The Hedgehog Concept For Success Online

Recently I got asked by my friend Tyrone Shum what the key thing is that allows me to live my kind of lifestyle. A lifestyle where I can work from home (or anywhere in the world really) and earn a comfortable six figure income… and most of all, TOTALLY LOVE what I am doing!

Inside today’s video, I talk about a very key concept that has allowed me to get to my current stage in my career. It’s very powerful concept, and I really recommend you try it out for yourself.

A word of warning though…

It can take quite a while to figure out your own hedgehog concept. But once you have it all figured out, your whole world will change for the better!

Let me know you thoughts below ok?

Hedging my bets on the Hedgehog Concept!

Gideon Shalwick

Transcript Of Today’s Video

Click Here To Read The Transcript

About Gideon Shalwick

Gideon Shalwick is a YouTube and video marketing expert, and has figured out how to get a TON of attention using online video (with one YouTube channel reaching 10 million views!), and today, he's built a following of over 100,000 people for his business ventures, and 60,000+ people on this very blog, where he shares some of his most powerful video marketing strategies.

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153 Responses to The Hedgehog Concept For Success Online

  1. [..YouTube..] Thank you Gideon for introducing me to this concept will use it definately. Also thanks for the RapidVideoBlogging Book was a great read and I learnt a lot.

  2. [..YouTube..] Looking forward to reading the Rapid Video Blogging book this weekend. I think a whole new world has just been exposed to me LOL

  3. [..YouTube..] Hahaha you finally got off your green screen and your living room! lol

  4. AEFreebies

    Thank you Gideon for introducing me to this concept will use it definately.
    Also thanks for the RapidVideoBlogging Book was a great read and I learnt a
    lot.

  5. Tammy Flores

    Looking forward to reading the Rapid Video Blogging book this weekend. I
    think a whole new world has just been exposed to me LOL

  6. Desmond Ong

    Hahaha you finally got off your green screen and your living room! lol

  7. [..YouTube..] Thanks Gideon for the valuable shares from you, as always. Highly appreciated.

  8. [..YouTube..] Wow man, what timing. I was just really focusing on this lately. As I’m building/discovering what the foundation of my next business is I’m making sure it follows these 3 things for me:
    1) Has to be CHARGING for me. Gives me energy the more I work.
    2) Has to be SCALABLE. It can’t be overcomplicated.
    3) Has to be TRENDY. Is my market even going to be around in 10 years?
    This Hedgehog you are talking about helps me even more. Thanks!

  9. [..YouTube..] Thank you for the information. That was a great video, and a great shirt.

  10. [..YouTube..] Good To Great has some great advice to offer and seeing you use the Hedgehog concept is refreshing.

    One point from the book I’m always trying to apply is getting the right people on the bus and in the right sits (at least in my day job). I’m wondering if you could describe how you’ve gotten the “right” people on the bus to help you out, i.e. internet partners, friends, mentors? I’m sure you’ve applied this principle but maybe have never looked at this way.

  11. [..YouTube..] I agree with the hedgehog concept.

    I often wonder, is it possible to become successful with my passion/skill even though I don’t feel I’m a master at it? There is always someone better in the world.

  12. MichaelDadona

    Thanks Gideon for the valuable shares from you, as always. Highly appreciated.

  13. RCSuperPowers

    Wow man, what timing. I was just really focusing on this lately. As I’m building/discovering what the foundation of my next business is I’m making sure it follows these 3 things for me:
    1) Has to be CHARGING for me. Gives me energy the more I work.
    2) Has to be SCALABLE. It can’t be overcomplicated.
    3) Has to be TRENDY. Is my market even going to be around in 10 years?
    This Hedgehog you are talking about helps me even more. Thanks!

  14. BetterBboyBody

    Thank you for the information. That was a great video, and a great shirt.

  15. deliverawaydebt

    Good To Great has some great advice to offer and seeing you use the Hedgehog concept is refreshing.

    One point from the book I’m always trying to apply is getting the right people on the bus and in the right sits (at least in my day job). I’m wondering if you could describe how you’ve gotten the “right” people on the bus to help you out, i.e. internet partners, friends, mentors? I’m sure you’ve applied this principle but maybe have never looked at this way.

  16. fernandolawl

    I agree with the hedgehog concept.

    I often wonder, is it possible to become successful with my passion/skill even though I don’t feel I’m a master at it? There is always someone better in the world.

  17. [..YouTube..] Thanks Gideon! I love your heart to help others! How would you articulate your own personal Hedgehog concept if someone asked you on an elevator?

  18. GreenGorillaVideo

    Thanks Gideon! I love your heart to help others! How would you articulate your own personal Hedgehog concept if someone asked you on an elevator?

  19. [..YouTube..] @TammyFlores1 Excellent stuff Tammy! Let me know what you think ok?

