I often get people telling me all about the reasons why they are not getting into online video marketing.
Well, today I’m busting three of those reasons!
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Transcript of Today’s Video
Inside this video, I would like to bust some myths about online video and why you should really get into it if you’re not into it already. There are basically 3 main myths that I hear people talk about all the time when they think about getting into online video. So I will go through all these 3 myths and then bust it for you as well. You just make sure that you understand that online video is actually a lot easier and a lot simpler than you might think.
First myth is that most people think that it’s too high. It’s too difficult to create your own online videos. Well, let me bust that myth for you. Nowadays with the equipment and technology that you can get accessed to, it’s become a lot easier to create your own online videos.
Way back when I started about 4 years ago with this, it was very difficult and it was very tedious and time-consuming to figure out what equipment to use, what sort of formats to use and export-your-videos to how-to-upload it to your website. All those sort of stuff was actually difficult.
Nowadays, it’s a lot easier. And all the technology, tools, and software you can use is designed to be easy for you to be able to use. So it’s not difficult anymore. That myth is totally busted.
Myth #2 is that it’s very expensive to create online video or at least to create very good looking online videos. That myth is just a myth. Because nowadays, once again, technology has moved on a lot and you can get accessed to really great technology that is very affordable so that you can create very, very good looking and high quality videos online.
For example, at the moment, I’m just using a flip camera to record this video. I’m doing something special with the sounds but I’ll teach you to do that in one of my other courses.
But essentially, all I have is a little flip camera. I do have some lights. But you don’t even need expensive lights. You can just choose any lights that you have at home or make sure that you have enough sunlight coming into the room. And there will be enough free little flip camera to create videos of this same kind of quality.
Flip cameras are only about $250 depending on where you are in the world. I’m in Australia so it’s about 250 Australian dollars—a little bit less if it’s US dollars. You do need a good enough computer to be able to process videos. But if you are using the flip camera, the files are nice and small, so it doesn’t take that much processing power to edit that video. Well you do need some software but you can get it for free on PC and Mac as well.
On PC, you just use Movie Maker and on Mac, you use iMovie. So those are two free programs that come with the operating systems when you buy your computer. It doesn’t cost a cent other than your computer.
And then the next thing is uploading it. You can upload it to YouTube and/or any of the free video sharing websites so it doesn’t cost you anything. It’s definitely not expensive to create your own good looking and high quality online videos.
Myth #3. This is something I get all the time. People tell me that it takes too long to create online videos. Nothing can be further from the truth. In fact, I now prefer creating online videos to creating something like text or even audio. And the reason is that I can create content so much quicker using online video. All I have to do is set-up my camera and my little studio and basically, start talking. Of course before, I think about what I want to say, a little bit maybe create a little mind map or whatever.
But as you can see I’m just talking to you like you’re standing right in front of me. And so I can create this content very, very quickly. And if I compare that to text, writing can be quite tedious and it can take quite awhile to write something that is persuasive and it gives you the sort of effect that you want. Of course with online video, you can get all that sort of persuasiveness just through your video. I mean, you can see my personality coming through. You can see my body language and so I can create a much more compelling message with video whereas with text that’s a lot harder and it takes a lot longer to do.
And of course with video, you can transcribe your videos and so that does give you the text as well. So you don’t have to do it yourself, you can send it to someone else. There are a lot of services online that can transcribe your videos for you. And so that gives you that extra text to post as well that you can use either in your blog or as an extra article anywhere else on the web.
It’s actually really quick, especially, if you use something like the flip camera and just do the processing on your computer. It’s really, really quick. Really easy and I’m sure you’ll enjoy it.
So those are the 3 myths busted. It’s definitely not difficult anymore. It’s definitely not expensive anymore and definitely doesn’t take as long as it used to.
There are 3 main excuses that people use–those 3 myths. I hope that you understand now that you can’t use those excuses if you want to get into online video. It’s a lot easier, a lot simpler and a lot more affordable than you might think.
If you want to see more videos like this or get accessed to my free report, just go to Gideonshalwick.com.
Thank you for watching and I’ll see you inside the next video.