Online Video Marketing Myths Exposed!

I often get people telling me all about the reasons why they are not getting into online video marketing.

Well, today I’m busting three of those reasons!

Don’t forget to leave your comment ok?

Gideon Shalwick

Right click here to download today’s video to your computer

Transcript of Today’s Video

Inside this video, I would like to bust some myths about online video and why you should really get into it if you’re not into it already. There are basically 3 main myths that I hear people talk about all the time when they think about getting into online video. So I will go through all these 3 myths and then bust it for you as well. You just make sure that you understand that online video is actually a lot easier and a lot simpler than you might think.

First myth is that most people think that it’s too high. It’s too difficult to create your own online videos. Well, let me bust that myth for you. Nowadays with the equipment and technology that you can get accessed to, it’s become a lot easier to create your own online videos.

Way back when I started about 4 years ago with this, it was very difficult and it was very tedious and time-consuming to figure out what equipment to use, what sort of formats to use and export-your-videos to how-to-upload it to your website. All those sort of stuff was actually difficult.

Nowadays, it’s a lot easier. And all the technology, tools, and software you can use is designed to be easy for you to be able to use. So it’s not difficult anymore. That myth is totally busted.

Myth #2 is that it’s very expensive to create online video or at least to create very good looking online videos. That myth is just a myth. Because nowadays, once again, technology has moved on a lot and you can get accessed to really great technology that is very affordable so that you can create very, very good looking and high quality videos online.

For example, at the moment, I’m just using a flip camera to record this video. I’m doing something special with the sounds but I’ll teach you to do that in one of my other courses.

But essentially, all I have is a little flip camera. I do have some lights. But you don’t even need expensive lights. You can just choose any lights that you have at home or make sure that you have enough sunlight coming into the room. And there will be enough free little flip camera to create videos of this same kind of quality.

Flip cameras are only about $250 depending on where you are in the world. I’m in Australia so it’s about 250 Australian dollars—a little bit less if it’s US dollars. You do need a good enough computer to be able to process videos. But if you are using the flip camera, the files are nice and small, so it doesn’t take that much processing power to edit that video. Well you do need some software but you can get it for free on PC and Mac as well.

On PC, you just use Movie Maker and on Mac, you use iMovie. So those are two free programs that come with the operating systems when you buy your computer. It doesn’t cost a cent other than your computer.

And then the next thing is uploading it. You can upload it to YouTube and/or any of the free video sharing websites so it doesn’t cost you anything. It’s definitely not expensive to create your own good looking and high quality online videos.

Myth #3. This is something I get all the time. People tell me that it takes too long to create online videos. Nothing can be further from the truth. In fact, I now prefer creating online videos to creating something like text or even audio. And the reason is that I can create content so much quicker using online video. All I have to do is set-up my camera and my little studio and basically, start talking. Of course before, I think about what I want to say, a little bit maybe create a little mind map or whatever.

But as you can see I’m just talking to you like you’re standing right in front of me. And so I can create this content very, very quickly. And if I compare that to text, writing can be quite tedious and it can take quite awhile to write something that is persuasive and it gives you the sort of effect that you want. Of course with online video, you can get all that sort of persuasiveness just through your video. I mean, you can see my personality coming through. You can see my body language and so I can create a much more compelling message with video whereas with text that’s a lot harder and it takes a lot longer to do.

And of course with video, you can transcribe your videos and so that does give you the text as well. So you don’t have to do it yourself, you can send it to someone else. There are a lot of services online that can transcribe your videos for you. And so that gives you that extra text to post as well that you can use either in your blog or as an extra article anywhere else on the web.

It’s actually really quick, especially, if you use something like the flip camera and just do the processing on your computer. It’s really, really quick. Really easy and I’m sure you’ll enjoy it.

So those are the 3 myths busted. It’s definitely not difficult anymore. It’s definitely not expensive anymore and definitely doesn’t take as long as it used to.

There are 3 main excuses that people use–those 3 myths. I hope that you understand now that you can’t use those excuses if you want to get into online video. It’s a lot easier, a lot simpler and a lot more affordable than you might think.

If you want to see more videos like this or get accessed to my free report, just go to Gideonshalwick.com.

Thank you for watching and I’ll see you inside the next video.