    Gideon

  20. [..YouTube..] @destalks LOL! Yeah finally! Actually, I don’t use green screen much at all anymore. Just too much hassle!

  21. [..YouTube..] @RCSuperPowers Hey Dave – I really recommend you read Good To Great from Jim Collins – it’s one of the most powerful business strategy books I’ve ever read.

    Great info in there and I reckon it will help you a lot!

    Gideon Shalwick

  22. [..YouTube..] @BetterBboyBody Thanks for the shirt compliment :) It’s new!

  23. [..YouTube..] @deliverawaydebt Oh yeah that is super important too! If I remember right, Jim Collins talks about getting the right people on board first, before even talking about the vision of the company – this is a powerful concept!

    Thanks for the idea for another new video :)

    Gideon

  24. [..YouTube..] @GreenGorillaVideo Ah great question – I may have to create a separate video about this – cheers for the idea!

    Gideon Shalwick

  25. [..YouTube..] @fernandolawl Just because there is someone better at it than you does not mean you can’t do really well at it. For example, does Microsoft have the best software? I think the answer is very clear. But they are pretty successful (Ok, silly example but it proves my point).

    Gideon Shalwick

  26. [..YouTube..] hey Gideon, how do you blur the backgrounds in your videos now? Implementing some of your great tips into our b2b videos. Thanks for all your great content.

  27. [..YouTube..] @GILLTechnologies Hey GILL :)

    I use a new camera – the Canon T2i 550D (Rebel) with a nifty fifty lens – that’s what blurs the background and puts the object into focus :)

    It’s not a good camera for longer videos though.

    Gideon

  28. GideonShalwick

    Excellent stuff Tammy! Let me know what you think ok?

    Gideon

  29. GideonShalwick

    LOL! Yeah finally! Actually, I don’t use green screen much at all anymore. Just too much hassle!

  30. GideonShalwick

    Hey Dave – I really recommend you read Good To Great from Jim Collins – it’s one of the most powerful business strategy books I’ve ever read.

    Great info in there and I reckon it will help you a lot!

    Gideon Shalwick

  31. GideonShalwick

    Thanks for the shirt compliment :) It’s new!

  32. GideonShalwick

    Oh yeah that is super important too! If I remember right, Jim Collins talks about getting the right people on board first, before even talking about the vision of the company – this is a powerful concept!

    Thanks for the idea for another new video :)

    Gideon

  33. GideonShalwick

    Ah great question – I may have to create a separate video about this – cheers for the idea!

    Gideon Shalwick

  34. GideonShalwick

    Just because there is someone better at it than you does not mean you can’t do really well at it. For example, does Microsoft have the best software? I think the answer is very clear. But they are pretty successful (Ok, silly example but it proves my point).

    Gideon Shalwick

  35. GILLTechnologies

    hey Gideon, how do you blur the backgrounds in your videos now? Implementing some of your great tips into our b2b videos. Thanks for all your great content.

  36. GideonShalwick

    Hey GILL :)

    I use a new camera – the Canon T2i 550D (Rebel) with a nifty fifty lens – that’s what blurs the background and puts the object into focus :)

    It’s not a good camera for longer videos though.

    Gideon

  37. [..YouTube..] Hi Gideon, another great video, you do a fantastic job in making them very watchable and informative at the same time. Love the blurry background also. Looks like the Brisbane Parklands there mate, beautiful spot. Going to get that book and read it now. You are on of my inspirations to succeed in what I want to do now. Thanks for your insights.

    Glen

  38. [..YouTube..] @GlenMWilson Hey Glen

    You’re very welcome! Glad my videos are helpful to you!

    Lots of cool stuff still coming up…

    The best is yet to come!

    Gideon Shalwick

  39. [..YouTube..] Excellent video Gideon! Thanks for the friend invite. Your videos are very well done. I think I will enjoy your channel. Mark J.

  40. [..YouTube..] @ppbkwriter No problem Mark!

    All the best!

    Gideon Shalwick

  41. GideonShalwick

    Hey Glen

    You’re very welcome! Glad my videos are helpful to you!

    Lots of cool stuff still coming up…

    The best is yet to come!

    Gideon Shalwick

  42. ppbkwriter

    Excellent video Gideon! Thanks for the friend invite. Your videos are very well done. I think I will enjoy your channel. Mark J.

  43. GideonShalwick

    No problem Mark!

    All the best!

    Gideon Shalwick

  44. Hello Gideon.

    I am learning so much from you. I am in week three or four of my blogs existence and I am implementing every thing I can think of. My plugins are the greatest recommended by the pros, my site look great, I am writing good content everyday and started a week or two ago really engaging in commenting on other blogs and today started getting into forums.

    Problem is, my stats still suck horribly. I think so far I’ve had 196 visits and 2008 page views. Am I still too impatient? I am also using what I know from the Rapid Video Blogging Report on youtube, but my average views is 15 after 10 videos implementing everyhting I know.

