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Lesson 5 Mini Workbook
Today is one of the most powerful lessons out of all the lessons inside this mini course. It’s all about the “magic” strategies that will help you multiply your results. Refer back to the Rapid Video Blogging report to review the original formula again, and you’ll see how the growth strategies will help you take your Video Domination Hub to the next level!
There are a bunch more strategies that you can use to grow your Video Domination Hub, but these first ones will help kick start the process for you.
Inside the next lesson, I’ll teach you all about making your videos go viral… one of my favorite topics!
Alright, welcome back!
How did you get on with the previous lesson with setting up your own process and starting to create some of your own shows and your own content?
I hope you’ve been able to setup your own system and you’ve been able to go through it at least once. If you haven’t done so and it’s still a bit of a mystery for you, please go back and watch the previous lesson. That will make a lot more sense to you.
Make sure you print out the workbook and go through the process. Each of the lessons builds on each other. So I encourage you to do that, if you haven’t done that yet.
Inside today’s video and today’s lesson, I want to share with you something very very powerful. This is the crux of the Rapid Video Blogging system and I want to share with you how all this works.
It basically involves the Growth Strategies that I’ve developed for a bunch of different areas within the whole system that I teach to help you really dominate. What I’d like to do is share with you inside this video how all that works.
THE FOUR KEY GROWTH METRICS
Let me just introduce this by talking about the Four Key Growth Metrics.
There are four key areas that you can grow for your Video Domination Hub.
The first one is to get more views on YouTube. The more views you get, the better.
The second one is getting more videos on your video channel. Remember how I talked about if you can create more videos in a year than everyone else then you are going to be in a much better position. YouTube and Google are going to love you as well.
The third area is to increase your amount of traffic. How much traffic you’re getting to your site, to your blog or optin page or wherever you’re sending your traffic. That is the third area.
Of course, the fourth area is an increase in the number of optins you have to your email list.
So, number of views, number of videos, amount of traffic and the number of leads that you get opting in to your newsletter.
Each of those four areas you can increase a little bit by. The beautiful thing about this is when you look at it, when you do the calculation. I’ve got a spreadsheet or a table inside my report where I list that if you only increase each one of these areas by 30%, I think the overall growth rate in terms of your lead generation and getting more leads into your business is something like 182%.
The whole point of this is that you basically only need to increase each one of these four areas by a little bit to be able to get a really big effect at the end.
They multiply; the effect multiplies as you increase one of these areas. So when you look at it this way as well, it makes a lot more simple, a lot more easier to see how you can dominate and grow your presence online. Very very powerful stuff.
Let’s look at some strategies now for how you can increase each one of these four metrics. Im going to share with you some core strategies that you can already start using to help you increase them and start getting some really really great results.
METRIC 1 – GET MORE VIEWS
Let’s look at the first one — how to increase your number of views on YouTube. This is the first thing; this is where it all starts. Without those views on YouTube, nothing else is going to work so you’ll need to do some extra ninja things here to help you get more views.
I’m going to share with you seven tips to help you get more views.
Tip #1 – Provide Extreme Value To Your Target Audience
The first tip is based on providing extreme value to your target audience. Remember, this is not “value” as defined by you; it’s “value” as defined by your target audience.
So put yourself in their shoes. Think about what it is they want to learn about; or how they want to be entertained; or the kind of news they want to learn about. Or how they want to socialize or interact with you and have fun on YouTube. Think about it from their point of view and then create your content based on that.
Remember those four areas — you can EDUCATE, you can ENTERTAIN, you can REPORT or you can just have fun and SOCIALIZE. Think about how you can create value. That is the underlying basic thing for helping you to be successful using a service like YouTube.
So that’s the first tip: provide massive value with your content.
Tip #2 – Optimize Your Title
The next ones are going to be a little bit more specific as to things that you can do to help optimize your videos and get more traffic, more views to each of your videos.
The first thing is your TITLE. You need to make sure that it’s optimized for the search engines. What you need to do here is figure out a keyword phrase that people would likely search for when they want to find your video.
This is one of the best ways I’ve found — to find the right keyword phrase . The best way to do this is to simply ask yourself: “What would other people naturally type in to the search engine of YouTube and Google to find your information?” That’s what you’re going to do.
Once you’ve come up with a phrase like that, often it’s going to be something like How-To for the education world. Perhaps for the entertainment world, it might be a name. Like if you’re doing a parody of Madonna, for example… Madonna parody — maybe that will be the keyword phrase that people would type in or the name of the song followed by the word “parody”.
So think about your keyword phrase that people would likely search for and use that in the title of your video. It’s very important that you have that keyword phrase right at the beginning.
That’s the first thing; the title is the most important for search engine optimization. Make sure you get that right.
Tip #3 – Optimize Your Description Area
The next thing you need to do is your DESCRIPTION. You need to look at your description.
I always say this, you may already know this, but this is just very important — always have your link to your site, the address of your site run on the first line of your description area.
Start it off by having the letters http:// and then your website address. Very important; that makes it clickable. When people click on it, it goes to your site. If you don’t have that, it won’t be clickable.
