Lesson 6 Mini Workbook
Competition Viral Video Example
No video marketing course is complete without a section on making your videos go viral! So, inside today’s lesson, you’ll learn all about viral theory – how to “engineer” your videos to go viral!
Viral Video Theory is one of the most interesting and exciting topics I’ve researched and tested, mainly because of the massive promise for potential that it holds. Just imagine if you could get one of your videos to go totally viral on YouTube. You could literally become an overnight sensation. And if you’ve been setting up your Video Domination Hub the way I’ve been teaching you to do, you’ll be well set for international success and possibly worldwide stardom!
I know you will enjoy and love today’s video. Once again, make sure you implement today’s lessons inside your own videos, and start seeing the results for yourself. And remember, even though you may not get a million views on your video, it may still go viral within your niche to help you dominate even further!
Here’s to your viral video success!
Welcome back to the next lesson in the Rapid Video Blogging Series!
How did you get on with the previous lesson? Did you manage to figure out some of those strategies. Did you manage to implement some of them?
Remember I talked about how to get more views; how the views can turn into traffic; how you can get more videos on your channel; how you can turn the traffic you’re getting from YouTube into more leads and how all that works together to provide you with this massive growth system to help you put your whole YouTube strategy on steroids.
How did you get on with that? Did you manage to get some results? Did you manage to implement some of the strategies?
What I suggest is you to take it one by one and become a master at it. And perhaps group them together into threes or whatever — the ones that make sense to group together. Become really good at those and then move on to the next strategy.
Remember, there’s a bunch more strategies that I teach inside my Rapid Video Blogging Course… but more about that later.
Inside this video I want to talk about a very very exciting topic. And that is all about how to make your videos go viral. No video course is complete without talking about viral videos.
First of all, let’s have a talk about the definition of a virus or something that goes viral.
A virus is an infectious agent that replicates only within the cells of living hosts. (I’m just reading up my screen here). That’s from dictionary.com.
It’s a little bit mouthful. But basically all it is is it’s something that replicates itself and does that into a host, into something else; then replicates it for the virus and it just keeps on replicating. No rocket science there. Really it’s just something that goes viral; itjust spreads like a disease.
When we think about it in terms of videos and video marketing, it’s not that much different. Think about viral videos in the same way that epidemics spread, disease spreads or any kind of epidemic, or any kind of thing that goes viral. It has the same kind of viral theory behind it.
Inside this video, I want to share with you some of that theory because once you understand the theory you can start applying it to your videos. You can start thinking about those sort of concepts before you even create your videos so that once you create them, they have this viral ability built into them. Very very important.
TWO KINDS OF VIRAL VIDEOS
1. Natural Viral Videos
There are two kinds of viral videos on YouTube. There are the NATURAL viral ones that just seem to go viral for not too many apparent reasons.
For example, the one that comes to mind is the “Charlie Bit My Finger” video. The last time I looked, they have something like 250 million views on just that one video. I think they were number five on the big scale of things. And at the time of this recording, Justin Bieber’s video is still number one. Go check it out if you haven’t yet. It’s an experience.
Those sort of videos are just naturally viral. The original owners didn’t plan for them to go viral but they just did. For whatever reason, they just have the right ingredients to go viral. Those ones are difficult to predict whether they are going to go viral or not.
2. Engineered Viral Videos
But there’s the second type of viral video that you can predict somewhat to a certain degree. These are what I call ENGINEERED viral videos. This is what I want to talk about inside this video — how to engineer your videos to go viral.
My disclaimer here — just keep in mind that your engineered viral videos may not get millions of views. Keep this in mind. Only about ten percent of videos on YouTube get more than 1500 views. That is the statistic that I saw floating around. I would believe that it’s actually so. It’s a little bit counterintuitive; but when you think about it, it makes a lot of sense.
The mainstream videos, the ones that you always see featured on the home page of YouTube and on their main channels, they get millions of views. But it’s only a very small percentage of those videos that get millions of views.
The reason for that is because that real estate of the front page of YouTube and the featured pages is limited. It’s like going into a magazine shop. The shelves are limited with space, so magazine shop owners can’t stock all the magazines.
It’s the same for these mainstream videos on YouTube. They do get a lot of views but it’s for the mainstream. There are other videos that are less popular but still go viral within their own niche.
When you get ten thousand views on a video and your niche perhaps is only ten thousand people big, then your video has gone viral within your niche. Just keep that in mind; you don’t need millions of views for your video to be truly viral.