    Need patience?

    I missed your rapid video blogging program by an hour or so. When is the new window opening. I’m really desperate.

    Oh, I also struggle to get a confirmation email for the become a blogger affiliate program.

    Sorry for the many questions but I need help. I am on Blog Mastermind at the moment.

    Ivin

    • Alos forgot to mention that I had zero opt-in for my email list as well :)

    • Gideon Shalwick

      Hey Ivin

      Three weeks is really not much to be able to say whether your blog is a success or not. It takes effort and time to make this successful, just like with ANY other business you can imagine.

      Just the fact that you’ve actually had 196 visits already is a great start! It means people are actually finding your site somehow which is a good sign.

      So, to answer your question, yes, I think you are too impatient :)

      I normally give around 3 – 6 months of effort into a new blogging project before I make a decision whether it’s a good choice or not.

      For the affiliate program, please send an email to support[at]rapidvideoblogging.com (replace [at] with @).

      Don’t give up. Success takes time and effort. Ask ANY successful entrepreneur :)

      Gideon Shalwick

  45. tim

    dude you can market but you can’t shoot video… seems a little odd that you teach video though

    this video is pretty poor

    why

    1. ugly bar sticking through your neck
    2. bad audio glitch about a third of way through
    3. the shots are the wrong sizes, it jump cuts because the shot size is too similar
    4. the cutaways aren’t held long enough especially the hedgehog sketch

    buy hey everyone thinks you are great (especially the one trying to get link juice) so keep teaching

    • Gideon Shalwick

      Hey Tim

      Thanks for the feedback! I’ll do my best to improve!

      Although… just a small correction – I don’t really teach video. I teach video marketing. Everything I know about video production is self taught.

      But as you can see, you don’t need to be a pro video producer to be able to deliver your message and make good money from it.

      Thanks again for the feedback – that’s how I learn and improve.

      Gideon

      • tim

        as long as the editor you outsource to gets a slap it’ll be ok

    • I think Tim just visited your blog first time. I must say that Tim you must read reports created by Gideon and I bet you will become his fan like me.

      • The quality comes at a cost. Does that extra quality improve your results?

        When I worked at IBM, customer satisfaction, excellence and respect for the individual were their three foundational principles.

        IBM had researchers do their customer satisfaction surveys. If the ratings were better than 7 on a scale of 1 to 10, IBM cut back. The researchers had figured out the cost of getting a rating better than 7 reduced profits.

        IBM was not shooting for perfection. They were aiming for effectiveness.

  46. Hi Gideon,

    I loved this post and it sent me on a journey through the Internet to learn more about the Hedgehog concept. I appreciate your tipping me off to it! It really helped me to clarify, simply, what I want to accomplish with my online marketing!

    Thanks so much for helping me focus!

    Heather

  47. [..YouTube..] I just learned of this concept and realized that this was the mistake I was making in my business. I was scattered all over the place trying different things hoping it would work. Now, I see that I need a more focused approach. Thanks so much!

  48. Hi Gideon,

    I love the personalization of general ideas and frameworks like you’ve done here.

    It would be great if you would explain your specific Hedgehog Concept – that exactly it at the intersection of the three circles for you?

    -Chris

    • Gideon Shalwick

      Ah good idea Chris!

      I will see what I can do…

      Gideon

  49. Hi Gideon, Again you are spot on target! Thanks, I love your ‘stuff’ …
    Your style and personality are so relaxing and TOTALLY refreshing because there are a lot of “gurus” out there who are just a wee bit too ampted up on caffine! Their message is lost in the hype. Not you my friend… you messages come from your heart into mine. Blessings, Mike

  50. Thanks for this, Gideon! I have a new book on my reading list.

    The Hedgehog Concept sounds simple but in reality, it can be quite difficult to figure out what goes into each of our circles. For example, just figuring out what we’re truly passionate about can be a process in itself.

    In my case, for instance, it seems on surface that I’m passionate about writing. But upon closer analysis, I realize that it’s not the writing I’m passionate about; it’s getting a response from my readers.

    It may be a small distinction but it does make a difference.

    Thanks again and have a nice day!

    PS: Wonderful pic of your wife and daughter–love it!

    • Gideon Shalwick

      Oh in that case you must be somewhat of a star then – because stars absolutely thrive on the feedback they get from people!

      And using the internet is actually a really good and easy way of getting that kind of feedback… especially something like YouTube :)

      Gideon

  51. I’ve read about it in your report. without this concept I think it may be very difficult to go forth. Passion and love for what you do is surely the best way to take your life a step forward. Nice that you brought up this once again.