Facebook comments:

{ 1054 comments… read them below or add one }

1 jtunkelo February 17, 2010 at 9:33 am

[..YouTube..] excellent quality here again, Gideon.. both tech and content. love it

2 MichaelDadona February 17, 2010 at 11:04 am

[..YouTube..] Thanks Gideon, you’re right. I hope you can bust one more myth; “Not Yielding”

3 CashFlowForums February 17, 2010 at 11:25 am

[..YouTube..] I agree… video marketing is excellent! I’d rather watch a video tutorial than read one!

4 DebbyBeachy February 17, 2010 at 11:44 am

[..YouTube..] Hi Gideon
Great quality Vid. I started with a flip but the problem I had with it was it’s a MOV file and I don’t have a Mac. So I had to put the vid through a converter. I would like to know how you set up your mic. Also are you on a green screen? The black seemed so perfect…I loved it really and if so what software did you use? Also do you ever read off of a script? I doesn’t seem like you do…(-: Anyway..great vid. now I want to know more! (-:

5 GideonShalwick February 17, 2010 at 4:06 pm

[..YouTube..] Cheers Juho!

I’m really loving this. Helps me be creative while I teach – the most excellent combination for my personality profile (creator/star – Roger Hamilton).

Let me know if there is anything specific I can create for you ok?

Gideon

6 GideonShalwick February 17, 2010 at 4:08 pm

[..YouTube..] Not Yielding?

Hmmm… tough one. Let me think about it

7 GideonShalwick February 17, 2010 at 4:09 pm

[..YouTube..] Awesome! That’s exactly how I feel about it too… and it seems most of my audience as well!

We’ve been SO programmed with television over the last few decades – to me it’s no wonder that we prefer videos online.

8 GideonShalwick February 17, 2010 at 4:11 pm

[..YouTube..] Hey Debby

I’m just using a black screen – it’s a piece of black material that I got from the material shop for a few bucks – actually, my wife got it for me.

Not using a script at the moment – just talking from my head – it seems to come out more natural that way, which is what I want. Still working on being more personable in my vids

I’ll be revealing my exact setup pretty soon. So, keep watching

9 DebbyBeachy February 17, 2010 at 7:08 pm

[..YouTube..] Gideon
Thank you for getting back with me! Great job I really thought for sure you were on a green screen!
LOL…anyway I’m enjoying your Vids!

I’m looking forward to your next Video tip!
Debby

10 GideonShalwick February 17, 2010 at 7:23 pm

[..YouTube..] I used to use green screen all the time.

But the time it takes to setup, edit and export the videos with green screens are just a little nuts.

So, this solution is nice and fast for me – which is the name of the game for online video in my view – fast but still high quality

Gideon

11 Tyrone Shum February 19, 2010 at 1:53 pm

Hey Gideon,

Excellent myth busters you’ve raised! I have to admit it was thanks to you that I started to get into video and since then a lot of people have been asking me how I create high quality videos. Well, I always send them over to your GetYourVideosOnline website and lots of people have been thanking me for that too.

I also agree with you about myth 2 – that technology is available and it’s not expensive to create good videos. Even the simplest webcam will do the job which may not be anymore than $100.00.

By the way, Mac rocks! Thanks to your recommendations I’ve increased my productivity and created lots of awesome videos for my members.

Nice Polos by the way.

12 Gideon Shalwick February 23, 2010 at 8:11 am: Hey Tyrone

Great to hear you are loving Mac so much – it truly is a revolution for online video production.

Talk soon!

Gideon

Reply

13 Annabel Candy, Get In the Hot Spot February 19, 2010 at 4:47 pm

Great video and delivery. Here’s my excuse. I’m camera shy! I did do a video post on my blog once to show I could but have never repeated it. You can check it out at the “What everyone ought to know about their own identity” post. Painful really:)

Meanwhile you seem totally at ease chatting away to yourself and eyeballing the camera as if it’s your best mate! I but it’s like anything else – practice makes perfect. Thanks for all your tips, I’ll keep at it.

14 Gideon Shalwick February 23, 2010 at 8:13 am

Hey Annabel

I’ve found it becomes easier the more you do it.

Another idea is to get someone else to be in front of the camera for you. They could either read a script you’ve given them, or if they are an expert, you can just do some kind of a jv deal with them. Like I did with Jay Jay at http://www.FreeMagicLive.com.

All the best!

Gideon

15 Annabel Candy, Get In the Hot Spot February 25, 2010 at 4:25 pm

You did a joint venture with Jay Jay? What was it, I couldn’t find it. I like his tricks:) I’ll have to get back on the horse…

16 Gideon Shalwick February 26, 2010 at 12:02 pm: Yeah I did – you can see our website here:

http://FreeMagicLive.com

And here is the book we wrote together:

http://StreetMagicMastery.com

Are you into magic?

