Lesson 1 – How To Find Your Sweet Spot (Or Your Niche) On YouTube

Resources Box

Good To Great by Jim Collins

Your Life Your Legacy by Roger Hamilton

Lesson 1 Workbook

One of the hardest things to get right online is selecting the right niche. If you get this wrong, you could spend a frustrating amount of time going in the wrong direction, only to find out too late that the niche you selected may never be a successful one.

Luckily, there are a few key ideas you can use to help select your perfect niche on YouTube – your absolute “sweet spot” on Youtube.

Today’s video exactly deals with this issue. I see it as the MOST important step, and the most crucial to get right. Once you get this first step right, everything else becomes SO much easier, and your progress is SO much faster.

Trust me. I have done this a few times now. I know what it feels like to select the wrong niche and to waste a lot of time while trying to make it a success.

But armed with today’s information, you’ll be in a much better position to prevent the silly mistakes I’ve made, and rocket your progress toward ultimate success online!

All the best!

Gideon Shalwick

PS: If you’ve liked today’s video, please leave a comment as a sign of your appreciation. This is a live and interactive community of like-minded people, and your comments and questions count! So I am really looking forward hearing from you!

Video Transcript

Click Here To Read The Transcript

Previous Lessons

Leave a Reply

187 Responses to Lesson 1 – How To Find Your Sweet Spot (Or Your Niche) On YouTube

  1. Great video lesson Gideon. Using your teachings featured in your Become A Blogger and Rapid Video Blogging lessons I have managed to build an online business to the point where just last month I made $1500 (my best month so far!)

    The hedgehog technique works. My area of passion is singing. My job is a singing teacher and thanks to you I have been able to create online video and audio programs to help people learn to sing.

    Thanks Gideon!

    • Gideon Shalwick

      Hey Ian!

      Wow! Great stuff and congratulations!

      I would LOVE to feature you as one of my case studies. Would you be interested in something like this?

      If so, could you please email my manager Cee at support@rapidvideoblogging.com and she can set up a time for us to have a case study interview…

      Talk soon!


      • It would be a pleasure to do a case study interview. I’ll send Cee an email.

        Ian :)

        • Nice to see you here Ian! I guess great minds hang out in the right places! Great post Gideon! I’ve been watching a long time and never commented until now.

          • Ian Castle

            Hi Elgin! Fancy meeting you here :)

  2. Love it Gideon – love this concept as you know!

  3. Andrea

    Gideon, great information…..well presented! Read the ebook too and I appreciate all your guidance :) Love the hedgehog concept, never thought of it this way but so true….passion+skills+profit=success :) I am in the process of my new site, so I appreciate this info at the right time! Will spend time this week to get this right and create a profitable 2nd business! Thanks again…

  4. Been following you for a while + owner of your course. Have to say that your presentation skills and videos are second to none. How much practise did you do just for this video?

    If you ever wanted to enter another niche, consider effective presentation skills. Yes i know there are many big shots who are already doing it but you come across as someone who can relate more to those who who want great presentation skills but not necessarily the best.

    Don’t take this the wrong way. We are so busy chasing the 20% when there is 80% of the market (And 20% within that market) who want achieve THEIR best and not necessarily THE best.

    They want to have their career/business work around their lifestyle and aren’t too concerned about being millionaires. big bucks is just a by product.

    Happy to discuss this further. Just email me.

  5. The hedgehog concept is great.

    But, doesn’t it strike you that we need to appreciate the fox for not giving up on the first attempt?

    • Gideon Shalwick


      Ah yes, that is a great point! I think a big part of the wisdom is knowing how to transition from a fox to a hedgehog, and perhaps part of the secret there is not giving up!

      Thanks for the extra insight Adarsh!


  6. Thank you for the content.
    Easy to follow and implement. Looking forward to seeing your other videos:)

  7. Jon Fife

    Gideon, did not see link for work book. Can anyone point me in the right direction to find? Have played with youtube and my channel has just passed 20,000 views! Currently in college to learn e-commerce and stumbled upon your site to do a homework project. Good stuff. Thanks, JF

    • Gideon Shalwick

      Hey Jon

      The link for the mini workbook for lesson 1 is just below the video on this page. It’s inside the resource box along with the other two resources…


  8. Gideon – What are you holding in your hand?

    Smiles! Diane

  9. Bill

    Great work once again Gideon, very inspirational!

  10. Gavin Weber

    Gideon – great stuff as always. I have been following you for a while and I am finally following my passion and starting my blog. Looking forward to the next video and thanks so much!! Gavin

  11. Gideon,

    Very good video and explanation of the Hedgehog Concept.
    I also think the Flywheel concept from the book also plays a huge part.
    Most people, including myself at times, often fall just short of the tipping point.

    Thanks for sharing,

    • Gideon Shalwick

      Oh yeah flywheel is huge too! It’s definitely harder at the beginning, but as you keep on pushing in the direction of your Hedgehog Concept, it does definitely become easier.

      All the best!


  12. Finding your passion is to me the most important part of internet marketing,Gideon you are so correct. I have built heaps of blogs on product reviews,some made some money others did not.Having followed you guys for a long time I went to a passion I love-Mini helicopters I fly at home-so built a site on a RC helicopter the Syma heli as have 11 of them and know everything about them,pros and cons.Made Youtube videos with passion-now my site is on first page of Google and I get 40 odd emails a day to help people learn the hobby of flying helis and planes-it has just gone burko in 4 months as all my posts are made with passion!! And I know my product-Gideon is so correct find your passion, you will find it so easy to write posts, make videos, and suddenly your blog takes off.
    I now buy products have a passion for before I build a review blog-The content is unique as coming from me not a spun article-Google seems to like me now,takes less than a month to get on 2nd page-videos can be done using Animoto.

