Today I did a sneaky interview…
It was actually meant to be an email interview, but as I do not like typing all that much, and prefer talking, I decided to just record a video about it, and acting as if I was getting interviewed by Louis from ProfitsMasterPlan.com.
It’s a cool little tip you can also do whenever you want to create easy video content. Simply come up with a handful of questions, position your camera in a way that it looks like you’re being interviewed, hit record and just answer the questions!
I hope you can see the power of this method of creating content. Personally, it’s much easier to create compelling video content, than it is to create boring old text!
Transcript of Today’s Video
CAN YOU DESCRIBE WHAT YOU DO AND HOW YOU EARN YOUR LIVING?
I get asked all the time and you know it’s interesting because I don’t always don’t know what to say and because in the past I try and explain to people what do I do and how do I earn a living. I just give up because people don’t get it. So lately, I just say, people ask what do I do, I just go–I mean IT and that normally settles the issue for them.
But really what I do is I create online video products and then I market them using online videos and lots of social media strategies like blogging, YouTube and Twitter, and to help drive traffic to my sites. Then I sell the products from this traffic that I’m getting. So that’s basically in a nutshell–what I’m doing and how I’m earning a living from it.
WHY DO YOU THINK VIDEO MARKETING IS THE FUTURE OF TRAFFIC GENERATION?
Well I think online video has come a long way in the last few years. It’s still really in its infancy. I think there’s still a massive growth for online video. I read a really interesting report that talked about how the mainstream of the US and the UK will only be basically fully on YouTube by the year 2012. That means at the time of this recording. There’s basically two years left until we get to that massive mainstream being fully on YouTube. So I think there’s a lot of opportunity there that you can take advantaged of if you jump on it already now.
My suggestion is, if you have not got a YouTube channel yet, go and create one as soon as possible. I mean, YouTube is just one example of many, many other examples out there of online video sites that is growing significantly. But if you just want to see the power of online video, just go to YouTube and get some amazing stuff there and when you dig into it a little bit deeper, you’ll see that it’s just an amazing platform for helping you get attention online and for helping you generate traffic back to your blog or website or to whatever you’re doing online.
WHAT CAN BUSINESS OWNERS DO TO CASH IN ON THIS GROWING PHENOMENON?
Well I think the first thing you need to do is to figure out which niche do you want to operate in. Once you’ve figured that out, the next stage is to generate loads and loads of really good, really high quality online video content and submit that to your YouTube channel or whatever other online video strategy that you are using.
But just keep on submitting really, really good video quality content and get your name out there. Get your product out there. Get the exposure for your website out there. I think that’s the key thing if you can provide really good quality content and deliver it over a period of time consistently. Over time you start building traffic to your YouTube channel and as a result, you will be able to drive that traffic back to your website.
Once you’ve got traffic, you can do magic. You can really do wonderful things once you have traffic and that’s like the Holy Grail. If you can figure this one out, then you’re in very, very good position to start making some really good money online.
HOW DO YOU MANAGE TO BUILD A LARGE AND LOYAL SUBSCRIBER BASE OF FANS?
Well, I think it really comes back to the whole content thing, once again. Content really is king. It still is king. In my view, it will always be king. If you can provide really quality content, people will want to watch and will want to spread to their friends and family. I think you’re really a winner. I think that’s the key thing.
But the other thing I really recommend you do is to focus on one video sharing website and the one I recommend is YouTube. I’ve been talking about YouTube all the time. Really focus all your efforts there and start making friends with the people in your niche, get involved in the YouTube community and get to know people in the YouTube community who are also interested on the same stuff that you are interested in. Start interacting with them. Start having a conversation with them. And it so easy doing them with YouTube. You can send people emails within YouTube. You can write comments on their channels. You can write comments on their videos. It’s really interactive. I think it’s just an amazing place where you can hang out to build an audience and to eventually build a big subscriber base and a whole lot of raving fans. It’s just awesome.
I mean to give an idea of something that I did recently with one my business partners in the magic industry is that we pretty much just submitted two videos to YouTube per week and we embedded those videos on to our blog as well every week.
But basically in a period of about seven months, we managed to build our list, our email list, our fan list to I think–it runs about 13,000 to 14,000 people. We’re currently sitting on at about 16,000-17,000 people and I think it’s about 8-9 months now. So it’s really rocketing ahead and that’s mainly through the content that we’re submitting to YouTube.
TELL US MORE ABOUT YOUR BECOME A BLOGGER PREMIUM ONLINE TRAINING PROGRAM
Become a Blogger Premium—yes that is my most successful online product so far. Basically, it’s a course where we teach people how to blog. We’ve got a whole lot of free stuff there at Becomeablogger.com. There are ten free videos to show you how to set-up your blog from scratch and these are sort of are really hands-on step-by-step videos that shows you exactly right from the beginning–how to set up your own blog.
So the ten videos—free that you can watch there. And there’s also a report that me and my business partner, Yaro Starak, wrote together that talks about how to make your blog successful.
But then on top of that, we’ve got a course, the Become A Blogger Premium course, that goes into a lot more details for—how to optimize your blog for search engine optimization, how to add images, audio, and video, and how to get into all the social media sort of stuff and record those x-factors for really making your blog stand-out from the crowd.
And then we go into traffic generation strategies which include the social media stuff. Once they get traffic, they will move on to the final module which talks about how to monetize their blog–so that’s with me and Yaro Starak. We both teach inside the course and I teach more the step-by-step how-to stuff whereas Yaro goes into the strategy side of things. So it’s really a good marriage of skills and experience that we combine into this powerful course. s
WHAT’S YOUR ADVICE FOR ASPIRING ENTREPRENEURS LOOKING TO GET THEIR BUSINESS UP AND RUNNING FAST?
Well, I think you just have to take action. I think, first of all, create a vision or a plan for what you want to do and then just take action. Start doing something. And you know, once you start doing something, you’ll very quickly realize whether you are on the right path or whether you are on the wrong path. But if you don’t take action, you’ll never know. The sooner you can take action, it doesn’t matter what kind of action, but as long as it’s sort of within the direction where you want to go–we think you want to go at least, I think that’s the best way for getting a business up and running. So there are also a lot of courses that you can do. But you know really take action.
Second thing that I would say, especially for online business, is to really apply massive focus. You really have to very, very focus if you want to be successful online–so many distractions. And so what you got to do is to cut out and remove all distractions and just focus on one project at a time. Get that done. Show some success on that one thing before you try and do all sorts of other things. That’s my recommendation for getting up and running as fast as possible.
ARE THERE ANY FINAL WORDS OF WISDOM THAT YOU WOULD LIKE TO SHARE WITH US?
I think it’s important to have fun with this. Obviously, there are two aspects to it. There’s having fun with the process of doing what you’re doing online. But there’s also having fun with the actual result.
So I think you’ve got to enjoy both. You’ve got to enjoy both the process of doing the work. For example in my case, I just love everything about online videos. I love the process of creating video or thinking about the video and putting it all together, interacting with online video communities and getting results from that. And then of course, I love the result, as well, that comes because of that which is a successful business and successful online video products.
I think that would be my last bit of advice if you can really think about something you can do online where you enjoy the process as well as the end result. But I really believe that if you enjoy the process and you apply a bit of clever business—business strategies, you know you’re on a good way towards some good success online.
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