The Focussed 4-Step Success Formula – Part 3: Apply The Beach Head Strategy

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Inside today’s video I talk about the beach head strategy as coined by Geoffrey Moore in his book “Crossing The Chasm”. It’s one of the best business books I’ve ever read and I’d strongly recommend it if you’re interested in marketing new products – especially new technology products.

The Beach Head Strategy is something that I’ve applied many many times now, in many different areas of my life… not just business.

For example, I now treat YouTube as my Beach Head Strategy to help my get massive exposure online.

Talk soon!

Gideon Shalwick

About Gideon Shalwick

Gideon Shalwick is a YouTube and video marketing expert, and has figured out how to get a TON of attention using online video (with one YouTube channel reaching 10 million views!), and today, he's built a following of over 100,000 people for his business ventures, and 60,000+ people on this very blog, where he shares some of his most powerful video marketing strategies.

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12 Responses to The Focussed 4-Step Success Formula – Part 3: Apply The Beach Head Strategy

  1. I can totally understand the focused leverage concept Gideon because I have a couple of them ready, willing and able to get me over the chasm and then some…pity I don’t have the output under control! I’m missing quite a few opportunities due to being held up back at outputting the content but I’ll work that out soon enough so I can keep the snowball (or beach ball lol!) rolling that I’ve started.

    A great little series, thanks Gideon!

    • Gideon Shalwick

      So what exactly is holding you back Michelle?

  2. Gideon I was going to respond to the very detailed response you gave me on part two but for ease of navigation I’ll respond here.

    Thanks for your detailed reply and talking through the flywheel concept, I love that!

    The holding back is to do with the question I raised on part two. I agree that you can’t outsource the guts of the content but there are simple step by step tutorials required for something like setting up a reseller account. It’s a simple task to me but there are about 50 steps and a newbie needs to know every single one of them. Producing a screen capture video is a simple action but when there are loads of these ‘simple tutorials’ to create, whoa I’m talking many many hours of work. I think I need a partner who LOVES to do screen capture videos….lol! It’s not all about not enjoying the work but the huge amount of time involved.

    Seriously, after connecting a few more dots from your video series and seeing your HH concept intersect with Yaro’s, well that is one heck of a partnership. And I mean in terms of the skill set and passions you both have that complement each other. Finding a partner would be ideal but ideal is half my problem (well I should admit it’s a lot of my problem).

    I can outsource some of the step by step tutorials but if it’s not my voice or a partner’s then the ‘relationship’ I feel is lost with my tribe. I’m seeing I need to build the Eiffel tower and it’s overwhelming in terms of the time it will take versus my eagerness to show people how to climb it. lol! There really is no way forward but one step at a time I think and if it takes longer than I desire then better it’s done well than either not at all or worse, done poorly.

    You’ve been a great help and I appreciate the one on one attention, you’ve gone above and beyond, thank you!

    • Gideon Shalwick

      Hey Michelle

      One thing that worked for me was to create “mini projects” inside my major projects.

      I would then be able to finish these little mini projects and get a sense of achievement from them.

      The other thing that also worked for me when just starting out online was to do smaller projects first, before moving onto larger projects.

      Larger projects are inherently more risky just because they take longer and are more complicated. And if you try to do too much too soon, you can feel rather overwhelmed and easily burn out, which is not good of course.

      I think if you’re in the content creation business, you should try and spend time on 3 main things mostly:

      1. Product/Content creation
      2. Marketing (i.e. getting more traffic)
      3. Scaling (i.e. systematizing your business and duplicating your systems)

      Then source everything else out if you can.

      That’s what works for me :)


  3. Interesting… you think twitter used the beachead strategy with celebrities and Hollywood?

    I say this because as cool as twitter is, its not really the type of product that strikes me as the type to blow up in the big way that it did all over the world – there were even articles about it while I was in Kenya.

    Never heard of the beachhead strategy- I can officially say I learned something cool today 😀

    • Gideon Shalwick


      I reckon you are right there. Although I have not analyzed Twitter myself. But it does seem like a great strategy to get some hotshot celebrities involved to spur the masses on – and has it!


  4. Very interesting Gideon, I remember the technique from a long time ago but not the name, and it was a great reminder. Now I just need to work out some of the strategies others have used…

    • Gideon Shalwick

      Hey Joel

      Yeah definitely – by looking at what works for others, you can learn HEAPS!


  5. I love the Beach Head Strategy… how it forces you to really think about what you’re doing, so it doesn’t just end up a hobby instead of a business.

    Paradoxical as it is, if you were to go looking for venture capital in a business, these days they pretty much require that you already have a Beach Head Strategy in place, i.e. how you’ll be able to enter the market and dominate. I wrote about this a couple of months back if you’re interested:

    (I tried the video comment plugin but had a problem, probably at my end.. will try again with the next one 😉

    • Gideon Shalwick

      Thanks Juho

      I’ve checked out your link.

      You certainly never seize to amaze me with your knowledge in these areas.

      Just LOVE it!


  6. francisco

    Gideon, correct me if i’m wrong but the way you described the beach head strategy is nothing more than a joint venutre. Am i right?


  7. francisco

    LOL i wrote the previous comment when you spoke about the partnership with yaro, in the free magic live example the beach head was not a JV.