INGREDIENTS OF AN ENGINEERED VIRAL VIDEO
Let’s look at what it takes to create an engineered viral video. There are three ingredients.
First of all, you need an infectious agent. Secondly, you need a replication mechanism. And thirdly, you need that initial push for critical mass. Let’s look at each of these three areas now.
1. An Infectious Agent
In the video world, the infectious agent is, guess what? Your video.
The video that you submit to YouTube is your infectious agent. That is the actual virus; that is the thing that infects people. So the way that you need to think about your video if you want to make it go viral is to think about how to turn it into a little virus that spreads itself.
By definition, the virus or your video in this case, needs to be spread-worthy. In other words, when people watch your video, it needs to be created in such a way that people would want to spread it to their friends and family and colleagues and everyone else on the internet.
There are things you can do to help this. Obviously, if it’s an amazing video that people just want to share, it will happen all by itself. But there are some things you can do to create an incentive for people to spread the word for you about the video. I will talk about those in a second.
Think about your video and the kind of video that you want to create. Think about how it could potentially go viral within your niche. There are some things you can think about. How to make it funny. How to make it controversial. How to make it extremely helpful. How to make it different and shocking.
All these sort of things; there are many different kinds of videos that you can create that will make people want to spread it.
Another thing that you can do is to run competitions. I’ll talk about that in an example where you provide the people an incentive to spread the video for you; when you give them something for spreading the video for you. I’ll talk about that in an example.
2. A Replication Mechanism
Let’s move on to the second part which is all about the replication mechanism. For a video to be able to go viral, it needs a replication mechanism. In other words, it needs something like a medium to travel in, or some sort of tool or a structure or a software or whatever you want to call it, to allow that message, that virus, that video to go viral. It’s a replication mechanism — that’s what I’m calling it here.
This is how it spreads.. It can be anything! That’s the amazing thing about YouTube. It’s so well structured for making your videos go viral because it’s got this built in viral tools within it.
For example, people can share the video very easily with their friends on YouTube. People can host a video that they really like on their own channel, for example. People can favorite it; they can like it; they can recommend it to their friends etc.
Within YouTube there are already all these mechanisms that people can use to spread the word about your video. There are other places as well, like Facebook.
Facebook is an amazing place to help your video go viral within Facebook. As soon as your video gets published to someone’s page on Facebook. All their subscribers will see your videos as well so it’s a nice another audience that you can gather from there.
Twitter is another example. Get your video on Twitter. Tweet about it. Get your friends to tweet about it. Get other people with big Twitter followings to tweet about your video on YouTube. That’s another way to replicate the message. These are all replication mechanisms.
Instant messaging like Skype and the Windows one. I don’t even know what it’s called cause I don’t use Windows anymore. It’s the Windows messenger or something like that. Anyway the Instant Messaging kind of ways.
Mobile Phones; people texting videos to each other, that’s growing and growing. As the mobile internet speeds are getting better for video, that’s going to just keep on growing and growing as well. The whole mobile world is a whole different story. That’s a whole new area of growth that’s going to be amazing for video coming up.
Email is another way. People can just email it to their friends and their colleagues at work and that’s something has been historically very very powerful for spreading the message.
Another thing that most people overlook is the whole embedding of your videos. When someone embeds your video on their blog, everyone who visits their blog is going to see your video and that could create this viral effect as well.
If you can find other people with blogs to embed your video on their blogs, that’s very very wonderful.
Another thing that could happen is once your video starts getting onto the main viewed categories. Like you can get on the front page for YouTube for example; that could give you instant increase in views and that will help it go viral and take it to the next step.
Another thing that could happen is once you become really popular, once you get a lot of views, perhaps you get picked up by a television station or the news in main stream media. Once you hit something like that, that can really pump up your views.
People who watch it on TV can go to YouTube and watch your video on YouTube over and over again. That’s just what happens.
There are always mechanisms. These technologies, these different structures around that can help spread your video for you. These are just things to keep in mind; tools that you can suggest to your audience to help spread the word for your video.
Once you know about these things and you’re conscious about them, you can actually use them to help spread the word about your videos.
3. An Initial Push For Critical Mass
Let’s look at the next one, the final ingredient for making your videos successful, before we go into an example. This is to have critical mass. Or let’s put it this way — to have an initial push to help you get critical mass.
I’ve touched on this a little bit before, but basically all it means is that if you can get someone else or if you have access to your own audience or pretty big audience to get the word out about your video immediately when you upload it to YouTube. That can help you get that critical mass to push you up into the higher categories until to the most viewed pages and then that will eventually make your video go even more viral.