    What am I saying-Gideon just gives great info, newbies hitting this site should join up for email coaching and advice-I would not be where I am now without Gideon’s help-My view is at some time you need to join some Gurus to learn and make a buck-nothing is free in life just “Fresh air” These guys help you all the way,sure they make some money,however money is like blood it has to circulate! hell talk to much-Cya all J

  13. Yo sorry me again-just received a email from a toy wholesaler that wants to buy my site for $3500-not to be rude but he can stick it-more important was that the site was built with love and passion-no not a flash looking blog just basic template for free-but in less than 6 months some one wants to give me some big dollars for the site-just imagine if you built sites on a passion and then flipped them!! Join Gideon to learn all about this concept and more-Sorry Gideon to take up your comment area- No more post for awhile-promise!! J

  14. Glenn

    Indeed this is a great way to position oneself onto the path of success. As always, Gideon, very well stated. Thanks.

  15. I’m your fan from the Polish. Thanks, that you repeat the launch. Good video, a lot of work, great effect. Polish marketers should take an example of how it should look like video. Regards.

  16. Gideon,

    Very nice. It’s really very good explanation.
    I like a lot how to teach us the way to find the Hedgehog Concept.


  17. Thanks Gideon great work.

  18. Hi Gedeon,
    I always love your wonderful advice, they are always very information and very useful. I really like the Hedgehog Concept. And the more I watch your video, the more I want to watch more. I just hope I can download the report because I couldn’t download your last report from your last video. I can’t wait for more!!!

    Awesome job,

  19. Subair

    Enjoyed your presentation Gideon, Thank you!

  20. Thanks Gideon, great video as ever. I have read Good to Great and its totally inspiring particularly if you already run a business. Makes you drill down into your vision. I love your work it picks me up every time and makes me think afresh about my perspective and my presentation. Good work and thank you.

  21. Hedgehog concept and the flywheel theory are great indeed. I know exactly what circle isn’t yet fully developed and withholds me from going to the next, most important, level.

    I also have to say one very hypocrite thing: Good To Great is an interesting book in my opinion but it’s also very boring. One of the most interesting parts is with the general who said that optimists are dying with broken hearts as they don’t face the hard facts.

    The thing where I have the biggest question mark is when I read all this studies about great companies and the comparison companies. I believe that it’s right to focus on just that one thing where you can be the best (in the world) in but as soon as I look at Virgin the theory is thorn apart in my opinion. I doubt that anybody would say Richard Branson’s Virgin isn’t a great company, even though they are not just focused on one thing. But of course, within their different businesses they focus just on that one business. OK, I stop here. Otherwise this comment gets much to long.

    Have a good one,

    • Gideon Shalwick

      Hey Mario

      You’ve raised a very interesting point about Richard Branson. I have also thought about his approach quite a bit. Here is how I see it…

      For Richard, perhaps his Hedgehog is not one particular company, but more the creation of multiple companies. In other words, he is amazingly good at creating new companies and knowing how to make them profitable. So, it’s a quality unique to Richard, as apposed to his companies. Although, his respective companies may have their own Hedgehog Concepts that they focus on.

      In other words, one’s Hedgehog Concept may not be tied to just one business. For example, if you are passionate about the process of creation, and you develop a skill in creating and setting up new businesses and business systems, and the profit per x is profit per new company, that in itself is a pretty strong Hedgehog Concept, even though it’s not tied to just one particular business.

      Interesting ideas and a very valuable discussion indeed!

      Lets keep it up… anyone else wanna chip in?


      • Amen to that Mario!

        I am possibly the world’s expert at having a wide range of interests and passions that = procrastination!

        There are many typres of Entrepreneur – the ones that are great at multitasking and coming up with new business ideas like Richard Branson aren’t necessarily the best at keeping established businesses moving and growing ‘cos they bwould get bored by that part of it.

        That’s where self awareness is key so you can hire others to do the bits that aren’t naturally in your flow.

        Awesome content Gideon by the way!

  22. Bruce Langseth

    Excellent advice. It’s too early in the morning for something clever to write so let’s just say today my passion is sleep, my skill is pillow fluffing, and if I could get paid to power nap, today, I’d be the richest guy on YouTube.

    This is a good step number 1 for video blogging. To find and know oneself will not only help in creating a great video blog, it will help in every aspect of life from finance to romance.

    Have a good one.

    • There is a very good example of somebody who does absolutely nothing on Youtube and has millions of video views. Her name is Magibon and the only thing she does is staring into the camera, making the peace sign and waves her hand saying ‘good bye’. She was quite a hype for a while and the main reason was that she annoyed people by doing nothing.

  23. This is great you are doing these mini video course lessons.

    Currently setting up some ebooks to sell based around art and I think these lessons are really going to help me focus and achieve that…looking forward to the next video lessons.

    Cheers now!

  24. Duke Dillard

    Thank you Gideon, I’m enjoying these. Very helpful.
    I have some questions but I think you wil cover them in future videos. They relate to how to use a voice recorder that is separate from the video camera. I have not tried it yet but it seems like it will be hard to sync the words and mouth? I assume I’m missing something.
    Also, how do you choose the shirt you are wearing in these videos?

  25. Gideon,

    Thank you for the education! The workbook you provide is very helpful in getting my thoughts organized and giving me a direction.

    I look forward to the next piece.

    Thank you again,

  26. Ken Lee

    Very good stuff again Gideon – have been following you for quite some time now and you always produce quality material. Have not made any money yet with Internet Marketing but will keep going, one day I will strike gold and get that first sale.

  27. Hi Gideon,
    I love your videos and take notes on most of them. The two books you mention here sound like good ones to read if (?) when you think you need help zooming in on your sweet spot. I think I’ve put myself in the education slot, but didn’t know it until now. So thanks.

  28. Hi Gideon.
    thank you for this mini course. This is great!
    I really hope that I will finally find what I’m looking for in your next video
    and that would be, how to create the exactly same kind of video
    with clean white background, and text with effects on the side.
    I know it is possible to do using Power point and something like Camtasia
    but I really don’t know how…
    Love also all strategies you explain in your ebook… can’t wait to see the rest of
    your mini course.
    thank you

  29. Enjoy belonging to your list. This may be getting way ahead but I was really interested in what kind of lapel mic you were using and if it was a wired USB mic or maybe a wireless mic.

    Also curious about the screencast software you are using and what products you use to edit your video.

    Good Luck and keep up the good work.

