We’re all human. And we all make mistakes.
But one great lesson I learned early on, was that it’s much better to learn from other people’s mistakes. Before that though, I made some really BIG mistakes that has been very costly.
Inside today’s video I talk about a very common, yet very subtle mistake, I made with my very first product online. It would have been great if I knew about this subtle change in thinking BEFORE I created my product. But at least I did manage to learn my lesson. You’ll see what I mean inside the video.
As you watch the video, towards the start, you will see me talking about how you can win a 16GB Apple iPod Nano. And it’s really simple to enter to go into the draw to win. All you have to do, is follow these three easy steps:
And that’s it! That will enter you into the draw for winning that cute little iPod Nano!
Welcome! My name is Gideon Shalwick and depending on how you got to this video, you might be wondering about the strange title of this video, I’m Sorry… I Made A Big Mistake.
Well, I did make a big mistake quite sometime ago when I launched my first product ever. And I will share with you inside this video this big blunder, this embarrassing story, so that you won’t have to go through the same pain and frustration.
Before I share this big blunder with you though, I want to talk about this little device that I have in my hand. It’s an IPod Nano that you can get for free. I’m running a little competition that will allow you to win this little IPod Nano. It’s 16Gb hard drive IPod Nano touch screen, one of the latest ones that you can win.
I want to give you some instructions for how you can enter. Obviously, I love interaction from you. When you leave a comment on my blog, I just love it. So I’m using this as a way to get you to interact because I know when you interact, when you take the action to leave a comment, you actually learn better. There’s no better way to learn but through action.
I want you to leave a comment. But I want you to leave an interesting comment. Inside this video I will leave some clues. It will be three special words that I’ll have throughout the whole video. Either I’ll flash it on the screen, or mention it, or probably flash it on the screen. And I want you to watch out for these three words that will make up a phrase that you then have to add inside your comment.
I want you to add it in a clever way. So leave a comment that adds value but include this phrase inside your comment that I’ll be revealing throughout this video. I hope that’s simple enough.
There’s one more piece of the puzzle for you to be able to enter into the draw to win this IPod Nano. I will reveal it to you at the end of this video. So keep watching because, it will be pretty easy to win this. The chance of winning is pretty high because as I’ve said I don’t get all that many comments on my videos and so that increases your chance of winning.
Let me share with you this big blunder that I made when I launched my first product. It was a book called Millionaire Drop-Out Secrets. It was an eBook. It took me about 21 days to write this book. It was just sweat and tears — hardwork. But it was a 24/7 job so it was a really intense effort. I got it out in our launch. I got some sales initially.
But as I was trying to make these things successful, I realized there was something really big wrong with it, something really big that I made a mistake with. And the mistake that I made was that when I created the product and the marketing materials for this product, I assumed that I knew what my audience needed. Now, that might not sound like a big blunder. But trust me, it’s actually quite a big mistake. It’s extremely subtle but it’s the same mistake that so many people make. And that’s why there are so many products and businesses that are not successful.
The difference here is that instead of looking at what people need and thinking that you know what they need, you really need to figure out what it is that they truly want. Knowing what people truly want, that’s based on what people actually say they want, is very different to what you think that people need. Those are two vastly different things. And if you don’t know the difference or if you create a product based on what you think people need, you could end up getting it totally wrong which is what I did for my first product. And I don’t want you to repeat that.
So how do you figure out what people truly want? Why is it so important that you create something that people want?
Well, the main reason is that people buy stuff that they want. It’s just the fact. And people don’t always buy things that they need. So you need to think about what it is that people truly want. And the way to do that is to, guess what? — to ask.
You simply ask people what they want. And sure, I know, you might be thinking, “Sure Gideon it’s easy you’ve got an audience, you’ve got a following already that you can simply just send an email out to and ask them. And it’s so easy for you.” But you know, at the beginning, for me, I had to find other ways of asking people what they wanted.
There are many other different ways that you can find out. For example, you could use someone else’s audience and ask them what they want. If you have friends in Twitter or Facebook, ask them if you can run a survey on to their audience and give them something in return. Create some sort of incentive.
Go to forums on the internet and hang out in the places where people complain about specific issues in your niche. Those are really cool ways of indirectly finding out what people truly want.
Another way of doing this is to interview typical people in your niche that are either you can call or contact with online or that you can speak to in your close immediate area. And they may be a little bit harder to find, not as many of them. But having these conversations with these people would really open up your eyes to what people truly want as opposed to what you think they need — big distinction.
There are many, many different ways that you can find what people truly want. One of the best ways that I found is if you can build up an audience or if you can borrow someone else’s audience to run a survey. And inside this survey, you ask them maybe five questions that relate to what you’re trying to achieve with your product. But the main question really is to ask people their main problem, pain or frustration.
