One of the hardest things to get right online is selecting the right niche. If you get this wrong, you could spend a frustrating amount of time going in the wrong direction, only to find out too late that the niche you selected may never be a successful one.
Luckily, there are a few key ideas you can use to help select your perfect niche on YouTube – your absolute “sweet spot” on Youtube.
Today’s video exactly deals with this issue. I see it as the MOST important step, and the most crucial to get right. Once you get this first step right, everything else becomes SO much easier, and your progress is SO much faster.
Trust me. I have done this a few times now. I know what it feels like to select the wrong niche and to waste a lot of time while trying to make it a success.
But armed with today’s information, you’ll be in a much better position to prevent the silly mistakes I’ve made, and rocket your progress toward ultimate success online!
All the best!
PS: If you’ve liked today’s video, please leave a comment as a sign of your appreciation. This is a live and interactive community of like-minded people, and your comments and questions count! So I am really looking forward hearing from you!
Hi! Gideon Shalwick here… Welcome back to this mini course for Rapid Video Blogging. By now, you will have received the Rapid Video Blogging Report. Perhaps you’ve printed it out and had a good read and even made some of your own notes.
If you haven’t read the Report yet, I really recommend you download it, print it out, read it, start making some notes because there’s some really powerful information there that will help you tremendously throughout this course.
I want to talk about the next thing. This is the first lesson for this mini course. Inside this lesson, I want to talk about “Finding Your Sweet Spot on YouTube”. Basically, finding your niche; which area you should be operating in. This is the first thing that you need to look at before you even start with anything else.
Notice inside this lesson that I’m not going to teach you how to setup your YouTube Channel just yet. Wait for the next lesson because inside that lesson I will talk about specific things you need to look out for
in setting up your own YouTube Channel. In fact it might not be the next lesson; might be the one after that.
You can already set it up but I’m going to share with you some really cool strategies and specific things you need to do for setting up your YouTube channel.
First of all, the overriding principle with finding your sweet spot in YouTube is that you need to think about how you can create value to other people. Think about how you can operate in an area that you totally enjoy and at the same time provide massive value to other people.
Value is defined by what other people see it as; how they perceive it. That’s very important. This is the overriding principle above everything else.
Here are some things that you can do to help you find your sweet spot.
The first thing that I just love teaching, and I’m using this myself in my own business which is just so powerful, is something called the Hedgehog Concept. It’s a concept that was developed by Jim Collins, who wrote the book called “Good To Great”. Amazing book! I really recommend you read it if you get the time.
But I am just going to give you a quick rundown of the Hedgehog Concept. The concept is derived from the story of the hedgehog and the fox. The hedgehog is normally just good at one thing. The hedgehog just rolls into a ball whenever it gets attacked and nothing or no one can do anything to him.
On the other hand, the fox tries to attack the hedgehog in a different way every single day. Day one, he jumps from the top. Day two, he jumps from the side. Day three, he tries to go from underneath. And none of those attempts succeeds in getting to the hedgehog because the hedgehog just rolls into a ball and the fox can’t do a thing.
There are two kinds of people in the world, they are the foxes or the hedgehogs. Now ask yourself a question: Which one are you? Are you a fox or a hedgehog? Have you found that one thing that you can be extremely good at? Or are you like a fox that jumps from one opportunity to the next?
This is really important; I want you to really become very clear on your Hedgehog Concept.
This is the way you do it. There are three things you need to look at. They are like three circles, like a Venn Diagram, that sort of intersect in the middle.
The first circle is the area of your PASSION. What is it that you’re totally passionate about? These are the things that you naturally just loves talking about, that you naturally love sharing with your friends. This is the sort of stuff that you just absolutely love.
One of the great philosophers once said, “Know Thyself”. This is part of this. This is about knowing yourself or if you’re in a business, knowing your business. What is your business passionate about? So it goes for both individual and the business.
What you need to do is really dig deep and find out what it is that you’re totally passionate about.