  30. Hi Gideon, thank you for all you’re doing – it really helps! How do you make your transcript notes toggle like that in this blog post – above, where it says “Click Here to Read the Transcript” – that’s really cool!

    …and does Google index the text inside the transcript?

  31. Judi

    Hi Gideon,

    This video really helps us to understand your mindset and where you’re coming from. It also gives us a good idea of what you are expecting from us as well.

    Really Great Stuff…keep it coming!

    Kind regards

  32. Gideon, thank so much for your step by step video teaching lessons I am looking forward to the others since I am a visual individual. Your style is the answer to what I have been wanted to create for a teaching/training tool my unit.

  33. Very interesting. The Venn diagram was a very creative way of putting those three categories together. I can’t wait for the next lesson!

  34. Hey Gideon,

    I always turn green with envy when I see your videos! My question: how long does it take you from concept to finished result on a video of this superior quality sir?!

    Love Jo

    • Gideon Shalwick

      Hey Jo

      Great to see you on here too!

      As to how long it takes, I did not time myself this time round (hehehe), but here’s how long I think each component took me…

      1. Mindmap of the content – 20 – 30 min
      2. Quick setup if needed – 5 min
      3. Recording – 15 min 30 seconds (however long the video is)
      4. Get everything ready for my editor – 10 min

      So, about an hour of my time up to this point.

      Then my video editor does his magic – not sure how long that takes – a few hrs perhaps?

      Then I would review the draft video after it’s edited, and suggest any changes – add another 15 – 30 of my time.

      And then upload and create the copy and blog post – add another 15 – 20 min of my time.

      So, all up for me, it’s around 1.5 – 2 hrs of my time.

      Of course for videos where it requires some more research, the mindmap stage may take longer. And if I were do do the editing myself (just basic stuff) it would probably add another 1 hr. But this gives you a rough overview :)


      • Jo- Great question! I was wondering that, too.
        Gideon- You are providing FANTASTIC content. The website alone is amazing. The RVB PDF alone is quite valuable. Your RVB mini-course alone is worth purchasing. When you put it all together, you are providing a HUGE service to your community and asking so little in return. Thank you for investing in all of us!


  35. Nicola

    Great concept, and as with all your videos, you make it really easy to understand, yes a natural teacher! The only thing I’m a bit stuck on is what you mean by using your videos to socialise, could give me some examples of what you mean?

  36. Gideon you really are a great presenter. I always enjoy watching your videos, and now, knowing about the hedgehog concept, I will put my energy into implementing them instead of doing the fox thing.
    One commenter mentioned Magibon. I checked it out – unbelievable that she gets millions of views for doing nothing on camera. I wonder how that happened that she got all those views. She has a well monetized website behind all this.

  37. Enjoyed your presentation Gideon, I was read the raport and I’m looking for my niche.
    Thx again.
    Greetings from Poland

  38. Joanna martin

    Haha! So what I need sir is the details of your editor I guess! Is he open for new clients? X

  39. Rob


    Excellent video as always! You make it seem so effortless. I am inspired and I am starting to put together an educational package for musicians. I can’t wait.

    Thanks again,

  40. Hey Gideon,

    I already have chosen my niche, it’s in guitar playing, been doing that for years (15+) taught formally, non formally and totally rocked in several genres lol.

    Anyway I was thinking of creating a membership site for guitar beginners and target the Iberoamerican marketplace (spanish speakers) mostly to avoid the English competition.

    My strategy would be this:

    Buy a membership site app (already chose one) create some content and divide it so I can drip content on a monthly basis.

    Create some buzz in YouTube for a while (give free classes on random subjects of guitar playing, cover a few songs and entertain as well) and SEO optimize every videos and point all my stuff at my membership site.

    Now my problem, I’m some sort of an IT guy and I do mind about my private content being downloaded or stolen (I would make sure I give more content non video at the membership site to force people to join one way or another so they can take full advantage of their lessons) so my questions would be these:

    1. Should I buy a pro account at some place like Vimeo or Easy Video Player V2 and manage my video streams from there in the membership site? (not very fond of Amazon services)

    2. What would you change from the strategy I just mentioned?

    I’m an action taker and I’m already very motivated (don’t need those fancy right mindset books) been at this Internet Marketing thing for 10 months (just gathering information mainly) so I think it’s time to turn this time investment into some green if you know what I mean!

    Any guidance is going to be well appreciated, thanks!


  41. Another great video Gideon. I personally know so many people who would love to create online presence (including myself) for themselves and don’t know where to start. This is excellent step by step process. Thank you and keep inspiring. P.S.: Thanks for recommending the work of Katie Freiling. I like the way you said it in your email. She is onto something unique.

  42. Ok, ok — the video was great!!! And I didn’t expect anything else considering I just got done reading through the free Rapid Video Blogging book.

    So, Gideon — Have you thought about my race offer????? 😉 I left it in a comment on one of the other videos.

    Anyway, I am ready to get started…. Where the hell can I sign up????? The link in the book takes me to a page that states that it is closed…..

    Well — When the student is ready (me) the teacher will appear (that’s you Gideon)!.!.! 😉

    Thanks for all your valuable information….. It is appreciated.


  43. abdelali

    The words exalt your place
    And you person doesn’t found them
    The big teacher be all time in his place
    My big respect for your excellent kowlege
    ”The Hedgehog Concept”is one from
    Your powerfull and light that keept
    Your world higher and far from the cheap
    I hope to contact you one day.

  44. abdelali

    The words exalt your place
    And your person doesn’t found them
    The big teacher be all time in his place
    My big respect for your excellent knowlege
    ”The Hedgehog Concept”is one from
    Your powerfull and light that keept
    Your world higher and far from the cheap
    I hope to contact you one day.

  45. Hi Gideon,

    Thanks for sharing your knowledge. I have two questions to you.

    1. Do you shoot your entire video in a single take?
    2. Is it possible to post a single video in youtube in more than one category?

    Looking forward to your reply!
    Sukesh Das

  46. hello Gideon do you use Flip camera to shoot your video ? and whats you holding in your hand ?
    thanks your are the best .