  52. This looks,and sounds very interesting Gideon. I was seriously thinking about concentrating on learning video marketing. Folks just like to connect with moving images, it seems to add more credibility to the business, especially if the owner of the company is in the video. I look forward to reading your report. Congratulations! To you and your wife, on having your baby.

    Thank you and God bless.

  53. Thanks for this video, Gideon! I have been working on the very same thing in my business/life, but didn’t know it was called the hedgehog concept. I just called it trying to figure out what the hell is going on!

  54. Thanks Gideon, just one more time I get reminded about this book that I still need to read. It’s on my wishlist.

    but why is it called hedgehog? Maybe there is something about this animal in the english language that I don’t know about… ( my native language is French )

    all the best
    Vincent

    • Gideon Shalwick

      Hey Vincent

      The “Hedgehog Concept” is taken from the fable of the hedgehog and the fox.

      The fox tries many different things to try and catch the hedgehog, and never becomes good at any, while the hedgehog is good at only ONE thing (rolling into a ball and completely protecting itself from the attacks of the fox).

      So, it’s the same in life and business – it seems better to be hedgehog, and become really good an one thing, than trying to master many different things.

      Gideon

  55. kate

    hi, your posts do help a lot.
    You give a new view on video marketing.

  56. Hey Gideon,

    Baie dankie vie die help  (my Afrikaans is not great).

    Great advice and it’s great that you have broken free from the 9-5. Your video tips have helped us and I have implemented these on our site. We are almost free on the 9-5 slog and this type of video only inspires me to move forward.

    Stay well,

    Tim

    • Gideon Shalwick

      Dankie Meneer!

      Alles van die beste!

      Gideon

  57. I wonder how you find a “hedgehog” concept if there is no overlap portion of the 3 circles…

    And, as another comment pointed out, in order to make lots of money, it has to be scalable. That’s the main problem with my current business; it’s not scalable. Another problem is that when I quit working the business, the money stops more or less instantly.

    I’ve discovered a number of things that I love to do, but NONE of them are portable. If I should want to move (or travel), the money stops until I start up again. So, I’m still searching for something that is independent of geography AND passive.

    • Gideon Shalwick

      Ok, the challenge for you then is to find a “new” hedgehog concept where those three things DO overlap.

      Have you read my book yet where I explain it in more detail?

      Get a free copy here:

      http://www.RapidVideoBlogging.com

      Gideon

  58. Love the breakthrough concept. Yes it is so true once you find it, you are on your path to success. Most people including me, spent so much time in training they forget to implement before training again. If we do not implement what we know, how can we possibly have a breakthrough or become a Hedgehog. I finally learned discipline of focus.

    Thanks for this video.

  59. Aloha Gideon, for your candid outlook in your life and how you made a decision to focus on you in what is working and sticking with it. I’m sure we all have to go thru this process to find the design in our lives in what will work for us. Thanks for sharing! Lanikee.com :)

  60. Thanks for the tip, Gideon. I read the book some years ago. Very good one with quite some counter-intuitive insights.

    I believe, that those concepts are great. The tough thing then is to understand yourself, your audience/customer needs and to get to that intersection as fast as possible.

    It wil be hard to do that while staying in the office analyzing. It’s all about trial and error. And that can be uncomfortable a lot of times. But I believe it’s the bulletproof pathway to success.

    That is the agile approach: think a bit, implement a bit, test a bit. “Fail fast!” they say.

    Thanks for contributing. (Got to get that digital recorder now.)
    Martin

  61. Thank you, Gideon, for the push I needed to get off my duff and finish my business plan. I think I’ll be following you around for awhile! Shalom.

    Suzi

  62. Gideon – what a beautiful little girl & wife. Thank you so much for doing this work!!! You are helping me find my path through 5 years of studying online stuff and not making much money yet. I’m a great writer / product and video producer. I’ve gotten so lost in the shuffle trying to sort my way though all the things I’m not good at such as adsense, analytics, etc.
    Thanks for reminding me of the hedgehog concept!!! Excellent / and your current work is so getting me on track! It’s just helping me to realize I can make $ at what I’m really good at.
    THANK YOU! :) Cary Ellis

  63. This is another name for Strengths concept. Simple as 1, 2, 3: Find something you like, and you do very well and then find someone to pay you for it. From these three steps the most difficult (for most of us) is number one, can’t tell you guys how many days I spent in the past listening and watching to others saying ”just find your passion”, and I felt like screaming ”HOW?” Sounds so simple, obvious and common sense, and I know that even after so many books and training programs majority of people would not be able to identify their strengths, and it’s not helping that all our lives we relied to others to evaluate us. I’ve come a long way since then, and still searching for more. If anyone needs some help and recommendation on how to look for his passion/strength/genius/element (as different authors call them) let me know and I will help free of charge. I know how maddening it can be and now I teach that to executives/managers for good money. Regards.