Ask them what is your number one pain, problem, or frustration that you have with ABC (whatever the product or services that you’re offering)?. And that one answer will really get people thinking about the true problems that they have. From that you can figure out very clearly what it is that they truly want. Because when people complain about their pains and frustrations, it gives you a very clear idea of what they truly want. And that’s just a golden nugget of information there.
Along with the survey, you can also ask people about how much are they willing to pay? If you were able to provide a solution for them for this big pain or frustration that they have. And a bunch of other questions.
I limit that to about five. Sometimes I just do the one question, maybe two or three. It really depends on the audience. But the bottom line here is that you need to ask people and you need to get to the bottom of what they truly want. Once you know what people want, you can create a solution for them. Not only can you create a solution in terms of a really great product but when you create your marketing materials, when you will sell the product eventually, you’ll be able to target that information so much better because you’ll be pressing the heart buttons of people because you know already what they want. So it’s not only the product but also the marketing material when you get into the launch of your product.
I really hope that was useful for you. You may have seen a bunch of emails around in the blogosphere or on the cyberspace, I mean, where every man and his dog is promoting Jeff Walker’s Product Launch Formula. Now, I’m also promoting it. And the reason I’m promoting it is because it’s one of the key courses that I’ve done in my life online that has helped me to get massive success online.
Jeff Walker’s Product Launch Formula course is launching in about a week’s time and as I believe, I don’t think he will keep doors open for very long. He just opens that for a very short period of time every year. And I truly believe that if you’re ready for something like this, that this is a great course that you need to go on.
There’s a link below this video that takes you to a free video that Jeff has on some of the biggest mistakes that he has made and some other people have made in launching their own products. And I’m a strong believer in learning from other people’s mistakes.
Inside this video that Jeff has on his site, you can learn about those mistakes. So please click on the link below. There’s an optin required. If you haven’t optin in their yet, that will take you to the video page where you can watch the content.
At the moment there’s nothing for sale. At the time of the recording of this video, there’s nothing for sale there and you can just watch and absorb all the free content that Jeff has there. I really encourage you to check it out. Even if you’re not interested on the course itself, just check out all the free information. There’s a bunch of really cool ideas there that will help you in making your business successful.
Let’s get back to this thing. I mean, before I tell you about this, I just really hope that you found this video really useful and you know that you can figure out what it is that people truly want when you get ready for your own product launch.
Just how to get access or how can you enter into the draw for this, again, you got to leave a comment. And throughout this video, I would have revealed three words that will form a phrase that you need to use inside your comment. I would like you to also optin for the video, then leave a comment and that will put you into the draw for this little IPod Nano.
The deadline for this is this Friday which is February 25, 2011. Please make sure you leave a comment before then if you want to enter into the draw to win this little IPod Nano. And inside my next video, or in an email, or whatever, I’ll announce the winner and send it out to them.
Thank you so much for watching. I hope you’ve enjoyed this. And please make sure to comment and I look forward to seeing you inside the next video. Talk to you soon.
Follow
Hi Gideon!
I always enjoy watching your videos. Thanks for posting this one, and for letting us know where you’ve been, what you suggest, and tips that we can use to walk a better path to success in our efforts.
By setting such a great example, I am motivated to make 2011 the year where these words come true for me: Product Launches Rock!!!!
I look forward to seeing what this year brings for me. It’s time. I need to take my content to the next level. Thanks for playing a part!
Have a wonderful day!
Nancy
Ipod Nano, surely?
Oh darn, did I say iPad again? forgive me – been a long day!
Hi Gideon,
could i ask how do you phrase the question, how much would you be prepared to pay?
eg
how much would you be prepared to pay?
then blank field
or a range with tick boxes eg $27 – 47 or $47 – 97 etc
then they might all tick the lowest hoping you won’t charge them too much!
how do you handle this tricky question in a survey?
thanks
paul
I really like your style, Gideon, and the way you constantly try out new things and constantly inspire me
I’ve already learned so much from you and now I’m looking forward to the day – in the near future – when I can honestly say that MY product launches rock – weeeee 
Warmly,
Pernille
As always well done Gideon!
You are so right about “needs” having little to do with “wants”
And the thing that is also so easy to forget is that we as
“product creators” are rarely the demographic for the product.
It’s not how “we” feel, it should be about how the “customer”
may feel. When “wants” and “focused products” collide,
it produces “product launches..that. ROCK!
Hi Gideon
I am about to open a blog based on videos exclusively. Earlier I also made a mistake of creating my product first. After discovering this fact I decided to give an awful lot of free conent first and, when establishing some trust, it is easier to collect the ideas tha audience have. As soon as it is done, it is easier to launch a relevant product, because yes, product launches rock.