  47. Gideon,
    So, when is the Rapid Video Blogging course (full course) going to be available again for purchase?

    I am anxious to get started….


  48. Rik

    I don’t know if I missed it–but how do you get the cutout of yourself to appear alongside text? I’ve been using keynote with screenflow, but don’t see a way to just have text and images appear like that–

  49. Gideon,
    Your videos and lessons are closing the gaps I have about video blogging and the creation of courses.
    Thank you,

  50. Thanks Gideon, A great lesson – I look forward to more. Di

  51. You blew me away. So much information, and so easy to listen to. Thank you, can’t wait for the rest of the videos. I’m keeping the transcripts close at hand for reference. And I have a very talented 16-year-old who’s just dying to put all this into action.

  52. How did you get the picture on your video on the left side?


    • Gideon Shalwick

      Hey Maurice

      My video editor did it for me this time round, but inside the software programs I recommend inside the next video, it’s pretty easy to add yourself.

      Coming up in the next lesson…


  53. Percy

    Gideon…..YOU are an inspiration to me and all of these people out there.
    Thank you Thank you Thank you I really loved the video I found my passion and skill now im just stuck with edition would you mind telling me what kind of video editor do you use?

    • Gideon Shalwick

      Hey Percy

      My video editor actually works on a PC and uses Adobe After Effects for his editing. But inside the next video I talk more about software options for PC and Mac…


  54. Tanai

    Great video – Thank you for sharing your knowledge.

  55. Hi Gideon,

    After finishing this lesson I’ve finally been able to pull together all the fox-like ideas swirling around in my mind into one contained Hedgehog model.

    I read another comment above that mentioned the struggle between doing one thing compared to many things. Working in the performing arts industry requires both. While you are young and in training it is best to focus on only ONE major discipline as that is the best way to fully develop skill without distraction.

    But then you grow up and versatility is key. What I’ve done in my career so far is after developing skill in the finite area of classical ballet, I went on to other forms of dance which lead me to work within administrative positions and now into entrepreneurship.

    What I think makes me now able to manage multiple skill-sets is that I’ve applied every concept learned in my first area of expertise to all others, and as this happens it is easier for me to pick up new skills and see new ways of doing things.

    This while its great to have a plethora of skill in hand like a bag of arrows, recently I’ve had trouble developing focus. The hedgehog example and specifically how it applies to YouTube has enabled me see how my uniquely shaped skills can all be pulled under one roof. I think that is truly the key to be an expert at your ‘one’ thing because it will just be a culmination of all the other things you have attained.

    It only took watching this for me to see exactly how to move forward by connecting all the seemingly disconnected passions and skills I have into a profitable business.

    Thank you!

  56. Hi Gideon,
    Thank you so much for your awesome video and advice! I am excited about learning how to make my videos look as great as yours! Keep being amazing!

  57. Hi Gideon
    Awesome video, awesome content. I’ve spent the last 2.5 yrs being the fox jumping from idea to idea about what I could do online. Having skills and passions in areas as diverse as kahuna massage/energy healing/retail management/personal development has made it hard for me to knuckle down to one niche. The shiny new object syndrome also brushed over me numerous times.

    Thanks to you, I now know what to focus on when expanding my online presence and setting up my YouTube channel.

    You are an inspiration, and one of the rare IM who offer unique content in an easy to assimilate way.

    Thanks for being the gift you are.
    Cheers, Scott

  58. Elaine

    A gifted teacher is generosity itself in the form of a person capable of providing information in a clear, interesting and motivational manner that serves to guide another person along their own path to self-realization on whatever level that may be, and then stepping out of the way to allow the seeker to experience their own learning process and gain confidence as their skills increase. You are a gifted teacher, Gideon.

  59. Hi Gideon

    Unfortunately I am a fox who has to learn how to become a hedgehog.

    Thank you for an excellent video. Clean, crisp and informational.


  60. Jason

    hi gideon your videos are very valuable & informative thank you very much.

  61. Thanks Gideon, At last a no-nonsense guide to youtube exposure. This will help no end in my education on the right way to use social media to make big money for my expensive passion – yachting!

  62. Thanks Gideon,
    I feel quite solid in my hedgehog except for the “how to make a profit” part. In my field there are so many different options for this (I know, boo hoo:) but I want to make sure I go about this in the right way and have a clear plan. I have not finished reading the report but I’m hoping that this area is talked about in much more detail. Everything I watched and read so far from you talks about the importance of building email lists but then what? I guess I’m just looking for more details.



    • hahha, just finished reading the report. Question answered.



  63. Hi Gideon,
    I noticed that many very ordinary youtubes have hundreds of thousands of Views. I dont understand how such bad content can attract so many views.
    Can you answer why?
    And can I replicate it with good content?

  64. Hi Gideon,
    Great concept as usual, what I found really helpful was that you gave a work book and you clever man you, the links to the books .. 2 added values as well as the lesson and two strategies to increase you profit :) Well done Loved it Why didn’t I think of that LOL

  65. Gideon,
    You do have a way with the camera and educating. Your can tell that you have a genuine passion for people and sharing. You have inspired me to add my passion of entertaining as a clown-magician. I could focus on balloon animal sculpturing of over 50 different single balloon creations. My present website focuses on Secret Health, Wealth, Beauty, and Self-Improvement TIPS, which I have researched and care about, but my real passion is entertaining which I have been doing for over 40 years. Maybe I could add an affiliate link to your magician friend. open to ideas.

  66. Very interesting video! Here’s what I have so far:

    PASSION = creating art
    SKILL = animation, writing, music
    PROFIT = definitely!

    My method of creating content:


    I have downloaded your workbook and will see if it helps me refinement my “hedgehog concept”.

  67. Wendy Dashwood-Quick

    Hi Gideon
    Thanks for this – thanks for the reminder about the Hedgehog concept, about creating value, and having fun creating videos. I’m going to set up a new You Tube Channel for a new brand I am working on. I had completely forgotten about some videos I made last year that I can relaunch on the Channel so this has been very useful. Thanks Loads!!