  64. anne young

    Hello Gideon,

    I’ve heard of this Hedgehog before. What impressed me is the way you presented it … and gave reference to where it originated. That gives me a lot of trust in you.

    I’m focusing on implementing your ideas!
    Best,
    Anne

  65. Hi Gideon, I use Camtasia 7 to edit my skype video interviews and I am wondering what is the best audio settings that you have found that allows one to remove all the noise and hence get really crisp, clear audio?

    thanks in advance

    • Gideon Shalwick

      The best solution is to use a really good microphone – I use the Rode Podcaster – which is a broadcast quality microphone.

      Gideon

  66. Excellent stuff, the Hedgehog Concept is a good one to try and reach, I don’t think I’ve found my hedgehog concept yet, but I will do, I’m sure of it, especially after reading the Rapid Video Blogging report I think I’m well on my way.

    Cheers now!

  67. Gideon,
    Gold! Diamonds! Platinum! Your video’s priceless: thank you. The Hedgehog Concept nails so many aspects that it’s difficult to know where to begin, and YES, it DOES take time. For me, I’ve been trying to nail down my passion, my skills, and my profit potential for, wait for it … almost TWO YEARS. And now, over the last four weeks, now it’s all coming together. I’ve spent the last 16 months contributing to the Know-How Exchange on a site called http://marketingprofs.com/ea. Last May, no one had heard of me. Now, I’m a top ten contributor to this site, a site with 365,000 registered users, and now, things are beginning to take off. I’ve answered over 1,500 questions on marketing on this site and I’m now seeing results: I’m now their top contributor on social media; at his invitation, I now send social media links to Tony Robbins, I’ve built up a following of 3,400 people on Facebook and Twitter. I’m branching out but also niching down and learning when to say no, and when to say yes; figuring out what to invest my time in and what to pass on. Being a hedgehog is a really liberating feeling. Hedgehogs rock! Again, thanks so much for your video. —Gary B, The Direct Response Marketing Guy™

    • Gideon Shalwick

      Hey Gary

      WOW!

      So awesome to hear about your success!

      Sounds like you’ve truly discovered your own hedgehog!

      All the best!

      Gideon

  68. Gideon,

    I really enjoyed this video. As always, thanks for giving us such great content.

    Dave

  69. Gideon,
    I’m not being allowed to download the book. It tells me that I’m already known and logged in. When you were doing all this stuff in segments a couple of months ago it was when I was in the hospital having my thyroid removed and having radioactive iodine treatment. I was logging on from my smartphone the best I could (it’s Windows OS). I would love to be able to get ‘printed word’ in my hands, I’m of that generation, so sorry I can’t download it.
    I am totally inspired by what you are doing and can’t wait till I can get into it. I’m totally flat broke right now and only have an old Compaq w/XP that someone gave me to work from. My great website, TransitionalTimes.net is not up yet. My Computer takes 10 minutes to change pages. I have a film background, I worked for about 3 years on “Faces” with John Cassavetes. The quintessential “independent, black and white 16mm art film. We had 24 hours of printed footage to cut a film from. ha Won in Toronto, Cannes and 3 Oscar nominations. Can’t wait till I can get a good laptop with camera &etc. Love your ideas and enthusiasm. Thx. Carolyn
    P.S. You can get a partial list of my credits by googling carolyn fleming/actor.

    • Gideon Shalwick

      Hey Carolyn

      If you send an email to support[at]rapidvideoblogging.com we’ll set you up with a copy of my book…

      Gideon

  70. Good video and I endorse this point of view-Read Jim Collins back in my corporate days though at the time the hedgehog concept didn’t resonate with me .Guess I thought I was in the right role but didn’t turn out to be my passion in the end nor did I get to use my full range of strengths which in the end made me frustrated and kept me small . I think timing is key for all of it to come together. Now I totally get it-find your purpose ignite your passions and play to your strengths then you don’t feel like you’re working at all but playing. Of course working for yourself and growing each day also makes a difference too. I think being an entrepreneur is the best job in the world!

  71. Thanks. Without giving away any trade secrets – can you describe your Hedgehog for us?

    Kathy

    • Gideon Shalwick

      Considering it yes… I may include it in a future video…

      Gideon

  72. As always, you deliver! Great advice for anyone. Keep this great stuff going.

  73. Sorry Gideon but Lucy stole the video. I stopped listening as soon as I saw her big blue eyes. She is just gorgeous. Now I have to watch it again so I can listen to your news. You are one very lucky man. Enjoy Pam

    • Gideon Shalwick

      lol! Yeah she seems to have that effect!

      Gideon

  74. Great information,

    I totally understand what you are saying about knowing what it is you want to do. If you are unclear, then you could get tossed of coarse very easily.