Oliver
P.S.: I also know Jeff Walker’s stuff and it rocks too.
I completely agree with you, and actually I believe Product Launches Rock so much that there is no other way to get a product out there on the online jungle without a proper one implemented. So, you got me in! I´ll be checking the PLF right now.
Thank you!
Keywords search, keywords search and more searches; that’s what will make your product launches rock!
Of course posting in forums and asking people their opinion are also good points, thanks for sharing this information with us.
All the very best and fingers crossed for the IPad Nano coming my way!!
Claude
Gideon – the information you shared will assure that my product launches rock!
Your style, ease of conversing, and information you share make your videos very enjoyable to watch. Thanks for sharing your skills. Good job!
What people want, what people want, what people want! I’m amazed how this message is consistently missed by marketers. How many product launches are done and the product is just hyped and never described and detailed so I know what it is I’m being asked to buy.
Thanks for being real Gideon. I hope more people know that the intense competition that so many complain about is not real. Deliver what people want and you truly have little competition. Almost no one else is delivering to people what people want. Ain’t that Great! Opportunity !
Hey Gideon,
I think product launches rock as well.
I see you have a mic in the background, is that the Blue Yeti? If it is, I would love to know what shock mount you found that works with it. I bought a Yeti and couldn’t find one for it. Let me know if it is. Thanks A Lot
Jason Bartels
Hey Jason
The mic in the background is a Rode Podcaster mic – you can buy the shock mount separately for it. Great USB mic!
Gideon Shalwick
Thanks for your nice video Gideon! What you´re talking about is really basic as another commenter pointed out, but I must say you have a very clear, calm and pleasant way of conveying your message, unlike many other similar videos where surprisingly often the presenter just seems to be repeating some basic concepts with no real insight. That, and I really like your voice and accent 😀
I have created my product in a specific niche after I realised that for some reason no one launches these types of products that there´s a clear need for me and many other people in my demographic. Now looking back, after all the hard work for my own little product, I gotta tell you the experiences I have had since I begun on this path totally rock!
I haven’t done many product launches but I did the same thing that you did Gideon. My first product launch was a recipe book that I wrote for my list. I thought since the list was interested in raw foods that they would be interested in a book with recipes as well. Well when I launched it the product launch didn’t rock. I sold less than a dozen from a list of over 2000. I have since learned that I need to create a product that targets someone’s pain or needs and not just what I am interested in. I repeated this mistake a few times on a couple of other product launches. I know that using your information and other keys that I will have one that rocks some time this year.
It takes a bit of research to create product launches that rock. Like you said in your video – ask, research, dig up information on what people are looking for – knowledge is power for you and the product that you are creating for your customers. Successful launches by many gurus rock because they did all this by themselves, with friends and affiliates to create the product.
I have found that it is a product launch formula that is the key to success. It can be duplicated. Well that is just my two cents. I loved the video and it just reminds me what I need to do to be successful
Thank you so much for all the valuable information that you give us for free Gideon.
Hi Giddeon
Thanks for the value adding video. I know that product launches that offer value in the form of content/videos prior to the release are great at building the buzz and generating good will from their audience (gotta love the power of reciprocity)!
Using contests and challenges as part of a launch are also very clever marketing ideas and I love your way of keeping our attention on your videos (increasing your views-comments-length of time on your site-lowering your bounce rate etc.) Brilliant!
I hope that by learning from Jeff Walker and you that my product launches rock too!
Thanks for the value!
Heather
I love your videos Gideon, they’re so crisp and clear and easy to understand. I’m a relative Newbie to IM just 6 months experience so I’ve always asumed that what people want is probably exactly what I want! The trouble is at this stage I still want it myself so I can’t yet give it to others! – lol
Looking forward to the day that I too can say ‘Product Launches Rock!’
Louise : )
Never easy to admit mistakes. Hopefully I can learn from yours to make sure my product launches rock! Such an important lesson too.
Hi Gideon,
After watching your video I’m really determined to make my first Product Launch Rock the world!
Hi Gideon,
Thanks for your coaching on video blogging and caution on launching products. I’ve noticed that some product launches rock in the beginning but fail to deliver on their overblown promises. Other launches aren’t so spectacular but truly rock in providing value to customers. I prefer the simple, nonglitzy ones that deliver on promises.
Thanks again.
Susan
Aside from the fact that you’re very clever, very productive, very natural in front of the camera and just naturally adorable, your videos are usually packed with super content. You just showed me how to promote my affiliate products in a different way, add a contest, and get my new book into the hands of those who want it. Thank you again ‘man of wise knowlegde’.
Kellie
I’m brainstorming for my first product launch and currently trying to build a list up in my niche. Product launches rock and I look forward to try and hit my goal of $50k in 2011 from my own products!