  68. Jeannette

    Hi Gideon
    My name is Jeannette, I joined yesterday. I had no idea youtube videos could be monetized. I was shocked! Singing has been one of my greatest passion since i was a teenager. I used to sing in my father’s church choir in Haiti where I was born. I am not a professional singer, but I love singing so much that i’ve posted videos of me singing in my living room to youtube. I’ve been posting videos to youtube for fun since 2008.When you get a chance please check them out, username. jeniferex.

    Stay blessed!


  69. Loving the course and looking forward to making my own videos! Thanks so much Gideon!

  70. awesome stuff . love it.

  71. wow i knew what i need to do but now i really know. It makes a clearer message now i know the steps to take thank you so much gideon shalwick! Your are great at what you do and i am glad i have you to learn from thanks!!

  72. Toda is my first step, just watched Lesson 1 Video. I am very excited to do my homework and reading assignments in anticipation of Lesson 2. Great content and presentation Gideon.

  73. Hi Gideon,
    For some time I have wanted to start a blog but never really knew how to do it or what to post. A few days ago, on a wing and a prayer, I jumped straight in and created a blog and just posted some stuff I thought people might want to see. Then, miraculously, two days ago I discovered your and Yaro’s websites and guides and at last I have a path to follow. ‘Synchronicity’ I think it is called but whatever it is I can’t wait to put all your advice into practice. Look forward to the rest of the course. Thanks,

  74. suvef

    hi gideon, i like your lesson very much but i am new to online marketing and my area of interest is personal development but i dont know where to start with . Is there anything that you can help me to make money online from my passion. I like to give a lot of important informatiom to other people what i have learn so far. and i thing online marketing is the best way tseeo make money by helping other people. please give some advice…

  75. Hey man, thanks a lot for this mini course; yesterday I started doing video blogs and getting passionate about the video arena. I am blogging in Bangla (my native language) there are not much vids in youtube in my language so me being one for the first in that niche.

    I have many passions, one is design and my skill is web design. Will look forward for your next videos man!

  76. Rod

    Great work Gideon,
    I have just started my blog, and feel it may still be a bit broad, I think in the coming months I may have to make it more specialized but I believe it will grow with me. You education here is giving me the confidence to try out YouTube to widen my audience.
    Thank you.

  77. Thank you so much Gideon.
    Perfect timing in furthering my skills even further. I was wondering where to go next.
    I have been practicing with my blogging and now ready to try something new
    with adding Video to my text. Loving the lessons and excited to share my results
    as I work through the information.

    Again thank you so much


  78. Your message was brilliantly illustrated, the Hedge Hog Concept really drove the niche, passion and skill aspects home, and the proffit section of the equation blended seemlessly. Selecting the proper catagory helps to create valuable content for your audience. I’m looking ffoward to the next lesson!

  79. I like the video blogging Animation! You are a pro. I think you create Valueable videos just as you say. I am a Kenyan and came across your video on odesk.com as one of employers was looking for a person who can create clean videos like yours. I am now looking on making good money through your insightful ideas. I already have a niche. check my website http://www.chapchap.co.ke

  80. Great video. I really enjoyed it.

  81. Gene McFalls

    Very good, well thought out, I can see that I am at the planning stage of my business plan. Congratulations on a great part one.

  82. Norman

    Thanks for making this available free, Gideon. Much appreciated. Very thought provoking. I look forward to future editions.

  83. Franck

    Very Brilliant ! Incredible. Thank you very much ! Very Intelligente…

  84. Fotis

    Nice mini course Gideon!!! Thank you!!

  85. You make a lot of sense in this lesson. However I bought your digital videoblogging book last week but was somewhat dissappointed in that I felt I had paid to read one big time advertisment. I thought it was very weak in content for something I gave dollars for, due to the heavy hard sell.
    I just think you should know.
    Brownsville Texas

    • Gideon Shalwick

      Hey Gerry

      There must be some kind of mistake here…

      My report is totally free – you must be referring to one of the video courses you paid for – and perhaps you never got access to it?

      Can you please send an email to support@rapidvideoblogging.com, and we’ll clear this up for you…


  86. I’ve watched a few of your videos and I like the consistency of BOTH content and quality of the video. I posted my first video blog not to long after I stumbled upon Rapid Video Blogging. I like your point about creating value so others seek you out as an expert, don’t just “advertise a commercial pitch”.

  87. hey guyzz plz add me friend or subscribe my account waqar5083 plzzzzzzzzzz

  88. Fotis

    Nice tutorial Gideon!

  89. Anil

    I would like to know about rapidvideoblogging, how to create the HD quality videos and Effects is most important, I do have all requirements.. PC, Camera, Voice recorded, I want to know about how to mix the video and voice and some of effects in video… You can support to me?

  90. Malini

    Hi, Ive been a teacher for the past 30 years and I find your videos simply awesome. Simple, crisp, uncluttered and gets the message across in one go. Glad to see teaching is your passion too. I fell I was born to teach and have been wanting to do this for a very long time and make some money out of it. But I just didnt know How . Now thanks to your videos I feel confident enough to start. The challenge will be is getting a good editor to make magic.

  91. Zoltan Horvath

    Great tipps! They really mase me think what I have done wrong so far.

  92. Bert Sanchez

    Thanks for all the great free information! You have really answered questions that I had about how to organize myself to pursue a blogging/website business. Today I recorded my very first video using the method that you recommend and am now in the process of editing it for that professional look. I will be looking forward to learning more from you!

  93. Ceejay

    It’s always exciting learning, and getting confirmation of the ideas floating around in one’s head, all at the same time.

  94. Stan A

    Great video lesson! Very professional, straight to the point and nice follow up action guide as well.

    Thanks Gideon!

  95. Good Stuff Gideon. I learned a lot. I am definitely incorporating your work in my videos.

  96. ian

    Great content, loving the hedge hog concept and added the book to the amazon wish list… looking forward too the second video

  97. Very informative. Looking forward to Lesson No. 2.

  98. Great information, I’ve never thinked about youtube from this angle.
    Can’t wait for lesson 2.

  99. Noelle North

    Thank you for the very clear instruction and insight.
    I will continue to stay tuned as I expand my own experiences and look for more answers.
    I truly appreciate the help.