Other things in your description area, you can include your keyword phrase in there. But please don’t keyword stuff the description area. See it more as a place where you can have content similar to an article, a website article or a blog post.
Write text naturally there, but put your keyword phrase in there at least once so that both Google and YouTube can pick up on that. That’s the description area.
Tip #4 – Optimize Your Tags
The next one is your TAGS. Once again here, use the same keyword phrase that you used in your title as your first tag. The way to do this is to write the keyword phrase for your tag and then comma; and the next keyword phrase and then comma, etc.
This will just help group your keyword phrases together as opposed to having all the words separately. Separate your keyword phrases by comma. That’s the tip I have there.
You can have a bunch of keyword phrases in there in your tags. Once again don’t keyword stuff it and just make sure you have relevant tags that relate to the content of your video.
Tip #5 – Comment On Other Videos
The next one is VIDEO COMMENTS. Make sure you watch other people’s videos within your niche and comment on them. Write intelligent comments.
What that does is it creates a buckling back to your own YouTube channel. Also, the opportunity for other people to click on your comment and go to your channel or visit your channel. Very important. The more you do this, the better.
Tip #6 – Leave Comments On Other People’s Channels
The same goes for the next tip which is LEAVING COMMENTS on other people’s channels. What I encourage you to do is find other channels within your niche. Go and leave intelligent and good comments on those channels. Very important.
Obviously, it’s an opportunity to get extra traffic. It builds your backlinks back to your own channel within YouTube. But more importantly it’s about building relationships with the channel owners. Very important.
Once you have those relationships, you can start doing all kinds of cool things like collaborations, which I will talk about on some other stage. But that can open up a whole new set of doors for you.
See it not only as the backlinks that you get and the extra traffic, but also as a relationship building tool.
Tip #7 – Get People To Embed Your Videos On Their Sites
Finally, I want to talk about EMBEDS. If you can get people to get your video embedded on their blogs or sites, that essentially creates a backlink back to your video on YouTube.
Once again, if you got these backlinks coming in from your videos being embedded on other sites, that means that Google and Youtube are going to think that your videos are more credible and will eventually start ranking them higher in the search engines. So it’s important to get those embeds.
That’s why I have this system setup the way that I do with the Video Domination Hub. At least, at the beginning you will have your videos embedded on your own video blog which creates that backlink back to your video.
But if you can get other people to do the same thing as well, that’s going to help you tremendously in the long term.
There are seven tips that you can use for helping you get more views. There’s a whole bunch more but I don’t want to overwhelm you. I teach a whole lot more inside my Rapid Video Blogging Course.
METRIC 2 – GET MORE VIDEOS
Next, how to get more videos on your channel.
There are a few things you can do here to help increase those videos. Remember, it’s about increasing the cycle time, increase in the rate of producing videos. The faster you can have that cycle, the more videos you are going to create over a certain period of time.
There are some things you can do to help increase that cycle time.
Tip #1 – Practice The Skill Of Video Creation
The few things you can do to increase cycle time is all part of this first tip. It is to practice the skill of video creation.
The more you do it, the better you become good at it. The more you’re in front of the camera, the more smooth you become, the easier it becomes for you. The more editing you do, the faster it becomes.
So just practice it! Set up a permanent studio where you can just walk in and record. You don’t have to setup and pull it down every time. It’s very easy for me now to do that; I just walk in and start recording. Very very easy.
Set up templates for your video editing. If you got a video editor, get him to set up templates for your introduction and your end. That sort of thing, so you don’t have to do it every single time.
Outsource; get someone else to do the recording and editing for you, to do the transcription for you. That will help you increase the cycle time of your video production. Very very important.
Tip #2 – Automate The Distribution Of Your Videos To Video Sharing Sites
The second main tip I want to give here is to use something like TubeMogul or Traffic Geyser to help distribute your videos to other video sharing sites automatically as well. You upload it once and it gets distributed to all these other video sharing sites automatically.
What I recommend you do though is to keep YouTube separate from those accounts. Always treat your YouTube account just individually. But if you’re using something like Traffic Geyser or TubeMogul, then set it up for all the other accounts except for YouTube. That just keeps it nice and separate.
That’s for getting yourself to get more videos on your channel over a certain period of time.
METRIC 3 – GET MORE TRAFFIC
The next one is all about getting more traffic. I’ve got four tips here. (I’m looking at my notes here. In case you’re wondering what I’m looking at, I got notes just below the lens of the camera.)
Tip #1 – Have Your Website Link On The Description Area
First of all, link to your video inside your description area. Make sure you always link to it. I mentioned that before; make sure you got that link in your description area. It’s critical; people click on it and it will go to your website.
Tip #2 – Have A Link Inside Your Actual Video
The next tip is to have a link inside your actual video, as well. Often, I would put it at the bottom of the video.
You can put it at the top as well if you’re scared that some ads or other things could get in the way. Make sure you’ve got your video URL at least somewhere.