“It is the product not the packaging that matters”
-Henry Ford
Gideon, Another great video and this time it had a unique bend to it! (who doesn’t want the nano, a Lil’ flattery ain’t do no harm :P)
Yes, I totally agree with your views expressed in the video, A need is always perceived as a duty, a restriction, a chains trapping a person. Something the person will have to yield to but will not wish too and we all know there are more pressing needs of a person than buying a product.
But a want , It is different. We are inherently trained to run after our wants trying to fulfill them at every juncture of our lives. Don’t we all remember convincing our parents , when we were young, for that latest teenage fad.
We are built in a way to give in to want no matter how crazy it might seem or how a valiant a defense prudence might pitch.
And if a business owner is able to track this need then voila, you just cracked the code to the national treasure.
Right now many and i mean MANY product launches fail, Not because the product was bad but simply because the product had only one fan.YOU!
Tapping to the mass want is absolutely necessary , It is like the elixir of life, The ham of the burger (:P), Truly essential.
And when you do achieve this you can say loudly and proudly ….product launches rock!!
Till then (unless you follow Gideon’s amazing advice(flattery dose no. 2))
you will continue to use your ‘vintage’ product strategies like a drunkard uses a lamp-post , for support rather than illumination.
As for me,
Product launches will always rock!!
To your success,
Arjun Narain
Hi Gideon,
As a novice online marketer I can say that the great ideas are usually simple. What an obvious thing – ask people what they want before even starting creating a product for them. Thank you for your tips Gideon. Product launches rock!
Hi Gideon, I came across your blog through Yaro Starak and Pat Flynn’s blogs, loving the expertise you provide. I just made a ton of notes from this video which I’ll use this week to better-target my own products and services- so thank you! Product launches rock!!!
I’ve personally found a quick email or phone call to current clients to ask them how they think I could improve my products or reach new markets has been a great source of input, but you have to think carefully about any self-serving requests. For example one client wanted to pay for his Online Marketing Platform (my product) on a small monthly payment instead of my usual arrangement because he has poor cashflow (common in his niche). I tried this out, but he’s missed every single payment since. So I either have to find a better way of offering monthly payments or try something new.
Looking forward to trying out your suggestions this week
Hey Gideon:
Thanks for sharing your blunder. I know that it is not always easy to do this but it does help people like myself relate to you on a different, more personal level.
You’re right it is so much easy to create and sell a Product that people want and not just what they need. Wants will always sell more than needs because of the way most people are wired to think. Afterall, at times we are all selfish and want for things.
Finding out what people want, especially when starting out is a little time consuming but it is possible. People do want to find answers to their biggest pain or problem so youare 100% right that we need to find what those pains and problems are. Doing this will make it easy for you to sell your product(s) during the Launches.
Creating and launching a product will be more successful when done on the Rock solid foundation of know what people want.
This video has really shown me that Product Launches only Rock when done with the customer “wants” in mind.
Great video!
Take care,
– Rick
Hi Gideon.
This year are many -launches- almost every day.
How many really -rock- you?
It is very hard to choose the good one -product-. There are many crap.
Probably, marketers must change their strategies to promote.
I want to see -product launches- thta really rock me!
Carlos Alberto
Product launches rock when you leverage the online video, you have the right contacts and JV brokers and you have a kick-ass product!
Gideon–excellent distinction between wants and needs. In order to make product launches rock you have to discover people’s “wants” and then, if necessary, guide clients to their underlying “needs.”
Many people want things that do not address their real needs…or they overstate them. We need automobile transportation. We want a Porche but we don’t need a Porche, we need a car.
Hello Gideon,
My greatest Pain is … finding the time to go through all the courses. I am a fulll time physical therapist- wife and mother of 2 young boys.
My biggest problems is not having enough leads to sort through to build my downline.
My frustration is trying to figure out what tactic/platform to use (out of the many) ie.. facebook, twitter, youtube, or blogging to integrate video (which I love).
Thanks for your help,
Sandra
P.S. I bought the SMMM program from your link.. did you give out the bonus yet.. didn’t get the email? thanks again.
Hey Sandra
Yes, we have sent out an email about the first 2 parts of 3 for the bonus. I have not scheduled the mastermind call yet, but access to the other two bonuses have been sent out. Have you checked your spam folder? If you still cant find it, can you please send us an email about it?
Gideon Shalwick
Hi Gideon, As usual, your video did have a good suggestion using market search (surveys) before developing a product versus creating a product based on what we think our niche would buy. Based on my experience, what makes product launches rock is more than just asking your potential customers what they want. Often, people tell you what they want but once you offer it to them, they still will not buy it. The missing step in the development process, in my opinion, is creating a ‘prototype’ with different price points you can ‘test’ before you do your launch. Obviously, this is more work upfront but better to know you have the ‘right’ priced product in place before doing all the work of a launch. Keep up the good work !!