  100. Fantastic video! I really appreciate your sharing the book resources and practical steps that I can act on now.

  101. Deb

    Hey Gideon,
    I want to thank you for sharing this information …it is so profitable when you are venturing in this direction. Easy to understand and well thought out. I am ready to take the plunge:-)

  102. Great video. I did not receive the rapid video blogging report. Can you please email it?

  103. Bryan

    Hey Gideon,

    Video marketing is the way to go and unfortunately, I tried it first but went on to other things to find out what actually worked. In the first year, I was making about $50 a month but I have a “shiny object” mentality. I actually bought another video marketing course from a “guru” but the information was too vague and broad. Thanks for narrowing it down and I was wondering if you have a project or goal training program that you recommend?

    BTW….what program are you using to get the little slides next to your head? (shiny object syndrome kicking in) Thanks!

  104. Gideon, I have quickly become a huge fan! I am using your tips and methods to assist me in becoming an expert in my field. I teach American Sign Language and design American Sign Language courses for the hearing!
    Thanks !

  105. Hi Gideon. Brilliant content, over-delivering by 500%, lots of really valuable stuff in here. You are a Gem! Michael

  106. David

    I would like to thank you Gideon for a wonderful lesson #1. I look forward to completing your mini course. I am attempting to open my company called, “New Beginnings”, where I would like to teach people how and why it is important to love/like yourself first, before leaving the house each and every day. I have been out of work for 11 years now, because of an illness which prevents me from using my legs for work. I worked 38 years before 2001, using various parts of my body which I am limited to now. I do not watch t.v., listen to the radio, or eat junk food. I live off $900.00 a month, love to learn and look forward to you being able to help me out. Thanking you in advance, David.

  107. So far the closest I’ve come to imitating a hedgehog is my ability to curl up into a ball and hope the foxes go away! =)
    Thanks for the great lesson. I need to spend some time in the workbook, figuring out how each of the three areas can come together. I’ve got too many things I’m sort of interested in and sort of good at, and some that I love but it’s not a big enough ache for people to pay for! This is going to help me clarify some of that so I can move forward.

  108. Thanks Gideon very helpful and interesting and will be fun to play with.

    Can you tell me – were you using an autocue or did you do it all from memory?

    If an autocue what do you use that allows you to look straight down the barrell of the lens?

    As you’d know, normal commercial TV stations have an auto cue that covers the lens so the news reader or anchor can look straight down the barrel.

    Is there anything affordable for people like us to use?

    Thanks Again

  109. Very clear and precise ideas, useful information, specially for me that is just starting in this business.Looking forward to my next lesson.
    Well done Gideon!

  110. I came from your email list to see the video, but there is no video here?

  111. John

    Hi Gideon,

    Thanks for the free content, very helpful. As things proceed I might want to become a customer as well…obviously the free content will help me get there. Then it will be a win-win situation, that is what your approach is all about after all :) Good stuff.

    You are good at educating people.

  112. Gideon,

    I’m grateful that there are people like you who are willing to share your knowledge and experience so that others may succeed. Keep up the great work and I can’t wait for the next video.
    The Rapid Video Blogging Report is awesome!

  113. Lena

    Not sure how I found your site Gideon – but I’m sure glad I did! Great information – clearly explained – for getting started with YouTube videos and starting an online business. Thanks.

  114. Tom

    Hi Gideon mate.

    I became a fan of yours last night and I have been enjoying your content. It’s great.

    I have a question:

    I have a 90% certainty what my niche is. The only problem is, I can identify at least 2 major players in the same exact game. One of them has over 1000 videos and is considered the best in the world, the other guy is up there also.

    Should I go for being the 3rd best? Maybe I can use that as a slogan …. “the third best *************** on the web”?

    What are ur thoughts Gideon?

    (btw, are u South African?)

  115. Hi Gideon,

    Good stuff you got up there. Right now I’m taking the bab course with Leslie (great guy and funny too), so this video mini course will connect perfectly. So my niche (or sweet spot) will be arranging music of any kind. I already set up my youtube account and used the same name as my website (musicarrangerspage). People can then id me a bit faster.
    Looking forward to your 2nd video, with friendly greetings, Hans

  116. Hi Gideon!
    Thank you very much for the information.
    It is obvious that you have put a lot of effort and energy into creating these lessons, they are so valuable, I am sure they are going to be very useful for me.

  117. Marlene

    I’m loving the systematic and simple approach to video blogging as you present it.

  118. Ok, got it. Our passion is humanitarian work. We are skilled at finding small NGO’s with high integrity and good programs. The problem to be solved is that many people want to support humanitarian projects in the developing world but are afraid to be scammed. So the value that we bring is by connecting those people with ways to do good in the world. But is our method education or social? Or maybe even reporting?

  119. this is good start with the tip of an iceberg. keep up the good job you have been doing it for a long period of time. thanks.

  120. Hi Gideon
    Watching this video made me realize that I am a fox. Since I started out in affiliate marketing about 6 weeks ago I have not made a cent. I guess this is because I’m a fox, jumping around from one niche to another, from one piece of software to another. I will make a serious effort to become a hedgehog! Thank you for that piece of wisdom.

  121. Nice video Gideon!!! Thank you very match for your tips!
    CHECK ALSO MY YOUTUBE CHANNEL: Djkiller1807 (there you can learn everything about tecnology,how-to,e.t.c.) http://www.youtube.com/user/djkiller1807?feature=guide

  122. This is some of the most engaging, useful material I’ve seen online since I dialed up to “Prodigy” via 14.4 modem in the early 90’s. Really fun and inspirational! The most thought provoking idea for me was COMBINING the “Hedgehog” concept with a creation framework (educate, report, etc). Thank you for this Gideon!

