. Go through the process yourself. And see how much easier this becomes.
At the beginning, it might be a little bit complicated or time-consuming. But as you go through the process more and more, it’ll just become easier and easier.
So what’s coming up next?
Inside the next lesson, we’re going into the crux of my whole Rapid Video Blogging system. I’m going to share with you the growth strategies that I’ve used to help me get more views, get more traffic, get more leads and help me make more money from what I’m doing.
It’s building up towards the monetization lesson. This next one, the Growth Strategies one – it’s going to blow you away; there’s going to be some very very interesting information in there that I’m going to show you and share with you. I am sure you’re going to love it.
Keep your eyes peeled for the next message inside your email inbox. That’ll be the next lesson.
Thanks so much for watching. I’ll see you inside the next video.