If you’re an individual I really recommend you do some personality profiling like the Myers-Briggs one for example. That’s a very popular one. Another one that I find particularly useful for entrepreneurs is the one done by Roger Hamilton. He wrote a book called “Your Life, Your Legacy”. Inside there he talks about how to find your flow and how to find the area that you’re totally passionate about when you’re on a daily basis, working from day to day.
This passion circle, this is the thing that will help you stay motivated. But it’s no good just doing something that you’re passionate about, you also need two more things.
The second circle is the SKILL circle. And this is, as Jim Collins talks about, something that you can become really good at. What is this one thing that you can become extremely good at — in fact, one of the best or THE best in the world. It’s skill based.
What you need to try to figure out is what can you become one of the best at in the world. And this skill needs to solve a specific problem or a frustration for your target audience. It’s no use that you have this great skill but is not useful to anyone else. As you think about this skill, think about how is it useful to other people. How is it solving the problem for them?
Also this is something than needs to get developed over time. It’s not necessarily something that you can build up overnight. And you may already have built it up to this point. But if you haven’t, you need to be patient to build this up over time so that you can become really good at it.
This whole skill thing, this thing that you can become the best at. This is the thing that will help set you up as an authority in your niche. So the passion is the thing that will keep you going, it will help you stay motivated. The skill circle is what will set you up as an authority.
But that’s still not enough… You got passion, you got skill. The next thing is you need to be able to make money from it. How do you make profit from this? So it’s the PROFIT circle.
Once again it’s no good you’re passionate about something, you’re really skillful — but no one wants to pay you money for this. So first of all, you need to make sure that there are people out there who are interested in what you’ve got to offer. And there needs to be enough people out there as well.
On top of that, they need to be keen and interested in paying you money for it. And the best way of doing that is to find problems and frustrations that you can solve for these people using your passion and your skill.
Now, the bigger the problem and the more people are complaining about it, the bigger the opportunity. Think about your profit in this kind of way.
This third one is the one that helps you make money. Passion one keeps you motivated, the skill one sets you up as an authority and the profit one helps you make more money.
Okay, I will give you an example.
In my own example, my area of passion is education. I just love educating; I love teaching. I’ve been wanting to do this from a very young age. And I just feel that I’m naturally equipped to do this kind of thing. I’m passionate about a bunch of other things too but this is something that is fitting into my Hedgehog Concept.
The second circle is the skill area. What is it that I’m skillful at? I’m skillful at video marketing and video creation, both those things.
So I can educate people about video marketing and video creation.
Those are the two things. Now, they overlap there, for both of them they are overlapping, educating the skill about video marketing and video creation.
The third one, the profit one is I’m creating courses. I create courses where I educate people about video marketing and that’s how I make money from it. So that’s just a really simple example of my Hedgehog Concept.
Just to recap… Your Hedgehog Concept is where those three circles intersect. The passion circle, the skill circle and the profit circle — where they intersect, that is your Hedgehog Concept.
I really recommend you read that book, “Good To Great” by Jim Collins. That will explain in a lot more detail the Hedgehog Concept for you.
The next thing you need to think about is to choose your method. Which area you that want to be educating or creating videos about on YouTube.
There are four areas or four methods that you can look at for combining it with your Hedgehog Concept.
The four methods or areas for creating content are:
1. Educate – that is what I do.
2. Entertain – this is a very good one. That’s what my business partner Jay Jay does.
3. Report – like a news reporter, for example.
You need to find your method. Do you want to educate? Do you want to entertain? Do you want to report? Or do you want to just socialize on YouTube or other video sharing websites?
That’s very important to help you figure out which one of those ones appeal to you more. When you look at those four areas, they fit in really nicely with the categories on YouTube.
Let’s look at the EDUCATE one for example. On YouTube there are categories called Education, Autos and Vehicles, How-to and Style, and Science and Technology. All of those areas you can see as sort of places or areas that you can educate people. So educational type of videos for those kind of categories.
