I’m just about to finish going through the audio version of the Steve Jobs Biography. And there is just one word that sums it up for me.
Awesome on many levels… of which I cover two inside my video today.
Some of the content may be a little controversial, so I’d like to hear what you have to say about it – please leave your comment below.
PS: You can get a copy of the Steve Jobs Biography here:
Transcript Of Today’s Video
I’ve been listening to the biography of Steve Jobs; and it’s just been amazing! It’s one of the most amazing biographies that I’ve listened to or read.
Inside this amazing book, it reveals some pretty amazing things about Steve Jobs and how he made it from basically a dropout… actually, from birth right throughout his last days on earth. I’m almost through the book, about three quarters through, and it’s just very amazing, very inspiring!
A couple of things that really hit me inside the book as I was listening to it. These things weren’t said explicitly; these are just sort of conclusions that I came to.
1. It’s OK To Be Awesome
When you look at Steve Jobs’ life, basically it screams out that it’s okay to be awesome.
What do I mean by that?
When you look at everything that Steve Jobs has done in terms of his business endeavors, it’s been awesome! Especially when you look at his latest products like the iPhone, the iPad, and iTunes; the whole thing that he did with the MacBook Pro and the MacBook Air. It’s just amazing! It’s awesome! Awesome is truly the word to describe it.
Steve had no excuses for being awesome. In fact, he had this thing called his reality distortion field where he would distort people’s reality to get them to see this awesomeness. And he wouldn’t budge for anything less than awesome.
So the message that I got from that is that it’s okay to be awesome. Though sometimes I know that a lot of us, including myself (perhaps, myself especially), I get these ideas of awesomeness, about an awesome product, or an awesome new project, or an awesome new business and then I go and listen to everyone else.
And I get turned off by what everyone else says. There’s criticism. There’s strange ideas that would say that it wouldn’t work. All this sort of mumbo-jumbo. The bottom-line is that I don’t actually go ahead and do this awesome thing. And that’s wrong, in my view. We’re here to create awesomeness!
So that’s the first thing — it’s okay to be awesome!
2. It’s OK To Be Unreasonable About Getting To That Awesomeness
You might have heard some quotes floating around along the lines of it’s only the unreasonable people who cause any kind of progress in the world. Because they’re unreasonable that they don’t let anyone else put them down. And they’re unreasonable about their goals, projections and expectations. Because of that, they can change reality.
Steve talks about the best way to predict the future is to create it. This is what it’s about to me as well.
First of all, it’s okay to be awesome. And second, it’s okay to be unreasonable about getting to that awesomeness.
So you’ve got to be unreasonable about getting to that awesomeness; that means that you will have to upset some people in the process. And that’s hard because some of those people would be very close to you.
But when you think about the payoff when you get to this awesomeness — it’s not about yourself anymore, it’s about something way bigger than just yourself.
Look at the incredible change in the world that we’ve had because of the products we have from Apple. I mean, I’m bit of an evangelist for Apple because I’ve been so influenced and it has benefited my life so much.
Think about your own life and your own business. How can you be awesome? How can you be steadfast and unreasonable in getting to that awesomeness?
I think to me those are now the two messages from that book as an entrepreneur. I wanted to share that with you inside this video.
Tell me what you think. Leave your comments below. Even though I might not follow your advice or your suggestions, I always love reading your feedback. Quite often I also do respond to them as well, especially soon after the video gets published.
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