    Good job,
    Ryan

  75. What a brilliantly simple concept. I’m going to be sharing this with all my friends. I especially like incorporating the skill level. I see people doing things they are passionate about but they’re not the best and it’s hard for them to make money i.e. it’s a hobby unless you can improve your skill level or make a career out of being imperfect

  76. Gideon,

    Thanks for sharing your concept! I hope we all can figure out what our concept is! Thanks again, and p.s. your daughter is a cutie!

  77. sandro

    thanks Gideons for all the work u put in it for us and we r glad that we found u :)))

  78. ALEX

    HI GIDEON
    Could you tell us if you use yourself a promptor or not, and if yes which model?
    Thank you so much for your help
    Alex

    • Gideon Shalwick

      Hey Alex

      I used to use a teleprompter, but only for sales videos. Nowadays I don’t even use it for that anymore – it just makes me come across to formal!

      Gideon

  79. [..YouTube..] @MommyReporter Yup – focus is my key to success! And the Hedgehog Concept helps A LOT with that!

    Gideon Shalwick

  80. The Hedgehog Concept ? This is the first time I hear of this and it resonates a lot.

    Thanks Giddeon for another great video!

    krizia

  81. ben

    Hi Giddeon

    I wish I could see this but I can’t see youtube here in china. Could you or anyone explain this in text? or is this locally hosted on this site?
    I can hardly wait to hear what this is all about.

    thanks

    • Gideon Shalwick

      Hey ben

      There should be a transcript there now…

      Gideon

  82. Awesome concept Gideon, I can see how being clear on your “hedgehog” concept can give you focus, clarity and direction with the big picture all the way down to the smaller details.

    I’d be a little more curious about the steps taken to figure out my hedgehog concept. With my online world, I often feel I am just all over the place jumping from one thing to another…

    I look forward to having that streamlined some day…

    Thanks again for your sharing

    Dianne

  83. MommyReporter

    I just learned of this concept and realized that this was the mistake I was making in my business. I was scattered all over the place trying different things hoping it would work. Now, I see that I need a more focused approach. Thanks so much!

  84. Wendy

    Great information and a reminder to ask oneself with each opportunity, does this fit with my larger plan. Is this going to get me where I am going or will it take me off my path? I also like what Alan Cohen (author in the personal development field) says about using joy as your compass. With any choice you need, just ask yourself, will this bring me joy? I think this can be applied to business and knowing which things to pursue and focus on and what to let go of.

  85. GideonShalwick

    Yup – focus is my key to success! And the Hedgehog Concept helps A LOT with that!

    Gideon Shalwick

  86. thanks for sharing. briliant idea with simple concept. thanks for e mail me about this post

  87. Interesting that the splog-comments are not cleaned off. I’m guessing that since this is an IM niche, you get a LOT of folks just looking for backlinks.

    Maybe they are trying to develop backlinking as their “hedgehog”. I could be accused of the same thing, I suppose, but at least I actually watched the video (thanks for keeping it relatively short).

    The term “hedgehog” doesn’t seem to me to be very descriptive of the concept. How did the originator of that Venn diagram come with that term?

    • Gideon Shalwick

      I don’t see an “splog” comments?

      Are you sure?

      I know there are a few that comes through from YouTube, but I always check those…

      Gideon

      • I find it interesting that you don’t see the obvious splog comments. They are the ones that don’t actually refer to anything concrete in the original post. Like the one from “ecard” just a few entries up, or by “sandro” a bit farther back. These are generic comments that are designed to be entered into blog comments by people who probably have not even seen your blog. I would wager that a google search on the text of that comment would give you several hits, all by the same author, scattered all over the place. There is a (free) tool that automates that process that I learned about in the BackLink BattlePlan (http://sn.im/blbp-a). Can be easily abused to spew exactly that sort of comment everywhere.

      • I went back through the comments, and did google searches on them. Looks like I assumed wrong. I did not find any mass-submitted comments. I did, however, notice that everything in your post gets indexed nearly immediately on google! I’m guessing you have a ping plug-in for that…

        So, I was wrong. Should have known, since it’s fairly obvious that you are better at this stuff than I am.

        You are one of the very few people whose videos I bother with. In general, I hate videos. 99% of them are fluff pieces that waste a long time to go through a formula spiel and end with a pitch saying that if you want any real information, send money. Guess that takes the place of the really long sales page that people just skip to the bottom of… the video approach makes you sit through the whole presentation first.

        There are currently only 3 folks in the IM niche that I bother with watching their videos. You are one, and the other two are Lynn Terry and Shane Melaugh. I actually bought Shane’s product, and so far, I’m quite happy with it. But I am currently concentrating on one thing at a time, because I found that trying to study too many IM strategies was a waste of time and money because it doesn’t allow focus. Your “hedgehog” video indirectly touches on that — and your product(s) are the next in line after I master Shane’s Backlink Battleplan. You have already given me some great ideas (I bought a flip camera on your recommendation), and as much as I dislike most videos, I may end up making some in my niche. I intend to make mine content-rich like yours!