  123. Sam

    I really appreciate your willingness to share so much. While my passion has nothing to do with making money, I plan on following your lessons so I can learn how to be a better communicator. I think it is ‘funny’ that in this first lesson you mentioned two items that I have done in my life. First, I taught how to find and use your temperament type. Second, I still am a member of the Fellowship of Christian MAGICIANS. Maybe, I’m further along than I thought? 😉

  124. Mhai

    Thank you!! (^o^) the video was great I feel you talking to me! I felt you made it for me thanks and god bless!

  125. First time viewer but incredibly impressioned with your quality and content – Gideon you are so right to say you have a passion for teaching , this comes over in spades.i am coming from a totally different angle – an established service business who knows we need to jump on the video/ YouTube juggernaut. I am passionate about my business, have years of experience in the field with expertise knowledge and feel there is a niche for tradies to connect to consumers – just have to find the time (!) to work out how to go about it alongside running my business. I love the camera and present well – not a skill all tradies have – I really can’t afford to waste time – do you think this has legs ?
    Once again many thanks for a great presentation. Paul

  126. Candice

    Hi am new here and im from the beautiful islands of the Bahamas . I enjoyed the presentation. I think its clean cut and professional . Your teaching skill is evident. I hope to start my blog soon, so thanks for sharing!

  127. Hi Gideon – I can’t place your accent? Where are you originally from?

  128. Hi Gideon.My name is Mark and I have currently two websites however due to little money I could not even afford to pay the 9.95 dollar subscription to each one they are suspended.I have been trying marketing for about 4 months I am a subscriber to millionaire society (Mack Michaels) you might know him maybe not and the other was where I got my website built through and they are brainhost,I have loads of materials free ebooks turnkey businesses which I am allowed to sell and I have tried promoting some products on clickbank through signatures but earned no money.On to your video,s I was very impressed when I seen the first one and believe that this coulc be the break I need with the right sources and help,you strike me as a very decent guy who actually cares about helping others and obvioulsy this is to your credit.I also have some videos of me playing the piano on You tube as I thought I could be qualified by google for revenue,I went up to grade 7 on the piano;there are only 8 grades so I can played relatively well;I was wondering can you give me some advice on how to get more hits and subscribers.I am obviously going to watch your other videos as I think you are a real professional.Would you send me another link to the download of the blogging book.Many Thanks from Northern Ireland.Mark…..

  129. I found my niche, it’s nutrition, fitness, health, well-being and celebrities! :)

  130. We are in the industrial hardware market. This market consists of hinges, handles, gasket for industrial electrical cabinets and machinery. Do you have any suggestions on how to make a very stale topic like this more interesting? We plan on creating some product feature and installation videos to help our customers learn more about our products.

  131. Hi Gideon.I left a message at the bottom of this page so I will not go into a lot of detail here.Basically I wish to know if you think recording piano videos and posting on you tube is a good niche.I was thinking what I could do and I had a brainwave,supposing I was to give 10 free piano lessons,advising the ones that want to learn to get exactly the same that I name;this way we are all on the same singing from the same hymn sheet if you get my meaning.I am open to any suggestions.Should I create a message on Tiny letter,I bought 1,000,000 emails from gig bucks from a guy but then again I do not know who will be interested in learning to play the piano so I would just be picking random emails and then sending them through Tiny letter.What do you think.You can send me a message into my email account if you wish harrismark336@gmail.com.

  132. Bill Burkholder

    Good advice! This parallels a lot of what I’ve been reading lately from Napoleon Hill, Earl Nightingale, and others… The key to success is always finding that sweet spot amongst passion, skill, and demand. It is easier said than done.

    I will have to start Good to Great again. I have it on my end table, but got bored with it.

    I’m at a critical juncture in life right now, having just left a 33 year career in the school photography industry as an AV Producer, Special Projects Facilitator, Systems Manager, Product Developer, Production Manager, and Training Program Developer. My core skills are writing, photography, video production, narration, project management, FileMaker Pro database solutions development, and educational training, so I identify completely with what you’re doing.

    My passion is helping other people “find their ways.” So now I have to find a target audience for whom to do that! While I’m searching for jobs, I’m also trying to figure out how to do something on my own that will support my family of five.

    Gideon, tumbling onto your course was serendipitous and very reassuring. I really enjoy your approach and impressions.

    • Steve Brunskill - Global Educators

      May be able to use your skills
      Give me an email reply please

  133. Hi Gideon, Great information, look forward to the next video. I have a HEDGEHOG business opportunity for sports lovers This is the worlds only business of its kind in the world, but knowing the best way to convey this opportunity to the sports fraternity, is the problem. Your help in this is invaluble.
    Many thanks. Trevor

  134. A great post Gideon. I have created a local video site to inform people of things to do in the area. It has blossomed into a channel that many businesses want to have their link on. There is not one single sales item anywhere on the site and people love it. Now I want to take it one step further and of course monetize it since it has become an authority site. You have given me some ideas and I look forward to learning more from you. I love your style. Clean, clear and concise. Thanks again Gideon.

  135. Joseph

    I’m a Freelance Grantwriter, and one of the holes I’ve seen in the grant writing industry is a good explanation of what exactly grant writing is; sort of an online class without the requirements of a university.

    What I’m interested in doing (and coming across your website has only further inspired me) is creating a series of short videos on grants, foundations, tips and tricks, how to write a budget, how to get funding, etc.

    I’ve done the AdWords search, and this seems to be a good area. Do you have any suggestions for me as I get started?

  136. HI, Good tips I’ll start to apply to make better videos, I’m slowly getting the equipment together and have several areas I can hit, entertainment, music, reports – interviews, educate – the creative mind. For some reason they tend to crossover.

    Still figuring it all out, but all roads lead to being successful in music full time

  137. Gideon. Phenomenal tips. Your video advice is fueling the online business revolution rolling through my life and you’ll be one of the blokes to blame for having me quit my daytime job and start over. You’re a rock star man! And this Aussie accent – priceless.

  138. Gideon, This was absolutely excellent. You’re a good teacher. I’m also glad it was only 15 minutes long. I’m really looking forward to Lesson 2!