Seven years ago while I was at the lowest point in my life I started a local women’s social club that grew to 150 members quickly because it offered a dozen different fun things to do each month as well as the opportunity to make new friends. After our ongoing success and having others ask how they could start a branch in their area, I am currently in the process of developing it as an online membership site and will be taking it global by mid-2011. I will be using videos and webinars as a big part of my prospecting as well as keeping all my members connected. And I’d like to thank you Gideon for all the great video tips you gave me in order to do this right!
I have already been dreaming of the first product that I will offer on my new website and enjoyed Jeff Walker’s Product Launch Disasters video very much. It gives so much hope to us newbies to hear that even HE started out as clueless as we did.
And l look forward to learning how to make all my future Product Launches Rock!
All the Best!
Linda
Nice idea Gideon and many are trying to ask at present.
Trouble has been the answer to many surveys recently was ‘How do I get rid of all the emails I’m being bombarded with and how can I get anything done?’ Ok so there is a time management product there but it’s not a great answer. What it also shows is that as so many just delete emails. So the days when product launches rock big time for big ticket items in the IM market are looking a lot less than they used to do.
On day three of Trey Smiths big ticket product launch it is rumoured that his top affilliate only had two sales. George Brown has fared a lot better with his low priced revamped product. For him product launches rock still. However, I wonder how many noticed that they may have signed up to a continuity program with it. A program that I’ve not found the terms and conditions for yet.
So, it’s looking like if you want to make your product launches rock, keep out of the Internet Marketing sector, keep it reasonably priced – you will sell more anyway, and be totally upfront and honest with your potential customers.
Good luck to all
Rog
If product launches rock! – YOU rock so much more for providing great, useful, and easy to follow strategies and tips on a regular basis!
Your content is great and I promote your information to people who are looking to produce videos for their blog.
Have a super day – Theresa
Hi Gideon: You seem so at home in front of the camera. Wish I was. I enjoyed the information and am hoping to have several product launches that rocks as well.
Thanks.
Well Gideon, you’ve done it again – what a great way to make sure people stick with you and hear (at least most of) what you’re saying! Kudos to you:
***************
There once was a dashing young lad
Whose videos weren’t half bad
He knocked off my socks
When he said “Product Launches Rock”
Listen to Gideon – and you will be glad!
***************
Now let’s get blogging!
Well… if product launches rock (as in lean) toward satisfying a want then they can glisten like gold. On the other hand, if product launches rock toward a need they may fall flat like a black lump of coal. Therefore consistent with your story, while coal may satisfy a need, what people want is the shiny piece of gold. Why? Because it gives them a sense of value and intrinsically makes them feel better about themselves.
I’ve been watching your videos for some time, and have gotten so much advice and great info from you. I’m currently writing an ebook, and I know when this product lauches, it will ROCK, because of all your great advice. Thank you so much Gideon!
-Eunes
Hi Gideon, I just want to thank you for being such an inspiration
for me, and I’m sure for others as well.
I’ve learned so much from you in the last 4 months, since I
discovered you, that I understood that I can also participate in
this industry adding value to the world.
I’ve no experience in online business, but You’ve inspired me to
take action, and I begun to write, and soon I’ll be creating my
own blog.
As well as you, I believe in learning from mistakes, but of course
I prefer learning from others’ mistakes 😉
In this video I’ve learned a very, very powerful lesson and it
came in the perfect timing. Now I know that “I’d better be careful
not to assume that I know what my future audience need” in order to
save time, energy and not get frustrated when creating my own
products.
Again, Gideon, Thanks for all these valuable lessons. God Bless
You.
Hi Gideon.
1st: I hope your NZ family/friends are safe and well.
2nd: Your *** Product*** ***Launch*** videos ***ROCK!***
My first product launch was an ebook for a need (geeks learning how to communicate with those not like them aka business people) …no market though (geeks don’t see the need). The ONLY person who purchase the ebook was a printer in India. So, I’m sure that book is now available free somewhere in India right now.
I’m working on another product now. You had great ideas on who to ask (besides family and friends). Now let me learn from Jeff too.
Thanks as always!
Hey Gideon, I have discovered that in order to be successful and make money online or offline for that matter is by listening and paying attention to them and by giveing people what they truly want.
They will tell you what their Pain problem frustrations are when you probe and ask them. And when they tell you, you turn around and give it to them and they will gladly pay you for it.
Hi Gideon,
It’s so timely that this video arrived. I am just getting ready to launch something and all of the concurrent advice I’ve received is similar. One woman I admire put it this way…you have to give people what they want first in order to earn the trust to advise them on what they need. Thanks and I’m looking forward to havine my product launches rock!
