Have you ever felt the magnetic pull to be at the forefront, riding the first wave of innovation? Join me today on a journey of ‘front surfing’ – a term I’ve coined for those of us who thrive on being ahead of the curve.

As a natural-born tinkerer, I’ve always been drawn to the cutting edge, especially when it comes to technology. My childhood in South Africa, as the third of four boys, instilled in me a competitive nature that fueled my desire to be first. Here’s what I’ve learned about staying ahead:

  • Front surfing isn’t just about being competitive; it’s a mindset.
  • It’s about the thrill of innovation and embracing new trends early on.
  • And sometimes, it means going against the status quo and feeling a bit lonely at the top.

I remember back in 2010, diving deep into video marketing and teaching businesses about the power of this new medium. I was convinced TV was on its way out and video was taking over. My claim to fame? A YouTube video that ranked number one for how to get more views for three years straight. But even as I watched the trend I was part of become mainstream, I realized I was still ‘front surfing’ without even knowing it.

So, if you’re like me – someone who naturally gravitates towards the next big thing – stick around. Your insights could be the key to unlocking incredible opportunities. Let’s embrace our inner front surfer together and see where the wave takes us next. Looking forward to your feedback and perhaps even having you join me for a chat on my show. Until then, keep riding the wave, my fellow front surfers!

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Surfing the edge of innovation and desire

Have you ever found yourself completely captivated by a simple story, hanging on to every word? That’s the power of narrative, and guess what? You can harness it too.

We often believe our stories need to be epic sagas, full of drama and suspense, to capture attention. But the truth is, storytelling is about connection, not grandeur. Here’s how you can spin your everyday moments into compelling tales:

  • Think small and personal, not big and impersonal.
  • Use real-life conversations as springboards for your stories.
  • Remember, the beauty lies in simplicity.

Take this snippet from my life, for example. Just the other day, I sat down with Elise to chat about video production.

That’s it – no fanfare, no dramatic twist. Yet, here I am, drawing you into the beginning of a story, a moment shared between two people that could lead anywhere. And you’re curious, aren’t you?

So, join me in tossing aside the notion that stories need to be grandiose. Instead, embrace the mundane moments, the little chats, and the everyday interactions. They are the essence of relatability and the seeds of stories that resonate. Start with something that piqued your interest or made you smile, and share it with me. Together, let’s celebrate the art of simple storytelling.

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Turning chats into captivating stories

Have you ever felt the magnetic pull of a good story? That’s exactly what I’m about to share with you—because, believe it or not, the most compelling content often comes from the simplest narratives.

In a world saturated with information, the art of storytelling has become a golden ticket to captivating an audience. It’s not about scaling Everest or exploring uncharted waters—it’s about the small, relatable moments that resonate with us all. Here’s how you can spin a simple yarn into engaging content:

  • Start with a personal anecdote – like the time I talked video production with Elise.
  • Keep it grounded – no need for the glitz and glamour of Hollywood.
  • Be authentic – your unique voice and passion are the real hooks.

Let me give you an example: just the other day, I had a casual conversation with Elise about video production, and just like that, a story was born. It was a simple exchange, but it had all the elements of a story that could intrigue, inform, and inspire. By sharing these everyday tales, you can create a bond with your audience, drawing them into your world with ease.

So next time you’re crafting content, remember that storytelling isn’t a complex formula—it’s an innate skill we’ve all honed since childhood. Think of an interesting experience, how you tackled a problem, and share it. It’s about authenticity, and that’s something everyone can relate to. Now, why not go ahead and weave your own tale? Start small, keep it real, and watch your message resonate like never before.

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Turning chats into video stories