  139. José Augustho

    Good afternoon Gideon at first wanted to congratulate you for your awesome videos, have a dance band in Brazil and usually make my videos for live performances, I’m starting in the business of internet marketing and video production for me will be crucial for my work to supplement my posts in my blog, that you are out of the oven, I loved the method headgehog very interesting and practical, I’m looking forward to the next email.Obrigado

  140. Gideon,

    You provide some very high quality content. I am still going through your Ebook and I can’t wait to get your premium content. You Rock!

  141. Gideon,

    Your material is great! And I appreciated your reference to Malcom Gladwell’s, The Tipping Point, in your Rapid Video Blogger report. I read it a few years ago and appreciated the lesson in reaching the critical mass. I’m looking forward to seeing how these concepts work in my book sales.

    With appreciation,

    Jack Morgan

  142. Rees

    Excellent. Certainly valuable food for thought. I incidentally also consider myself an educator at heart, love creating media and technology in general. This will certainly help in my journey. Thank you very much.


  143. Very helpful information here Gideon. Thanks for the help I needed to understand the steps to take. I will look forward to the next lessons to come! Now I am going to watch this one again!

    Thanks Gideon

  144. Ralph

    Couldn’t get the workbook for some reason.

  145. Carol Jeffries

    Hi Gideon, I am new to internet marketing. Your videos are really easy to follow. You have a great teaching style…Many thanks for sharing. Cheers Carol

  146. What brilliant practical wisdom! I have seen nothing of this excellent quality anywhere else even for pay. And for free?! You have definitely won an enthused student. This is a God send for sure.

  147. Susan Leger

    Hey Gideon
    Good explanation of finding your niche. I really like the clean white background and the way the copy pops up on the left as you explain.
    I will continue to watch.
    Thank you.

  148. Thanks Gideon, great advice! I’m definitely going to be adding this medium to my coaching and consulting business. I can only make a difference to the people that I meet on my training courses. This way I can help so many more people!

  149. thaygiaotuan

    OMG, This guide’s really really cool. Thank you so much. This is my job, my furture. You are the best teacher i ever know. Thanks for god to help me finded you. thaygiaotuan from vietnam

  150. Giedon, I have two areas of interest. One is educating individuals in a health issue that I have and my journey to success. The second is B2B in the text marketing biz. I’m not sure how to use YouTube to promote my service to small biz’s. I enjoyed your first video. I’m also learning how to use an ipad to shoot, edit and distribute video’s.

  151. Hi Gideon,

    Thanks for this awesome clip! You really are an excellent teacher, and break things down really well. I am also a teacher and can relate to how you enjoy teaching others. I am excited and have just posted my first video here in YouTube http://youtu.be/BxY_-eC31rQ . I have two more videos lined up to post this week, and look forward to more lessons to help me get my video blog up and running!

  152. Steve Brunskill - Global Educators

    Thanx Gideon
    I am soooo passionate about educating our kids in schools that
    “They can do Anything”
    I love facilitating programs to these kids over the last 15 years
    So your helpful steps are helping my confidence to be a greater on-line presence
    enormously !!!!!

  153. I received your first video, it was great, but i already know what my niche is and I want to get started. the pre reading was also great. when will you be sending more videos. I have only received one.

  154. Joseph Pavlik

    the video I just watched, Lesson 1.
    Is this part of the course I paid $97 for?
    Will I be receiving DVD’s, like that showen in the advertisment?

  155. Hey Gideon. I really like the feeling of integrity in the concept of using video to create VALUE for other people as a means to getting viewership & promoting business success. I’m sitting down to run though all 7 of the mini course lessons and am jazzed to do so. Thanks for putting this out there! -Kaia

  156. Kary

    Great video. Thank you

  157. Maya

    Hello Gideon! I just want to say that I’ve enjoyed everything that I’ve watched and read so far. I’m almost done with reading the free report and I’m about to do the worksheet that goes along with this video.

    I am an aspiring makeup artist and I love teaching people about makeup through tutorials. I’m wanting to launch my makeup channel/blog in 2014 so I’m glad I found you a year earlier so that I will have a good amount of time to get clear about how I want to approach this new chapter in my life. :)



  158. Great video, great quality!
    I like you very much.

  159. Gideon,

    If I had $97 I would buy your course. Why don’t you give me access to all the lessons in your course anyway and if I actually watch and use all the texts and videos, get a YouTube blog going and make a $100 bucks, you’ll be the first one that gets paid. Promise!

    Best regards,


  160. Excellent! Great content, good information and wonderful teaching style. A winner all the way around. Thank you Gideon

  161. I like your style. Got my sweet spot. Working on the rest.

  162. Gideon,

    How do you or whom do you
    engage to create YOUR intro
    and your initial translucent
    tagline bar (it disappears after
    about 10-seconds) as well as
    the icon your TV icon that remains
    throughout your video lessons.

    I want to create mine the same way.

    Oh, and how do you do the graphics
    and text stuff that appears on your
    white screen space.

    Its a fantastic video PwrPt type method.


  163. Rodney Blacks

    Great first lesson. The Hedgehog Concept provides a guidance to all my ideas.


  164. Gideon;

    I just finished listening to Lesson 1 and will anxiously wait for the other lessons. My passion is real estate marketing and I am open to new ideas to increase my ability to help my Buyers purchase their dream home at the lowest possible price and my Sellers to get the absolute highest price for their home in the shortest marketing time possible. One of the things I need to accomplish this is the ability to generate GREAT quality Video for my clients and I look forward to working with your system to accomplish this. I have a unique system for marketing real estate that is being used by thousands of Realtors in Norht America and Canada so The Hedgehog Concept is complete for me.

    Bob Conner

  165. Gideon Shalwick

    It’s a remote control Diane :) – to help me scroll through my notes.

    Does it look like something else?


  166. Hi Gideon,

    This is a very interesting point of view what leads in fact of a whole micro cosmos of Hedgehog Concepts within a single large one. This sounds very philosophical I guess.

    My personal problem is and always will be the fact that I have a whole bunch of interests and passions. As long as they have to do with creativity. This can be very distracting and leads to a huge amount of hours of procrastination.


  167. “When the student is ready the teacher will appear!” Buying the 2 books today and downloading Workbook 1.

  168. Deb

    How true!