Gideon,
I’ve read your free video blogging ebook and appreciate the solid information you have shared. Well put in pointing out that before launching a product, it helps to know what your audience needs first.
On a side note, product launches can be tricky and even distracting when you are on the *receiving* end of a launch. Product launches rock, but don’t let them be the shiny new thing that delays you from taking action on what you have already learned. Especially considering how entertaining the recent launches have been, thanks to Andy Jenkins and his video marketing genius. 😉
Paul
Well, sure Product Launches Rock! but you’re lucky this isn’t your product launch, because I’m sorry to say that you just stumbled on your own “big mistake” right on the video, both verbally and textually: ¿Friday February 22 2011? You seem like you need some vacations… ;-p
Hey Danny
Yeah sorry I got that wrong – it was a long day when I recorded it yesterday! But I did correct it with an annotation inside YouTube. The functionality for your account may be turned off perhaps? And I also changed the date on the actual blog post itself
Thanks for pointing it out!
All the best!
Gideon Shalwick
I actually downloaded the flv file and saw the video offline, so that’s why I didn’t see any annotation. Anyway, a post about making mistakes without mistakes would just be mistake in itself, or wouldn’t it? XD
Too right!
Gideon
How to make your product lauches rock?
First of all -stop guessing or thinking what people need! You may be getting it wrong.
Ask people what they want – ask, ask, ask!
The tailor your product and marketing around what people want.
When you have something people want – they will buy it…provided they know about it…so how d we get people to know about our great product Gideon? I bet J Walker would have some great ideas for us…
Thanks for the great video!
Ariel
Hi Gideon,
I have been watching you videos for quite some time now and I am very impressed with the advice you offer. This piece on Product Launches and learning from others mistakes is very good. I also recieve information from Jeff walker and loved his interview with the herb guy, that was a great story. I don not really have a product to launch but feel that there is a lot of valuable information for the golfer in my blog. So if and when I come up with a product I will remember that “Product Launches Rock”. Thanks for all of your insight.
Jeff
Gideon, your videos are always so informative and helpful, thank you for saying everything in such a clear, straight-forward way that we can all understand.
Drawing attention to your mistake with the book only shows that you are just the same as us – imperfect!
If I had a product, I would definitely be shouting “Product Launches Rock”!
When Jeff launches a rock at his product, it bends and breaks… but when a marketer launches their product with his Product Launch Formula, they absolutely rock!
Great advice about surveying your list and uncovering needs using forums and interviews. Some great ideas there, especially for people who may be having challenges getting responses from their surveys.
Good work! 😉
Wayne
Hi gideon , i need to thank you because you Teach me how i built my wordpress blog , you are a clever teacher thank you.
Hi Gideon – Magic as always. Clear, concise vid, excellently presented again. Really enjoy your help and agree PRODUCT LUNCHES ROCK! … oops I meant launches. Hey man, we’re all only human ‘cept Jeff Walker the guru god of product launching!
[..YouTube..] lol nice video
lol nice video
Friday February 22? It’s 25! Anyway, really liked the concept of the video with the little giveaway there. Wonder where you got the inspiration for the “hidden words” thingie 😉
Just wanted to say that your videos are cool but product launches rock!
Ok your videos rock too, I said that…
Alejandro
You could have avoided those mistakes from the beginning by taking a basic course in sales. Even online in videos you must be able to grind on the pain that drives your customers to feel they need or want your product,
This will make sure your product launches rock!
Friday is actually going to be February 25, not February 22. In fact, your video wasn’t even uploaded until February 23.
Is this a method of ensuring that nobody wins an Ipod from you?
Gideon you are always trying new things, awesome man…
I wanted to point out that you don’t need to be a guru or a rockstar to make your product launches rock!
Always keep that in mind “tubitiches”!!!
Oh oops – got the date wrong. I should have double checked! I’ve just created an annotation with the correction, and also updated the actual blog post on my blog.
Thanks for pointing it out!
Gideon Shalwick
I love your tips and like how you used the video with your giveaway to make sure people watched for the duration of the video. Thats smart business and I like it and will use it myself when I get to that point.
One thing I’ve learned in my time online is that in order to have a product launch that rocks, there are steps you must take along the way.
If you fail to take those steps, your product launch won’t rock, but bomb!
It will not be long before I’ll try my hand at a blog.
Videos are my next project.
Indeed Product launches rock!
product launches rock!
WHAT?? LOL AWESOME ONE
Hi Gideon,
You know what they say about the word – ASSUME – Making an Ass out of U and ME – so no big deal that you made a mistake because it was a valuable mistake and you would have never have done this video without your valuable mistake – It’s always so nice to hear what people want – live in your authentic truth and just ASK so you can have a successful Product Launch that will truly ROCK!!!!!