        • Gideon Shalwick

          Wow! Thanks so much for coming back and commenting again about your research! It really shows you have a lot of character! I much appreciate it!

          And, I think you are doing a really good thing by concentrating on one thing at a time – that’s essentially my recipe for success in everything I do. It gives me LASER focus!

          Thanks again for coming back…

          Gideon

  88. [..YouTube..] I agree with your hedgehog concept Gideon. I have been working on branding what I do and who I am about for years and by consistantly doing something everyday whether it be on my blog or in a video, it has begun a spinning action that produces leads for me daily. Great video. Thanks for sharing

  89. Hey there Gideon,

    Great point you made about the Hedgehog concept. You know I had Collin’s book for years and skimmed over that chapter. I will have to reveiw it and take it to heart.

    But one other thing I see, is that you are one focused guy! I think the power of concentration and persistence is the main ingredients to your success. Of course we should have the passion for what we do and in life, but we have to be motivated to take action…and, of course that comes with the passion:)

    • Gideon Shalwick

      Oh yeah… spot on! You have unraveled my secret to success!

      Napoleon Hill says that failure cannot cope with persistence

      If I may, I’d like to add my own bit to it…

      “Failure cannot cope with persistence mixed with laser focus on your Hedgehog Concept”.

      :)

      Gideon

  90. Thanks Gideon, for reassuring me that I am right on track. I consistantly everyday do something to promote what I have to offer and myself. I know that it takes work to do that and I know it will happen because I am seeing things happen today that I have done years ago. Great video. Congratulations to you and your wife for a beautiful little girl.

  91. It looks like an awesome life to live. I think I would be living in the park though.

    Josh Bulloc
    Kansas City, MO
    How can I help?

  92. I read about the concept a while back at a training I participated in and used it in someone elses’ business. Thanks for bringing it up. I’ll use in my own now!!

    Wayne

  93. MentorMay

    I agree with your hedgehog concept Gideon. I have been working on branding what I do and who I am about for years and by consistantly doing something everyday whether it be on my blog or in a video, it has begun a spinning action that produces leads for me daily. Great video. Thanks for sharing

  94. Aly

    Thanks for explaining the hedgehog concept, it seems really great so I’ll be working on mine. I’ll also trying out this great tool with my coaching clients.
    Kind Regards, Aly

  95. Hi Gideon, Love the video and the message. Could you let me know what equipment you use to shoot and edit your videos. I love the look and feel of them. I’m really impressed with the editing as well.

    Thanks
    Andy

    • Gideon Shalwick

      Hey Andy

      Soon I will create a dedicated page on my blog that will reveal all the equipment I use since so many people always ask me about it…

      Coming soon!

      Gideon

  96. Great video Gideon, I’m currently experiencing the (hedgehog) concept right now in my life. I have been scatter brained for some time now and it is so frustrating. Watching this video gives me some perspective on were I need to focus my talents. Thanks :-)

  97. Never thought of myself as a hedgehog before, but I’m not too old to learn! :-)

  98. Yaah, great and simple concept. I’m going to be sharing this with my friends.
    I just have a small problem: my English is not the best and I can not speak in plain English.. Hmm

  99. Many days later I remembered M. Porter, the leading strategy guru and professor at Harvard, said sometimes the best strategy is knowing what NOT to do, and that’s what many of us had to learn by trial and errors. This knowledge doesn’t help much unless we know what to do and unless we are doing it. So let’s get down to business, everyone, and good luck!

  100. James

    Hello, Gideon,
    I am following your new posts! I like you periodically share some methodology about how to organize your time and manage your different projects. Thank you.
    A piece of question: I would like to build a website like yours, I saw you customize the Thesis Theme, is it a big customization or a little one? I am using NPC theme which is great, but I would like to have a all-in-one website like yours. Can I just purchase a Thesis Theme? Thank you ahead!

    James

    • Gideon Shalwick

      Hey James

      Mine is customized – my designer did it for me. Anyone with a bit of css program should be able to create something similar for you.

      Gideon

      • James

        Gideon, Thanks a lot! Keep posting,please!

  101. Hi Gideon
    your videos are always clear, to the point and more importantly usable. My question though isn’t about the content but about the subtitles that you’ve used on this video- how do you do that?

    Is there a resource I can access to do that for my videos?

    Thanks
    Elaine

    • I too was intrigued by that process. It is a good touch to focus a persons concentration.
      Wynn Currie

  102. Windy

    Gideon,
    Very nice post. The man you were speaking of by the name of Mike Same is incorrect. His name is Mike Filsame. Very famous internet person. Just thought I’d let you know.