Talk soon!

Gideon

Reply

17 Heather on her travels February 22, 2010 at 1:27 am

I agree with you up to a point Gideon – to make very simple voice to camera videos or the Screen capture videos need not be difficult or expensive.

However, it does depend slightly on the niche – I blog in the travel niche and the videos I produce tend to be a bit more complex and I’ve found that Windows Movie Maker was not up to scratch as I couldn’t do video overlay. So I spend around £40 on entry level video editing software that was more versatile – not a huge expense but not free.

One tip for people who are really on a shoe string budget is that they may find that their existing stills camera already has a video function, so they could use that to at least get started.

18 Gideon Shalwick February 23, 2010 at 9:07 am: Good point Heather

I don’t use free software myself, but for people just starting out, this is a good option.

But even the software I use now costs less than 100 dollars. So, from a professional video production point of view, this is extremely affordable.

Gideon

Reply

19 Kantis February 22, 2010 at 3:29 pm

Hey Gideon….

great video and great content to destroy all the mythsout there.

What camera did you shot this video on, compared to the previous video.?

It seems a lot clearer. Was it the lightning? Was it the file format you exported in?

it looked great!!

Would love for you to tell what you did differently.

20 Gideon Shalwick February 23, 2010 at 9:09 am: Hey Kantis

Very soon I’m releasing a course that will show you exactly what I do to record these kind of videos.

It’s a solution I’ve discovered after about 4 yrs of trial and error – it’s fast and easy and fun, and also very affordable

More info coming soon…

Gideon

Reply

21 Michelle Adams February 25, 2010 at 12:58 pm

Gideon you have made it so much easier for me to produce video thanks to all the great advice you’ve shared!

BTW, I grabbed a copy of ScreenFlow the other day on your recommendation, it’s awesome! I am so glad I’m on a Mac.

22 Gideon Shalwick February 26, 2010 at 12:01 pm: Awesome stuff Michelle

Screenflow is one of the best video editors I’ve found for online video marketing.

You won’t regret it

Gideon

Reply

23 videomarketingmagnet March 5, 2010 at 12:32 am

[..YouTube..] Hey-Just what I have been saying, thanks for making our point so eloquently!

ANYONE can and should be using video in their online marketing efforts

24 Judi March 8, 2010 at 2:36 am

Hi Gideon,
Good to find you again on the internet. These myths you speak of are the very things that I was fearing for a long time. But thanks to you and some others who are putting up great content about marketing online especially using video, I have taken the first steps toward firing my boss!

I signed up for your mailing list. Thanks for all the great info here. You Aussies ROCK.

Do you accept video responses on YouTube, cuz I posted one to your YouTube video “Myths Exposed” but you haven’t approved it yet. I would so much appreciate it if you would. I think it might be funny, or at least it was my attempt at humor but it makes reference to video marketing. Please check it out and if you think it is OK can you approve it? Thanks! Judi

25 M.M. Daniels March 8, 2010 at 7:25 am

Thanks for debunking those three video myths, and letting us know about a few ways that you produce your videos.

I think you forgot #4: Not wanting to be in front of the camera. Not everyone is as good looking as you and we all don’t have sexy accents to go along with the good looks. Some of us are just camera shy and have been and always will be. It looks like screen shots for us shy guys.

26 seonoobie March 10, 2010 at 9:43 am

[..YouTube..] People don’t realize how much they can really do themselves if they just get creative and think outside the box a bit. All it takes is a little elbow grease half the time.

27 MarketingBeyondAds March 16, 2010 at 7:13 pm

[..YouTube..] Gideon, love the advice. You’re right, you can buy an HD quality Flip video camera for under $200. Throw in some inexpensive lighting from eBay, and you’re ready to go. Great stuff!

28 marketingtutor March 30, 2010 at 4:12 am

[..YouTube..] Looks good, if I want to show powerpoints on video, how would that work? Guessing camtasia?

29 GideonShalwick March 30, 2010 at 5:38 pm

[..YouTube..] @marketingtutor Yeah just use Camtasia, or if you’re on Mac, like I am, use Screenflow. Really easy to do. Just make sure you use a good microphone as well. That can really help the quality of the recording. I recommend a Snowball Mic.

30 Fredrik April 8, 2010 at 1:59 am

Hi,
I agree with you fully as regards free video marketing. But I’m taking Frank Kern’s course now, and they have of course quite superior stuff, professional cameras and so on. The videos are in mp4-format and stored on Amazon, they are much too big for any free video storage site. And you of course only get access if you’re a customer. How do you solve that problem?