In gratitude to you,
Nancy
Hi Gideon,
. Listen to me Great Gideon…
I want reveal you my best strategy to find out what people REALLY want in each niche I go in. You will like to know that with this my personal very secret system I do not take care of what they need because i go straight to the core of my target audience and I am able to MAKE MUCH MORE MONEY
I am very good in writing Squidoo lenses that get in the first three position in Google ranking. It’s amazing the power of Squidoo that so many people are completely ignoring. But fortunately for me it continuing to be my secret money-making-machine!!!
Well, when I write I hit the most painful and frustrating problems that people have in each niche, and I assure to do this fundamental aspect inside each lens, using great compelling copywriting…
And at the end of the len I put a link directed to a survey where I asked to each reader at least 20 specific questions. For example I ask the first cause of their problems, what did happen specifically, what they would like to receive, if they prefer to have the solution in a PDF report, a video series, an Mp3 series, how much they are willing to pay for the product/service i am going to release, the 3 main bonuses they would like to receive with the offer, if they would like to be inside a private or public member area or not, if they are willing to pay or not for a continuative monthly program, if they would like to receive follow up after the purchase in the number of 1,2,3 per week, if they would like to have an elite/high price service or product, what kind of payment system they prefer and the best delivering method they are looking for….
It’s amazing how specifically people answer all the questions I list and in how very high percentage readers take the time to fill all the forms.
And.. DRUM and ROLL please…. I went to create, – very easily – each time a specific product or service on what EXACTLY they want.
It’s amazing Gideon how the text (as articles or Squidoo lenses), sometimes can be the very best solution for what many Internet marketers would like to achieve and unfortunately they never achieve for a lack of confidence, action and effective strategies.
I tried several other methods, but frankly this one is the process where each time I get the best amount of specific answer and the best result in product creation, in building high real value, branding myself as a person really interested in them and in the best delivering method.
So, with my secret process I go against what you say in your video that is better to ask only from 1 to 5 questions.
For me it is totally different Great Gideon. The more specific I ask the more people are willing to answer and to reveal their sufferings, pains, frustrations and problems. It is like they open completely themselves to their secret diary or to their best friend, really! This is the feeling that I receive when I review all the survey answers.
This is the very first time that I reveal this “Gold Nugget” so take my comment in high consideration… Great Gideon! What I am sharing today with you and your following is REAL HIGH VALUE, isn’t it true???
All the Best to You and to Your Family Great Gideon,
Alberto Facchielli
from shining Italy
P.S. The phrase inside your video is ‘PRODUCT LAUNCHES ROCK’
Alberto!
This is worth “GOLD”! I hope everyone else is taking notice of your comment too! I reckon there is definitely a place for asking more than 5 questions, especially if you have such a close connection to your audience!
Thank you for your insights!
Gideon Shalwick
Hey Gideon, what a nice video! I love them all, and all your strategies. I hope I will use those strategies soon too. I almost forgot to mention that your product launches really ROCK alot! Wishing you best luck with finding out more strategies, how to get easily money.
product launches rock! … but only when they’e on time… the deadline is the 22nd but the vid wasn’t posted till the 23rd? I guess deadlines can rock too… when you have enough time to participate 😉
[..YouTube..] @rafidiisme oh you did not see my correction with the annotation? I had a mistake in there – should be 25th!
oh you did not see my correction with the annotation? I had a mistake in there – should be 25th!
Hi Gideon! I´ve tried making surveys to my audience before I launch a new product, but most of the times, the reality is that people say something on the survey, but when I create the product they say they want, they don´t buy. Maybe is because I target the spanish-speaking crowd, which has less money to spend. Who knows.
Anyway, keep the good work, You Rock! 😉
oh sorry no I didn’t I didn’t see any anotation
Great advice. Product Launches do Rock: there is that feeling of excitement having it out there for people to consume, but as you point out, selling what “you think” they need vs. what they want or what “they think” they need are not always the same thing.
I’m hoping to launch a novel soon, and while the product is the product in that case, HOW I market it and to whom will help make or break it. So here’s hoping my product launches rock too!
So many YouTube users try to rock people with advice on product launches, website design, and advertising. Thankfully, you have mastered this skill.
The production value of your videos has skyrocketed. Initially you employed great tactics within videos and blog to attract people; however, they were a bit too visible. Over the last few months you’ve crafted a smooth, spectacular experience for people to enjoy.
You’ve perfected your method of delivery. I hope your future product launches rock!