    • Gideon Shalwick

      Hey Windy

      Thanks for pointing that out – I forgot to proof read the transcript, which is where the mistake was. But if you watch the video, you will realize that I actually say Mike’s name correctly.

      All fixed now!

      Gideon

  103. I must admit that you lost me on ‘hedge hog concept’. I’ve downloaded your book and will go through in a bit and try to understand the concept , then try to decide what my hedge hog concept is. At least it is something to concentrate and focus on.
    Wynn Currie

  104. hans philip botha

    Hi Gideon !

    Thanks for the free book, the videos, and great advice ! I was wondering whether you might be South African until I saw an Afrikaans reply you left here. I’m South African too, living in Taiwan! I’m really inspired by your success! One question; what camera do you use for your own videos? I like the way the background is out of focus, but can that be done on a flip or compact digital camera?

    Take care !

    • Gideon Shalwick

      Hi Hans

      I used the Canon T2i 550D for this shoot. And also the 50mm 1:18 lens which helps with the fuzzy background…

      Gideon

  105. Thank you Gideon. I don’t qualify as running an internet-based business, but the Hedgehog concept is a gift coming at the most perfect time – for everyone. Struggling with “should I do this, is it an opportunity that might open doors, etc etc,” used to take a lot of my time, causing endless pondering and leading to headaches (not to mention spreading myself too thin). Using this concept simplifies everything. It should be introduced to every college student- if not earlier in the education process. I’ve drawn these circles on my wall as a constant reminder of the place where the three circles meet. Thank you for sharing this gift.

  106. What a beautiful daughter you have. You and your wife must be very proud parents. Hope I’m not too late to comment. I first saw you on Annabel Candy’s blog interview. I love the simplicity of the hedgehog concept, however, I thought of Chris Guillebeau’s AONC (Art of Non-Conformity) concept and wanted to add a fourth circle: What can you offer the world that no one else can? I shall blog about this and link to your video at a future date.

  107. Meera Abraham

    Hi Gideon,

    Thats a wonderful video that you have out there on the Hedgehog concept. Explained very well. Would love to read your book as well..going to access it online..

    Regards,

    Meera.

  108. Excellent video Gideon! Wow, now I need to figure out my Hedgehog… I’M ON IT!

    LaTonya

  109. [..YouTube..] Been to scattered about, lacking focus. This will inspire a greater focus on my part.

  110. D. Michael Schuett

    Been to scattered about, lacking focus. This will inspire a greater focus on my part.

  111. Gideon,

    I recently went through a very, very difficult decision based around this very concept. A project that I poured my heart and soul into in 2010….

    I developed an illness at the end of 2010 that forced me to literally, physically STOP…. couldn’t walk, stand, type, do anything beyond lay in bed… this allowed me lots of thinking time…. and when I got super honest with myself about where I was at with Hedgehog Concept, I realized that I had to make a really tough decision to let go of that project…. very, very hard because it was a labour of love that I had invested 100s and 100s of hours into…

    I feel some loss and mourning over it. And at this time I am simply trusting that I have made the right decision; and seeing the example of your life and business certainly gives me hope – thank-you!

    Thanks for spreading the word on the Hedgehog Concept…. so important, so profound…

    Thanks also for everything you’re doing, Gideon.

    Tim :)

  112. Ian

    Hello Gideon,

    I am a person who has looked at many, many online businesses and people who are giving advice and selling it. I honestly have never even left a comment as I never really wanted to or felt compelled to.

    The way you present yourself is amazing. I thank you for your all the info you give in your video blogs. Keep up the great work. I know you will be very successful because you truly want to help people.

    Ian
    Canmore, Canada

  113. Hi, just wanted to say thanks for sharing the Hedgehog Concept! I find it all too easy to chase lots of different opportunities in life. I need that Hedgehog!

  114. Veisbergs1

    I would like to ask Gideon why you don’t have an affliate link for this video. I tried everywhere hoping to find one so I could buy this book and give you a slice of the profit.

    I hope I will one day obtain the charisma and “presence” on the camera like you seem to manage so easily.

    Being inspired more and more each day by your content.

  115. GideonShalwick

    Ah good point! I have just added my affiliate link for the book in the description area below the video! Thanks for asking! I also mention the book inside my report with a link to purchase it… get the report at RapidVideoBlogging DOOOOT COOOOM

  116. [..YouTube..] Get the audio from this track at soundnabber doht cohm.

  117. jerrylittlemars

    Thanks for the message

  118. RichardEastes

    The Hedgehog Concept is my #1 business secret. I couldn’t have done it without it. The worst enemy of a great idea is a different great idea.

  119. GideonShalwick

    So Richard! It’s my #1 “secret” as well!

  120. GideonShalwick

    Oops – I meant: “So TRUE Richard”… left out the true hehehe

  121. Heaven's Disciples

    I like the Hedgehog Concept. It makes a lot of sense.

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