The Focussed 4-Step Success Formula – Part 2: Find A Hungry Crowd And Give Them Food

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About Gideon Shalwick

Gideon Shalwick is a YouTube and video marketing expert, and has figured out how to get a TON of attention using online video (with one YouTube channel reaching 10 million views!), and today, he's built a following of over 100,000 people for his business ventures, and 60,000+ people on this very blog, where he shares some of his most powerful video marketing strategies.

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6 Responses to The Focussed 4-Step Success Formula – Part 2: Find A Hungry Crowd And Give Them Food

  1. Hey man,

    Just wanted to add two additional thoughts:
    1) The first one was from Daryl Grant in her MSM interview and is something I learned through trial and error: it must never fall into the category of “something people need but don’t want” i.e. a young 25 year old who should read on how to maintain and improve their health but will never pick up a magazine to that effect. It should always be something that people are absolutely starving to have, so much so, that as soon as it comes out, people buying is a foregone conclusion if it delivers the goods.

    2) It must be something that makes money. There are many niches where people are strongly craving information but probably won’t spend money or unable to spend money ( an example would be a personal development blog for the homeless or a blog on better farming practices aimed at peasant farmers).

    Your video strongly reminded me of those two concepts. Hope I have been clear and useful….cheers m8

    • Gideon Shalwick

      …it must never fall into the category of“something people need but don’t want” – SOOOO true!

      I used to get this wrong all the time and wanted to give people stuff that I thought they needed. But in fact they never wanted it, even if it was for their own benefit.

      Crazy world we live in huh?


  2. Another good one, Gideon. The examples were very enlightening, actually.

    Having the pulse of the audience is soooo crucial, even if not the overriding factor.

    Looking forward to the vid on Beach Head Strategy, how you explain that in these terms…

    • Gideon Shalwick

      Just uploaded the next video Juho – would interested to get your input on it too.

      Oh and don’t forget that you can leave a video comment too :)


  3. Gideon I definitely know there is a hungry crowd for what I would output from my HH concept, the difficulty I’m facing is the vehicle in which I deliver what I output. You have been able to deliver via video which is your passion…I have this feeling that I need to deliver my content in pdf, videos, audio, forums, THE WORKS, to meet the various needs of the hungry crowd and it’s absolutely positively stalling my progress. Here’s my question: What ways, besides outsourcing, have you found work best to push you through ‘work’ that you’re not passionate about but that you have to do to get to the ‘great bits’ of your business? I hope my question makes sense.

    • Gideon Shalwick

      Hey Michelle

      The way I look at it is like this:

      If you can find something where you both enjoy the PROCESS as well as the RESULT, then you’re onto a winner.

      In my case, I LOVE the process of creating content using online video. And I also LOVE the result of the videos once I’ve created them.

      However, there have been times when I had to push really hard to get through some tough content creation bits.

      I went through a stage where I was still learning the ropes and there were some aspects of video creation that I did not enjoy all that much.

      But at least for those times, I still enjoyed the result of my work – so I always had something to look forward to which pushed me through the tough times. Not to mention the prospect of a successful business as an overall outcome of course!

      I would love to say that one only needs to do the things one loves and everything will fall into place. But I know for a fact that I’ve had to go through some hard yards first, which eventually led me to success.

      Jim Collins talks about the “Flywheel Concept” for making a new business successful. At the beginning you have to push really really hard just to get the flywheel moving a little bit. But over time, if you keep on pushing in the same direction, the wheel eventually starts building up momentum, and then it starts “spinning itself”.

      This is when you hit what Jim Collins calls “the breakthrough point” and everything becomes A LOT easier.

      I’m getting to that stage in my business now where I still have to put in effort, but results are coming a lot easier.

      If I were you Michelle, I would select ONE vehicle of content creation that you love the most, and to really focus on over delivering with that vehicle. Once you’ve become really proficient at that one skill, you can move onto the next one.

      It depends on the type of content you are creating, but if you want to position yourself as an expert in your niche, you need to create the content yourself.

      If that’s not your aim, you can easily outsource your content creation.

      I just don’t like the whole idea of outsourcing content creation, because, for me, it removes that personal emotional element that I want to keep in all my content. But that’s just me :)