31 MrBigPoppa43 April 21, 2010 at 7:31 pm

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32 tyroneshum July 12, 2010 at 6:42 am

[..YouTube..] Hey Gids,

Thanks for spilling out the myths and breaking them. Fortunately, I’ve loved video so much that I also wanted to help people through this medium. At first it might not be too easy to create quality videos and having you looking professional and sounding professional at the same time as well.

Honestly, I’m much comfortable this time so it’s all about practice and then it’s not going to be hard anymore.

Tyrone

33 GideonShalwick July 12, 2010 at 8:21 am

[..YouTube..] @tyroneshum So true Tyrone – definitely a good idea to just keep on practicing. If I look at some of my earlier videos, I just cringe, but I keep them on there to remind me how much I’ve learned over the years.

One definitely becomes more comfortable and natural over time, as you get more used to yourself in front of the camera

Gideon Shalwick

34 GideonShalwick July 12, 2010 at 10:21 pm

@tyroneshum So true Tyrone – definitely a good idea to just keep on practicing. If I look at some of my earlier videos, I just cringe, but I keep them on there to remind me how much I’ve learned over the years.

One definitely becomes more comfortable and natural over time, as you get more used to yourself in front of the camera

Gideon Shalwick

35 UVStudio July 13, 2010 at 11:04 am

[..YouTube..] Your lav mic works on your flip cam? which adapter did you use?

Also, you have pretty decent lighting… I know you have sun light coming in from your right. How else did you light your video?

Also, you are very well spoken. Most people out there are not as well spoken as you are in front of the camera. And most people don’t know how to cut from tight to wide vice versa like you are doing on this video.

36 GideonShalwick July 13, 2010 at 6:01 pm

[..YouTube..] @UVStudio Hey!

Thanks for all the compliments! Much appreciated!

I use a separate voice recorder for my audio with my Flip – then just match it all up during editing. Pretty straight forward. I reveal how I do it at RapidVideoBlogging DOOOT COOOM (have to use funny url otherwise YouTube wont show it).

Gideon Shalwick

37 UVStudio July 14, 2010 at 1:04 am

Your lav mic works on your flip cam? which adapter did you use?

Also, you have pretty decent lighting… I know you have sun light coming in from your right. How else did you light your video?

38 GideonShalwick July 14, 2010 at 8:01 am

@UVStudio Hey!

Thanks for all the compliments! Much appreciated!

Gideon Shalwick

39 BTHstudios July 23, 2010 at 5:29 pm

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40 BTHstudios July 24, 2010 at 7:29 am

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42 internettopmentor August 12, 2010 at 7:03 pm

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43 shernandez20 October 8, 2010 at 11:34 pm

[..YouTube..] Hey Gideon love your videos you give good tips. just one question not sure if you answered this yet but how did you get those social media widgets on the top left of your video?

44 shernandez20 October 9, 2010 at 1:34 pm

Hey Gideon love your videos you give good tips. just one question not sure if you answered this yet but how did you get those social media widgets on the top left of your video?

45 MarketingVideoOnline December 6, 2010 at 6:30 am

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46 MarketingVideoOnline December 6, 2010 at 9:30 pm

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47 womenswebmarketing December 7, 2010 at 10:49 am

[..YouTube..] Hey Gideon, are you also podcasting these videos? Just trying to figure out how you got the 25,000+ views…??!

48 GideonShalwick December 7, 2010 at 5:29 pm

[..YouTube..] @womenswebmarketing Hey Kat! Great to see you here too!

Yes, I am also podcasting my videos – I dont think they will add to the count on YouTube though… it will be on top of all that. Search for “online video marketing podcast” and my result in itunes will come up first

49 GideonShalwick December 7, 2010 at 5:38 pm

[..YouTube..] @shernandez20 hmmm… not sure I am seeing the same thing as what you are seeing – do you mean you can see those social media widgets here on YouTube? Or somewhere on my blog?

50 womenswebmarketing December 8, 2010 at 1:49 am

Hey Gideon, are you also podcasting these videos? Just trying to figure out how you got the 25,000+ views…??!

51 shernandez20 December 8, 2010 at 2:36 am

[..YouTube..] @GideonShalwick actually scratch that. I noticed YouTube automatically adds the widgets to each video when posted. Thanks for the reply though and keep making the great videos!

52 GideonShalwick December 8, 2010 at 8:29 am