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Hi! Thank you for joining me for another really powerful video. I’d like to share with you how you can join me for a dinner in Los Angeles very soon. I’ll pay for it. All you’ve got to do is turn up. In fact there’s another condition… I’ll share with you at the end of this video how you can join me for a dinner in Los Angeles and I’ll pay for the bill.

Breakthrough Advertising

Before I do that though, I want to share with you something really cool that I’ve just read in the past week. A friend of mine Derek Halpern just recommended a book to me called “Breakthrough Advertising” by Eugene Schwartz.

I’ve heard about this guy for many many years, this is the first time that I actually got his book and decided to read it. There’s some really interesting stuff in it. One thing that I just want to share with you is this whole concept of “Identifying Mass Desire”. And in channeling that mass desire, into your product or into your business.

Now, this is what Eugene talks about. He talks about identifying this mass desire in the world, and then basically creating an advertisement that forms the place between people’s mass desire and channeling that mass desire to your product. The advertisement, as he talks about, is sort of the middle man between the world and your product that you’re selling.

It got me thinking about this whole YouTube thing and YouTube marketing. I was thinking, there are 3 billion views a day on YouTube. Now back on the day with Eugene Schwartz while he was around and when he wrote that book, of course YouTube wasn’t around, the internet wasn’t even around. So they relied on any other different ways of getting traffic, in getting exposure.

But what we have today is YouTube. It’s tremendous; it’s just incredible! Three billion views a day! It’s a huge number of people watching videos every single day. So the challenge for us then, if we think in the same terms as Eugene did, is to think about: What are the mass desires of these people who watch videos on YouTube. And then, to create our videos and our channels and set them up in such a way, so they really appeal to these mass desires.

What he recommends is you pick one mass desire that you want to target. And then you do everything that you can to channel that desire through your advertisement into your product. In our case, you pick that one desire on YouTube, you use your YouTube channel to concentrate that mass desire into your channel.

And of course when you use my Rapid Video Blogging strategies, you’d know what to do with those views once they come into your channel. How to turn them into traffic, how to turn them to leads and sales for your business.

That’s a really powerful idea, and thought. In the previous company where I worked, we created this really wiz bank solution technology platform. The challenge was that there was no problem that this thing was solving at that time so we had to really go and find problems that this thing could solve because there weren’t any problems that it was solving; it was just a really cool technology.

I think often it happens in businesses too. We create this really cool thing or solution, but there is no problem to solve. And so I think the way to think about this mass desire thing is that you really identify this huge mass trending desires or problems. And when you create videos that solve these things so that you fulfill these desires, your chance of success in a place like YouTube is just through the roof! Your chances are just so much higher.

I just wanted to share that with you because I think it’s really important to think carefully about the kind of content you create. It’s so easy to fall into the trap of thinking you’ll create something that you think looks cool or is cool.

I still do that, I still get caught out. And I learn from the comments from you guys. When you leave a comment saying this is not the sort of stuff that you’re interested, it teaches me once again. I need to think about what it is that you want. What is the mass desire that I can fulfill for you guys?

That is really important. I think that’s just a critical lesson that I’ve had to learn over and over and it seems like I still haven’t learned it properly yet. But I just wanted to share that with you so that you too can start implementing this for your videos on YouTube and for your bigger and wider online video strategy.

Dinner in Los Angeles

Let’s talk about this dinner thing in Los Angeles. Well, I’ve been invited to BlogWorld Expo to come and speak at the event. BlogWorld Expo is the single biggest blogging event in the world. And they’d love for me to go and speak there in Los Angeles. I’m very very excited!

But to make this really cool, I’d love for you to join me. There’s a link below this video. If you click on it, you will be able to join, to buy a ticket to go to BlogWorld Expo. Yes, it does cost money but it’s apparently a really tremendous event to be at.

I haven’t been there before, but I’ve heard a ton of people say, that it’s a really an amazing event to be at. A ton of speakers, a ton of people, really great networking opportunity to help you lift your game and really build your networks.

So I’d love for you to join me there! The encouragement I’d like to give you is if you purchase through this link below this video (yes, it’s an affiliate link), I’m going to use some of the money that I’ll be getting, I don’t even know how much it is. But there’s a certain portion I’ll be getting, I’ll be using that to pay for your dinner. Is that fair enough?

Because I really want you to be there. And at the same time, we can hang out, whatever… Chat over a nice meal, have a coffee together, whatever. So please if you want to come, I’m going to be in Los Angeles, and I’m only going to be there for a few days.

If you wanted to meet me, if you haven’t met me yet, and you want to meet me face to face in person, this is your opportunity. Come along to BlogWorld Expo. I’ll be speaking there and so will a ton of other people. I’d love to meet you, I love hanging out with you and the people who watch this video. I can’t wait to see you in Los Angeles.

The link is below this video and also the link for the book I think. I’ll transfer that down there as well from Amazon. And I hope to see you in Los Angeles.

Oh yes, very important, please leave your comment below. I’d love to hear comment about what you thought about this mass desire thing from Eugene Schwartz and how can you apply that to YouTube. What do you think about it?

What are other mass desires on YouTube? Do you think it’s a good idea? Do you think it’s silly? I’d love to hear your thoughts. And while you’re at it - thumb’s up, thumb’s down if you don’t like this video, just whatever you felt this video provided. If you did a thumb’s up, I’ll appreciate that. Share that with your friends.

Once again, I’d love to see you at BlogWorld Expo. I’d rambled on long enough. Hope to see you soon. Thanks for watching. Bye.