Welcome to the information economy. Share your unique value to the world through Product Launches. Rock on as you help others gain valuable knowledge that will improve their lives or businesses 10 times what you charged for your product. Share your unique genius. Give first. That’s the secret.
product launches rock, but fiverr .com rocks even more! I made over $300 is less than two weeks!
(don’t believe me? check my profile! @ fiverr. com/ users/JerryLittlemars)
btw I will still always love Gideon! He rocks too!
So very important to ask what people find frustrating & then set yourself apart by doing those things right! That’s what my independent GLBT press strives for with every book release. PRODUCT LAUNCHES ROCK! But they especially rock when you know you’re putting out a product that you can really be proud of with excellent editing, catchy cover art, and well-written stories!
Thanks for the post, Gideon! I really related to you on this one!
Very informative, as usual Gideon! I don’t think it’s only a matter of finding out what it is people want but honestly asking ourselves, “Am I the perfect person to give it to him or her?” Product Launches that combine knowing what the peeps want and knowing I’m the best person to provide it, is the perfect storm! Cheers, Cory
Hi Gideon,
I summarize for myself what must be inside of a product . The real value when it contain pain/frustration/problem relief. In this case it is more appealing, going to the bottom of the customer’s want and make win-win situation. It is critical in creation the product launches that rock!
“Produce launches rock” can be taken a couple of different ways: as in “rock star”. Very successful – “THAT PRODUCT LAUNCH ROCKS DUDE!!!’. Or it may be like a rock in water: “That PRODUCT LAUNCH was like ROCKS thrown into a pond, they sank out of sight quickly.” Or “My PRODUCT LAUNCH of beautiful ROCKS put Granny to sleep as she ROCKED in her chair, LAUNCHED into the land of nod by my PRODUCT.” I know this last one is a bit of a stretch.
I liked your video though, it was helpful.
As always, I thank you for you willingness to share and your open honesty that when done correctly product launches rock and so do you!
Hey Gideon,
I just love how everything you share with us out here always has value. Without fail! I think this is a basic principle of marketing, especially on the internet, that you emabrace and embody brilliantly. I’m grateful that I got to hear about you and got to do one of your courses – it was a great experience and I felt really supported and cared for by you. It feels like you are always there, eager to share what you know will benefit many people. Thanks.
This video is no exception. I like it because at the same time as the surface message it is giving me the underneath fun message (which is also a serious one) that Product Launches Rock, especially if you take time to do the research and learn from the mistakes that others have made. These are really useful markers and save everyone re-inventing the wheel and help delineate the territory.
I like your video a lot and appreciate being a part of your community.
Warm regards,
Stan
“Products are awesome,
Especially when new.
If you want to Rock,
Then launch one too!”
Hey Gideon,
You ROCK my world when you LAUNCH your PRODUCTS !
Great tips all the way from Philippines ^^,
Thanks !
As always, great video and great content Gideon.
I can’t wait to get my iPod Nano cause it’s a PRODUCT that LAUNCHES ROCK n’ roll to my ears!!
Thanks for all of your valuable content and HIGH quality videos.
hey Gideon,
in my description box i list every single product that i use in my video (a pointer you made in a past video) by doing that it launches my views and that freakin rocks! cause i get subbies or comments that way! thanks
Regular people launches there own products with a wrong assumption that they know what the people wants. Some Product launches will rock and others not but atleast try to make no mistake with your product launches so try to make them rock!
Hi Gideon,
I realize the contest is over but I still wanted to share a product launch blunder of my own and hopefully others can learn from my mistake. (plus I’d like to see if I can creatively use these words.)
I started a website several years ago and I had this huge vision of creating my first product and making “millions”. I was still pretty new to social media and I assumed that any product launch using social media would be an instant success and I would strike it rich, but I quickly learned that even if you have a lot of Twitter followers it doesn’t mean that you have a lot of people that “know, like and trust” you.
Social media is an amazing tool but it only effectively works if your followers have a connection with you of some sort. You can have the most amazing product in the world but your launch will mean nothing if no one connects with you well enough to buy the product from you in the first place.
Spend a great deal of time building a huge connection with your followers by interacting with blog comments, email, video, giving away amazing content, and social media. After you have a strong friendship established between you and your viewers then you can rock out your product launches with confidence and know that they will be so much more effective.
Take care man, love your videos.
Charles
hi, thanks for your useful videos. very clear english for us not native english speakers.
Jose Rosas, colombia south america
Great job Gideon! You seem to always tell it straight, and you give a lot of useful tips we can use to build our business.
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Hi Gideon,
How do you do the effect in this video – http://www.youtube.com/watch?v=5nFntUESeVo where the background is blurred and the forefront is clear?
I assume you’re using some sort of DSLR vs standard HD video camera?
I have a Nikon D5100, and if you’re using a DSLR like this, how are you getting your audio in?
Thanks,
Mark