Even if you don’t have it on your video or in your actual editing part of it, make sure you add it as an annotation inside your video. Very very powerful.
Tip #3 – Create An Incentive For People To Visit Your Site
The next thing you can do is to create some sort of incentive for people to visit your site. Maybe just have half your video on YouTube and have the other half on your site.
That’s very easy to do. You can have your normal videos on YouTube. Say, for the first half that you have on YouTube – that goes to YouTube and maybe on your blog as well. But then for the second half, you can make it as an unlisted video inside your YouTube account.
You can still embed that on your blog. But for people to be able to see it, they won’t see it on YouTube. They’ll have to go to your website to be able to go and watch the rest of it. Golden tip.
Tip #4 – Tell People To Visit Your Site
The final one is just to tell people. Tell people to go and visit your site. It’s really as simple as that. I found that when I tell people to just go and visit my site and leave a comment, that normally increases my traffic exponentially as well.
Have the link on your video. Have it in your description area. Create incentive. And tell people to go and visit your site.
METRIC 4 – GET MORE LEADS
And finally, how to get more leads.
Once you’ve got all these views, more videos, you’ve got more traffic. How do you turn that traffic into more leads? It’s more about increasing that conversion rate.
Here are a few things you could do.
Tip #1 – Use A List Building Software
First of all, you can use some reputable list building software. I use AWeber. I’ll link to it below this video so you can just click on that and it will take you to the service.
I’ve used it now for five years and built up more than a hundred thousand leads using them. They’ve been just amazing to help me build my online audience, my list and my following so that I can get in touch with people via email. Absolutely very very powerful.
Tip #2 – Have Your Optin Box In The Right Position
The next thing to think about, the next tip is the position of your optin box. Often, I’ve seen people have it at the top of their sites or at top right hand corner.
The bottom line here is that you have to make sure that your optin box is visible. It’s above the fold. When people go and visit your site for the first time, it’s really obvious and clear that there’s optin box there that people can sign up for to get something for free in return for their email address.
The other thing that I use is Popup Domination. It’s basically a plugin on your WordPress blog that allows you to have a popup window that encourages people to give you their details in return for something else that you’re giving away for free.
That has doubled my optin rate when I started using it. Very very powerful! Once again, I’ll link to it below this video so that you can get a copy of that as well.
Tip #3 – Use A Compelling Copywriting
The next thing that I really encourage you to do is to either hire a really good copywriter or study copywriting yourself so that you can get the wording really really well done on your optin box. The wording and the offer you have for the free thing that you’re giving away is very important. Make sure you get the copy right.
If you’re not so good with copywriting and if you don’t have funds to get a copywriter, go and have a look at some other good sites that do use some good copy and borrow from that. Modify it and make it your own. Get some tips from these other sites that are already successful.
Tip #4 – Add Videos To Your Optin Box
The other thing you can do is to add video. I’ve often used video in the past on my actual optin box to encourage people to optin. What normally happens is people will click on the play button. I’ll just tell them a bit more about why they should optin. That has also increased my conversion rate quite a bit.
Those are just a few tips you can do. There’s a bunch more for all of these areas. I’ve got a ton of extra tips and strategies that can really help you take it to the next level. But that’s really just the basics.
Just to summarize… For the leads, use a list building software. I use AWeber. There’s a bunch of others too, but AWeber is the leader. Have your optin box in the right position. Use Popup Domination. Use some compelling copywriting and use some video to help people to optin.
That’s a bunch of strategies I’ve given you. Hopefully, it’s not too overwhelming. Don’t worry though because you can watch this video over and over again. Of course, I’ll summarize it for you below this video as well, and in the workbook perhaps.
Let’s just summarize. This whole lesson was about helping you really build that snowball effect for your Video Domination Hub.
It’s all about getting more views, having more videos on your channel and on your blog, getting more traffic to your site and building your leads.
If you follow this system and then you increase each one of these areas just a little bit. As you go, you can create this snowball effect. Once your snowball starts spinning, it just becomes really really amazing and wonderful. And it starts spinning itself.
Target each one of these areas. Start using these strategies. Start getting these results and measure them. Look at the kind of results you get in response to any of the strategies that you use. And keep on improving.
You can get a really amazing result over a long period of time if you constantly increase little bits by little bits by little bits.
That’s the way I operate; over five years of continuously making little bits of little bits of improvements to where I am today. And I will continue to improve little bits and little bits so that I can just get better and better. The same goes for you.
So that’s it, those are some really key strategies. Please implement them.
What I recommend you do next is to print out the workbook below this video. I’ll summarize the strategies in there for you so you can pick the ones you want to start with and start getting these results.
As I said, this is the crux of the Rapid Video Blogging system. I really want you to start getting some amazing results. Follow these steps, print out the workbook and start getting your own results.
Inside the next video, I’ll now go into some Viral Video Strategies. It’s going to be a very very exciting video where I’ll talk about some viral theory and how you can make your videos go viral.
Until next time. Keep an eye on your inbox for that message. I look forward to seeing you inside the next video.
Talk to you soon!