If you know someone with big Twitter following, big Facebook following, or big email list, or big YouTube subscriber list, see if there’s a way that you can team up with them somehow and get them to spread the word about your video.
This is the thing that will give you that initial push to help you increase your views to help you get seen in a wider audience. Once you get that sort of thing, as long as your video is spread-worthy, it will start going viral. So it’s an engineered kind of art.
Keep this in mind, the more spread-worthy your video is, the more it’s going to spread. That’s just how it is. You will need to think very carefully about how you create your video and how you can make it go viral.
One video that I thought that’s just amazing is the one (I forgot the name…) but it’s a special wedding entrance where they play this awesome song and they have this awesome entrance into the chapel or the church. This video just went totally viral.
I’m not sure that was engineered but when you look at the the actual video you can tell that it’s very special. Think about the content. Make it really special. If you can pull that off, that will just increase your chances of going viral in a really really big way.
Let’s look at an example. The example that I want to talk about is the video that I did with JayJay quite some time ago when we launched one of our products in the magic niche.
For that particular case we went from something like five thousand views to 12 or 13 thousand views; roundabout seven thousand new subscribers to our email list as a result of that viral video.
We only had about ten thousand views on that particular video at that time but it gave us a tremendous boost in leads for our little business and that just all happened within a week’s time.
We ran this competition; we asked people to go and visit our optin page where they can download a free report. Inside the report there was a magic trick that people could do. They have to perform it in front of the camera, submit that video to their YouTube channel and reply to it on our original video and also create an annotation on their video that linked back to our original video.
It’s a little bit complicated but it’s an example. Perhaps I’ll link to the video probably below this video so you can click on it and see for yourself the process that we went through.
In any case, what happened there was that all these people submitted their videos and created an annotation on their video back to our channel.
Everybody who were following these people (our followers) would see their video and then click on the annotation and come back to our video to watch it. Then they would likely to be interested in entering into the competition as well to get access to the book.
We had a bigger incentive as well and that was to win a Flip video camera. So we had a lot of entries and a nice big spike in traffic there. And for that niche it was a great result. It was a fantastic result!
Imagine getting seven thousand people in one room in over a week’s time. That’s a lot of people. If you’re running a business, getting access to that many people in such a short period of time can be very very powerful.
That was just a quick example, there are many many more examples. I’ve done a few other experiments and I talk more about it inside my course as well… But a bit more on that later; I don’t want to go to too much detail here. This is just a mini course. I want to help you get started and help you thinking about these ideas.
Let’s quickly summarize this whole viral thing. There’s actually quite a bit to it, but these are just the basics. These are the important things that you need to know to help make your videos go viral.
First of all, I talked about the difference between the engineered and natural viral videos. Think about how you can engineer your videos to go viral.
Then I talked about the ingredients that you needed to help your videos go viral. The infectious agent — remember the important thing there is the value that you provide and the spread-worthiness of your video, the spreadability of your video. You need to really make it as infectious as possible.
I talked about the replication mechanisms that are out there to help spread the word.
And then the final thing was getting that initial push for critical mass. Sometimes you just need that push to help you push it to the next level to help you go viral.
What I encourage you do is to come up with your own variations as well. Those are just sort of the main theory for making your videos go viral but within that structure you can come up with your own ideas. You can come up with your own way of making your videos go viral.
Use these ideas to help you when you create your videos to think about how you can make them go viral.
What to do now?
The next thing I’d like you to do is to download the workbook just below this video once again. Print it out; go through the exercises in that workbook. It will give you a little bit more to think about and to take some action and to think more about how you can make your videos go viral.
That’s it for this video.
Inside the next video, which will be the final video in this video series, I want to talk about how to make money from this whole thing.
You’ve gone through this process now of setting up your whole video blog and starting to create content. You’ve got your hedgehog sorted and your sweet spot found — all these things.
The next thing is to start taking advantage of this following that you’ve been building up on YouTube. This is all about making money from this asset. I’ll talk about that inside the next video.
Until then. Thank you for watching! And I look forward to seeing you inside the next video.
- Welcome Video And Overview
- Lesson 1 – How To Find Your Sweet Spot (Or Your Niche) On YouTube
- Lesson 2 – How To Create Professional Videos Fast And Easy
- Lesson 3 – How To Set Up Your Video Domination Hub
- Lesson 4 – How To Create Powerful Response Invoking Content
- Lesson 5 – Secret Growth Strategies To Put Your Results On Steroids!