What about the ENTERTAIN one? If you look at the categories on YouTube, they include things like Comedy, Entertainment, Film and Animation, Gaming and Music. All of those ones are kind of entertaining. So it will give you some ideas of the kind of videos or channel that you can create on YouTube.
The next one is on REPORTING. There’s the News and Politics categories; and the Sports category for example. Maybe there are some other ones too. But these are just the really broad categories that will give you an idea of what you might like to create content on on YouTube.
Remember I talked about value at the beginning. It’s very important that you create value. That’s why I’m saying you need to become very clear on your Hedgehog Concept; how you can create value. But also think about these areas that you want to be operating in.
The final one is the SOCIALIZE one. The categories for socialize include Travel and Events, Nonprofits and Activism, People and Blogs and Pets and Animals.
There you go. So those are all the categories on YouTube. What you’re going to ask yourself now is, Which one of these four methods you want to do?
Do you want to educate? Do you want to entertain? Do you want to report? Or do you want to socialize? And once you’ve figured that out, think about which one of those main categories you want to target for becoming an expert in or for creating most of your content.
Of course you can jump between different categories or between different methods. It doesn’t matter all that much as long as you become clear on different ones that are out there and which ones you want to become a specialist in. Think about that.
Notice here that throughout this whole video I didn’t even mention the word “advertise”. A lot of people look at YouTube as a way to upload some advertisements, thinking that will generate more business for them.
YouTube is a different killer of fish; it’s not like television. You need to have a very different approach, a very different mindset. It’s about creating value. And through that value people will come back to you, wanting more. They want to come to your site and they’ll sign up to your newsletter. I’ll talk about that a lot more inside the videos to come.
So think about how to create value. It’s not an ad; you’re not creating advertisements. You want to create value for your audience.
What you’re going to do here is once you’ve figured out this method and the categories you want to operate in, combine that with your Hedgehog Concept — bring those two things together so that you can become unstoppable!
Maybe take some notes down, create your own ideas, draw up a picture of the Hedgehog Concept and all your passions, all the different skills you have and all of the different ways you can make money from it. Figure out these different methods — if you want to educate, entertain, report or socialize. Become clear on that.
This is all part of finding your niche and your sweet spot on YouTube. As a video blogger this is very important. You need to become very clear on that before you can become successful.
All this might be quite airy fairy for you; but what I recommend you to do is to print out the workbook. There’s a mini workbook below this video somewhere. It will give you some guidelines for going through these steps.
Print out the document and go through these steps. Once you’ve done that, or as you’re doing it, start playing a little bit on YouTube. Start doing some searches on the areas that you’re interested in, see what other people are already doing on YouTube. Get some ideas for your own channel, for your own thing that you might want to do on Youtube. It’s very important; it will just open up your mind to some really cool ideas.
So let’s just quickly summarize what we have talked about. We’ve covered quite a few things here for helping you find your sweet spot on YouTube.
First of all, get clear on your Hedgehog Concept. Find out what it is that you’re passionate about, that you’re skillful at that you could make money from. Where those three things intersect, that’s your hedgehog concept. It’s very important to figure that out.
The next thing is to figure out your method. Do you want to educate? Do you want to entertain? Do you want to report? Or do you want to socialize? From those things, figure out the different categories that you want to operate in mainly for your channel.
The final thing is just print out the workbook, go through the exercises and just start playing on YouTube. Just get the feel for it, get more used to it and figure out who else is operating in your area and what sort of content they are creating. Just have some fun on YouTube!
Go ahead, print out that manual, go through the steps and become very clear on the area that you want to operate in in finding your own sweet spot.
Inside the next video, which is lesson two, I’m going to talk about “How to Create High Quality Videos” for your channel using some very affordable equipment. I may talk about some more expensive options as well if you want to take it to the next level but I will go through some of the key bits of equipment you will need for creating your videos fast but still at high quality so that other people will think you’re a pro on YouTube.
I hope you look forward to that next video, go ahead and go through the steps right now that I’ve instructed you to do and I look forward to seeing you inside the next video.